Certified Digital Marketing Master (CDMM) Course

1y ago
10 Views
2 Downloads
3.14 MB
26 Pages
Last View : 17d ago
Last Download : 2m ago
Upload by : Azalea Piercy
Transcription

Certified DigitalMarketing Master(CDMM) CourseIndia's First Digital Marketing Course Accredited by NASSCOM,approved by the Government of India5400 Batches61000 Participants4.8/5 RatingMalviya NagarVishwavidyalayaOnline Instructor Led Training

WHY MASTERDIGITAL MARKETING?Digital marketing has become omnipresent nowadays. Whetheryou want to ensure your career growth or optimize your businesspresence, mastering digital marketing skills is important. TheProgram is designed to help you develop a deep understanding ofyour consumers and the various digital channels available toreach them.Get a JobBe a FreelancerStart an e-Commerce StoreExpand Your Business

FastenYour Career &Business GrowthBecome an expert in.Increasing online brand awarenessBringing targeted traffic to websiteGenerate potential leadsIncrease sales with less marketing expense

WHO SHOULD TAKE THIS COURSE & WHY?StudentsFresher with No Industry ExperienceStart your Career in top MNCsProfessionalsFrustrated in your Current Job?UpSkill your Profile and GrowthBusinessOwnersNot Enough Growth in Business?Grow your Money by 10X

Course Highlights130 HoursGuaranteed15 Rs 8000JobInterviewsCourseContentIncentive fromGovt. of India onCourse CompletionIndustryCertificationsRs 10,000 Internshipon successful course completion**Course must be completed within the committed time by passing the examinationWebsite Development& DesigningSpecializationModulesSTARTGetting startedwith the JourneyCore ModulesGet Placed with aRight Opportunity

Foundation ModulesGetting Started with the CourseUnderstand the course structureMeet the teamGuidance on completing the course smoothlyWebsite Development & DesigningBuild a Professional Website, get a domain & hosting for yourself.Learn content writing for your blog post.WordPress installationTheme CustomisationBuilding Home Page & Blog SectionLearn to create Brand Logo & Images for websiteContent Optimization of Blog Post

Core ModulesSearch Engine OptimizationUnderstand how Search Engines WorkUnderstand how On-page SEO can improve your search rankingsLearn how to identify the best performing keywords for any businessPractically implement Off-page and technical SEOLearn the trade secrets of SEO from Industry ExpertsSearch Engine MarketingUnderstand & create customer journeyKeyword Research & PlanningAd Creation on Google Search & Display NetworkRemarketing, RLSA & Dynamic TargetingShopping PLA Ads & YouTube AdvertisingCampaign Optimisation & ReportingSocial Media MarketingLearn the art of Social StorytellingIdentify best social platforms for B2B and B2C organizationsStep into the Metaverse with Facebook & Instagram as Core Social ChannelsGet detailed understanding of Influencer Marketing on Instagram & SnapchatEffectively grow your LinkedIn Network and learn to establish your brandpresence on Twitterdentify your Buyer using Buyer Persona and learn ways to reach them effectivelyLearn to create content that engages and brings you more customers andEmail Marketing Learn how to set up email campaigns for success Understand Email Delivery Patterns Best Practices for Successful Email Deliveries Create DRIP nurturing campaigns to seamlessly providevalue to your customers Learn to build Email Reputation

Advanced ModulesInbound MarketingLearn the benefits of Inbound MarketingGet started with Marketing AutomationIdentify Opportunities to Increase your Website ConversionsLearn to Create Content that Attracts and ConvertsLearn the Tools to set up Conversion Oriented Landing PagesAdopt a 360-degree Long Term Digital Marketing ApproachWeb AnalyticsUnderstanding Digital Analytics through Google Analytics 4 andUniversal (Top Rated tool in the Industry)Study of online user behaviourData analysis and conversion improvement strategiesTraffic SourcesCampaign TrackingEvent TrackingConversion setup to measure Leads, e-commerce.Advance SegmentationCustom Report Creation, GA Universal and GA4 bothSpecialization ModulesEcommerce MarketingExplore how the billion-dollar online market industryHow do we be a part of the new age e-tail?The pros and cons of listing on marketplace and own websiteSet up your own storeDrive marketing campaigns for conversions and salesAffiliate MarketingIntroduction to Affiliate MarketingWhat is Affiliate MarketingIdea to be a MerchantAffiliate Network and Social MediaHow to Become an AffiliateCall To Action (CTA) for AffiliateTracking and Timeline DurationTracking and Timeline Duration

