How To Scale Business With White Label Content Marketing

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How to Scale Business withWhite Label Content Marketing

How to Scale Business withWhite Label Content MarketingIs your team being asked for more? Maybe your clients or company want tosell more of their product or service, improve their marketing game, simplyreach more people, or produce more branded content.Have you considered how content marketing services can grow business?You already provide core marketing services reliably. But maybe you’vestruggled to tackle content marketing or other efforts to generate leads,produce content, or convert customers.There are two solutions that solve many of these needs:1. P rovide content marketing services. In this guide, we’ll get into thebenefits of content marketing and how it fuels business when done well.2. Partner with a white label content marketing agency to provide theseservices. We’ll look at who benefits from white label services and how tohire a partner you’ll trust.Millions of businesses publish content online in hopes of generating sales,but they often fall short of getting results. With the help of an experiencedwhite label content marketing agency, you get strategic content that engagestargeted audiences who convert to leads and ultimately happy customers.And all through an efficient white label service that saves you time, effort,and money.H OW TO SCALE B U S I N ES S W ITH W H ITE L AB E L CO NTE NT M AR K ETI N GWhat you’ll learnHow white label content marketing helpsscale businessWhat a successful content marketingprocess looks likeHow to work with a white label agencyyou can trust2

How white label content marketing helpsscale businessMarketing can directly increase sales. But how? Answering this question is the top priority formany marketers and businesses. You need a plan to attract audiences and move qualified leadsthrough the sales funnel to convert. Strategic content marketing does exactly that.Let’s dig into the benefits of content marketing as well as how to get the most from it forbusinesses and clients.Are you ready to scale? Are your clients ready for more?Businesses now attract audiences (and ultimately customers) by being digital first.But online user experiences on websites, blogs, emails, and social media oftenaren’t used effectively to generate leads. There’s a better way.Strategic content marketing helps to not only engage audiences, but also grow andtarget the ideal audiences for the product or service being sold.Consistent and compelling content marketing meets audiences where they are.It then guides, reminds, and educates them about a business, helping to convertthem into qualified leads, and ultimately satisfied customers.Effective content marketing services will fuel those who come to you looking formore business, whether it’s within your own company or for clients you serve.Relying on a white label content marketing agency allows you to grow both yourservice offerings and your positive results.H OW TO SCALE B U S I N ES S W ITH W H ITE L AB E L CO NTE NT M AR K ETI N GKaleidico partners with companieslike yours to provide polished contentmarketing services you can efficiently andsustainably use, without adding significantoverhead or effort to your process. Withincreased content marketing efforts, youprovide ongoing strategic, optimizedcontent that builds audiences andgenerates leads.3

The good and bad of content marketingContent marketing generates approximately 3x as manyleads while costing 62% less than traditional marketing.Source: Demand Metric’s Content Marketing Infographic47% of buyers view 3-5 pieces of content before engagingwith a salesperson.Source: HubSpot’s The State of Content Marketing in 2021 [Stats & Trends to Watch]60% of marketers reuse content 2-5 times, but only 29%actually have a strategy for doing so.Marketers who prioritize blogging efforts are 13x more likelyto see a positive ROI.Source: Small Biz Genius’ 40 Incredible Content Marketing Statistics for 2021So content marketing is a no-brainer for growing business,right? But it’s not something you can simply switch on. Contentmarketing is an all-encompassing effort that spans severalcampaigns and channels.To generate leads with the help of content, you need tosuccessfully execute a content marketing plan. That includesoverseeing complex timelines and hiring and managingcontent creators, as well as editing, strategizing, publishing,and tracking content’s performance across multiple channels.Despite these challenges, businesses increasingly commit tousing content marketing because it’s extremely effective. 82%of marketers reported actively using it in 2021, up from 70%the year prior. To manage these new efforts, more than half ofsmall businesses currently outsource their marketing efforts,with 65% of larger companies outsourcing.Offer effective content marketing services without startingfrom scratch by partnering with a white label contentmarketing agency.H OW TO SCALE B U S I N ES S W ITH W H ITE L AB E L CO NTE NT M AR K ETI N G4

