Facebook Advertising Categories.2 - Two Wheels Marketing
Facebook Advertising Targeting OptionsDEMOGRAPHICSEducationEducation LevelAssociate degreeCollege gradDoctorate degreeHigh school gradIn collegeIn grad schoolIn high schoolMaster’s degreeProfessional degreeSome collegeSome grad schoolSome high schoolUnspecifiedFields of Study *Schools *Undergrad YearsFinancialIncome 30,000- 39,999 40,000- 49,000 50,000- 74,999 75,000- 99,999 100,000- 124,999 150,000- 249,999 250,000- 349,999 350,000- 499,999Over 500,000Net Worth 1- 99,999 100,000- 249,999250,000- 499,999 500,000- 749,999 750,000- 999,999 1,000,000- 1,999,999Over 2,000,000Liquid assets 1- 25,000 25,000- 49,999 50,000- 99,999 100,000- 249,999 250,000- 499,999 500,000- 999,999@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting Options 1,000,000- 1,999,999 2,000,000- 2,999,999Over 3,000,000HomeHome OwnershipFirst time homebuyerHomeownersRentersHome TypeApartmentCondoHome valueLess than 50,000 50,000- 99,999 100,000- 199,999 200,000- 299,999 300,000- 499,999 500,000- 699,999 700,000- 999,999 1,000,000- 1,999,999Over 2,000,000Multi-family homeSingleHousehold CompositionFamily-based householdsGrandparentsHousemate-based householdsNew parentsVeterans in homeWorking womenYoung & hipYoung adults in homeLife EventsAnniversaryAnniversary within 30 daysAnniversary within 31-60 DaysAway from familyAway from hometownBirthdayBirthday MonthBirthday in AprilBirthday in AugustBirthday in DecemberBirthday in FebruaryBirthday in January@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsBirthday in JulyBirthday in JuneBirthday in MarchBirthday in MayBirthday in NovemberBirthday in OctoberBirthday in SeptemberUpcoming birthdayFriends ofClose Friends of Men with a Birthday in 0-7 daysClose Friends of Men with a Birthday in 7-30 daysClose Friends of Women with a Birthday in 0-7 daysClose Friends of Women with a Birthday in 7-30 daysClose friends of people with birthdays in a monthClose friends of people with birthday in a weekFriends of Recently MovedFriends of newly engaged peopleFriends of newlywedsLong-distance relationshipNew jobNew relationshipNewly engaged (1 year)Newly engaged (6 months)Newlywed (1 year)Newlywed (3 months)Newlywed (6 months)ParentsAll ParentsNew parents (0-12 months)Parents (All)Parents with preschoolers (03-05 years)Parents with adult children (18-26 years)Parents with early school-age children (06-08 years)Parents with preteens (08-12 years)Parents with teenagers (13-18 years)Parents with toddlers (01-02 years)MomsBig-city momsCorporate momsFit momsGreen momsMoms of grade school kidsMoms of high school kidsMoms of preschool kidsNew Moms@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsSoccer momsStay-at-home momsTrendy momsPolitics (US)Likely to engage with political content (conservative)Likely to engage with political content (liberal)Likely to engage with political content (moderate)Self reportedDonate to conservative political causesDonate to liberal political causesUS politics (conservative)US politics (liberal)US politics (moderate)US politics (very conservative)US politics (very liberal)RelationshipInterested InMenMen and WomenUnspecifiedWomenRelationship StatusCivil UnionComplicatedDivorcedDomestic PartnershipEngagedIn a relationshipMarriedOpen mployers *IndustriesAdministrative ServicesArchitecture and EngineeringArts, Entertainment, Sports and MediaBusiness and FinanceCleaning and Social ServicesCommunity and Social ServicesComputation and MathematicsConstruction and Extraction@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsEducation and LibrariesFarming, Fishing and ForestryFood and RestaurantsGovernment Employees (Global)Healthcare and Medical ServicesIT