Curriculum Of SEIP Project For Digital Marketing Course
Skills for Employment Investment Project (SEIP)Standards/ Curriculum FormatforDigital MarketingCourse Duration: 1 Month1WWW.bitm.org.bd
Course Structure and RequirementsCourse Title: Practical Digital MarketingCourseObjectives:a) This course is specially designed to provide technical knowledge and skills to cope with therequirement of Digital Marketer occupations of the Digital Marketing sector. The course will beimplemented to ensure at least 80% of total contact hours on practical/hands on skills training orpractice and 20% trade/ occupations related theory including OHS and soft modules;b) The course is designed to enable trainees to acquire a range of technical and vocational,practical, personal and organizational skills valued and utilized both within and beyond theworkplace;c) The course is designed to meet the required competencies of the occupations needed in thelabor market in and outside the country;Course OutlineName of theCourseDigital MarketingDuration of Course1. Three days per week2. 4 Hours per dayEntry Qualification1. Education General Stream Graduates or anyequivalent2WWW.bitm.org.bd
Module 1: Digital MarketingSlUnitUnit of Competency (UoC)TitleNo CodeGeneric- CompulsoryDM M1 GC1.Introduction to Social Media- Social Media denotation- Variation between Social Media and Traditional Media.DM M1 GC2.Concept of Marketing on Social Media- Social Media Marketing Goals- Activities on Social Media MarketingDM M1 GC3.Social Media and WE- Social Media’s involvement on our personal life.- Correlation between Technology and Social Media- Business Activities on Social Media.DM M1 GC4.Social Media Competition with World Population, If we think Social Media as aCountry.Occupation Specific Knowledge(trade theory) –CompulsoryDM M1 OSK5.Planning for Developing Goals to achieve success on Social Media PlatformDM M1 OSK6.Step by step actions to do Marketing on Social Media PlatformDMM1OSK7.Knowing the loopholesof Social Media Marketing and procedures to makethose drawbacks as an Advantage for your Social Media Marketing strategy.DM M1 OSK8.Setting up guidelines of Social Media for your marketing plan to accomplish asuccessful campaign.Occupation Specific Skills(practical/demonstration)- CompulsoryDM M1 PR9.Social Media Marketingstrength on RealWorld Case study to know Social Medias presence on US Election2008 and 2012 to vast popularity of Candidates. Present BD Govt. Activities to make Digital Bangladesh onSocial Media Platform. Present Activities of BD Local Businesses and small businessesto increase their popularity and sales. Case Study of an International Brands Actions and steps tomake their product popular.3WWW.bitm.org.bd
Module 2: Facebook MarketingSl UnitUnit of Competency (UoC)TitleNo CodeGeneric Compulsory10. DM M2 GCAdvent of Facebook- with reference to Facebook Founder and Facebook Headquarter11. DM M2 GCMission of Facebook- knowing the Facebook virtual operation to attach with real world.DMM2GC12.Worldwide Alexa Ranking of Facebook and US Alexa Ranking of Facebook.Occupation Specific Knowledge(trade theory) –Compulsory13. DM M2 OSKApplications of Facebook- Profile- Group- Event- Business Page etc.14. DM M2 OSKContents displaying policy of Facebook on News Feed Area by using EdgeRank.DMM2OSK15.Identify your targeted Audience on the base of Facebook Platform.16. DM M2 OSKBusiness Competitor Analysis by usingFacebook Advance Search to know theirpresent condition and strong parts.17.Creating daily Content Plan by using powerfulmessage/links/image for Posting on yourFacebook Business Page.18. DM M2 OSKCase Study of Wrong HashTag Marketing toknow properly how people missed the wholemarketing plan or how people use the plan onwrong section.19. DM M2 OSKCase Study of Wrong Page MarketingMarketing to know properly how peoplemissed the whole marketing plan or howpeople use the plan on wrong section.DMM2OSK20.Case Study of Wrong Group Marketing Marketing to know properly howpeople missed the whole marketing plan or how people use the plan on wrongsection.21. DM M2 OSKMeasure your present marketing plan, if youthink its going well then continue it or Adjustyour Present plan to get proper output ontime.22. DM M2 OSKPresence of Traditional Marketing onFacebook which can help to increaseincrease Social Media Power.DMM2OSKBackdoor Facebook Marketing Plan for local23.market or if you have time on your hand thenyou can also go for back door marketing planfrom starting.24.DM M2 OSKOverall Concept to run a SuccessfulFacebook Marketing Campaign.Occupation Specific Skills(practical/demonstration)- Compulsory25. DM M2 PRCreating a Facebook Personal Account byusing your personal information’s.4WWW.bitm.org.bd