What does it mean to hirea white label agency?White labeling involves outsourcing your content marketing needs to anagency who specializes in it, while offering the service to your clients orbusiness, as if it’s your own.For instance, if you’re an agency wanting to provide content marketingservices to your clients, the white label service works with you behindthe scenes to meet your clients’ goals and provide a content system thatwill fuel your clients’ business and your own.A high-quality partner will incorporate the latest SEO strategy and toolsto produce content that gets your clients to the top of search results andin front of qualified leads. This content often includes: Blog posts and news Email marketing Video scripts Website copy Social media marketingYou continue devoting energy to your core offerings, while also providingthe full benefits of content that converts.H OW TO SCALE B U S I N ES S W ITH W H ITE L AB E L CO NTE NT M AR K ETI N G5

How Kaleidico can helpOver nearly two decades, Kaledico has tested systems that supportthe customer journey and generate leads, which has led to thecreation of our content marketing process. After testing and provingits success, we now offer a white label service to other businesseslooking to efficiently and effectively provide content marketing.Within our dedicated Content Studio, we oversee detailed timelines,edit effective content, recruit and manage expert writers, and produceefficient, high-quality marketing materials that get results for you andthose you serve.WHO IS WHITE LABEL CONTENT MARKETING FOR?Digital marketing agenciesIf you want to grow your services or the numberof clients you work with but can’t currently expandyour in-house team to reach your goals.Content and marketing teamsIf you want to increase content marketing effortswithin your company but can’t hire more peoplein-house to manage the workload and get results.H OW TO SCALE B U S I N ES S W ITH W H ITE L AB E L CO NTE NT M AR K ETI N G6

What makes a successfulcontent marketing processIf you want to take on content marketing, whether you’re running ityourself or working with a partner like Kaleidico, you’ll want to ensurethe process and strategy is effective.Share &MonitorDiscoverOur proven content marketing system is available as a white labelservice to businesses like yours because we’ve spent the time andresources testing and building it to ensure it generates success overand over. That success stems from these three steps:1. D iscovery and planning - Continually research your clientsor business, competitors, and the market to establish targetkeywords and a customized SEO content marketing strategy andtimeline.AnalyzeCollaborate2. C ontent creation - Manage timelines and writers to create, edit,optimize, and publish custom, strategic, brand-specific contentacross channels. Our system allows us to do this at high volumes,on a consistent basis.3. T raffic generation and analysis - Track the performance ofcontent, building audiences and adjusting tactics to ensurecontent converts, guided by strategic KPIs. This builds themomentum for lead generation and growth.H OW TO SCALE B U S I N ES S W ITH W H ITE L AB E L CO NTE NT M AR K ETI N GCreateIterate,Edit & Fix7

What backs our proven content marketing systemOur content marketing framework, as well as our team, has beentested among industries and in changing markets for more than 15years. Through this we’ve developed a foundational system thatstandarizes processes for efficiency, builds in flexibility to adapt tochanging needs, and best of all, generates qualified leads that convert.It all stems from the following three elements.Ongoing SEO Strategy and ResearchOur team incorporates the latest SEOtechniques, guiding the strategy behind SEOcontent marketing with the most competitivetools. This includes Google Analytics, GoogleSearch Console, and SEMRush to researchkeywords, traffic, and search engine resultrankings to find what consumers are lookingfor in each clients’ field. Content is then bornfrom these strategic insights.Build the Right TeamRather than buy freelance content like manyothers do, we bring to the table a highlytrained team of professional strategists andcontent creators. Many of our writers havebackgrounds in journalism and now specializein writing for specific industries. They’reregularly briefed on client needs and ongoingSEO strategies so that you get brand specificcontent with a strong individual voice.H OW TO SCALE B U S I N ES S W ITH W H ITE L AB E L CO NTE NT M AR K ETI N GManage Timelines and ToolsAs straightforward as keeping a schedulesounds, once your content and teamsgrow, timelines can quickly get out of hand.Keeping up with the latest organizationaltools helps manage the workflow of largescale content production. Our team usestools like ClickUp, Slack, and Google Drive tomake sure no details or deadlines are missedand that content is strategically produced tomeet clients’ needs on a consistent basis.8

How to work with a white labelagency you can trustSometimes growing your in-house team justisn’t possible or even the best solution. It canrequire too much time, effort, and overhead. Notto mention more resources to manage new teammembers, and find, hire, and train the right fit.White labeling provides an alternative —outsource the work to a trusted team withexpertise in supplying content marketing thatconverts.Although bringing in outside services may feellike a risk, you can hold them to standards thatensure any outside addition becomes a naturalpart of your team. When vetting a white labelpartner, they should gain your trust by confidentlyanswering questions like the ones on the right.Questions to ask a potential white label content partner1. How will content marketing work be planned, organized, executed, andtracked so that you and your clients or business feel confident in theprocess and see results?2. Can the white label service meet changing demands for content, whetherthat means increasing or decreasing efforts as goals change?3. Is the white label service solely a content creator or does the partner alsoincorporate broader content marketing and lead generation strategies?4. What is the relationship between you and the white labeling service? Does the service include a process for maintaining and initiatingcommunications with you or will you need additional in-house resourcesto manage it? Does the white label agency understand your client or businessrelationships and work with you directly to help you provide theseservices?5. Is the service well-established and in it for the long haul? Can you counton it to provide ongoing content services for you?H OW TO SCALE B U S I N ES S W ITH W H ITE L AB E L CO NTE NT M AR K ETI N G9