Facebook Marketing in association with FacebookFacebook Pages and Post Best PracticesFacebook Ads - Optimization and ReportingFacebook Messenger, Shop, PixelBuilding Brand AwarenessDriving Online Sales/LeadsContent Marketing in association with LinkedInIdentifying & creating “Good” ContentFramework to begin a content marketing programHow to show ROI for content programsAbout key resources and tools to create and curate contentMedia Buying & PlanningSetting up the objectivesUnderstand the key tasks to draft an “awesome” digital media planSegmentation & targeting of the audienceBest practice to execute the campaignsMultiple formats & appropriate for our targeted digital platformsProgrammatic MarketingReal-time biddingHow Programmatic Advertising WorksTypes of Programmatic AdvertisingAdvantages and ChallengesHow to become a Freelancer in Digital MarketingBrand's Necessity To utilize Digital Marketing ServicesHow The Brand Is Currently Reaching Out To Customers?Generating Custom Reports & Automated ReportsEvaluating Other Digital Marketing Services ProvidersCreating Customized Presentations and ProposalSetting Expectations and metrics to track performanceIntegrated Digital Marketing StrategyThe Customer-India on Digital - digital trends: internet users, male v/s female, age groups,-Devices, multi-screening,Marketing Principles: AIDA, Purchase Cycle, Moments of TruthCreating Digital Moments of Truth – AHA MomentsDigital Strategy: Branding v/s Acquisition. What would differ?Analytics (Attribution: various models, cross-device)Campaign Optimization – Test, Learn, Deploy what works. RepeatTrends (Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re,Internet brands – OnePlus)

Adobe AnalyticsCalibrate the digital marketing strategies on the basis of resultsHow to create a digital measurement strategy?How to utilize the best of class tools to understand the needs of your audienceand cater to them with the relevant products and services?How to measure the ROI from different marketing channels?Lead SourcingGoogle To Source InformationValidate Email IdsSource Segmented DatabaseLearn To Source Email Ids Of Anyone Who Represents A CorporationSourcing Softwares/apps/pluginsWhatsApp MarketingDiscover and setup best practices for WhatsApp for Business like catalogue managementSetup custom messages through WhatsApp API links to build an optimized funnelIncrease conversions with optimized content practicesReach out to community 24x7 and increase word of mouthSetup a sales and customer care channel with agent supportWhatsApp automation with template based messagesQuora MarketingLearn how to set up your account?Basics of researchHow to drive traffic from Quora?How to avoid common mistakes using Quora?Learn How to create a Personal brand through Quora?Learn to Run High Converting Ads through Quora?YouTube MarketingLearn to Create Optimised YouTube channelsBecome acquainted with YouTube search algorithmsLearn YouTube SEO for getting more views on the VideosLearn to Create Quick Content for YouTube videosLearn to generate revenue through YouTube MonetizationGoogle Tag ManagerIn order to measuring the success of the campaigns, to track the traffic sources or what usersare doing on the website marketers have to install a tracking script.GTM solves this problem for marketers, without touching the website code.Web-based interface to install, configure and customise your tracking.It's preview mode lets you test before going live.Version control to roll back to any previous setup.Advanced SEOLocal SEO (Google My Business)Mobile App SEOVoice Search SEOYoutube SEO

AssignmentsSearch Engine Optimization (SEO)Duration: 8 HoursAssignment PromisesResearch the right keywords to get your website ranked better on Google.Analyse your website pages and implement on-page SEO techniques.Identify your competitors and analyse their websites to build competitive advantage.Learn local SEO and Mobile SEO to target users specifically.Identify the keywords and strategies implemented by your competitors.Tools you will LearnSearch Engine Marketing (SEM)Duration: 10 HoursAssignment PromisesSet up a Google Ads Account to run ads on Google.com and Google’s associated propertiesUnderstand how to create ad-groups, write catchy ad text and select keywords torun and optimise your ad campaign’s performanceCreate and run responsive ads on Google Display Network to show your ads on all devicesConnect your marketing objective to Ads solutions to achieve a business’s objectiveTools you will LearnThese assignments will require running live Google Ads Campaigns by spending Rs 1000.Social Media Marketing (SMM)Duration: 8 HoursAssignment PromisesLearn to create a profitable Facebook page that converts the viewers into customers.Build your network of existing customers and potential customers while making yourself reliable inthe eyes of audience.Create and run effective ad campaigns to target the relevant audience who are interested in youroffering.Build your fan base on Twitter to create buzz about your business and products.Tools you will LearnEmail MarketingDuration: 8 HoursAssignment PromisesBecome hands-on on Legal Aspects involved in sending Emails in various countriesNever let your emails land in Spam Folders - Be equipped with key techniquesStart to manage your emails professionally using MailChimpTools you will LearnChrome Extensions:ClearbitConnec tVoilaNorbert Email Generator