and Technical ServicesInstallation and Repair ServicesLegal ServicesLife, Physical and Social SciencesManagementMilitary (Global)Personal Care and Home ServicesProductionProtective ServicesSalesTransportation and MovingVeterans (US)Job Titles *Office TypeSmall businessINTERESTSBusiness and BankingInvestment bankingOnline bankingRetail bankingBusinessConstructionDesignFashion designGraphic designInterior reHigher sMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsDigital marketingDisplay advertisingEmail marketingOnline advertisingSearch engine optimizationSocial mediaSocial media marketingWeb designWeb developmentWeb hostingPersonal financeCredit cardsInsuranceInvestmentMortgage loansReal estateRetailSalesScienceSmall businessEntertainmentGamesAction gamesBoard gamesBrowser gamesCard gamesCasino gamesFirst-person shooter gamesGamblingMassively multiplayer online gamesMassively multiplayer online role-playing gamesOnline gamesOnline pokerPuzzle video gamesRacing gamesRole-playing gamesShooter gamesSimulation gamesSports gamesStrategy gamesVideo gamesWord gamesLive om
Facebook Advertising Targeting OptionsConcertsDancehallsMusic festivalsNightclubsPartiesPlaysTheatreMoviesAction moviesAnimated moviesAnime moviesBollywood moviesComedy moviesDocumentary moviesDrama moviesFantasy moviesHorror moviesMusical theatreScience fiction moviesThriller moviesMusicBlues musicClassical musicCountry musicDance musicElectronic musicGospel musicHeavy metal musicHip hop musicJazz musicMusic videosPop musicRhythm and blues musicRock musicSoul musicReadingBooksComicsE-booksFiction booksLiteratureMagazinesMangaMystery com
Facebook Advertising Targeting OptionsNon-fiction booksRomance novelsTVTV comediesTV game showsTV reality showsTV talk showsFamily and ageMotherhoodParentingWeddingsFitness and Physical exercisePhysical fitnessRunningWeight trainingYogaZumbaFood and drinkAlcoholic beveragesBeerDistilled beverageWineBeveragesCoffeeEnergy drinksJuiceSoft drinksTeaCookingBakingRecipesCuisineChinese cuisineFrench cuisine@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsGerman cuisineGreek cuisineIndian cuisineItalian cuisineJapanese cuisineKorean cuisineLatin American cuisineMexican cuisineMiddle Eastern cuisineSpanish cuisineThai cuisineVietnamese cuisineFoodBarbecueChocolateDessertsFast foodOrganic ffeehousesDinersFast casual restaurantsFast food restaurantsHobbies and activitiesArts and musicActingCraftsDanceDrawingDrumsFine artGuitarPaintingPerforming artsPhotographySculptureSingingWritingCurrent eventsHome and gardenDo it yourself (DIY)@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsFurnitureGardeningHome AppliancesHome ImprovementPetsBirdsCatsDogsFishHorsesPet foodRabbitsReptilesPolitics and social issuesCharity and causesCommunity ustainabilityVeteransVolunteeringTravelAdventure travelAir travelBeachesCar Theme ic heelsmarketing.com
Facebook Advertising Targeting OptionsRVsSUVsScootersTrucksShopping and fashionBeautyBeauty salonsCosmeticsFragrancesHair productsSpasTattoosClothingChildren’s clothingMen’s clothingShoesWomen’s clothingFashion gBoutiquesCouponsDiscount storesLuxury goodsOnline shoppingShopping mallsToysSports and outdoorsOutdoor recreationBoatingCampingFishingHikingHorseback ridingHuntingMountain bikingSurfingSportsAmerican footballAssociation football (Soccer)Auto racingBaseball@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsBasketballCollege nisTriathlonsVolleyballTechnologyComputersComputer memoryComputer monitorsComputer processorsComputer serversDesktop computersFree softwareHard drivesNetwork storageSoftwareTablet computersConsumer electronicsAudio equipmentCamcordersCamerasE-book readersGPS devicesGame consolesMobile