Ivy Tech, Online Learning And The Ideal Organization

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EXPLORING A NEW PUZZLEIvy Tech, Online Learning and theIdeal OrganizationJeff PittmanChad KainzVice President, Online EducationIvy Tech Community CollegeSolution Director, ConsultingBlackboardKara MonroeAssociate Vice President for Online Academic ProgramsIvy Tech Community College

Ivy Tech Community CollegeFounded in 1963.Singly accredited in 1995. In 2005, identified as Indiana’s statewidecommunity college system of 14 geographicregions with regional administration andcommunity-based boards. System administration and 14 state trustees. Educate approximately 200,000 studentsannually, making Ivy Tech the largest singlyaccredited community college in the US.

History of Online Educationat Ivy Tech1995: First Online Internet Course(noncredit) was offered at theEvansville Region.1997: Terre Haute offered the firstNCA Accredited Online Programsin the US for two year colleges to223 students.2007: Established a single statewidelearning management platform.2010/11: Ivy Tech had 79,123 unduplicated online students and14 regions offer courses.

Ivy Tech ProgramsAccountingBusiness AdministrationComputer Information SystemsCriminal JusticeEarly Childhood EducationGeneral StudiesHuman ServicesInformation SecurityLibrary Technical AssistantParalegal StudiesManufacturing, Production & OperationsOffice Administration

Ivy Tech Internet Enrollment Trend1999 - 201180,00070,000Distance Ed eat Count2,465Unique Enrolled 00820092010201114,988 19,464 20,972 25,097 42,451 66,309 69,046 72,9839,058 11,542 12,263 14,658 22,901 34,108 35,881 37,6022,9993,8834,1124,9328,175 12,718 13,215 13,979Fall Enrollment Terms

Internet Enrollment as aPercent of College l 2003Fall 2004Fall 2005Fall 2006Fall 2007Fall 2008Fall 2009Fall 2010Distance Education Headcount Growth as a Percent of College HeadcountFall 2011

Rationale for Change to a New Model1. Reduce redundant offerings andleverage investments in online learninginfrastructure2. Expand into new markets and grow to200k online enrollments by 2020(Credit and CC)3. Serve Indiana residents whereverfothey may be – whether in-state,reidvorout-of-state or educ

Project Charter forBlackboard Strategic Consulting1. Assess current organization and funding modelfor online learning2. Develop desired organization model for onlinelearning3. Create financial forecast and analysis for desiredonline learning organization4. Provide program phasing and implementationrecommendations8

Engagement Themes1. Markets vs. RegionsShift thinking, take advantage of singleaccreditation, reach beyond historical boundaries,and address the needs of all students2. Programs vs. CoursesIncent new enrollments, enable new learningpathways, tap expertise, and create onlineprograms that span multiple markets and needs3. Unify Online LearningConsolidate responsibility, create efficiency throughscale, build capacity, optimize service delivery,improve instructor readiness, and build identity9

Current Approach to Online Learning:Course-Centric and Regionally-DrivenInstitutional StrategyFinancial ApparatusTechnology ServicesOperational CapabilitiesOnline Offerings

Proposed Approach:Program-Centric and System-DrivenInstitutional StrategyOnline OfferingsOperational CapabilitiesTechnology ServicesFinancial Apparatus

Emergent Vision for Online Learning1. Create shared offerings that span Ivy Tech2. Foster partnerships to take best advantage of IvyTech’s strengths across markets3. Promote nimbleness by creating programs that can beoffered across all of Ivy Tech4. Strengthen ties among online students, regionalcampuses, markets and Ivy Tech5. Excel in support of fully onlinelearners and faculty

Student Model for Ivy Tech OnlineTo shift to a program-centric approach and act on theemergent vision, Ivy Tech needed a clear student modelthat addressed three types of students:1. Geographically Distant Online Students2. Geographically Proximate Online Students3. Combination of Both Proximate & Distant

Online Student ExperienceThe student model provided a nexus forarticulating the online student experience: Create a sense of belonging within theonline student Expand communication with andcollaboration among online students Increase institutional responsiveness to theunique needs of online students Leverage the regional network to provideIndiana online students a sense of placeConnection promotes retention14

Proposed Online Program Lifecyclefor Ivy TechCreateBusinessDevelopment &MarketAssessmentOnline ProgramDesignProgramDevelopmentOnline ibutionStudentServicesMarketing &RecruitingAdmissions &EnrollmentInterventionOther areer &PlacementServicesAlumniDevelopmentProgramReview15

Proposed Online Program Lifecyclein stages and process flowsCreateDeliverSupportSucceed16

ESupportPLMDeliverACreateEXProposed Online Program Lifecyclein stages and process flowsSucceedDeliver: Marketing, Recruiting & Admissions17

EXADeliver: Marketing, Recruiting & Testing(including PLA)ELeadGenerationIn this area, recommendationsfocused on four points thatincludedFinancialAidRegistration Recognizing needs of, Simplifying interactions with, Centralizing key processes for,and Adapting specific processes toAdmissionsConciergeEnrollmentthe online learners within the newonline student model for Ivy ng PLA)FinancialAidEnrollment

