LEARNING WITHOUT BARRIERS - Welingkar Online

Study Material: Welingkar will dispatch all study material to students ontheir correspondence address each year. Specially designed coursematerial prepared by experienced business professionals will be courieredto the students within 7 days. For walk-in admissions, all the 1st year studymaterial will be given to students immediately.Web Based support :E-learning tool-kit support: In addition to the printed study material,students get an 'E-learning tool-kit support' through the website. TheE-learning tool-kit contains the summary, PowerPoint presentation as wellas skill builder modules for every chapter of each subject.We Lectures: Also, video lectures based on the syllabus can be viewed bystudents from “We Lectures”. These are exhaustive video lectures onvarious subjects of the syllabus.Communication: Students are regularly communicated through notices onour website - www.welingkaronline.org about vaious matters like time-table,guidelines, etc. Students are requested to regularly visit the website to getthe latest notices. Major communication is also made through letters,e-mail as well as through SMS.A very well designed course. The books aredetailed, cover all basic concepts and areeasy to understand.Mr. Hansraj VarmaSr. Manager (Indirect Taxes)Mahindra & Mahindra Ltd.The course design and structure were verywell made up, but one thing which made myexperience with Welingkar really memorableis the back end support given to students.Sumeet A VermaDirectorArsh Consulting & Outsourcing.10

INNOVATIVE CONCEPTS IN PGDBA (DLP)Welingkar has pioneered many new concepts in distance education toenhance the convenience and flexibility of students such as: Virtual Classroom sessions where students can see, hear andparticipate in live lectures and clarify their doubts through onlinediscussions with professors. Introduction of an intermingled learning methodology combiningdifferent forms of learning, namely printed study materials, Internetbased learning (E-learning) and faculty interaction. Introduction of an E-learning tool-kit as a supplementary learningmethodology to help students learn more effectively and efficiently. To enhance understanding of course material, downloadable videolectures based on syllabus are available as “We Lectures”. Clarity of concepts can be boosted from “Video Dictionar”, wherenumerous video lectures from ‘You Tube’ and other online sources canbe viewed. Online examinations to provide students with the ultimate convenience ofbooking a date, time and place of their choice to appear for examinations. An additional cost-free Experiential Learning Program conducted for 2full days to promote soft skill development of students. Placement information relating to all kinds of job openings, both in Indiaand abroad is available to students at the click of a button. Welingkaronly provides placement information and does not guaranteeplacements. Regular updates are available on a daily basis on thewebsite. Also alerts are sent through e-mail and SMS. Introduction of a Rapid Response System to help students send in theirqueries even when they are away from a computer or cannot accessthe internet. Free subscription to Online "NewsWire" facility whereby, students canrefer to news about latest happenings in the corporate sector in theirarea of specialization. Industry visits lets students know things practically through interaction,working methods and an opportunity to study management principlesin practice. A useful supplement to non-classroom teaching WE Tube providesindividualized instructional lectures. With the help of expert faculties andexperts from various management fields new lectures are recordedregularly and streamed over the internet.11

CORE FACULTYProf. R. R. SahurajaProf. Bijoy Bhushan BhattacharyyaChief MentorAssociate ProfessorProf. Kanu DoshiProf. Kaustubh DhargalkarDean – FinanceFaculty - Business DesignProf. P. S. RaoProf. (Ms.) Malvika NagarkarDean - Quality Systems and New Business InitiativesFaculty - Business ComunicationProf. P. H. PendseProf. Ramaswamy IyengarDean - IT & Business designFaculty - Retail ManagementProf. Dr. S.T. GondhalekarProf. Ravi VaideeDean – OperationsFaculty – MarketingProf. Sudhakar NadkarniProf. S. M. KelkarDean- Business DesignLecturer - ITProf. V. H. IyerProf. (Dr) Swapna PradhanDean - Management Development ProgramsProfessor - Retail ManagementProf. Deepa DixitProf. Sita RamananAssociate Dean - Global AllianceAssociate ProfessorProf. Ketna MehtaProf. V. K. KamathEditor & Associate Dean – ResearchFaculty E – BusinessProf. Mangesh BorseAssociate Dean – MarketingProf. Smeeta BhatkalAssociate Dean & Head Centre for Excellence – FinanceProf. Vanita PatelAssociate Dean - Finance and HeadExecutive PGDM ProgramProf. Anuja AgarwalAssociate Professor- Business Design & InnovationProf. B. N. ChatterjeeFaculty – Marketing12