26.DM M2 PR27.DM M2 PR28.DM M2 PR29.DM M2 PR30.DM M2 PR31.32.DM M2 PR33.34.DM M2 PR35.36.DM M2 PR37.DM M2 PR38.DM M2 PR39.DM M2 PR40.DM M2 PR41.DM M2 PR42.DM M2 PR43.DM M2 PR44.DM M2 PRModifying your Facebook AD –After checkingreport, if you think any modification is neededthen we can modify our AD from Report section.45.DM M2 PRTechniques to Earn Money from OnlineMarketplaces by using your FacebookMarketing Knowledge.DM M2 PRDM M2 PRDM M2 PRFixing your Facebook Account by AddingProfile Picture, Cover Photo etcFilling out Facebook Accounts about Sectionby passing work and education history.Set up Privacy Setup Options of a FacebookAccount to secure your personal account andgetting full power of your account.Adding Friends on Facebook Account byusing location, age and gender search.Organize Facebook Accounts friend list byadding them on specific group.Creating a Facebook GroupMaintaining a Personal Facebook Group andfixing setting area for that group.Using others Facebook Group systemCreating a Facebook Event for any real eventor virtual eventAttending on a Facebook EventCreating a Facebook Page on the base ofBusiness CategorySet up your Business Page by providing yourwhole business information (Address,Description, Phone, Email, Vanity URL,Profile Photo, Cover Photo etc)Maintaining Your Facebook Business Page- Daily Posting.- Likes- Review- Invitation- Engagement (like, comment).- Message.Facebook HashTag Marketing toincrease post reach and coming out from boxto expand your sells percentage.Facebook Page Marketing totarget competitors customer and categoryrelevant customers to increase sells.Facebook Group Marketing toincrease brand popularity and sellspercentage.Applying for a Facebook AD to find otherpeople who are likelyto be interested in yourproduct or serviceMaintaining your Facebook AD by checkingdaily ad report.5WWW.bitm.org.bd
Module 3: Facebook AnalyticSl UnitUnit of Competency (UoC)TitleNo CodeGeneric Compulsory46. DM M3GCIntroducing Facebook Page Insight.Occupation Specific Knowledge(trade theory) –Compulsory47. DM M3 OSKOverview of Page Likes, Post Reach and Post EngagementOccupation Specific Skills(practical/demonstration)- Compulsory48. DM M3 PRComparing the performance of your Page andPosts with similar Pages on Facebook.49. DM M3 PRDaily Data of New Organic Likes, Paid Likes, Unlike and Net Likes.DMM3PR50.Daily Post Engagement details from EverySections and also details of like,comment, total reach and spam51. DM M3 PRPractical Details of The number of times eachof my Page tabs was viewed.52. DM M3 PRExamining data of When my fans are online, which post type are popular onmy page and top post details from my page.53. DM M3 PRMonitoring people who liked & saw my page and even who engagedModule 4: Twitter MarketingSl UnitUnit of Competency (UoC)TitleNo CodeGeneric Compulsory54. DM M4GCAdvent of Twitter- Basics of Twitter55. DM M4 GCMission of Twitter- To give everyone the power to create and share ideas and informationinstantly56. DM M4 GCWorldwide Alexa Ranking of Twitter and USAlexa Ranking of Facebook.Occupation Specific Knowledge(trade theory) –Compulsory57. DM M4 OSKApplications of Twitter- Personal Account.- Tweet (denotation of Tweet)- MessageDMM4OSK58.Major Research Topics on Twitter Platform to get information about anypeople, photos, news etc.59. DM M4 OSKBusiness Competitor Analysis on Twitter to know about their presentmarketing strategy.60. DM M4 OSKCase Study of HashTag Marketing on Twitterto know how brands are using Hashtag now adays.61. DM M4 OSKCase Study of Wrong Messaging Steps toknow how people spamming throughmessage marketing.DMM4OSK62.Specimen of Wrong Follow Marketing to knowhow people following rapidly without targetedaudience.6WWW.bitm.org.bd
