Dynamic Delivery Of Campaign And Issue Advertising

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WINNING VOTES WITH DIGITAL OOHDYNAMIC DELIVERY OF CAMPAIGNAND ISSUE ADVERTISING

WINNING VOTES WITH DIGITAL OUT OF HOMEConnect Your Candidate or Issue with Today’s Mobile ConsumerDigital OOH technology gives advertisersunparalleled ability to change ad messagesquickly and efficiently.Digital OOH offers innovative ways to create andamplify consumer interactions. With its flexibility andimmediacy, digital OOH can help advertisers deliverhighly relevant and personalized voter messages.Whether providing real-time or urgent information,digital OOH provides a broad platform for advertisersto connect with voters.Large format digital OOH offers dynamic tools foradvertisers and communities, and is now availableat almost 12,000 roadside and pedestrian locationsacross 215 DMAs in the US. Digital place-basedvideo networks offer another 1.25 million smallerscreens throughout the country allowing advertisersto reach voters in many different places includingcinemas, retail stores, health clubs, office buildings,convenience stores, and more.Communities with digital OOH have come to rely onthem for information about products and services,important alerts about news, weather and emergencysituations, plus transit schedules and more.FLEXIBLEThe nimbleness of digital OOH gives campaigns aunique and powerful way to reach a large number ofgeographically or demographically targeted voters.Digital OOH can be updated quickly and targetedprecisely to desired audiences. Copy can be changedas frequently as necessary. There are no productioncosts or installation charges for digital OOH ads.IMMEDIATEDigital OOH can be updated in real-time to respondto events on the campaign trail or breaking news, andprovide a candidate with mobile control to changecopy on a display or network of digital displays. Inmany markets, candidates even have the ability tosend live tweets and communicate via mobile directlythrough digital billboards.Digital OOH advertising can also drive voters to acampaign’s website for more information. Accordingto Arbitron, heavy billboard viewers are also heavyInternet users. This demographic is hard to reach withother media, and spends more time online than thegeneral public. OOH advertising can also be used toreach potential contributers.EFFECTIVENielsen found 75 percent of travelers have noticed adigital billboard ad in the past month and 60 percenthave noticed one in the past week. Of the travelerswho noticed a digital billboard in the past month, 55percent were highly engaged with the ad message.Advertising recall on digital billboards is very highranging between 74 percent and 89 percent. Digitalbillboard ads were judged to stand out better thanonline ads by 71 percent of the study respondents,and rated almost equivalent to TV.Digital place-based video networks are viewed by 46percent of adults in the US each month, accordingto Arbitron. Across the US, these viewers tend tobe younger, more educated and affluent, and morelikely to be households with children in comparisonto national averages. Arbitron also found that cinemaviewers tend to be more receptive to ad messagesin general, and cinema ads can play a vital role inreaching consumers, who tend to be light users ofboth TV and radio.OOH advertising is on par with TV in brand buildingcapacity, so it’s an effective tool for building namerecognition. By providing a simple, constant message,OOH advertising is uniquely suited to build acandidate into a lasting brand voters will remember onElection Day.PRODUCTIONDigital OOH art files are very small and easilyemailed. The preferred file size will vary dependingon the size and dot pitch of the digital unit. The filesshould be created at the actual display ratio. Thisprovides the sharpest possible image by alleviatingthe need to “down sample” the artwork before use.Designing at the actual pixels’ density also limits useof extremely small type. The preferred file formatsare .psd, jpg, tiff, or bmp saved at 72ppi in RGB colormode.Digital place-based video network formats use standard aspect ratios of 16:9, 4:3, and 9:16, plus dimensions of 1920 x 1080, 1440 x 1080, and 1080 x 1920,respectively.Contact OOH media companies for specific file sizerequirements prior to producing final art.Source: Arbitron, Nielsen2

DIGITAL OOH CAPABILITIES77% of digital billboard viewers agree –“Digital billboards often catch my attention.”72% of digital billboard viewers agree –“Digital billboards are a cool way to advertise.”Source: Nielsen3

DIGITAL OOH CAPABILITIES71% of digital billboard viewers agree –”Advertisements on digital billboards stand out more than online ads.”70% of digital billboard viewers agree –“Digital billboards provide current and relevant information.”Source: Nielsen4

