School Of Business MKTG304 Public Relations 3 Credit Hours
STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as apreparatory reference. Please use this syllabus as a reference only until the professor opens the classroomand you have access to the updated course syllabus. Please do NOT purchase any books or start any workbased on this syllabus; this syllabus may NOT be the one that your individual instructor uses for a course thathas not yet started. If you need to verify course textbooks, please refer to the online course descriptionthrough your student portal. This syllabus is proprietary material of APUS.School of BusinessMKTG304Public Relations3 Credit Hours8-WeeksPrerequisite(s): NonePlease see the Lessons area in the classroom for additional course specific informationTable of ContentsCourse DescriptionCourse ObjectivesCourse ScopeCourse OutlineCourse MaterialsCourse Delivery MethodAcademic ServicesPoliciesTurnitin.comCourse Description (Catalog)This course is an introduction to public relations, covering strategies and tactics used by public relationsprofessionals. The course emphasizes theory and skills needed to perform in the professional arena, including anintroduction to research-based public relations campaigns. A major focus of the course for the student is a “walkthrough” of a public relations campaign that uses a checklist approach. Moreover the course materials, assignments,learning outcomes, and expectations in this upper level undergraduate course assume that the student has completedall lower level general education and career planning coursework necessary to develop research, writing, and criticalthinking skills. Students who have not fulfilled all general education requirements through courses or awardedtransfer credit should strongly consider completing these requirements prior to registering for this course.Course Scope“Public Relations” MKTG304 provides a solid foundation in public relations by introducing students to effectivepublic relations and preparing students and professionals to deal with the situations and arrive at the solutions thatdistinguish the practice.Course MaterialsAll reading and course content is contained in the lessons area.Course ObjectivesLO1: Articulate the definition of public relations
STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as apreparatory reference. Please use this syllabus as a reference only until the professor opens the classroomand you have access to the updated course syllabus. Please do NOT purchase any books or start any workbased on this syllabus; this syllabus may NOT be the one that your individual instructor uses for a course thathas not yet started. If you need to verify course textbooks, please refer to the online course descriptionthrough your student portal. This syllabus is proprietary material of APUS.LO2: Examine the source-encoder-message-decoder-receiver approach to communication in publicrelations.LO3: Explain the importance of maintaining ethical standards in the area of public relationsLO4: Examine the steps used in conducting public relations research
STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as apreparatory reference. Please use this syllabus as a reference only until the professor opens the classroomand you have access to the updated course syllabus. Please do NOT purchase any books or start any workbased on this syllabus; this syllabus may NOT be the one that your individual instructor uses for a course thathas not yet started. If you need to verify course textbooks, please refer to the online course descriptionthrough your student portal. This syllabus is proprietary material of APUS.LO5: Compare similarities and differences in communication directed towards print media,electronic media, employee relations, government relations, consumer relations, and internationalrelationsLO6: Distinguish similarities and differences in approaches to writing when preparing messages forprint versus audio.LO7: Articulate ways the Internet influences the area of public relationsLO8: Explain the use of public relations concepts during crisis and issues management.Course OutlineWeek1What is Public Relations, Anyway?The Growth of Public Relations2Learning Objective(s)Topic(s)LO – 1Articulate the definition of public relations.LO – 2CommunicationExamine the source-encodermessage-decoder-receiverapproach to communication inpublic relations.Public OpinionLO – 1ManagementEthicsArticulate the definition of public relations.LO – 3Explain the importance of maintainingethical standards in the area of publicrelations
STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as apreparatory reference. Please use this syllabus as a reference only until the professor opens theclassroom and you have access to the updated course syllabus. Please do NOT purchase any books orstart any work based on this syllabus; this syllabus may NOT be the one that your individual instructoruses for a course that has not yet started. If you need to verify course textbooks, please refer to theonline course description through your student portal. This syllabus is proprietary material of APUS.3ResearchLO – 4Describe the principles of public relationsresearch.Print Media RelationsLO – 5The LawCompare similarities and differences incommunication directed towards printmedia, electronic media, employeerelations, government relations,consumer relations, and internationalrelations4Electronic Media RelationsMulticultural Community RelationsCompare similarities and differences incommunication directed towards printmedia, electronic media, employeerelations, government relations,consumer relations, and internationalrelationsGovernment RelationsLO – 5Employee Relations5International RelationsCompare similarities and differences incommunication directed towards printmedia, electronic media, employeerelations, government relations,consumer relations, and internationalrelationsPublic Relations WritingLO – 6Integrated MarketingCommunicationsDistinguish similarities and differences inapproaches to writing when preparingmessages for print versus audio.PublicRelations andthe InternetLO – 7Articulate ways the Internet influences the areaof public relationsLO – 8Crisis ManagementExplain the use of public relations conceptsduring crisis and issues management.Consumer Relations678LO – 5Review
STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as apreparatory reference. Please use this syllabus as a reference only until the professor opens theclassroom and you have access to the updated course syllabus. Please do NOT purchase any books orstart any work based on this syllabus; this syllabus may NOT be the one that your individual instructoruses for a course that has not yet started. If you need to verify course textbooks, please refer to theonline course description through your student portal. This syllabus is proprietary material of APUS.Course Delivery MethodThis course delivered via distance learning will enable students to complete academic work inaflexible manner, completely online. Course materials and access to an online learningmanagement system will be made available to each student. Online assignments are due bySunday evening of the week as noted and include Forum questions (accomplished in groupsthrough a threaded forum), examination, and individual assignments submitted for review bythe Faculty Member). Assigned faculty will support the students throughout this eight-weekcourse.PoliciesPlease see the Student Handbook to reference all University policies. Quick links to frequentlyasked question about policies are listed below.Drop/Withdrawal PolicyPlagiarism PolicyExtension Process and PolicyDisability AccommodationsGrading ScalePlease see the Student Handbook to reference the University’s grading scale.Citation and Reference StyleAttention Please: Students will follow the APA Format as the sole citation and reference styleused in written work submitted as part of coursework to the University. Assignmentscompleted in a narrative essay or composition format must follow the citation style cited in theAPA Format.Late AssignmentsStudents are expected to submit classroom assignments by the posted due date and tocomplete the course according to the published class schedule. The due date for eachassignment is listed under each Assignment. As adults, students, and working professionals, Iunderstand you must manage competing demands on your time. We all know that “lifehappens” but it is important to adhere as closely to the deadlines in the class as possible.Should you need additional time to complete an assignment, please contact me before theduedate so we can discuss the situation and determine an acceptable resolution. If arrangements
STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as apreparatory reference. Please use this syllabus as a reference only until the professor opens theclassroom and you have access to the updated course syllabus. Please do NOT purchase any books orstart any work based on this syllabus; this syllabus may NOT be the one that your individual instructoruses for a course that has not yet started. If you need to verify course textbooks, please refer to theonline course description through your student portal. This syllabus is proprietary material of APUS.are not made in advance, a late penalty of 10% will be assessed for any assignment submitted
STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as apreparatory reference. Please use this syllabus as a reference only until the professor opens the classroomand you have access to the updated course syllabus. Please do NOT purchase any books or start any workbased on this syllabus; this syllabus may NOT be the one that your individual instructor uses for a coursethat has not yet started. If you need to verify course textbooks, please refer to the online coursedescription through your student portal. This syllabus is proprietary material of APUS.1-7 days past the due date. Assignments will not be accepted after the 7th day. No work willbe accepted past the final day ofclass.NetiquetteOnline universities promote the advancement of knowledge through positive and constructivedebate – both inside and outside the classroom. Forums on the Internet, however, canoccasionally degenerate into needless insults and “flaming.” Such activity and the loss of goodmanners are not acceptable in a university