B2b Marketing Intelligence
usiness Reporter, a global marketleader in business to business demandgeneration. Wherever you want to go,our solutions will get you there.
Table of Contents01 ABOUT US02 WHY BUSINESS REPORTER?03 JOIN OUR CLIENT LIST04 OUR SERVICES05 OUR SOLUTIONS06 CONNECTING B2B MARKETERS WITH IT PROFESSIONALS07 WHAT IS INTENT TARGETING FOR LEAD GENERATION?08 CAMPAIGN LEAD FLOW10 CASE STUDIES FOR INTENT TARGETTING12 EMAIL AND TELEMARKETING13 100% CALL RECORDINGS AND TIMESTAMPS14 THREE TIER LEAD VERIFICATION PROCESS15 EMAIL MARKETING16 EMAIL LEAD GENERATION IN LOCAL LANGUAGES19 ACCOUNT BASED MARKETING20 CAMPAIGN MANAGEMENT AND RESOURCES21 COMPLIANCY22 CONTACT
1About UsAS YOUR LEAD GENERATION PARTNER, WE DELIVER YOUR BEST B2B PROSPECTS,TO BUILD YOUR PIPELINE AND INCREASE SALES.Business Reporter is a leader in the demand generation space. Our hyper-targeted B2Bdemand generation solutions provide the highest quality leads and achieve maximum ROI.Our clients include a large list of industry leaders who continue to be advocates for ourexceptional quality and delivery.We offer solutions that achieve superior targeting and conversions.
2Why Business Reporter?Your prospects are in our audience – we can help you identify,target and engage them efficiently.EXPERIENCE, EXPERTISE,TRUST & AUDIENCEMASSIVE GLOBALPRESENCEPRECISION TARGETINGWITH ABM & INTENTWe’ve helped businesses andB2B marketers around theworld find their ideal customersthrough our powerful,precision targeted demandgeneration solutions.We represent one of theworld’s largest tech-centricglobal audiences of ITprofessionals, businessdecision makers & techinfluencers.Leverage our 1st and 3rdparty audience segments forthe highest level of audiencetargeting and segmentation.We can run integrated ABM,intent, and tech-stack basedcampaigns fueled by BomboraAnalytics.
3Join our client list ofTECHNOLOGYLEADERSWe are proud to havegained the trust of globalcompanies that are facedwith demand generationchallenges.
OUR SERVICES4ACCOUNT BASEDMARKETINGCONTENTSYNDICATIONINSTALL BASEDMARKETINGDATASOLUTIONSMARKETINGQUALIFIED LEADSBANTLEADSSALES READYLEADS
5Our SolutionsMaintain a strong salespipeline and convert leadswith Business Reporter’scomprehensive suite ofB2B sales and marketingsolutions.CONTENTSYNDICATIONNo matter what your content may bewhitepapers, webinars, podcasts, casestudies or infographics, Busienss Reportercan send your content to your bestprospects, and even your competitorscustomers!BANT LEADSBANT is a lead management process thatis used for sales qualification. A companyusing BANT in its inbound sales processwill ask specific questions that aredesigned to uncover these four criteria:Budget, Authority, Needs, and Timeline.MQLMarketing qualified lead prospectsare asked multipe custom questionsregarding interest in particularproducts or services.SALES READYLEADSSales ready leads are asked multiplecustom questions regarding interestin particular products or services andare asked time frame in which theywould buy that product.
6Connecting B2B Marketerswith their Best ProspectsWE CONNECT B2B MARKETERS WITH THEIRIDEAL PROSPECTS THROUGH HYPER-TARGETEDSOLUTIONS.WE TARGET USING Geography Job titles Industries Company size and revenue Intent - We use intent data from Bombora - The leader in intent data We can target prospects who use a particular type of software We can target your competitors’ customers
7What is Intent Targeting forLead Generation?Enhancing your company’s lead generationcampaigns with Intent Targeting helps you engagewith your audience in the right place, at the righttime. Large amounts of data is collected about aprospects online activity that shows their interestsand buyer intentions. Your prospects might havevisited comparison or review sites and downloadedseveral pieces of content in the process.Matching intent keywords with the prospects activitiesonline, allows you to hyper-target, to reach theprospects who are in the market for your product orservice at the time of your campaign.Intent targeting can help to achieve shorter salescycles, as well as increasing ROI. By using intent-basedtargeting as part of your marketing strategy, yourcampaigns will be more successful than ever before.Intent targeting can be added to other types of targeting such as: Industry Company Size Company Revenue Technology Used Your Companies Competitors Job Title
8Campaign Lead FlowIntent Campaign Lead Process :DATA COLLECTIONEMAIL CREATION AND SENDINGBusiness Reporter or the client create a keyword list that areEmail Creatives and landing pages are made keeping thepolicies for GDPR/CAN SPAM/CASL compliancy in mind.relevant to the clients product or service. If the client providesthe keywords, Business Reporter will make suggestions tooptimize results. Using the intent keywords list, the contactswith required job titles and other targeting criteria areextracted through the below three sources.1. Internal CRM : We have our in house data stored in ourinternal CRM and we filter the contacts as per the campaignspecs and retrieve data for the same2. Data Portals : We have premium subscriptions for dataportals such as Discover.org/Zoominfo and Bombora. Weextract data from those companies from these portals inorder to generate leads for the campaign.3. Contact Discovery Team : We have a contact discoveryteam of 50 data research analysts. They update andadd contacts 24/7. Email Creatives & landing pages sent to the agencyor clients for approval. Emails are delivered to the targeted prospects that fitthe intent and other targeting criteria, per the local timings.QUALITY CHECKAfter the leads are generated, they proceed to the qualitydepartment, where the following information is verified: The prospect is employed by the company, andin the position, that they state. The prospect is reachable by the email provided. The prospect is reachable by the phone numberprovided. (Below) After the leads are verified in quality,they are passed on to the client.