Inbound MarketingDuration: 10 HoursAssignment PromisesLearn secret techniques to multiply your reach without increasing your Ad budget.Learn step-by-step approach to nurture your emails contacts automatically.Build an effective Landing PageStrategize Drip Marketing Campaign to nurture your leads.Tools you will LearnWeb AnalyticsDuration: 8 HoursAssignment PromisesPresenting data in a story telling formatStudying a live e-commerce website's dataUnderstanding user behaviourUnderstanding Traffic andShare your data analysis observationsDraw your campaign life cycle and outreach plan.Creating and Implementing Measurement Model for any type of Business.A simulation of real life project enables you to work with deeper understandingand the best practices.Tools you will LearnIt's a practical implementation of Google Analytics with select tools covered in the entire DigitalMarketing Course depending upon the tactics ans strategies you define for your assignment project.Facebook AdvertisingDuration: 8 HoursAssignment PromisesStrategize and launch your Facebook Page and Ad CampaignDesign Impactful creatives, run ads and optimise your campaigns based on your performance.Build brand awareness for your brand and use Facebook Messenger and Facebook ShopGet more conversions online and offline with Facebook

Case Study ExercisesDSIM has identified top Digital Marketing Campaigns in recent times. We have worked with theimplementation team of each of these campaigns and designed 60 hrs of case studiesexercises. You will create a Business Case Solution in each individual exercise.SMM Case Study Exercise: Cadbury Dairy MilkDuration: 20 HoursLearning OutcomesGenerate a perfect idea to create a rewarding social media marketing campaign.Learn to connect your social media marketing campaign with a special event to ensuremaximum attention from the audience.Identify the best ways to get user-generated content.Choose the most relevant social media channels for your campaign to ensure betterresults with minimal effort.SEO Case Study Exercise: ICICI BankDuration: 20 HoursLearning OutcomesGain competency in improving search engine ranking of your website content and blogs.Implement and learn to get your content indexed in the search engines frequently.Learn to analyze which web pages are working well and which need improvement.Research and shortlist best keywords to make your content searchable.Tools you will LearnSEM Case Study Exercise: CarwaleDuration: 4 HoursLearning OutcomesCreate an effective search engine marketing campaign to target relevant people.Learn to set appropriate budget to get the most out of your campaigns.Analyze the performance of your campaigns and keep track of the conversions.Tools you will Learn

Web Analytics Case Study Exercise: PumaDuration: 8 HoursLearning OutcomesDiscover ways to turn your website into a conversion tool that ensures sales.Identify the geographies from where your website traffic is coming from.Analyse the interaction of the visitors with your website.Assess the points of improvement and update your website to deliver better experience.Tools you will LearnGoogle AnalyticsInbound Marketing Case Study Exercise: MyntraDuration: 8 HoursLearning OutcomesTake the bird’s eye view of the Inbound Marketing strategies adopted by big brands.Create a next level Inbound Marketing strategy for your business.Create an appealing landing page to get targeted people landed on your website or product page.Design a landing pageTools you will LearnUnbounce.com Landing Page BuilderEmail Marketing Case Study Exercise: MicrosoftDuration: 8 HoursLearning OutcomesCreate appealing content for your promotional emails.Learn to properly segment users based on their demographics and interests.Create relevance of your product for the prospects to convert them into customers.Tools you will LearnMailChimp

Digital Marketing ToolsWorth Rs 70,000 Free

CertificationsDigital Vidya & DSIM Certification ofCompletion (Hard-Copy) - Providedafter completion of courseContent Marketing - InAssociation with LinkedInCertified Meta MarketingMaster CourseShopify CertificationVskills CertificationGoogle Ads Search AdvertisingGoogle Ads Display AdvertisingGoogle Ads Video AdvertisingGoogle Ads Shopping Advertising

Analytics CertificationGoogle Mobile AdvertisingEmail Marketing by HubSpotSocial Media by HubSpotHubSpot Inbound MarketingExplore new learning paths organized around your speci c needs.Congratulations!Google My BusinessCompleted by Dipalim Koushik on March 28, 2022You know how to use Google My Business to create listings that stand out when customers searchonline.Completion ID: 109586083Google My BusinessNote: The cost to appear for Facebook Blueprint Certificate is not included in the course fees. Participantswill have to pay to Facebook directly while scheduling the exam.