DIGITAL OOH FORMATSDIGITAL BULLETINSDIGITAL POSTERSDIGITAL WALLSDIGITAL BUS SHELTERSDIGITAL NEWSSTANDSDIGITAL URBAN PANELS5

DIGITAL OOH FORMATSDIGITAL KIOSKSDIGITAL VEHICLESDIGITAL AIRPORTSDIGITAL MALLSDIGITAL RAILDIGITAL PLACE-BASED VIDEO NETWORKS6

7

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksAbilene-Sweetwater, TX(165)xEYExLamar AdvertisingxNCMReagan OutdoorAlbany-Schenectady-Troy,NY (58)xxEYELamar AdvertisingLang MediaxxxxxxNCMZOOMAlbany, GA (149)EYEFairway OutdoorAdvertisingxxxxxNCMZOOMAlbuquerque-Santa Fe,NM (45)Clear Channel OutdoorxxxxxEYENCMLamar AdvertisingxxxZOOMAlexandria, LA (179)xClear Channel OutdoorLamar AdvertisingxxxxNCMZOOMAlpena, MI (209)xEYEAmarillo, TX (130)xClear Channel OutdoorxEYELamar AdvertisingxxxNCMZOOMAnchorage, AK (142)xxEYENCMArecibo, PR (Region)Lamar AdvertisingxAtlanta, GA (9)Boardworksx*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards8

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA talMallsDigitalRailDigital PlaceBased VideoNetworksAtlanta, GA (9) (cont'd)Clear Channel OutdoorEYEFairway OutdoorAdvertisingLamar AdvertisingMahalo MarketingxxxxxxxxxNCMOUTFRONT MediaSignal OudoorSimon MallsWhiteway OutdoorAdvertisingxxxxxZOOMAugusta, GA (114)xEYELamar AdvertisingxxxxNCMZOOMAustin, TX (40)xClear Channel OutdoorxEYELamar AdvertisingxxxNCMZOOMBakersfield, CA (113)xEYELamar AdvertisingxxxxNCMZOOMBaltimore, MD (26)Clear Channel OutdoorxxEYELiquid OutdoorxxxNCMZOOMBangor, ME (155)xxEYEZOOMBaton Rouge, LA (92)xClear Channel OutdoorxEYELamar AdvertisingxxNCMZOOM*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsxx9

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksBeaumont-Port Arthur, TX(139)xEYELamar AdvertisingxxxNCMOUTFRONT MediaxxZOOMBend, OR (194)xEYExLamar AdvertisingxNCMBillings, MT (169)xEYExLamar AdvertisingBiloxi-Gulfport, MS (161)xClear Channel OutdoorxEYELamar AdvertisingxxxxNCMZOOMBinghamton, NY (158)xxEYENCMPark OutdoorBirmingham (Anniston &Tuscaloosa), AL (44)xxEYELamar AdvertisingxxxNCMNew Point OutdoorxxxZOOMBluefield - Beckley - OakHill, WV (160)xEYELamar AdvertisingxxxNCMBoise, ID (111)xEYELamar AdvertisingxxxxNCMYESCO OutdoorxxZOOMBoston et al, MA-NH (7)Clear Channel OutdoorxEYE*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsxx10

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksBoston et al, MA-NH (7)(cont'd)xJCDecauxLamar AdvertisingLiquid OutdoorMurray OutdoorxxxxNCMOUTFRONT MediaxxxTitanTotal OutdoorxxxxZOOMBowling Green, KY (182)xxxEYENCMZOOMBuffalo, NY (54)xEYELamar AdvertisingxxxxxNCMZOOMBurlington, VTPlattsburgh NY (95)xxxEYENCMZOOMButte-Bozeman, MT (190)xxEYENCMCaguas, PR (Region)Lamar AdvertisingCasper-Riverton, WY(197)xxxEYELamar AdvertisingCedar Rapids-WaterlooIowa City & Dubuque, IA(93)xxxEYELamar AdvertisingxxxxNCMZOOMChampaign & SpringfieldDecatur, IL (85)Adams OutdoorxxxEYELamar Advertisingx*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards11