How to know the white label content is effectiveAnother way to assess a potential white label content service is to look at thequality of the content itself. Use this checklist to evaluate whether white labelcontent is high quality and effective.Although it may differ from market to market, effective content often includes the following: A n ongoing flow of content tocontinually engage audiences S trategic use of keywords and otherSEO elements, including: A consistent, professional brandand voice across content channels Links Active voice Word counts Format and styles Images Videos C ontent that is useful and valuableto the consumer C ontent that guides audiencesfrom where they are to the solutionthe business offers (guiding themthrough the sales funnel) C ontent that establishes abusiness as a credible, honest,and professional resourceH OW TO SCALE B U S I N ES S W ITH W H ITE L AB E L CO NTE NT M AR K ETI N G C ontent that helps users engageand convert to customers,including: F unctional and attractivedesign Calls-to-Action (CTAs) P rogressive lead paths forconsumers to make inquiries L ead magnets to providevalue in exchange for usersto sign up for emails10

Kaleidico’s white label content marketing processWe partner with you and maintain open communication at a pace you’re comfortable with, while also removing the burden ofcontent planning, strategy, and creation. We cycle through this process as we analyze, adapt, create, and publish content for you.How we work with youWhat we do for you (behind the scenes)D I S C OV E RYStart with a Discovery session with us and get to know thecontent needs of your team, your business, and/or your clientsDeep keyword research and analysis for each client’s space inthe market and its competitorsS T R AT E GY & P L A N N I N GReview the strategic content marketing plan Kaleidico createsfor you, to ensure we’re on the right trackDraft a strategic content marketing plan and establish KPIs basedon your goals for your team, your business, and/or your clientsC O N T E N T C R E AT I O N & O P E N C O M M U N I CAT I O NMaintain open communication as Kaleidico executes the planand tracks performance, and as your goals shiftAssign expert writers to execute the content plan withinestablished timelines and edit content to ensure elements ofSEO, lead generation, and client voice are includedC O N T E N T R E V I E W & A P P R OVA LAgree on process to approve content and the preferredsystem and needs to publish content across channelsProvide what is needed to efficiently review, approve, andpublish content across channelsA N A LYS I S & R E P O R T I N GKaleidico will provide you with reporting so you can sharewins and easily show the strategy behind themH OW TO SCALE B U S I N ES S W ITH W H ITE L AB E L CO NTE NT M AR K ETI N GTrack and report performance of content across variouschannels and adjust plan to ensure we’re on track to reachstrategic goals11

Are you ready to get started?If you need the structure of a well-designed content marketing framework but don’t havethe resources to build it, white labeling provides an alternative. Grow your services with apartner you can trust. Fuel your clients or others you serve by increasing lead flows andconversion rates to keep them coming back for more.Content marketing opens the door to many new opportunities, which also means newchallenges. Those willing to take it on experience deliberate and strategic growth.How Kaleidico can helpWith a white label agency like Kaleidico, content marketing is a repeatable andscalable process.We dedicate our time to strategizing the best approaches for each client. We alsoteach our content creators about who they’re writing for. You get brand-specificcontent with a strong individual voice, all with the overarching goal of convertingleads to customers.If you need support in your content marketing efforts, learn more about Kaleidico.We understand clients and their audiences. We can help you do the same. Workwith us to execute strategic content marketing strategies to grow your business.Discuss your ideas with experts who think about brands and positioning every day.Kaleidico would love to start the discussion with you.Schedule a discovery session with usOr email hello@kaleidico.comH OW TO SCALE B U S I N ES S W ITH W H ITE L AB E L CO NTE NT M AR K ETI N G12

white label content marketing agency, you get strategic content that engages targeted audiences who convert to leads and ultimately happy customers. And all through an efficient white label service that saves you time, effort, and money. What you'll learn How white label content marketing helps scale business What a successful content marketing

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