Why DSIM?From 200 Trained Professionals in 20146,000 in 201660,000 in 202025,000 SUCCESS STORIESYou are learning the BESTfrom the BEST

CAREER OPTIONS(for freshers)In 2022 Skills & KnowledgeMatters. Degrees don’tSocial Media AnalystPPC AnalystSalary : 20k to 32kAfter 3 years of experienceDesignation- Social Media Managersalary 42k to 80kSalary: 22k to 35kAfter 2 years of experienceDesignation - Sr. PPC AnalystSalary: 45k to 90kContent Marketing ExecutiveDigital Marketing ExecutiveSalary: 25k to 40kAfter 3 years of experienceDesignation- Content Marketing ManagerSalary: 50k to 70kSalary: 27k to 45kAfter 3 years of experienceDesignation- Digital Marketing ManagerSalary: 65k to 1LOnline Reputation ExecutiveFreelance Digital MarketerSalary: 23k to 32kAfter 3 years of experienceDesignation- Online Reputation ManagerSalary: 42k to 60kMonthly earning with just2-3 projects: 50k to 85kMonthly earning with just4-5 projects: 1.2L to 2L

Our ParticipantsWhat did they achieveafter the course?What do ourParticipantssay about us?

Rahul Chauhan"I learnt a lot from DSIM and it will help me in myfuture projects."Kishan Chand Sharma" The trainers put extra effort to make youunderstand."Pooja Kaushik"Overall experience was amazing and had agreat time here."Saurabh Manchanda"Overall experience was amazing and theamount of information given was very good."Abhishek Verma" The practical training was the best part."Bharat Malhotra"DSIM can really enhance your knowledge andthe course is very helpful."

Heman Joshi"Excellent trainers and comprehensive coursecontent"Nitesh Jha"My experience at DSIM was verygood."Preeti Sharma"I'm glad I joined DSIM. The course content hereis very broad."Shalini Singh" DSIM helped me to make my career in DigitalMarketing."Vivek Narayan"DSIM provides good atmosphre and greatknowledge."Yash Narula"DSIM helped me to gain vast knowledge andhelped me in getting placed"

DSIM TRAINEESARE WORKING AT31

Curious Around howthe Training Goes?Book your Seat For Free 1 hr. Live Training access at DSIM CentreBook Your Seathttps://dsim.in/demo-registration/

Delhi School OfInternet MarketingPowered bywww.dsim.in8800290309Weekday & WeekendClasses

DIGITAL MARKETING? Digital marketing has become omnipresent nowadays. Whether you want to ensure your career growth or optimize your business presence, mastering digital marketing skills is important. The Program is designed to help you develop a deep understanding of your consumers and the various digital channels available to reach them.

Related Documents:

research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course. Module 1 Module 2 Module 3 Overview of Marketing Introduction to Digital Marketing Email Marketing Social Media Marketing

Introduction to Digital Media Marketing Digital Media Marketing vs Traditional Marketing Future Trends of Digital marketing Di erent types of Digital media marketing Blogging Platform setup Google's free blogging platform important digital tools required to do marketing

Become a Certified Digital Marketing Professional Becoming a Certified Digital Marketing Professional will ensure you are equipped with the tools and skills needed to create a cohesive, effective digital marketing strategy. There are ten comprehensive modules in the course that cover all the disciplines involved in best practice digital .

UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8

May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b

International Marketing (3) Sales Management (3) Marketing of Financial B2B Marketing (3) Marketing Strategy (1.5) Media Planning ( 1.5) (3)Brand Management (3) Retail Marketing ((3) Marketing Engineering (1.5) Rural Marketing (3) Innovations in Marketing (3) Customer Relationship Management (3) Sales Promotion (3) Marketing for Entrepreneurs

5 In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing. Digital marketing has been around for quite some time but it hasn't been very well defined.

accounting techniques, their definitions, process, advantages, and benefits. KEYWORDS: Accounting, Activity Based Costing, Balanced Scorecard, Budgeting, Just in Time INTRODUCTION There is kind of agreement that accounting is the language of business; to figure out the financial position of an organization; identifying the level of gain or loss which is the result of business' operations, and .