CORE TEAMGuiding you to the pinnacle of successSome of the faculty who have designed the course and developed thecourseware for the PGDBA (DLP) program are:Prof. Swapna PradhanProf. Rajesh AparnathFaculty - RetailHead of Department PGDBA-DLPProf. V. H. IyerDean - ManagementDevelopment ProgramProf. R. R. SahurajaChief MentorProf. Vanita PatelProf. Dr. Pradeep PendseAssociate Dean - Financeand HeadDean - IT/ Business DesignProf. Dr. P. S. RaoDean - Quality Systems andNew Business InitiativesProf. B. N. ChatterjeeFaculty - MarketingProf. Kanu DoshiDean - FinanceProf. Malvika NagarkarFaculty - BusinessCommunication13

KEY PROGRAMS OFFEREDThe following are the key programs offered by the Institute: Advanced Diploma in Business Administration (ADBA)Duration: 1 year. After successful completion of Advanced Diploma inBusiness Administration, students can opt for any of the followingspecialized Post Graduate Programs in the second year. Post Graduate Diploma in Marketing Management (PGDMM) Post Graduate Diploma in Finance Management (PGDFM) Post Graduate Diploma in Human Resource Management (PGDHRM) Post Graduate Diploma in Retail Management (PGDRM) Post Graduate Diploma in Supply Chain Management (PGDSCM) Post Graduate Diploma in Operations Management (PGDOM) Post Graduate Diploma in Business Administration (PGDBA) Post Graduate Diploma in E-Business (PGDEB) Post Graduate Diploma in International Business (PGDIB) Post Graduate Diploma in Banking, Investment & Insurance (PGDBII)Structure of Key Programs:Advanced Diploma in Business Administration (ADBA)Code1st SemesterCode2nd Semester1781) Principles of Management1351) Strategic Management022) Financial Accounting1282) Financial Management – I1793) Business Communication663) Cost Accounting684) Marketing Management2984) The Integrative Manager065) Managerial Economics263646) IT for Management283* Human Resource Management & Organisation Behaviour6) * Experiential Learning Methodology*5)Only for students residing in Mumbai, Navi Mumbai and Thane region. For other students, there will be two separate subjects :a) Human Resource Management (260) and b) Organisation Behaviour (69) each of 100 marks.14

STRUCTURE OF VARIOUS PROGRAMS.Post Graduate Diploma in Marketing Management (PGDMM - DLP)Code3rd SemesterCode4th Semester2491) Marketing Research and Consumer Buyer Behaviour751) Product / Brand Management1292) Advertising and Sales Promotion782) Services Marketing733) Distribution Management2583) Internet Marketing2454) CRM2174) Customer Centric Organisation2185) Marketing Finance805) Project1066) E-CommercePost Graduate Diploma in Finance Management (PGDFM - DLP)Code3rd SemesterCode4th Semester821) Financial Services891) Project Finance812) Working Capital Management902) Mergers and Acquisitions1213) Financial Management - II2623) Retail Banking (New)854) Advanced Direct and Indirect Tax1514) International Finance2215) Investment Management - I1625) Project2226) Investment Management - II15

Post Graduate Diploma in Human Resource Management (PGDHRM - DLP)Code3rd SemesterCode4th Semester1211) Human Resource Management - II1471) Industrial Psychology1462) Functional Administration1482) Effective HR Training and Development Strategy1313) Industrial Relations and Labor Laws2483) International HRM1324) Wages and Salary Administration2474) Performance Management and Rewards Systems955) HR Information Systems1635) Project2276) Recruitment ManagementPost Graduate Diploma in Retail Management (PGDRM - DLP)16Code3rd SemesterCode4th Semester961) Marketing Research1011) Retail Stores and Operations Mangement712) Consumer Buyer Behaviour2323) Franchising in Retail993) Retail Marketing Environment1032) IT in Retail1004) Retail Merchandising and Buying2174) Customer Centric Organisation2285) Retail Selling Skills1675) Project1236) Human Resource Management-II