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksChampaign & SpringfieldDecatur, IL (85) (cont'd)xxNCMZOOMCharleston-Huntington,WV (68)xEYEKanawha Valley Adv.Lamar AdvertisingxxxxxxNCMZOOMCharleston, SC (97)Adams OutdoorxxxxxEYENCMZOOMCharlotte, NC (24)Adams OutdoorxxxxEYELamar AdvertisingxxxNCMxTitanxxZOOMCharlottesville, VA (183)xClear Channel OutdoorxNCMChattanooga, TN (89)xEYEFairway OutdoorAdvertisingxLamar AdvertisingxxxNCMOUTFRONT MediaxxZOOMCheyenne, WYScottsbluff, NE (198)xEYELamar AdvertisingxxChicago, IL (3)Clear Channel OutdoorxxEYEGreensignsImage Media OutdoorJ & B SignsJCDecauxxxxxxx*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards12

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA talMallsDigitalRailDigital PlaceBased VideoNetworksChicago, IL (3) (cont'd)Lamar AdvertisingxNCMOUTFRONT MediaxxxSimon MallsxTitanTotal OutdoorVictor SignxxxxxxZOOMChico-Redding, CA (131)xxEYENCMStott OutdoorxxZOOMCincinnati, OH (35)xEYEKey AdsLamar AdvertisingxxxxNCMNorton Advertising Inc.xxxZOOMClarksburg-Weston, WV(168)xEYELamar AdvertisingxxxxNCMZOOMCleveland-Akron(Canton), OH (20)Clear Channel OutdoorxxxxxEYELamar AdvertisingLind MediaxxxxNCMOUTFRONT MediaxxZOOMColorado Springs-Pueblo,CO (90)xClear Channel OutdoorxEYELamar AdvertisingMile High OutdoorxxxNCMZOOMColumbia-Jefferson City,MO (134)*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsxx13

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksColumbia-Jefferson City,MO (134) (cont'd)xxxEYENCMZOOMColumbia, SC (76)Adams OutdoorxxClear Channel OutdoorxEYELamar AdvertisingxxxNCMOUTFRONT MediaxxZOOMColumbus-Tupelo-WestPoint, MS (133)xEYELamar AdvertisingxxxxNCMZOOMColumbus, GA (127)xEYELamar AdvertisingxxxNCMOUTFRONT MediaxxZOOMColumbus, OH (33)Barnes AdvertisingClear Channel OutdoorxxxEYEKessler OutdoorAdvertisingLamar AdvertisingxxxxxxNCMOUTFRONT MediaxxxZOOMCorpus Christi, TX (128)xEYELamar AdvertisingxxxxNCMZOOMDallas-Ft. Worth, TX (6)Arrington OutdoorAdvertisingClear Channel OutdoorxxxxEYELamar Advertisingxx*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards14

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksDallas-Ft. Worth, TX (6)(cont'd)xNCMOUTFRONT MediaxxZOOMDavenport, IA-RockIsland-Moline, IL (103)xEYELamar AdvertisingxxNCMDayton, OH (65)xClear Channel OutdoorxEYEKey AdsLamar AdvertisingxxxxxNCMOUTFRONT MediaxxZOOMDenver, CO (17)Branded CitiesxxClear Channel OutdoorxEYELamar AdvertisingMile High OutdoorxxxxNCMOUTFRONT MediaxxxTitanxZOOMDes Moines-Ames, IA (74)Clear Channel OutdoorEYEFairway OutdoorAdvertisingxxxxxxxxNCMZOOMDetroit, MI (13)Adams OutdoorClear Channel OutdoorxxxxxEYELamar AdvertisingxxxNCMOUTFRONT MediaxZOOMxDothan, AL (174)EYE*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsx15

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksDothan, AL (174) (cont'd)xZOOMDuluth, MN-Superior, WI(144)xClear Channel OutdoorxEYExLamar AdvertisingxZOOMEl Paso et al, TX (LasCruces, NM) (88)Clear Channel OutdoorxxxxEYExLamar AdvertisingxxNCMZOOMElmira (Corning), NY (177)xxEYENCMPark OutdoorxErie, PA (148)xEYELamar AdvertisingxxxxNCMZOOMEugene, OR (122)xEYELamar AdvertisingxxNCMOUTFRONT MediaxxZOOMEureka, CA (192)xxEYENCMEvansville, IN (107)xEYELamar AdvertisingxxxxNCMZOOMFairbanks, AK (202)xxEYENCMFargo-Valley City, ND(125)Clear Channel OutdoorEYE*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsxx16

