Personal Video Conferencing

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W h i t eP a p e rPersonal Video ConferencingHow mobility is changing the video conferencing landscape:Industry trends and deployment best practicesMarch 2012

W h i t eP a p e rTable of ContentsExecutive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Market Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Personal Video Conferencing Applications & Benefits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Case Studies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Key Requirements for an Enterprise Personal Video Conferencing System. . . . . . . . . . . . . . . . 7LifeSize ClearSea . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Competitive Scenario: LifeSize ClearSea Advantages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Personal Video Conferencing2

W h i t eP a p e rPersonal Video ConferencingHow mobility is changing the video conferencing landscape:Industry trends and deployment best practicesExecutive SummaryPersonal video conferencing can be defined as theuse of video conferencing software on a personalcomputer, tablet or smartphone or, more generally,without additional, dedicated equipment. It contrastswith “room video conferencing,” where participantshave to move to a dedicated conference roomequipped for video conferencing.In the last few years, personal video conferencingSales of tablets, as a whole (consumer andenterprise), will grow at a CAGR of 75.6%to reach 294 million units by 2015, withApple expected to maintain the largestmarket share with its iPad line(see “Forecast: Media Tablets by OperatingSystem, Worldwide, 2010-2015”).became part of the daily processes and communicationroutines within companies and organizations ofevery size and in every industry, all over the world,Gartner says that more than 130 million workerscomplementing—and in some cases replacing—worldwide will use corporate-supplied videotraditional room systems.conferencing on their desktops or mobile devices by2015, compared to 7 million in 2008, while spendingPERSONAL VIDEO CONFERENCING DEFINITIONThe use of video conferencing on a personalon dedicated soft clients will grow at a compoundannual growth rate of 22.9% by 2015.1computer, tablet or smartphone without theThis white paper analyzes the latest trends in personalneed for additional, dedicated conferencing, including the benefits, some casestudies and the best practices for its deployment.1 Gartner, Market Trends: Videoconferencing, Worldwide, 2011, 28 April 2011Personal Video Conferencing3

W h i t eP a p e rMarket Trends1.Mobile devices explosionCompanies have been pushed by the need to2.Need for integrationreduce costs and increase productivity toward moreaffordable video communication solutions such aspersonal video conferencing.Mobile devices explosionMobile video is expected to grow 100% per year untilat least 2015.2 International Data Corporation predictsThe diffusion of personal video conferencing has beenthat 2012 will be the “year of mobile ascendency”driven by two factors:as mobile devices (smartphones and media tablets)1.The transformation of workspaces due to the increasein numbers of mobile and remote workers combinedwith the convenience of having video conferencesoftware directly on your laptop or tablet2.surpass PCs in both shipments and spending,³ andGartner says that tablets as a whole (consumer andenterprise) will grow at a CAGR of 75.6% to reach 294million units by 2015.⁴The outstanding improvements in video and audioNeed for integrationquality that enable an amazing experienceThe addition of new users, new devices and videoNotwithstanding the remarkable developments ofrecent years, the video conferencing market willcontinue to change dramatically over the next few years,with personal video conferencing being the key driver ofa new wave of growth sustained by two major trends:infrastructure increases the need for an integratedenvironment from immersive telepresence to thesoft client, including all existing room systems.“Interoperability is no longer enough—integration isa necessity.”⁵2 Kleiner Perkins Caufield & Byers, Top 10 Mobile Internet Trends, Feb 20113 IDC, IDC Predictions 2012: Competing for 2020, Dec 20114 Gartner, Forecast: Media Tablets by Operating System, Worldwide, 2010-2015, 8 April 20115 Gartner, Market Trends: Videoconferencing, Worldwide, 2011, 28 April 2011Personal Video Conferencing4

