ORACLE DAT A SHEETWINTER ‘16Oracle Sales Cloud forConsumer GoodsOracle Sales Cloud for Consumer Goods is a comprehensive industry solution thatincludes trade promotion management and retail execution. The retail executionsolution enables retail sales reps to effectively execute in-store tasks using a tabletdevice. The trade promotion management solution enables brand marketingmanagers and key account managers to manage promotion programs and accountpromotions respectively.KEY FEATURESRetail Execution Store Visit AppointmentsThe Oracle Sales Cloud Retail Execution app enables retail sales reps to plan and execute Inventory Auditstore visits using their tablet device while online or in offline mode: Store visit check in Prepare for the day with a list of store visit appointments and a 360 view of accounts. Promotions Facilitate store visits with a guided store visit task list. Shopping Cart with electronicsignature Present promotions and add promotional items to the shopping cart. Perform inventory audits and order products on site to restock inventory. Capture signatures and submit shopping cart items to create an order. Executive dashboard Promotion Programs Account PromotionsThe app automatically captures the time for each store visit, from check in to check out,allowing sales managers to measure the efficiency each visit.KEY BENEFITS Improve retail executionmanagement, from planningthrough in-store call execution Optimize in-store visit efficiency,enabling more up-sell within eachcall Align individual territory goals withoverall sales strategy Increase brand awareness andrevenue Monitor sales quota and meetcontracted growth targets for theretailers Understand and fulfill customer’sneedsImage 1: Prepare for store visits by reviewing appointments and looking account details.
ORACLE DAT A SHEETORACLE CUSTOMER EXPERIENCE:SALES CLOUDInventory Audit The inventory audit provides a streamlined view of products at a store and reduces the timeComplete: A comprehensive salessolution focused on drivingperformance and connectingbusiness processes. Innovative: Productivity-drivenapps offering deep customerinsight with the flexibility to adaptand differentiate. Proven: Power global salesorganizations and leveragerecognized industry expertise forsecure and scalable globaloperations.spent performing audits. It’s easy to adjust shelf stock, facing and product location or add outof-stock products to a shopping cart to generate orders.RELAT ED PROD UCTS Oracle CPQ Cloud Oracle Marketing Cloud Oracle Service Cloud Oracle Commerce Cloud Oracle Incentive Compensation Oracle Social Network Cloud Oracle Transactional BusinessIntelligence Enterprise for CRMCloud ServiceImage 2: Complete inventory audits and reorder out-of-stock products.PromotionsDuring a store visit, retail sales reps can present promotions to the store personnel and easilyadd promotions to the shopping cart to quickly generate an order.Image 3: Review available promotions.2 ORACLE SALES CLOUD FOR CONSUMER GOODS
ORACLE DAT A SHEETPhotos and NotesDuring a store visit, retail sales reps can take photos and enter notes to support their in-storetasks.Image 4: Add a name and description to photos taken during the store visit.Shopping CartWith Oracle Sales Cloud for Consumer Goods, retail sales reps can easily generate an orderby adding items to the shopping cart. Add promotion items and out-of-stock inventory to the shopping cart. Review shopping cart items and make adjustments to quantity and discount. Create and confirm an order for items in the shopping cart.Image 5: Capture electronic signatures from within the shopping cart.3 ORACLE SALES CLOUD FOR CONSUMER GOODS
ORACLE DAT A SHEETConfigurable Sales Home PageWith six prebuilt Key Performance Indicators (KPIs) and the ability to add custom metrics, theconfigurable home page helps sales reps and sales managers track retail sales andpromotions and take appropriate action. Sales vs. Target: shows a summary of closed opportunities compared with the quota forthe current quarter. Visits vs. Target: shows the number of scheduled store visits compared with completedstore visits and the related gap in the current quarter. In-flight Promotions: shows the number of promotions and the total order amountoriginated from promotions in the current quarter. Sales Trend: shows the total number of orders and the total order amount for the currentquarter. Accounts: shows the number of managed accounts and the accounts that have met peraccount sales targets for the current month. Eligible Promotions: shows the number of active promotions in a quarter.Sales reps and sales managers have the option to personalize the sales home pages byselecting from a list of available KPIs or hiding KPIs to track the most meaningful data.Image 6: The configurable sales home page is optimized for view on a tablet or desktop.Trade Promotion ManagementPromotion ProgramsOracle Sales Cloud’s trade promotion management solution enables brand marketingmanagers to define and roll out promotion programs to the organization.4 ORACLE SALES CLOUD FOR CONSUMER GOODS Create and launch promotion programs. Promote products through promotion groups or as individual products. Specify variable tactics at the promotion and promotion group level. Roll out promotion programs to one or more sales territories.
ORACLE DAT A SHEETImage 7: Promotion programs set up by the brand marketing manager.Account PromotionsKey account managers can define account-specific promotions that are then executed byretail sales reps. Create and launch account promotions. Use a promotion program as a base for creating account promotions. Promote products to specific accounts through promotion groups or as individual products. Specify fixed and variable tactics promotion group and promotion product levels. Set up monthly sales targets for each account. Configure a price book for account-specific product pricing.Image 8: Account promotion summary for a new product launch.Multiple Promotion TacticsWhen creating promotion programs and promotions, marketing managers can create multiplevariable or fixed promotion tactics for each promotion group or product. Pricing for eachproduct reflects the aggregate of multiple promotion tactics.Image 9: A promotion with multiple promotion tactics.Promotion EvaluationAccount managers have the option to enter a baseline sales amount, an incremental liftpercentage and a margin percentage for each promotion product. The promotion summary5 ORACLE SALES CLOUD FOR CONSUMER GOODS
ORACLE DAT A SHEEToffers evaluation metrics and review metrics such as gross sales, incremental sales,incremental profits, trade spend and ROI to evaluate the effectiveness of promotions.Image 10: Baseline, incremental percentage, and margin percentage defined for products.Image 11: The evaluation section of the promotion summary.Trade Funds and Funding AllocationMarketing managers can create and manage trade funds. Account managers can thenallocate those funds to account promotions to support the programs. Linking funds topromotions in Oracle Sales Cloud makes promotion funding visible and accountable.Image 12: The Funding tab shows trade funds associated to an account promotion.CONTACT USFor more information about Oracle Sales Cloud for Consumer Goods, visit oracle.com or call 1.800.ORACLE1 to speak to an Oracle representative.CONNECT W ITH alesCloudyoutube.com/OracleSalesCloudCopyright 2016, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only, and thecontents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any otherwarranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability orfitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations areformed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by anymeans, electronic or mechanical, for any purpose, without our prior written permission.Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.Oracle Applications BlogIntel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license andare trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo aretrademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group.6 ORACLE SALES CLOUD FOR CONSUMER GOODS
Oracle Sales Cloud's trade promotion management solution enables brand marketing managers to define and roll out promotion programs to the organization. Create and launch promotion programs. Promote products through promotion groups or as individual products. Specify variable tactics at the promotion and promotion group level.
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