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksFargo-Valley City, ND(125) (cont'd)xxNCMZOOMFlint-Saginaw-Bay City, MI(70)xEYELamar AdvertisingxxxNCMOUTFRONT MediaxxZOOMFresno-Visalia, CA (47)xClear Channel OutdoorEagle OutdoorxxxEYENCMxOUTFRONT MediaxZOOMFt. Myers-Naples, FL (63)xClear Channel OutdoorxEYELamar AdvertisingxxxxNCMZOOMFt. Smith-FayettevilleSpringdale-Rogers, AR(100)AshbyClear Channel OutdoorxxxxxxEYENCMZOOMFt. Wayne, IN (115)BurkhartxxxEYENCMOUTFRONT MediaxxZOOMGainesville, FL (163)xxxEYENCMZOOMGrand JunctionMontrose, CO (186)Clear Channel OutdoorEYE*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsxx17

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksGrand JunctionMontrose, CO (186)(cont'd)xLamar AdvertisingxNCMMile High OutdoorGrand Rapids-KalamazooBattle Creek, MI (42)Adams OutdoorxxxClear Channel OutdoorxEYELamar AdvertisingxxNCMOUTFRONT MediaxxxZOOMGreat Falls, MT (193)xEYExLamar AdvertisingGreen Bay-Appleton, WI(72)xClear Channel OutdoorxEYELamar AdvertisingxxxZOOMGreensboro-High PointWinston Salem, NC (49)xClear Channel OutdoorxEYEFairway OutdoorAdvertisingxxLamar AdvertisingxxxxNCMZOOMGreenville-New BernWashington, NC (99)xEYELamar eville, NCAnderson, SC (37)xEYEFairway OutdoorAdvertisingxxLamar AdvertisingxxNCMZOOM*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsxx18

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksGreenwood-Greenville,MS (187)xEYExLamar n, TX(71)xClear Channel OutdoorxEYELamar York, PA (41)xClear Channel OutdoorxEYELamar AdvertisingxxxxNCMZOOMHarrisonburg, VA (172)xNCMHartford & New Haven,CT (31)xClear Channel OutdoorxEYELamar AdvertisingLiquid OutdoorxxxNCMOUTFRONT MediaxxxZOOMHattiesburg-Laurel, MS(167)xEYELamar AdvertisingxxxNCMHelena, MT (206)xEYExLamar AdvertisingxNCMHouston, TX (10)Clear Channel OutdoorxxEYExJCDecauxLamar AdvertisingxNCM*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsx19

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksHouston, TX (10) (cont'd)OUTFRONT MediaxxSimon MallsxTitanxZOOMHonolulu, HI ), AL (82)xClear Channel OutdoorxEYELamar AdvertisingxxxxNCMZOOMIdaho Falls-Pocatello, ID(162)xEYELamar AdvertisingxxxxNCMZOOMIndianapolis, IN (28)Clear Channel OutdoorxxxEYELamar AdvertisingxxNCMOUTFRONT MediaxxZOOMJackson, MS (94)xEYELamar AdvertisingxxxxNCMZOOMJackson, TN (178)xEYELamar AdvertisingxxxZOOMJacksonville, FL (48)Clear Channel OutdoorxxEYELamar AdvertisingxxxNCMOUTFRONT Mediax*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards20

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksJacksonville, FL (48)(cont'd)xZOOMJohnstown-Altoona, PA(101)xClear Channel OutdoorxEYExLamar AdvertisingxxNCMZOOMJonesboro, AR (185)xEYELamar AdvertisingxxxZOOMJoplin, MO-Pittsburg, KS(152)AshbyxxEYELamar AdvertisingxxxNCMJuneau, AK (207)xEYExLamar AdvertisingKansas City, MO-KS (34)xEYELamar AdvertisingxxxNCMOUTFRONT MediaxxZOOMKnoxville, TN (61)xEYELamar AdvertisingxxxxNCMZOOMLa Crosse-Eau Claire, WI(129)EYEFairway OutdoorAdvertisingLamar AdvertisingxxxxZOOMClear Channel OutdoorxLafayette, IN (185)EYENCMxxLafayette, LA (126)*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards21