63.DM M4 OSKTraditional Marketing Presence on TwitterPlatform to get response on twitter throughpresent local market customer.64. DM M4 OSKOverall Step by Step Concept to run a Twitter Marketing Campaign properly.Occupation Specific Skills(practical/demonstration)- Compulsory65. DM M4 PRCreating a Twitter Account by providing Nameand Email Address.66. DM M4 PRMaking an Appealing Twitter Account by passing a powerful keyword includedbio, profile photo and cover photo.DMM4PR67.Twitter HashTag Marketing to getresponse also from out of the box.68. DM M4 PRTwitter Direct Message Marketingto pass information’s about your business tonew people.DMM4PR69.Twitter Follow MarketingTechnique will help to broad your brandAwareness.70. DM M4 PR3rd Party Tools Assistance on TwitterMarketing will help to get proper output fromtwitter and will also help to measure presentmarketing condition.71. DM M4 PRTechniques to Earn Money from Marketplacesby using your Twitter Marketing Knowledge.Module 5: Google Plus MarketingSl UnitUnit of Competency (UoC)TitleNo CodeGeneric Compulsory72. DM M5GCAdvent of Google Plus- Launching info of Google Plus- Basics of Google Plus73. DM M5 GCMission of Google Plus- bringing the touch and richness of real-life sharing to the web74. DM M5 GCGoogle Plus Links with other Platforms.- Gmail.- YouTube.- Map- Identity to Google- SEO etc.Occupation Specific Knowledge(trade theory) –Compulsory75. DM M5 OSKApplications of Google Plus Personal Profile. Circle. Stream Hangouts 1 Button Google Page Google Views7WWW.bitm.org.bd
76.DM M5 OSK77.DM M5 OSK78.DM M5 OSK79.DM M5 OSK80.81.DM M5 OSK82.DM M5 OSK83.DM M5 OSK84.85.86.DM M5 PR87.88.DM M5 PR89.DM M5 PR90.DM M5 PR91.92.DM M5 PR93.DM M5 PR94.95.DM M5 PR96.DM M5 PR97.DM M5 PR98.DM M5 PRDM M5 OSKDM M5 PRDM M5 PRDM M5 PRDM M5 PRDM M5 PR Google Communities Google Local etcIdentify your Audience on Google Plus Platform by using Google PlusAdvance search option.Business Competitor Analysis on Google Plus Platform and find out theirmarketing strategy.Creating Content Plan for Posting on yourGoogle Plus Business PageGoogle Place – Process to add your localbusiness address on Google Map.Relation between Google Plus and SEOMeasure your present marketing strategy andif any Adjustment needed then take action tofix the plan on the base of demand.Backdoor Marketing Concept which is very powerful method for Google PlusPlatform to cover the market.Overall Concept to run a Google PlusMarketing Campaign SuccessfullyCreating a Google Plus AccountFixing Google Plus Account by providing your Proper Personal DetailsUse of Google Plus Hangouts tocommunicate with connectionsMaking a Google Plus CommunityMaintaining a Google Plus Community andset up setting section for this groupUsing others Google Plus Community throughyour personal account.Creating a Google Plus Event from yourpersonal accountAttending on a Google Plus EventCreating a Google Plus Page on the base ofYour business CategorySet up your Google Plus Business Page- Daily Posting.- Followers- Review- Photo- URL- Engagement (like, comment).Maintaining Your Google Plus Business PageGoogle Plus HashTag Marketing will help toincrease exposure.Google Plus Pages Marketing will help topass info to same category businessproduct users.Google Plus Group Marketing will help you togo directly to targeted audience.Techniques to Earn Money from Marketplacesby using your Google Plus MarketingKnowledge.8WWW.bitm.org.bd