Post Graduate Diploma in Operations Management (PGDOM - DLP)Code3rd SemesterCode4th Semester1081) World Class Manufacturing1181) Business Process Re-engineering1132) Project Management1192) Global Supply Chain Management andOutsourced Manufacturing1143) Production Planning and Control2173) Customer Centric Organisation1074) Total Quality Management2594) Principles of Leadership1165) Production and Operations Management1645) Project2346) Six SigmaPost Graduate Diploma in Supply Chain Management (PGDSCM - DLP)Code3rd SemesterCode4th Semester2611) Purchasing Management (New)1091) Logistics and Distribution Management1052) Inventory Management1192) Global Supply Chain Management andOutsourced Manufacturing1073) Total Quality Management1113) ERP and Web-based Supply Chain Management1084) World Class Manufacturing2384) Legal aspects in Supply Chain Management2345) Six Sigma1655) Project2356) Stores Management17

Post Graduate Diploma in Business Administration (PGDBA - DLP)Code3rd SemesterCode4th Semester961) Marketing Research2221) Investment Management - II1212) Financial Management - II2582) Internet Marketing1063) E-Commerce2173) Customer Centric Organisation1234) Human Resource Management - II2594) Principles of Leadership1465) Functional Administration1665) Project1296) Advertising & Sales PromotionPost Graduate Diploma in E-Business (PGDEB - DLP)18Code3rd SemesterCode4th Semester1061) E-Commerce1581) Enterprise Solutions - ERP, SAP and CRM1542) Data Communication, Networking & Web Technology2432) Business Process Outsourcing (BPO)1553) IT Infrastructure1593) IT Compliances1604) Managing IT Projects2594) Principles of Leadership1575) IT Security1685) Project1566) Business Analysis

Post Graduate Diploma in International Business (PGDIB - DLP)Code3rd SemesterCode4th Semester1061) E-Commerce761) International Marketing1082) World Class Manufacturing1192) Global Supply Chain Management andOutsourced Manufacturing1493) International Economics1533) International Business Environment1504) Export Management2594) Principles of Leadership1515) International Finance1695) Project2456) CRMPost Graduate Diploma in Banking, Investment & Insurance (PGDBII - DLP)Code3rd SemesterCode4th Semester1971) Banking Fundamentals and Negotiable Instruments1881) Trade Finance2622) Retail Banking (New)1872) Foreign Exchange Management1863) Advances and Credit Analysis1893) Marketing of Financial Services1984) Introduction to Insurance and Risk Management2014) Management of Insurance Products and Companies2215) Investment Management - I2025) Project2226) Investment Management - II19

VIRTUAL CLASSROOM FACILITY (VCF)The Institute conducts live lecture sessions for select subjects of the firstyear from its campus studio. Students availing VCF, can attend theselectures using a computer, from their residence. It is a must to have a 256Kbps broadband connection to use this facility. Students are also requiredto have a speaker and a mike so they can interact with the professor duringthis two way audio-video lecture or chat online with the professor. Thisinteractive live video lecture facility is available presently for the followingsubjects of first year.1st Semester2nd Semester Principles of Management Strategic Management Financial Accounting Financial Management - I Marketing Management Cost Accounting Managerial Economics Organizational BehaviourThese lectures are conducted twice a week between 7 pm to 9:30 pm. Atotal of 80 hours of live lectures are conducted in the first year. VirtualClassroom Facility offers the following benefits:20 Live lectures using video & audio Interact with the professor using your microphone Document sharing (content will be delivered to you live) Participate in live Q&A sessions to resolve your academic queries Participate in live quiz tests during the lecture to gauge your knowledgeand understandingYou can avail the VCF facility with the following minimum requirements:Desktop/Laptop Configuration: Pentium IV 2 GHz with 512 MB RAM,Operating System: Windows XP or 2000 or Vista (Vista users need to TurnOff User Account Control (UAC) by clicking on "User Accounts" in "ControlPanel"), headset with microphone. Software: MS Office 2003 or 2007,Broadband internet connection - minimum 256 Kbps.