9Campaign Lead FlowDELIVERY PROCESSWe deliver leads through different methods toour clients.Client Portals: The leads are uploaded to theclient’s portal as per their requirements.CSV Files Through Email: The leads are insertedin the delivery template provided by the client andsent through email.CSV Files on Cloud Platforms: The leads areinserted in the delivery template provided by theclient and on the cloud platforms given to the client.API: We create API forms using the API instructionsgiven by the client. The form gets integrated to theclients CRM and the leads we deliver through it areuploaded to the clients’ CRM system.
10Case Study A forIntent TargetingThe Problem:The company wanted to increase their sales, buthad been challenged by obtaining quality leadsfrom lead generation vendors.What They Tried:The company had tried other lead generationvendors for leads, however those leads were notconverting into sales.Why They Contacted Business Reporter:The company was interested in a leadcampaign that would provideSales Ready Leads.Our Solution:Business Reporter extracted intent based datarelating to the companies product. BusinessReporter ran an email campaign using the intentdata, as well as qualifying custom questionson the landing page. We filtered the leads andonly qualified leads that were looking to buy theproduct within the next 6 months were sent tothe client.The Results Within 3 Months:We delivered a total of 500 leads and the company was able to selltheir product to 103 of them soon after lead delivery. The remainingleads were followed up with and additional sales were made in thefollowing months.
11Case Study B forIntent TargetingThe Problem:The company was not getting high quality leadsusing intent data and were paying higher thanaverage CPL’s.What They Tried:They tried other lead generation vendors,but were unsatisfied with the ROI.Why They Contacted Business Reporter:The company wanted to know what BusinessReporter could do differently than the previouslead generation vendors that they had runcampaigns with.Our Solution:Business Reporter analyzed the campaign andchanged the intent keywords that had beenpreviously used. We targeted an audience withhigh intent signals, in the last 30 days. BusinessReporter also provided a more competitive ratethan the previous vendor.The Results:The sales team closed 35% of the leads in the 3 weeks after leaddelivery. The client was very satisfied with the much higher ROI,due to the higher quality leads at a lower CPL.
12We provide campaigns for bothemail and telemarketingEMAIL MARKETINGBusiness Reporter is a B2B marketing provider with emailMarketing promotions that deliver high-quality leads. OurB2B email marketing campaigns offer a complete solutionfor your company’s next successful digital marketingcampaign. We are able to handle all aspects of the processincluding strategy, testing, deployment, monitoring, andcampaign analysis for effective targeting.TELEMARKETINGOur in-house telemarketing teams speak directly to thecontacts your campaign wishes to reach. Each agent istrained to engage in conversations over a recorded phonecall where we are able to introduce the prospect to yourcompany, gauge the level of interest, and validate theircontact information to ensure that leads are superiorin quality.
13We provide 100% call recordingsand timestampsBusiness Reporter provides call recordings to allthe clients for the programs we run. We havesubscribed a telecom provider that not justrecords the call but also creates a copy of it inthe cloud for the quality team to audit. Our teamthen sends those recordings via delivery portals ifthere is any or upload in the client’s cloud portal.Also, for email marketing we provide screenshotof timestamps if required.
1314Three Tier LeadVERIFICATIONPROCESSEMPLOYMENTPHONE NUMBEREMAILWe verify that the lead isWe verify that the lead can beWe verify that the leademployed by the company andreached by the phone numbercan be reached by thethe job title that was providedprovided.email address thatis correct and up to date.was provided.
15Email MarketingOur clients rely on us tostay up to date on the latesttechnologies that will aid themin their buying journey:With a combination of opted-inand marketing nurtured contacts,there is effective intent built into ouraudience lists. Our audience havegreat interest in getting first accessto all things technology – whetherit’s in-depth research, informationaround products and services, newConnect with your audience in a highly personalized way andconvert your prospects into customers through exclusive promotionalemails:tech breakthroughs, best events andCut through the inbox clutter and generate high engagement with your content.deals, or tips and tricks that helpDedicated emails that provide you with a 100% share of voice, ensuring you getthem in their day to day work.the full attention of your buyers. Your message. Your call-to-action.
16Email lead generation inmost local languagesLead generation in non-englishspeaking parts of the world becomesreally important to convey the messagein local language.We have successfully delivered ourclients’ programs and are considered apreferred partner by many.Samples of Proof of Concept are in theslides to follow.