Module 6: YouTube MarketingSl UnitUnit of Competency (UoC)TitleNo CodeGeneric Compulsory99. DM M6GCIntegrate your Gmail account with YouTube tofinalize a YouTube channel for Google PlusPages.Occupation Specific Knowledge(trade theory) –Compulsory100. DM M6 OSKVideo Search system on YouTube and also using of Advance steps to getproper video quicklyDMM6OSK101.Checking a YouTube Video and Getting introduce with all the section of aYouTube Video.102. DM M6 OSKYouTube Settings option to setup unique URL, password etc.Occupation Specific Skills(practical/demonstration)- Compulsory103. DM M6 PRDesigning a YouTube Channel by addingChannel Art, Channel Trailer, channelnavigation and filling out about section.104. DM M6 PRCompetitor Analysis Policy on YouTube Platform to know what type of videothey are posting and what type of tags they are using.DMM6PR105.Optimizing a YouTube video by adding VideoTitle, Description, Portrait, Tags, Annotationcorrectly.106. DM M6 PRSubscribing other YouTube channel to keepin touch with them every time.DMM6PR107.YouTube Channel Dashboard to know outputoverview from videos.108. DM M6 PRYouTube Channel Community to keepconnected with subscribers and viewers.DMM6PR109.YouTube Channel Section to Verify youraccount, Monetize your video, Longer Videoposting permission, Live Program continueetc.110. DM M6 PRYouTube Analytics to get details of dailyviews, country details , full report etc.111. DM M6 PRCreating YouTube Video through CreativeCommon video section.112. DM M6 PRYouTube Non Paid Marketing Plan to promotevideo or channel or website.DMM6PR113.Techniques to Earn Money from Marketplacesby using your Google Plus MarketingKnowledge.9WWW.bitm.org.bd
Module 7: Email MarketingSl UnitUnit of Competency (UoC)TitleNo CodeGeneric Compulsory114. DM M7GCEmail Marketing defined115. DM M7GCThe key components of an email marketing plan116.DM M7GCWhat you need to know to succeed117. DM M7GCStrengths of Email MarketingDMM7GC118.Weaknesses of Email Marketing119. DM M7GCEmail Marketing Best PracticesOccupation Specific Knowledge(trade theory) –Compulsory120. DM M7 OSKDefining goals and objectives of an email campaign.DMM7OSK121.Structuring Effective Email Messages: Part 1 and Part 2122. DM M7 OSKPlanning and creating email campaigns123. DM M7 OSKTrigger emails, timing & frequencyOccupation Specific Skills(practical/demonstration)- Compulsory124. DM M7 PRCreating your Mailchimp account125. DM M7 PRCalculating your monthly costs126. DM M7 PRActivating your account with initial setting up process and exploring theMailchimp dashboard127. DM M7 PRCreating your Mailchimp mailing list128. DM M7 PRCreating your first Test Campaign129. DM M7 PRCreating Forms in MailchimpDMM7PR130.Writing effective Call To Action10WWW.bitm.org.bd
Module 8: Google AnalyticSl UnitUnit of Competency (UoC)TitleNo CodeGeneric Compulsory131. DM M8GCIntroduction to Google AnalyticsDiscussion on: Dimensions Metrics Sessions Users Pageviews Pages/Session Avg. Session Duration Bounce Rate New Sessions Goals Conversions Campaigns Acquisition BehaviorOccupation Specific Knowledge(trade theory) –Compulsory132. DM M8GCAdding Site to Google Analytics & Implementation of Tracking Code133. DM M8GCUsing the Customization feature in Google AnalyticsDMM8OSK134.Using the Google Analytics Admin135. DM M8 OSKUsing Google Analytics GoalsOccupation Specific Skills(practical/demonstration)- Compulsory136. DM M8 PRWorking with the Real-Time section in the Google Web Analytics Tool137. DM M8 PRHands on practice on the Audience section of Google Analytics138. DM M8 PRWorking with the Google Analytics Acquisition Reports to Know WherePeople Are Coming FromDMM8PR139.Using Google Analytics Behavior Reports to Optimize Your Content140. DM M8 PRIncreasing Your Facebook Conversions Using Google Analytics141. DM M8 PRUsing Google Analytics to find the hidden referral traffic142. DM M8 PRAnalyze Social Media Traffic in Google Analytics11WWW.bitm.org.bd
Course Title: Practical Digital Marketing CourseObjectives: a) This course is specially designed to provide technical knowledge and skills to cope with the requirement of Digital Marketer occupations of the Digital Marketing sector. The course will be implemented to ensure at least 80% of total contact hours on practical/hands on skills .
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submission of withdrawal application by the MoF supported by evidence that milestones in the MoUs have been achieved. 3. Each IA shall maintain separate bank accounts for the purpose of this program, to provide an audit trail and allow the preparation of the SEIP consolidated financial statements.
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