W h i t eP a p e rPersonal Video ConferencingApplications & BenefitsThe applications for video communications areendless, and when video conferencing is properlydeployed, it tends to supplement or replace businessmeetings, educational trainings and other formsof communication. Video conferencing via mobileand personal devices, instead of holding traditionalmeetings and events, takes advantage of the greatestbenefits of all forms of video conferencing: travel costsavings and increased productivity.Certain applications, however, are unique to videoconferencing on personal devices due to theand smartphones perfectly embody the concept ofconducting business anywhere.Simplicity and flexibilityPlacing a video call shouldn’t be any more difficult thanmaking a phone call. With personal video conferencing,users can take advantage of the power of video fromany device they’re familiar with, including laptops andsmartphones.Scalability and manageabilityAdding new users to a personal video conferencingsystem requires only a software client and credentialsto be provided to anyone who needs them; it does notunmatched benefits it provides in terms of mobility,require new hardware or time-consuming setups.simplicity, flexibility, scalability and manageability.Moreover, customers are finding new, innovative waysto use personal video conferencing every day. See theMobilityWhile traditional video conferencing equipmentchart below for a selection of applications.cannot be moved from dedicated rooms, tabletsCHART 1 Personal Video Conferencing ApplicationsApplicationDescriptionMobile andremoteworkforceNine out of 10 employees don’t work at corporate headquarters, and even the ones who do are oftenon the road. Having the opportunity to join meetings from an airport lounge, a hotel room or even a cardecreases idle time and increases productivity during business travel.Meet on the flyEveryone can easily engage in an ad-hoc meeting with a remote colleague working on the same projectand get critical information on the fly without needing to book a room or use dedicated equipment.RecruitingVideo interviews are a great substitute for face-to-face meetings, and they reduce not only travel expensesfor suitable candidates but also the time involved in the recruiting process. Candidates are not likely to havepersonal conference rooms or the willingness to pay for one, but they are likely to have a laptop or a tabletthat they can use to join the video conference.ManufacturingThanks to the extreme versatility of mobile devices, performance inspections can be conducted on aremote production site without flying in an engineer or technician.Elderly careVideo conferencing can be used to provide elderly care services, including video connections to hospitals,emergency centers and relatives. Refer to Case Study A.DistancelearningNot every school can afford dedicated video conferencing equipment. Thanks to personal videoconferencing, any tablet or desktop with a webcam can turn a classroom into a video conferencing roomwith guest lecturers from anywhere joining students. Refer to Case Study B.Personal Video Conferencing5

W h i t eP a p e rCASE STUDY AElderly Care ServicesA Dutch services company needed to extend itsoffering to a larger number of customers and serviceproviders.The company offers its services through an interactiveportal featuring a range of different services, fromvideo conferencing and video on demand to homeautomation function, and its biggest challengewas interoperability among different videocommunication standards.“Even if some enterprises such as hospitals and majorcare institutions use H.323 systems and are willing toinvest in expensive video conferencing infrastructure,the possibility to interact with their customers relieson the capability to interoperate with SIP-basedclients, said the company’s ICT technical consultant.Thanks to the addition of LifeSize ClearSea to itsportal, the company has enabled its subscribers toconnect with their peers, caregivers and relativesthrough easy-to-use devices, such as touch-screentablets on their existing Internet connections.The company is now involved in the development ofan elderly-care project that will allow each customerto have a personalized and dedicated range of services,including video connections to hospitals; emergencynumbers of relatives; and on-demand video contentregarding self-medication, bank/insurance productsand home functions.CASE STUDY BDistance LearningEducational Service Centers assist schools in providingquality products and services that improve studentperformance while decreasing costs. This case studyfocuses on one region’s ESC.The center adopted video conferencing to deliverdistance learning to classrooms beginning in theearly 1990s, but it was working with many schooldistricts that had limited broadband Internet accessand limited funds to acquire video conferencingequipment. As a result, they couldn’t participate fullyin many of the academic, remediation and enrichmentprograms offered through the center’s statewideeducational network.LifeSize ClearSea offered the center a turnkey solutionthat fits its needs, as it provides a standards-compliantvideo solution that can utilize schools’ existingnetworks as well as 3G/4G to allow existing devicesto connect with any H.323 or SIP video solution.With LifeSize ClearSea, rural-area schools can turntheir existing PCs, Macs, smartphones and tablets(Android and iOS) into video endpoints, improvingtheir efficiency with video conferencing and enablingthem to participate in programs they had difficultyconnecting to before, all without having to buydedicated appliances. The coordinator of distancelearning programs said that after only a month, atleast five new elementary classrooms were able toparticipate in programs that they had never hadaccess to before, and new requests for access hadbegun to pour in from all over the region.Employees of the center have also been able toconnect to ongoing conferences from the palmsof their hands and have even used the videoconferencing solution to stream a regional meetingto a half dozen schools.Schools in the region also plan to use LifeSizeClearSea to allow some of their engineeringstudents to participate in “Ask the Expert” eventsvia video conference.Other applications are being found all the time.Administrators who used to view only streamedmeetings to avoid having to travel to videomeeting rooms now interact in real time usingLifeSize ClearSea, improving both participationand productivity.Personal Video Conferencing6