EXADeliver: Marketing, Recruiting & AdmissionsConcepts & onAdmissionsCommon point ofcontact for y coordinatedwith regions andmarketsFinancialAidTesting(including PLA)MarketsTesting(including PLA)Enrollment forgeographicallydistant RegistrationEnrollmentEnrollment llmentDone by program,rather than ation totake advantage ofscale, efficiency

EXADeliver: Marketing, Recruiting & AdmissionsKey Implementation FactorsITOLeadGenerationLeadConversionAdmissions Capacity Consolidation Optimization ringTesting(including PLA)AdmissionsConciergeThe design goal was to find abalance among centralized servicesand those that could best be servedby local campuses that would beappropriate for Ivy ting(including lPLMKey Implementation Factors largelyfocused on four areas:

tudentServicesMarketing &RecruitingAdmissions &EnrollmentInterventionOther SupportServicesEOnline ProgramDesignSupportPLMBusinessDevelopment &MarketAssessmentDeliverACreateEXProposed Online Program duationCareer &PlacementServicesAlumniDevelopmentOnline CourseDesignProgramReviewRenew21

From Engagement Themes 1. Markets vs. RegionsShift thinking, take advantage of singleaccreditation, reach beyond historical boundaries,and address the needs of all students2. Programs vs. CoursesIncent new enrollments, enable new learningpathways, tap expertise, and create onlineprograms that span multiple markets and needs3. Unify Online LearningConsolidate responsibility, create efficiency throughscale, build capacity, optimize service delivery,improve instructor readiness, and build identity to Action Plans22

From Engagement Themesto Action Plans [1]Markets vs. RegionsShift thinking, take advantage of single accreditation,reach beyond historical boundaries, and address theneeds of all students§ Focus on new markets, includingCorporate College (non-credit market).§ Develop a “Virtual Region” forCorporate College offerings and othermarket opportunities.23

From Engagement Themesto Action Plans [2]Programs vs. CoursesIncent new enrollments, enable new learningpathways, tap expertise, and create online programsthat span multiple markets and needs§ Conduct a market study to identify anddevelop new online programs§ Refine existing statewide program andcourse development process that betterutilizes Regional expertise, expeditesdevelopment process, and maximizesefficiencies into a single point process24

From Engagement Themesto Action Plans [3]Unify Online LearningConsolidate responsibility, create efficiency throughscale, build capacity, optimize service delivery,improve instructor readiness, and build identity§ Update financial model which betteraligns revenue with needed services§ Develop single point scheduling toreduce redundant offerings and realizegreater efficiencies25

From Engagement Themesto Action Plans [3]Original Financial ModelTuitionOnline FeePer Cr. @ 80/20 splitOriginating RegionPer Cr. @ 55/45 splitHome RegionITOSystemRecommended ApproachTuitionOnline FeePer Cr.GrowingOfferingsCreatingOnlineProgramsPer ngRevenue26

From Engagement Themesto Action Plans [3]Unify Online LearningConsolidate responsibility, create efficiency throughscale, build capacity, optimize service delivery,improve instructor readiness, and build identity§ Develop standards of delivery throughRegional Audit and Sloan Consortium’sScorecard for Administering OnlineEducation Programs§ Incorporate the Smarter MeasureAssessment Tool and an onlineorientation course27

From Engagement Themesto Action Plans [3]Unify Online LearningConsolidate responsibility, create efficiency throughscale, build capacity, optimize service delivery,improve instructor readiness, and build identity§ Develop an improved process forlogistics and communications betweenorigination and receive sites withinCollege§ Streamline communications pathwaysbetween students and faculty to improveengagement in courses28

From Engagement Themesto Action Plans [3]Unify Online LearningConsolidate responsibility, create efficiency throughscale, build capacity, optimize service delivery,improve instructor readiness, and build identity§ Matrix reporting structure betweenRegional staff and Ivy Tech Online.§ Provide expanded trainingopportunities to faculty and requiretraining after the initial certification forfaculty to remain certified to teach online.29

EXPLORING A NEW PUZZLEIvy Tech, Online Learning and the Ideal OrganizationJeff PittmanVice President, Online EducationIvy Tech Community Collegejpittman@ivytech.eduKara MonroeAssociate Vice President for Online Academic EducationIvy Tech Community Collegekmonroe@ivytech.eduTwitter: kicki22Chad KainzSolution Director, ConsultingBlackboardchad.kainz@blackboard.com Twitter: smaedli

1.Create shared offerings that span Ivy Tech 2.Foster partnerships to take best advantage of Ivy Tech's strengths across markets 3.Promote nimbleness by creating programs that can be offered across all of Ivy Tech 4.Strengthen tiesamong online students, regional campuses, markets and Ivy Tech 5.Excel in support of fully online learners and .

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