phonesPortable media niversaryAnniversary (within 61-90 days)AutomotiveMotorcyclePurchasedNewUsedNew vehicle buyers (Near market): People in householdsthat are likely to buy a vehicle in the next 365 days.Style@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsCrossoverEconomy/compactFull-size SUVFull-size sedanHybrid/alternative fuelLuxury SUVLuxury sedanMidsize carMinivanPickup truckSmall/midsize SUVSports car/convertibleNew vehicle shoppers (In market): People in households thatare likely to buy a vehicle in the next 180 days.MakeAcuraAudiBMVBuickCadillacChevrolet carChevrolet truckChryslerDodge RAMDodge carFlatFord carFord truckGMCHondaHyundaiInfinitiJaguarJeepKiaLand .com
Facebook Advertising Targeting OptionsToyotaVolkswagenVolvoNew vehicle shoppers (Max in market): People inhouseholds that are likely to buy a vehicle in the next 90days.AllStyleCrossover VehicleEntry/Economy/CompactFull-size SUVFull-size SedanHybrid/Alternative FuelLuxury SUVLuxury SedanMidsize CarMinivanPickup TruckSmall/Midsize SUVSports Car/ConvertibleOwners: What people in household own or are likely to buy.AftermarketAuto partsAuto parts and accessoriesAuto service buyerMakeAcuraAudiBMWBuickCadillacChevrolet carChevrolet truckChryslerDodge RAMDodge carFiatFord carFord Marktwowheelsmarketing.com
Facebook Advertising Targeting OptionsJeep KiaLand olkswagenVolvoPurchased: People in the household purchased theircurrent vehicle during this amount of time.0-6 months ago13-24 months ago25-36 months ago37-48 months ago7-12 months agoOver 48 months agoStyle: People in households that own this type ofvehicle.CrossoverEconomy/compactFull-size SUVFull-size sedanHybrid/alternative fuelLuxury SUVLuxury sedanMidsize carMinivanPickup truckSmall/midsize SUVSports car/convertibleVehicle age0-1 year old11-15 years old16-20 years old@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting Options2 years old3 years old4-5 years old6-10 years oldOver 20 years oldVehicle Price 20,000- 30,000 30,000- 40,000 50,000- 75,000Less than 20,000Over 75,000Purchase typeVehicle PriceBuy new (In market)Buy new (Near market)Buy new or used (In market)Buy new or used (Near market)Buy used (In market)Lease (In market)Used vehicle buyers (In market)StyleCrossoverEconomy/compactFull-size SUVFull-size sedanHybrid/alternative fuelLuxury SUVLuxury sedanMidsize carMinivanPickup truckSmall/midsize SUVSports car/convertibleB2B: Business to BusinessCompany size1,000-4,999 Employees10-49 Employees100-499 Employees5,000 Employees50-99 Employees500-999 EmployeesLess than 10 EmployeesIndustryAgricultureBusiness Services@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsConstructionConsumer ServicesCultural & itality & TravelInsuranceLegalLogistics & TransportationManufacturingMedia & InternetReal EstateRestaurantRetaiTelecommunicationsWholesale TradeSeniority: People who are in these roles.Executive/C-SuiteMid-ManagementCharitable donations: People in households that will donate to oneof these categories.All charitable donationsAnimal welfareArts and culturalCancer CausesEnvironmental and wildlifeHealthPoliticalVeteransConsumer Classification: Consumers in these countries and whattype of goods they prefer.Argentina(ABC1) Prefer high value goods(ABC1 C2) Prefer mid-high-value goodsBrazil(A B) Prefer high-value goodsChile(A B) Prefer mid-high-value goods(ABC1) Prefer high-value goodsIndia(A) Prefer high-value goods(A B) Prefer mid-high-value goodsMexico@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting Options(AB) Prefer high-value goods(ABC ) Prefer mid-high value goodsSouth Africa(5,6,7) Prefer mid-high value goods(8,9,10) Prefer high-value goodsDigital activitiesOperating System UsedCanvas