17Email Marketing - FrenchEMAIL CREATIVELANDING PAGE
18Email Marketing - GermanEMAIL CREATIVELANDING PAGE
19Account BasedMarketingA growing number of B2Bmarketers are embracingaccount-based marketing(ABM) as part of their overallmarketing efforts. ABM perfectlycomplements lead generation,with efforts aimed at drivinglong-term revenue growth.In its simplest form, ABM is a strategy thatWe create target account lists, identify the best-fit prospects within the accounts,directs marketing resources to engaging aengage them with your content, and generate demand for your product or service.specific set of target accounts. BusinessReporter can use your companies prospect listsor build a list by using the company domainsthat you would like business from, while alsoutilizing targeting criteria.Instead of casting a wide net with their lead-generation efforts, marketers usingABM work closely with sales to identify key prospects and then tailor customizedprograms and messages to the buying team within target accounts.
20Campaign Managementand ResourcesBusiness Reportermanages campaignelements to achieve themaximum ROI.PACING AND LEADFORECASTING REPORTDELIVERYPLATFORMSDATAPARTNERSProvide reporting, whichincludes pacing and forecastingof the campaign, to ensurethat campaigns arecompleted on time.We work with lead managementplatforms such as Integrate andConverter. We can also deliverleads to a CRM ora custom API.DemandBaseDiscover.orgBombora
21CompliancyAB 375 allows any CaliforniaThe General Data Protectionconsumer to demand toRegulation (GDPR) sets guidelinessee all the information afor the collection and processing ofcompany has saved on them,personal information from individualsas well as a full list of allwho live in the European Union (EU).the third parties that dataBusiness Reporter is GDPR compliantWE ARE GDPR COMPLIANTand ensures that the guidelines givenWE ARE CCPA COMPLIANTby GDPR are followed accordingly.WE ARE CASL COMPLIANT Obtain consent Provide identification information Provide an unsubscribe mechanismthe California law allowsconsumers to sue companiesThe California Consumer PrivacyCanada’s anti-spam legislation(CASL) is the federal law dealing withspam and other electronic threats. Itis meant to protect Canadians whileensuring that businesses can continueto compete in the global marketplace.We make sure of all the 3 mainelements of CASL are adhered to whenwe process the leads:is shared with. In addition,Act (CCPA) takes a broader viewthan the GDPR of what constitutesprivate data. The challenge forsecurity, then, is to locate andsecure that private data.Business Reporter realises theimportance of the CCPA regardingconsumer data and we follow theguidelines provided.if the privacy guidelines areviolated, even if there is nobreach. Consumers musthave an option to opt out ofdata and also have the rightto have incorrect informationcorrected.
(UK) 44 (0) 20 8349 4363info@business-reporter.comwww.bu si n ess- r epor ter .c o m
Why They Contacted Business Reporter: The company was interested in a lead campaign that would provide Sales Ready Leads. Our Solution: Business Reporter extracted intent based data relating to the companies product. Business Reporter ran an email campaign using the intent data, as well as qualifying custom questions on the landing page.
B2B Marketing magazine subscription. › Annual events for B2B marketers: B2B Marketing Ignite USA and the B2B Marketing US Awards Go to b2bmarketing.net to find out more About B2B Marketing. Get in touch Alex Burton Customer care manager E: alex.burton@b2bmarketing.net T: 44 (0)20 7014 4920 B2B Marketing
the marketing plan. B2B MARKETING WORLD Step #1 - Define marketing aims Step #2 - Analyze the status quo Step #3 - Define your target group and buying center personas (BCP) Step #4 - Describe the customer journey. Your B2B Marketing Tactic. The 6 steps to create a marketing strategy in B2B are: The marketing aims are derived from the .
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B2B Marketing Session 12 , 13 and 14 B2B Marketing Strategy Process: 1. Start with customer research 2. Conduct qualitative and quantitative analysis 3. Establish key objectives and metrics 4. Develop your B2B customer journey map 5. Identify executional marketing tactics For B2B companies, the potential buyer pool is typically smaller and less .
the use of social media for B2B marketing', and hence many B2B companies plan to double their social media marketing budgets within the next five years (CMO, 2015) This growing interest in B2B social media marketing seems to be directly related to the numerous advantages deriving from the utilisation of those sites to B2B companies.
B2B social media is significant to B2B marketing literature today as knowing the importance of B2B businesses embedding the tool of social media into their marketing strategy and how these marketing efforts are perceived by the B2B resellers can further create profitability for the business in the near future.
The B2B Marketing Awards are the largest and most prestigious B2B marketing awards in the world, designed to honour and celebrate the most innovative, . › B2B Marketing magazine feature interview with senior executive from your company. › Branding on all marketing collateral pre-event and on the night - including
Finally, thanks once again to our industry supporters - ADMA, Marketing Magazine, B2B Marketing UK and the team at B2B Marketing Leaders Forum. Once again, we have had a tremendous response to our annual B2B marketing research - thanks to the 448 respondents who participated! 2016 is shaping up to be a pivotal year for