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksLafayette, LA (126)(cont'd)xEYELamar AdvertisingxxxxNCMZOOMLake Charles, LA (175)xEYELamar AdvertisingxxxxNCMZOOMLansing, MI (116)Adams OutdoorxxxxxEYENCMZOOMLaredo, TX (180)Lamar AdvertisingxxxNCMLas Vegas, NV (39)American OutdoorAdvertisingBranded CitiesClear Channel OutdoorxxxxEYELamar AdvertisingxxxNCMxOUTFRONT MediaReagan OutdoorVector MediaxxxxZOOMLexington, KY (64)xClear Channel OutdoorxEYELamar AdvertisingxxxNCMZOOMLima, OH (188)xEYELamar AdvertisingxxNCMZOOMLincoln & HastingsKearney, NE (110)EYE*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsxxx22

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA talMallsDigitalRailDigital PlaceBased VideoNetworksLincoln & HastingsKearney, NE (110) (cont'd)Lamar AdvertisingxxNCMZOOMLittle Rock-Pine Bluff, AR(57)AshbyxxClear Channel OutdoorxEYELamar AdvertisingxxxxNCMZOOMLos Angeles, CA (2)Branded CitiesBulletin DisplaysClear Channel OutdoorxxxxxJCDecauxxEYELamar AdvertisingLiquid OutdoorxxxxNCMOUTFRONT MediaxxxxxxSimon MallsxTitanxVector MediaxZOOMLouisville, KY (51)xEYELamar AdvertisingxxNCMOUTFRONT MediaxxZOOMLubbock, TX (143)xEYELamar AdvertisingxxxxNCMZOOMMacon, GA (119)xEYELamar AdvertisingxxxxNCMZOOMMadison, WI (86)Adams Outdoorx*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsx23

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksMadison, WI (86) (cont'd)xClear Channel OutdoorxEYELamar AdvertisingxxxxNCMZOOMMankato, MN (201)Fairway OutdoorAdvertisingxxxNCMZOOMMarquette, MI (181)xEYEMayaguez, PR (Region)Lamar AdvertisingMedford-Klamath Falls,OR (140)xxEYExLamar AdvertisingxNCMxOUTFRONT MediaMemphis, TN (50)Clear Channel OutdoorxxxxxxEYELamar AdvertisingOUTFRONT MediaxZOOMMeridian, MS (189)xEYELamar AdvertisingxxxxNCMZOOMMiami-Ft. Lauderdale, FL(15)Clear Channel OutdoorxxxxEYExJCDecauxLiquid OutdoorxxNCMOUTFRONT MediaxxxxxVector MediaZOOMMilwaukee, WI (36)Adams OutdoorClear Channel Outdoorxxx*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsx24

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksMilwaukee, WI (36)(cont'd)xEYELamar AdvertisingxxxxNCMZOOMMinot-BismarckDickinson, ND (151)Dakota OutdoorAdvertisingxxxEYENCMMinneapolis-St. Paul, MN(16)xAllOver MediaClear Channel OutdoorxxxJCDecauxxEYEFairway OutdoorAdvertisingxxLamar AdvertisingxxxNCMOUTFRONT MediaxxTitanZOOMxxMissoula, MT (166)xxEYENCMMobile, AL-Pensacola (Ft.Walton Beach), FL (60)xEYEFairway OutdoorAdvertisingxLamar AdvertisingxxxxNCMZOOMMonroe, LA--El Dorado,AR (135)xEYExLamar AdvertisingxxNCMZOOMMonterey-Salinas, CA(105)xClear Channel OutdoorxEYELamar AdvertisingMontgomery (Selma), AL(124)xx*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards25

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksMontgomery (Selma), AL(124) (cont'd)xZOOMMyrtle Beach-Florence,SC (104)Adams OutdoorxxEYELamar AdvertisingxxxxNCMZOOMNashville, TN (30)xEYELamar AdvertisingxxxNCMOUTFRONT MediaxxZOOMNew Orleans, LA (52)xClear Channel OutdoorxEYEInterstate OutdoorLamar AdvertisingxxxxNCMOUTFRONT MediaxxxZOOMNew York, NY (1)Branded CitiesxxCemusaCity OutdoorClear Channel OutdoorxxxxxEYExJCDecauxInterstate OutdoorLamar AdvertisingLang MediaLiquid OutdoorxxxxxxxNCMOUTFRONT MediaxxxxxSimon MallsxTitanxxxVector MediaxxxNorth Platte, NE (208)xEYELamar AdvertisingxOdessa-Midland, TX (147)Clear Channel Outdoor*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsx26

