SOCIAL MEDIAMARKETINGDIGITAL MARKETINGCONTENTMARKETING“Learn fromthe Masters inDigitalMarketing”BING ADS ACCREDITED PROFESSIONAL COMPANYPRACTICAL EXPERIENCE ON LIVE PROJECTS 91 8157 99 88 44Google Partner Companywww.avivdigital.com@avivdigital
Scope ofDigital MarketingIt is an obvious fact that the Digital Marketing has been the primary choice fortoday’s business world. The digital marketing industry widened the annualgrowth of business in Asia by 30% and this has become the main factor for theoutgrowth of digital marketing industry among total 135 billion leveraged inonline advertising globally.With the digital world on hands for the worldwide population, the total numberof internet users worldwide may likely to pass 3 billion which is 42.4% of entireworld’s population and it is not too far from now as reported by eMarketer. Thusthe business marketing through a digital platform has become a dauntingchallenge for every organization to meet their objectives in Marketing, CRM,Sales, Product development and Research. In order to fulfill the objectives thedemand for expert Digital Marketing professionals is quite high.The demand for the skilled professionals has reached on its peak right from2012 and the industry has seen over 10,000 jobs related to Social media andprofessional in the same arena. Even though, the numbers of jobs were high,the organizations couldn’t meet the talented personnel to meet theirstandards as reported by Mafoi. The lack of talented professionals was due tothe absence of right Digital marketing education. The skilled ones whocompleted gets an average salary of Rs.15,000 – Rs. 25,000 per month and it isonly for those who have completed the proper digital marketing course.OUR CERTIFICATIONwww.avivdigital.com1
Aviv DigitalAvivDigital is an exclusive training platform developed by Acodez, a leadingdigital marketing agency in India with multiple International Awards andAccolades, which is also a Google Partner agency and a Bing Ads AccreditedProfessional Agency. At AvivDigital, you'll get the opportunity to learn from themasters who possess rich experience in managing digital marketingcampaigns for many leading corporate companies in India.Being one of the leaders in the digital marketing industry in India, we follow thelatest practices and the most updated syllabus in digital marketing and givesour students a real-time experience by working on live projects, which givesthem a real edge in their digital marketing career. We also assist you to get youplaced in the best firms.Why Aviv Digital ?A Google Certified PartnerBing Ads Accredited Professional CompanyPractical Experience on Live ProjectsFree marketing tools100% Job & Internship SupportInternationaly Approved CertificationsIndustry Experienced Facultieswww.avivdigital.com4
WHO CAN JOIN?Marketing Professionals Sales Professionals Business Owners Entrepreneurs Digital Marketing Professionals Students THINGS WE COVER INTHIS TRAINING PROGRAMSEARCH ENGINEOPTIMIZATION RCH ENGINEMARKETING (SEM)SOCIAL MEDIAMARKETING (SMM)www.avivdigital.com2
HOW TO CREATEUNFAIR ADVANTAGE ANDEXPONENTIALLYGROW ONLINE BUSINESSINTEGRATED DIGITALMARKETING STRATEGYHOW TO SELLDIGITAL MARKETINGSERVICESHOW TO CREATEA WEBSITE WITHWORDPRESSBLOGGING FORBEGINNERSE-TAIL (ONLINE LISTING)/ WEBSITE V/SMARKET GGINGMOBILEAPPKETING 101PREPARE YOURSELF FORCAREER OPPORTUNITIESIN DIGITAL MARKETINGLEARN AND PREPARE FORVIDEO ADVERTISINGEXAMINATIONGOOGLEANALYTICS IQAFFILIATEMARKETINGwww.avivdigital.com3