GamingConsole gamersFacebook Page adminsFacebook Payment users (30 days): People who have usedFacebook Payments in the last 30 daysFacebook Payment users (90 days): People who have usedFacebook Payments in the last 90 daysFacebook Payment users (higher than average spending)Facebook access: older devices and OS: People whoprimarily access Facebook on older devices or operatingsystems before Windows 7, Mac OS X or Windows NT 6.2Internet Browser UsedFacebook access (browser): ChromeFacebook access (browser): FirefoxFacebook access (browser): Internet ExplorerFacebook access (browser): Microsoft EdgeFacebook access (browser): OperaFacebook access (browser): SafariOperating System UsedFacebook access (OS): Mac OS XFacebook access (OS): Mac SierraFacebook access (OS): Windows 7Facebook access (OS): Windows 8Facebook access (OS): Windows VistaFacebook access (OS): Windows XPPrimary email domainAOL email usersApple email usersGmail usersHotmail usersMSN.com email usersYahoo email usersSmall business ownersTechnology early adoptersExpats: People living outside of their home country.Close friend of expatsExpats (All g.com
Facebook Advertising Targeting OptionsBankingCredit union memberInvestmentsFull-Service InvestorsHigh likely investorsIndependent investorsLikely investorsPersonal investmentsReal estate investmentsSemi-independent InvestorsSpending methods1-9 Lines of CreditActive credit card userAny card typeBank cardsGas, department and retail store cardsHigh-end department store cardsPremium credit cardsPrimarily cashPrimarily credit cardsTravel and entertainment cardsJob roleCorporate executivesFinancial nShow GenreActionAdventureAnimalsAuto cal Drama@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsHistoryHome ImprovementHorrorLawMotorsportsNewsOutdoorsPublic AffairsRealityReligiousRomanceScience FictionSitcomSports EventSports TalkTravelWesternViewership HabitsHeavy US TV ViewersLight US TV ViewersModerate US TV ViewersMobile Device UserAll Mobile Devices by BrandAmazonOwns: Kindle FireAppleFacebook access (mobile): iPad 1Facebook access (mobile): iPad 2Facebook access (mobile): iPad 3Facebook access (mobile): iPhone 4Facebook access (mobile): iPhone 4SFacebook access (mobile): iPhone 5Facebook access (mobile): iPhone 5CFacebook access (mobile): 5SFacebook access (mobile): iPod TouchOwns: iPad 4Owns: iPad AirOwns: iPad Air 2Owns: iPad Mini 1Owns: iPad Mini 2Owns: iPad Mini 3Owns: iPhone 6Owns: iPhone 6 PlusOwns: iPhone 6SOwns: iPhone 6S Plus@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsOwns: iPhone 7Owns: iPhone 7 PlusiPhone SEFacebook access: (mobile): HTC Android mobiledevicesFacebook access: (mobile): Motorola Android mobiledevicesFacebook access: (mobile): Samsung Android mobiledevicesFacebook access: (mobile): Sony Android mobiledevicesFacebook access: (mobile): LG AndroidGionee devicesGoogleOwns: Google PixelOwns: Nexus 5HTCOwns: HTC OneLGOwns: LG G2 devicesOwns: LG G3Owns: LG V10Owns: Alcatel, Cherry Mobile, Huawei devices,Karbonn, Micromax, Tecno, Xiaomi, ZTESamsungOwns: Galaxy GrandOwns: Galaxy Grand 2Owns: Galaxy Note 3Owns: Galaxy Note 4Owns: Galaxy Note 5Owns: Galaxy Note 7Owns: Galaxy S 4 MiniOwns: Galaxy S III MiniOwns: Galaxy S4Owns: Galaxy S5Owns: Galaxy S6Owns: Galaxy S7Owns: Galaxy S7 EdgeOwns: Galaxy Tab 2Owns: Galaxy Tab 3Owns: Galaxy Tab 4Owns: Galaxy Tab ProOwns: Galaxy Tab SOwns: Galaxy Y devicesOwns: Samsung Galaxy S III devices@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsOwns: Samsung galaxy S8SonyOwns: Xperia MOwns: Xperia ZOwns: Xperia UltraOwns: Xperia, Z3All Mobile Devices by Operating SystemFacebook access (mobile): Android devicesFacebook access (mobile): Apple (iOS) devicesFacebook access (mobile): Windows phonesAndroid: 360 degree media not supportedAndroid: 360 degree media supportedFacebook access (mobile): all mobile devicesFacebook access (mobile): feature phonesFacebook access (mobile): smartphones and tabletsFacebook access (mobile): tabletsNetwork ConnectionFacebook access (network type): 2GFacebook access (network type): 3GFacebook access (network type): 4GFacebook access (network type): WiFiNew smartphone and tablet usersMulticultural AffinityAfrican American (US)Asian American (US)Hispanic (US-All)Hispanic (US-Bilingual)Hispanic (US- English dominant)Hispanic (US-Spanish dominant)Purchase behaviorBusiness purchasesBusiness marketingBuyer profilesCoupon usersDIYersFashionistasFoodiesGadget enthusiastGamersGreen livingHealthy and fitOutdoor enthusiastsShoppersSkiingGolfing and boating@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsSpa enthusiastsSportsmenTrendy homemakersClothingMen’sAccessoriesBig and tall apparelBusiness apparelJeansMen’s fashion & apparel buyersSeasonalWinter seasonal shoppersWomen’sAccessoriesBusiness apparelFine jewelryJewelryLow-ticket apparel and accessoriesLuxury brand apparelLuxury retailersMid-ticket apparel and accessoriesPlus sizesWomen’s shoesWomen’s fashion & apparel buyersYoung women’s apparelEngaged Shoppers: Women who click on the Call-to-Actionbutton “Shop Now” in the past weekFood and DrinkAlcoholic beveragesBeerCraft beerDomestic beerImport beerLight beerPremium beerSpiritsWineBakeryBakery productsBeveragesBottled watercarbonated drinksCoffeeCoffee (K-Cup)Diet drinks@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsEnergy drinksHot teaIced tea and lemonadeJuiceNon-dairy milkSports drinksCerealAll cerealChildren’s cerealsFiber cerealsHot cerealsChildren’s foodBaby food and productsChildren’s foodChildren’s food and productsCondiments and dressingsCondimentsSalad dressingsCooking suppliesBakingSpicesDairy and eggsCheeseDairy freeEggsMilkYogurtFresh and HealthyFresh & healthyFrozen foodFrozen: appetizers & snacksBread & doughBreakfastDessertsEntreesEthnic foodsFruitMeats and seafoodPastaPizzaVegetablesIce cream and noveltiesGrocery shopper typePremium brand groceriesTop spenders@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsHealth foodDiet foodsFresh produceLow-fat foodsNatural and organicsHome Cooking & GrillingHome cooking & grillingMeat and seafoodMeatSeafoodSoupSoupSweets and snacksBreakfast barsChocolate candyCookiesCrackersGranola barsNon-chocolate candyPeanut butter and jellySalty snacksVegetarianVegetarianHealth and beautyAllergy reliefAntiperspirants & deodorantsCosmeticsCough and cold reliefFragranceHair careHealth & wellness buyersMen’s groomingOral careOver-the-counter medicationPain reliefSkin careSun careVitaminsHome and gardenEntertainingHome improvementHome renovationOrganizationtoolsHousehold products@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsCleaning suppliesFood storageGreen cleaners and suppliesLaundry suppliesKids productsBaby careBaby toysPet productsCat food and productsCat ownersDog food and productsDog ownersPet productsPurchase typesAppliances & accessoriesArts and craftsBaby productsBeauty accessoriesChildrens apparelConsumer electronics buyerCosmeticsElectronicsHome furnishing and accessoriesHome officeRestaurantFine diningMid-range restaurants/non quick serveQuick serveSmall and home office productsSoftwareToysTravel suppliesUpscale travel and servicesWomen’s apparelSports and outdoorsCyclingFishingFitnessGolf and tennisHiking and campingHuntingRunningWinter sportsStore typesDepartment stores@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting OptionsDiscount department storeGift shoppersGyms & fitness clubsHigh-end