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksOdessa-Midland, TX (147)(cont'd)xEYELamar AdvertisingxxxxNCMZOOMOklahoma City, OK (46)xClear Channel OutdoorxEYELamar AdvertisingxxxNCMTyler OutdoorVital OutdoorAdvertisingxxxZOOMOmaha, NE (77)xClear Channel OutdoorxEYELamar AdvertisingxxxZOOMOrlando-Daytona BeachMelbourne, FL (19)Clear Channel OutdoorxxxEYELamar AdvertisingxxxNCMOUTFRONT MediaxxxSimon MallsxTitanZOOMOttumwa, IA-Kirksville,MO (200)xEYEPaducah, KY-CapeGirardeau,MO-Harrisburg,IL (83)xxEYELamar AdvertisingxxxxNCMZOOMPalm Springs, CA (141)xEYELamar AdvertisingxxNCMZOOMxxPanama City, FL (153)*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards27

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksPanama City, FL (153)(cont'd)xClear Channel OutdoorxEYELamar AdvertisingxxxxNCMZOOMParkersburg, WV (195)xxEYENCMxPBM Advertising CoxZOOMPeoria-Bloomington, IL(121)Adams OutdoorxxxClear Channel OutdoorxEYELamar AdvertisingxxxxNCMZOOMPhiladelphia, PA (4)Adams OutdoorCatalystClear Channel OutdoorxxxxxEYEClear Channel OutdoorxJersey Outdoor MediaKeystone OutdoorLamar AdvertisingxxxxxxxxEYEInterstate OutdoorxxxNCMOUTFRONT MediaxxSimon MallsSteen OutdoorxxTitanxxZOOMPhoenix (Prescott), AZ(11)Becker BoardsBranded CitiesClear Channel OutdoorxxxxEYEClear Channel OutdoorxEYE*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsxxxxxxx28

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA italMallsDigitalRailDigital PlaceBased VideoNetworksPhoenix (Prescott), AZ(11) (cont'd)Lamar AdvertisingLegends EntertainmentxxNCMOUTFRONT MediaxxxZOOMPittsburgh, PA (27)xClear Channel OutdoorxEYExJCDecauxLamar AdvertisingxxxxNCMZOOMPonce, PR (Region)Lamar AdvertisingxxxxPortland, OR (21)Clear Channel OutdoorxEYELamar AdvertisingxxxNCMxTitanYESCO OutdoorxxZOOMPortland-Auburn, ME (81)xxxEYENCMZOOMProvidence, RI-NewBedford, MA (53)xClear Channel OutdoorxEYELamar AdvertisingMurray OutdoorxxxxNCMZOOMQuincy, IL-Hannibal, MOKeokuk, IA (171)xEYELamar AdvertisingxxNCMRaleigh-Durham(Fayetteville), NC (25)Clear Channel OutdoorEYE*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsxxx29

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA , NC (25)(cont'd)Fairway OutdoorAdvertisingxLamar talRailDigital PlaceBased VideoNetworksxxxNCMZOOMRapid City, SD (176)xEYExLamar AdvertisingReno, NV (106)Clear Channel OutdoorxxxEYENCMYESCO OutdoorxxZOOMRichmond-Petersburg, VA(56)xEYELamar AdvertisingxxxxNCMZOOMRoanoke-Lynchburg, VA(66)xEYELamar AdvertisingxxxxNCMZOOMRochester, MN-MasonCity, IA-Austin MN (156)Fairway OutdoorAdvertisingxxxxNCMZOOMRochester, NY (79)xxxEYEZOOMEYELamar AdvertisingxxxNCMZOOMRockford, IL (136)xEYELamar AdvertisingxxNCMZOOM*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsxx30