W h i t eP a p e rKey Requirements for an EnterprisePersonal Video Conferencing SystemThe fact that video conferencing has now becomeeasier to use shouldn’t prevent companies fromcarefully analyzing how the technology best fits intotheir existing environments, focusing on what makes ita high-value choice and a key asset for the company.integrate with existing infrastructure. Most of thedeployed room systems worldwide are based on theH.323 protocol, while the newer SIP protocol is gainingmomentum. It is fundamental that a system be able tointeroperate with both protocols seamlessly.Invisible firewall/NAT traversal solutionThe need to connect with mobile workers, customersThis section describes some important elements thatand partners who are outside the company networkneed to be taken into account when planning tomakes the ability to solve firewall/NAT traversal issuesimplement a personal video conferencing solution,in the simplest way essential. The solution shouldas well as suggested architecture.provide seamless connectivity among users insideand outside of the company LAN. It must beSimplicitytransparent to end users in order to keep theSimplicity is the key for a successful deployment.dialing complexity hidden.A personal video conferencing solution should beturnkey and require minimum effort both for the ITAddress network capacity issuesdepartment in installing and integrating it into theGartner says that ”when it comes to personal video,existing environment and for the end users in adoptingthe IT buyer’s No. 1 concern is still the impact this willits use as a daily practice.have on network capacity.”6 With the increased numberof people taking advantage of the opportunity to useCentralized and “IT friendly” provisioningFull HD video conferencing inside the organization,and managementbandwidth shaping, supported by the ability toIT administrators should be able to centrally manageautomatically adapt to changing network conditions,all aspects of the solution, including the integration,is a critical feature.with existing company directories (e.g., LDAPauthentication).Collaboration and multiconferencingThe ability to share and present documents isManage and scalefundamental for collaboration tasks, as is the optionDepending on the company structure and number ofto engage in meetings with multiple participants.users, different needs arise in terms of manageability.Key aspects include centralized management, a suitableEnd-user adoptionlicensing model, tracking and reporting.Some employees might be skeptical about videoconferencing, thinking of it as it was a few yearsMaking the most out of existing infrastructureago: working only one time out of three, requiring ITNew-generation solutions should be designed tosupport and providing poor audio and video quality.6 Gartner, Market Trends: Videoconferencing, Worldwide, 2011, 28 April 2011Personal Video Conferencing7

W h i t eP a p e rCORWhat employees want today is to collaborate withtheir colleagues whenever and wherever they need to.only to be able to use their personal devices for workcompany network.LDAPO RKTWbut also for their devices to be integrated with theNEMoreover, a growing number of employees expect notRATEH.323RoomSystemPOMCUSIP-H.323gatweayThese growing expectations, sustained by theITAdministratorproliferation of smartphones and tablets, are pushingmore and more companies to embrace a “bring yourSIP SoftwareClientown device” policy.Video IVRSIP registrar(Provisioning &management)Therefore, in order to drive employee adoption,companies should offer an easy-to-use solution thatis also capable of supporting the largest number ofoperating systems and devices (PC, Mac on desktop; theSBC (Firewall/NAT traversal)Pervasive software clientRegardless of the number of devices on which itcan be installed, the software client should offer aconsistent video communication experience acrossERNETINTbroadest range of iOS and Android devices on mobile).H.323RoomSystemSIPSoftwareClientall of them.Generic architecture for personal videoconferencing deploymentWhen it comes to personal video, the IT buyer’s primary concern is still the impact this will have on networkcapacity. The secondary concern is how to make personal video interoperate with group video systems.Personal Video Conferencing8