retailLow-end department storeLuxury StoreSubscription servicesAuto insurance onlineMortgage onlinePrepaid debit cardsSatellite TVTechnologyKindle eReaderUse eReaderResidential profilesLikely to moveNew moverRecent homebuyerRecent mortgage borrowerTravelBusiness travelersBusiness travelers (International)Business travelers (US)Casino vacationsCommutersCruisesFamily vacationsFrequent TravelersFrequent flyersfrequent international travelersLeisure travelersPersonal travelers (International)Personal travelers (US)Returned from travels 1 week agoReturned from travels 2 weeks agoTimesharesDate of research: January 2, 2018See any updates or changes? Send us an email at:info - at -TwoWheelsMarketing.com and we’ll update it!@TwoWheelsMarktwowheelsmarketing.com
Facebook Advertising Targeting Options (AB) Prefer high-value goods (ABC ) Prefer mid-high value goods South Africa (5,6,7) Prefer mid-high value goods (8,9,10) Prefer high-value goods Digital activities Operating System Used Canvas Gaming Console gamers Facebook Page admins Facebook Payment users (30 days): People who have used
a step-by-step guide to begin advertising through Facebook's suite of advertising services, including Instagram. (In this guide, the term "Facebook ads" encompasses ads that run across Facebook's services.) This guide discusses three phases of social media advertising. In the . Planning
the advertising is placed, the language of the advertising, and the release date identified in the advertising. Advertising that is intended for international audiences may nonetheless be subject to these Rules if, in the opinion of the senior executive of the Advertising Administration, the advertising is being made available to a significant
YouTube video ads that are played for at least :30, or in full if the ad is less than :30 Ipsos/Google Advertising Attention Research 2016 9 Visual Attention is defined as: time looking at advertising as a percent of advertising time TV Advertising Time All YouTube Mobile Advertising Time Paid YouTube Mobile* Advertising Time (Non-skipped)
of digital advertising should grow by an additional 13.5% during 2022. On this basis, digital advertising should account for 64.4% of total advertising in 2021, up from 60.5% in 2020 and 52.1% in 2019 . Excluding China, where digital advertising shares are particularly high, global digital advertising accounts for 58.7% of all advertising in 2021.
Facebook offers users two different tools for creating a paid ad: How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook Ads Manager: best suits most companies Power Editor: serves as a tool for larger advertisers who are looking for more precise control over a variety
Creating a Facebook Page The Different Kinds of Facebook Accounts Causes Page: An page with Facebook Causes that offers expanded fundraising and email tools for nonprofits on Facebook. These pages are not part of Facebook.com and are not findable in Facebook’s search. Example:
How could you hack your Facebook password ？ Notoriously, Facebook is the most popular social networking site that helps people connect and share life with friends. If our life, basically everyone has a Facebook account, so that more and more people asking for Facebook Password hacking in the Internet just because they forgot Facebook login .
PASSOVER BLUEBERRY MUFFINS (Alexa & Riley Newbold) Ingredients: -1/3 cup butter -1 scant cup of sugar -3 eggs -1/2 teaspoon vanilla -1/2 cup matzo cake meal -1/4 cup potato starch -1/4 teaspoon salt -1 cup blueberries (frozen, drained)— don’t defrost -Cinnamon sugar . Directions: Cream sugar and butter. Add three eggs one at a time, beating after each. Add vanilla and mix. Add matzo cake .