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksSacramento-StocktonModesto, CA (18)Clear Channel OutdoorxxxEYEMarquee MediaxxNCMOUTFRONT MediaVeale OutdoorAdvertisingxxxxZOOMSalisbury, MD (145)Clear Channel OutdoorxxxxEYENCMZOOMSalt Lake City, UT (29)xEYExLamar AdvertisingxxNCMReagan OutdoorYESCO OutdoorxxxxZOOMSan Angelo, TX (196)xEYExLamar AdvertisingxxNCMZOOMSan Antonio, TX (32)Clear Channel OutdoorxxxEYELamar AdvertisingxxxNCMZOOMSan Diego, CA (22)American OutdoorAdvertisingxxEYExJCDecauxxxNCMZOOMSan Francisco-OaklandSan Jose, CA (5)Clear Channel OutdoorxxxxxEYENCMOUTFRONT Mediaxx*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards31

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksxxSan Francisco-OaklandSan Jose, CA (5) (cont'd)SiliconViewTitanVeale OutdoorAdvertisingxxxxZOOMSan Juan Metro, PR(Region)Lamar AdvertisingxxxxSan Juan Sub, PR (Region)Lamar AdvertisingSanta Barbara-SantaMaria-San Luis Obispo, CA(109)xxxEYENCMZOOMSavannah, GA (91)Adams OutdoorxxxClear Channel OutdoorxEYEFairway OutdoorAdvertisingxLamar AdvertisingxxxxNCMZOOMSeattle-Tacoma, WA (12)Clear Channel OutdoorxxxxxEYENCMxTitanTotal OutdoorxZOOMSherman, TX- Ada, OK(164)xEYEFairway OutdoorAdvertisingxxxNCMShreveport, LA (84)xEYEFairway OutdoorAdvertisingLamar AdvertisingxxxxNCMOUTFRONT MediaxZOOM*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsx32

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksSioux City, IA (150)xxEYENCMSioux Falls (Mitchell), SD(118)xEYELamar AdvertisingxxxNCMSouth Bend-Elkhart, IN(96)BurkhartxxxEYENCMOUTFRONT MediaxxZOOMSpokane, WA (73)xEYELamar AdvertisingxxxxNCMYESCO OutdoorxxZOOMSpringfield, MO (75)xEYELamar AdvertisingxxxxNCMZOOMSpringfield-Holyoke, MA(112)xEYELamar AdvertisingxxxNCMZOOMSt. Joseph, MO (199)xEYELamar AdvertisingxxNCMSt. Louis, MO (23)xClear Channel OutdoorDDI MediaxxEYELamar AdvertisingxxNCMOUTFRONT MediaRBX MediaxxxZOOM*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboardsx33

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA lMallsDigitalRailDigital PlaceBased VideoNetworksSyracuse, NY (80)xClear Channel OutdoorxEYELamar AdvertisingxxxNCMPark OutdoorxxZOOMTallahassee, FLThomasville, GA (102)xClear Channel OutdoorEYEFairway OutdoorAdvertisingLamar ta), FL (14)Clear Channel OutdoorxxxEYELamar AdvertisingxxxNCMOUTFRONT MediaxxxZOOMTerre Haute, IN (154)xEYELamar AdvertisingxxxNCMToledo, OH (78)xEYEKey AdsLamar AdvertisingNCMToledo/DetroitOutdoor AdvertisingxxxxxxZOOMTopeka, KS (137)xEYELamar AdvertisingxxxNCMTraverse City-Cadillac, MI(123)xEYELamar AdvertisingxxNCMxTri-Cities, TN-VA (98)*Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards34

DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANYDMA talMallsDigitalRailDigital PlaceBased VideoNetworksTri-Cities, TN-VA (98)(cont'd)xEYELamar Ad

Lamar Advertising x x Casper-Riverton, WY (197) EYE x Lamar Advertising x x Cedar Rapids-Waterloo-Iowa City & Dubuque, IA (93) EYE x Lamar Advertising x x NCM x ZOOM x Champaign & Springfield-Decatur, IL (85) Adams Outdoor x x EYE x Lamar Advertising x

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1. Attached to this memorandum is the HP&RR FY11 campaign plan, the sequel to the April 2009 Army Campaign Plan for Health Promotion, Risk Reduction and Suicide Prevention (ACPHP). This new campaign plan represents a transformative stage in the Army's health promotion and risk reduction campaign, based upon two years of