setting – basic academic rules of good behavior andproper “Netiquette” must persist. Remember that you are in a place for the rewards andexcitement of learning which does not include descent to personal attacks or student attemptsto stifle the Forum of others.Technology Limitations: While you should feel free to explore the full-range of creativecomposition in your formal papers, keep e-mail layouts simple. The Sakai classroom maynot fully support MIME or HTML encoded messages, which means that bold face, italics,underlining, and a variety of color-coding or other visual effects will not translate in youre-mail messages. Humor Note: Despite the best of intentions, jokes and especially satire can easily get lostor taken seriously. If you feel the need for humor, you may wish to add “emoticons” tohelp alert your readers: ;-), : ), Disclaimer StatementCourse content may vary from the outline to meet the needs of this particular group.Academic ServicesThe Online Library is available to enrolled students and faculty from inside the electroniccampus. This is your starting point for access to online books, subscription periodicals, and Webresources that are designed to support your classes and generally not available through searchengines on the open Web. In addition, the Online Library provides access to special learningresources, which the University has contracted to assist with your studies. Questions can bedirected to librarian@apus.edu. Charles Town Library and Inter Library Loan: The University maintains a special librarywith a limited number of supporting volumes, collection of our professors’ publication,and services to search and borrow research books and articles from other libraries.Electronic Books: You can use the online library to uncover and download over 50,000titles, which have been scanned and made available in electronicformat.Electronic Journals: The University provides access to over 12,000 journals, whichareavailable in electronic form and only through limited subscription services.
STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as apreparatory reference. Please use this syllabus as a reference only until the professor opens the classroomand you have access to the updated course syllabus. Please do NOT purchase any books or start any workbased on this syllabus; this syllabus may NOT be the one that your individual instructor uses for a coursethat has not yet started. If you need to verify course textbooks, please refer to the online coursedescription through your student portal. This syllabus is proprietary material of APUS.Tutor.com: AMU and APU Civilian & Coast Guard students are eligible for 10 free hoursof tutoring provided by APUS. Tutor.com connects you with a professional tutoronline
STUDENT WARNING: This course syllabus is from a previous semester archive and serves only as apreparatory reference. Please use this syllabus as a reference only until the professor opens the classroomand you have access to the updated course syllabus. Please do NOT purchase any books or start any workbased on this syllabus; this syllabus may NOT be the one that your individual instructor uses for a coursethat has not yet started. If you need to verify course textbooks, please refer to the online coursedescription through your student portal. This syllabus is proprietary material of APUS.24/7 to provide help with assignments, studying, test prep, resume writing, and more.Tutor.com is tutoring the way it was meant to be. You get expert tutoring whenever youneed help, and you work one-to-one with your tutor in your online classroom on yourspecific problem until it is done.Disability Accommodations: Students are encouraged email dsa@apus.edu to discusspotential academic accommodations and begin the reviewprocess.Request a Library Guide for your course (http://apus.libguides.com/index.php)The AMU/APU Library Guides provide access to collections of trusted sites on the OpenWeb and licensed resources on the Deep Web. The following are specially tailored foracademic research at APUS: Program Portals contain topical and methodological resources to help launchgeneral research in the degree program. To locate, search by department name, ornavigate by school.Course Lib-Guides narrow the focus to relevant resources for thecorrespondingcourse. To locate, search by class code (e.g., SOCI111), orclassname.If a guide you need is not available yet, please email the APUS Library: librarian@apus.edu.Turnitin.comFaculty may require assignments be submitted to Turnitin.com. Turnitin.com will analyze apaper and report instances of potential plagiarism for the student to edit before submitting itfor a grade. In some cases professors may require students to use Turnitin.com. This isautomatically processed through the Assignments area of the course.
LO7: Articulate ways the Internet influences the area of public relations LO8: Explain the use of public relations concepts during crisis and issues management. Course Outline Week Topic(s) Learning Objective(s) 1 What is Pub lic Re ations, Anyway? LO - Ar The Growth of Public Relations t icu latehe d f n onof publi r s. LO - 2
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