PERSONAL CONTACT PROGRAMS (PCP)Welingkar will conduct Personal Contact Programs (PCP) for students fourtimes a year prior to the mid-term as well as final semester examinations forthe first year. Presently, the contact programs are conducted in Mumbaionly. Personal Contact Programs will last for about 6 days each semester.During this period, a minimum of 7 hours per subject will be covered in aclassroom environment. During the PCPs, the entire portion is not covered,but major concepts are explained.Students should attend PCPs after reading the study material, as basicconcepts are not covered in PCPs. PCPs are optional but highlyrecommended since they encourage peer interaction and provide theopportunity to clarify doubts related to the examination or curriculum.The fees for PCPs have to be paid at the time of admission ( . 300 persubject). In case the student desires to join later, the fee will be . 400/- persubject.Note:Welingkar retains the right to add / delete / change PCP and examinationcenters. PCP seats are limited. Students will be given this facility onfirst-come-first-serve basis.22During my 3-year association with Welingkar (whilestudying ADBA, PGDMM and now in PGDHRM),I can state that the course material is excellent andcompiled with in-depth subject knowledge. Theprogram is well supported by net / e-mail.In modern times where it is difficult to attendregular classes, DLP education offered byWelingkar is the best way to get higher educationfrom a well reputed and established Institution.Mr. D. J. SolankiChief Manger–Product Co-ordination (Mumbai),HPCL

EVALUATION CRITERIA AND ASSESSMENTS In every semester, there is a mid-term exam and a semester exam.All exams in the first year are application oriented and have objectivetype question papers to test the analytical ability of students. Every subject portion is divided into two parts. The mid-term exam isbased on a few initial chapters and the semester exam is based on theremaining chapters. Both mid-term as well as semester exams are out of 50 marks. However, amid-term assignment carries about 20% weightage and a semester examcarries 80% weightage. To clear a subject, a student has to secureminimum 50% marks which is a total weightage percentage of both exams. Mid-term exams can be given from any place through the on-line modeon specified days. For giving online mid-term exams, students shouldensure continuous power supply, internet connectivity and standardsoftware availability on the computer. In case of power failures or internetconnectivity problem, students can make a request for rescheduling anypaper. However, such facility is extended only once for any subject,where paper is not submitted. For final semester exams, students are required to appear for onlineexams from the testing centers selected by the Institute. These centersare located in major metro cities/towns as well as in a few suburbs ofMumbai. Further information about the centers can be obtained from theoffice of the Institute. Students have to book their examination slots inadvance from our website during the stipulated time period.Though there are many exam test centers outside Mumbai, theavailability of these centers for each end semester exam depends on theconcentration of students appearing from that location. Hence, prior toeach end semester exam, students are required to check the website foravailability of a particular test center.The exam centers will be closed one day in a week depending upon thelocation. For centers outside Mumbai, the center may be closed on Sunday.Experiential Learning MethodologyAs part of First year’s Curriculum the Experiential Learning Methodology isa compulsory subject for students residing in Mumbai, Navi Mumbai andThane region. Students go through a 2 day soft skills development program.They are involved in various activities designed to guide through the processof identifying areas of weakness and applying the solutions significantly andpositively to impact their performance back on their job. On completion ofthe module the student selects a soft skill parameter like, Out of the boxthinking, Leadership, Team work etc. Within one month (on a pre-decideddate), he comes to the institute and gives a presentation about how heapplied these learnings in his own areas.Students will be marked out of 100 marks for both the presentation and theparticipation at the practical session.Project ReportDuring the fourth semester, each student is required to submit a projectreport on any one of the topics from the list given by the Institute. Thestudent is required to prepare the report and submit it as per the guidelinesgiven by the Institute. The project is out of 200 marks and submission of theproject report is compulsory for successful completion of the Program.Others Students have to clear at least 8 papers from the 1st year before they canproceed to the 2nd year. If a subject is not cleared in a semester, or if the student does not attendan exam then the student has to re-apperar for both the examsi.e. mid-term & final semester exam, by paying re-examination fees.Re-evaluationSince the entire process of answering is automated, there is no systemof re-evaluation of answers.Note: The Institute reserves the right to modify/ change the patternof exams as deemed fit.23

Radhika Gupta is a dedicatedHR Manager .And attendslectures at her convenience in thecomfort of her home, whenevershe finds the time.I need to advance my career, butwithout compromising on qualitytime for my family! Welingkar’s DLPmakes it possible to learn withoutbarriers and earn a PGDBA!

“ This is my classroom"

SPECIAL FEATURESThe Welingkar Advantagematerial or any phrase/word related to the specialization can also b

Distance Learning Programs offered by it are autonomous in nature, but it is one of the few institutions whose Distance Learning Programs have been accredited by Distance Education Council (DEC), a body of the Central Govt. of India. Distance Education Council (DEC) has been set up by the Govt. of India