W h i t eP a p e rLifeSize ClearSea In this final section, we describe how the proposedCORsolution can be easily implemented with LifeSizeClearSea.NELDAPO RKTWdesktop and mobile video conferencing experience,RATEH.323RoomSystemLifeSize ClearSea, built by Mirial7 on over ten years ofPOembeds in a single appliance all the elementsdescribed above.Based on a client/server architecture, ClearSeaincludes both a state-of-the-art PC, Mac, iOS andAndroid HD software client and a server componentClearSeaClientthat provides centralized provisioning andClearSeaITAdministratorProvisioning & managementmanagement, available as a hardware appliance orSBC (Firewall/NAT traversal)SIP-H.323 gatewayas virtual machine software (VMware based).Video IVRThanks to LifeSize ClearSea, desktop and mobileMCUusers inside and outside the company LAN canany standards-based H.323 or SIP room systemor equipment, without any additional gatewayor custom configurations. The same goes for anystandard equipment that is able to connect to anyClearSea user directly or with the help of the ClearSeaERNETINTeasily place video calls to one another and toH.323RoomSystemClearSeaClientembedded video IVR for improved dialing simplicity.Besides natively supporting both SIP and H.323protocols, ClearSea acts as an IP gateway and thus isable to solve firewall/NAT traversal issues for any device.Personal video conferencingdeployment with LifeSize ClearSeaClearSea provides collaboration and multiconferencingcapabilities and is able to rely on the internalcentralized directory or to connect to an externalEnterprise scalability and licensing per concurrentLDAP directory for integration purposes.ports eliminate costly unused accounts.7 Mirial was acquired by Logitech/LifeSize in July 2011.Personal Video Conferencing9

W h i t eP a p e rCompetitive Scenario:LifeSize Clearsea AdvantagesUnmatched qualityWhat makes LifeSize ClearSea different? Up to 720p on mobile devicesPower of choice in mobilityEasy to manage and control Broadest range of devices in the industry: more than Works in any existing IT environment Up to 1080p on the desktop40 mobile devices (Android and iOS) supported and Centralized directory and LDAP integrationincreasing rapidlyprovide quick and easy dialing Single number reach: users are able to log in to Server component available as virtual machinemultiple devices at the same time and answer asoftware or hardware appliancecall on the preferred one while consuming only No additional cost for unused accounts thanksone accountto the licensing per concurrent portsTurnkey and interoperable enterprise solutionLifeSize ClearSea is the most flexible, open, Includes firewall/NAT traversal, multiconference,interoperable and cost-efficient solution for desktopencryption, support for H.323 equipment, IMand mobile video conferencing.and presence No need for additional hardwareCertified Mobile Devices: 12-month Timeline454035NUMBER OF ugCOMPETITOR 2Se101l2Ju20111Junay20111COMPETITOR TOR 3Timeline of supported mobile devices – LifeSize vs. competitorsPersonal Video Conferencing10

W h i t eP a p e rGlossaryH.323: An International Telecommunications Union (ITU) standard that provides specifications for audio/videocommunication over packet-based networks.LDAP (Lightweight Directory Access Protocol): An application protocol used to access a directory listing. Adirectory is a set of objects with attributes organized in a logical and hierarchical manner.MCU (Multipoint Control Unit): A device used to moderate a video conference of three or more endpoints.SIP (Session Initiation Protocol): Signaling protocol used for establishing sessions in an IP network.Video IVR (Interactive Voice Response): An interactive voice response system that includes video.Virtual Machine: A virtual machine image (software only) that includes the operating system and the applicationdesigned to run on a virtualization platform.Personal Video Conferencing11

Universal Video CollaborationAbout LifeSize, a division of LogitechLifeSize is a pioneer and world leader in high-definition video collaboration. Designedto make video conferencing truly universal, LifeSize solutions are simple to buy, adopt,support and use. Offering video conferencing systems and software applications aswell as a full line of video infrastructure, available on premise or in the cloud, LifeSizeis committed to universal video collaboration. With LifeSize, customers can participatein large, multiparty HD calls, live streaming and recording, collaboration on any mobiledevice on any network, all at the highest level of quality. LifeSize was founded in 2003and acquired by Logitech in 2009.For more information, visit S. MoPac ExpresswaySuite 100Austin, Texas 78746 USAPhone 1 512 347 9300Toll Free 1 877 543 3749www.lifesize.comEMEA:LifeSize Regional Office49 89 20 70 76 0 (Germany)Toll Free Europe 00 8000 999 09 799 2012 Logitech. All rights reserved. Information contained in this document is subject to change without notice.LifeSize is the registered trademark or trademark of Logitech. All other trademarks are the property of their respective owners.APAC:LifeSize Regional Office 65 6303 8370 (Singapore)WP PersonalVideoConferencing 0312

Personal video conferencing can be defined as the use of video conferencing software on a personal computer, tablet or smartphone or, more generally, without additional, dedicated equipment. it contrasts with "room video conferencing," where participants have to move to a dedicated conference room equipped for video conferencing.

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