SPECIALISATIONMODULESGOOGLEANALYTICS IQAFFILIATEMARKETINGSUPERBLOGGINGSEARCH ENGINEOPTIMIZATION (SEO)EMAILMARKETINGSEARCH ENGINEMARKETING (SEM)INBOUNDMARKETINGSOCIAL MEDIAMARKETING (SMM)www.avivdigital.com5
COURSE METHODOLOGYLIVE SESSIONS&EWIH SR XLI FEXGL [IIOIRH [IIOHE] ]SYGLSSWI XLIVI [MPP FI [IIOP] MRWXVYGXSV PIH SRPMRIWIWWMSRW -R GEWI ]SY QMWW ER] WIWWMSR ]SY [MPP LEZI XLI VIGSVHMRK SJ XLI WIWWMSR HANDS-ON PROJECTS-R SVHIV XS TVEGXMGI ZEVMSYW GSRGITXW XSSPW ]SY [MPP FI KMZIR LERHW SR TVSNIGXW [LMGL [MPPFI IZEPYEXIH F] ]SYV PIEH XVEMRIVW RESEARCH BASED INTERNSHIP8S HIITIR ]SYV YRHIVWXERHMRK SJ ZEVMSYW'SRGITXW 8SSPW 'EWI7XYHMIW ]SY [MPP HSVIWIEVGL ERH TVIWIRX ]SYV VIWIEVGL EW FPSKTSWXW [LMGL [MPP KS PMZI PRE-READING MATERIAL-R SVHIV XS LIPT ]SY QE\MQM I XLI ZEPYISJ PMZI WIWWMSRW ]SY [MPP VIGIMZITVI VIEHMRK QEXIVMEP MR XLI JSVQ SJZMHIS FEWIH WIWWMSRW FPSKW GEWI WXYHMIW IXG WEEKLY ASSIGNMENTS SY [MPP EPWS KIX [IIOP] EWWMKRQIRXW XSFYMPH GSRJMHIRGI MR ETTP]MRK XLIPIEVRMRK XS TVSHYGI VIEP VIWYPXW INDUSTRY INTERACTION SESSIONS)ZIV] [IIO ]SY [MPP LEZI ER STTSVXYRMX] XSPIEVR ZEVMSYW EWTIGXW SJ (MKMXEP 1EVOIXMRK F]PMWXIRMRK ERH MRXIVEGXMRK [MXL -RHYWXV] )\TIVXWSRPMRI WHY WE?Internationaly Approved'IVXMƤGEXMSRW,ERHW SR TrSNIGXW ERH %WWMKRQIRXWPrEGXMGEP I\TIVMIRGI 3R PMvePrSNIGXWFree Marketing TSSPW6IWIErGL &EWIH -RXIVRWLMT100% Job SupportTrainer'W WYTTSrX SR (MWGYWWMSR Forum'PEWWIW JrSQ MRHYWXryI\TIVMIRGIH JEGYPMX]LivI -RWXVYGtSV 0IH 7IWWMSRW LiJIXMQI EGGIWW tS 0EXIWX 'SRXIRX (PrIWIRXEXMSRW :MHISWwww.avivdigital.com6
TRAINING PROGRAMS1. SEARCH ENGINE OPTIMIZATION (SEO)What is On-Page Optimization?What is OFF-Page Optimization?Search Engine Algorithms2. SEARCH ENGINE MARKETING (SEM)SEM overviewPAY PER CLICK overviewStrategizing PPC campaignsMarket AnalysisAd writing TechniquesCampaign ManagementBid Management PlanEffective landing pagesPerformance TrackingDecipher User PsychologyReporting & AnalysisSEM Management (Other Opportunities)Testing3. SOCIAL MEDIA MARKETING (SMM)Why care about Social Media?Creating Facebook Marketing StrategyDemystifying Community Building on FacebookTwitter: The Jewel in the Social Media Crownwww.avivdigital.com7
Creating Twitter Marketing StrategyLeveraging LinkedIn for B2B Lead GenerationDiscussion on other Social Media ChannelsMeasuring ROI of Social MediaPlanning & Creating Multi-channelSocial Media Strategy4. EMAIL MARKETINGDeliverabilityEffective Email ContentCustomer Acquisition StrategiesEffective CreativeNurturing & AutomationResources to do situationalanalysis andprogressive updates5. INBOUND MARKETINGAttracting your potential customers intoconversion funnelConverting your prospects into leadsusing emailsLanding pageConversion OptimizationConversion Optimization Patterns forEngaging website VisitorsLife Cycle Emailswww.avivdigital.com8
6. Web AnalyticsIntroductionGoogle AnalyticsContent Performance AnalysisVisitors AnalysisGoals & Ecommerce TrackingSocial media analyticsActionable Insights and the Big PictureSocial CRM & AnalysisSPECIALISATION MODULES1. HOW TO CREATE UNFAIR ADVANTAGE ANDEXPONENTIALLY GROW ONLINE BUSINESS2. INTEGRATED DIGITAL MARKETING STRATEGYCreating a Digital Marketing StrategyExecuting the Strategy3. HOW TO SELL DIGITAL MARKETING SERVICES4. HOW TO CREATE A WEBSITE WITH WORDPRESSwww.avivdigital.com9
5. BLOGGING FOR BEGINNERS6. SUPER BLOGGING7. DISPLAY ADVERTISING8. SHOPPING ADVERTISING9. MOBILE APP MARKETING10. PREPARE YOURSELF FOR CAREER OPPORTUNITIESIN DIGITAL MARKETING11. LEARN AND PREPARE FOR VIDEOADVERTISING EXAMINATION12. GOOGLE ANALYTICS IQ13. AFFILIATE MARKETINGThere are 150,000 digital jobspredicted by 2020 and notenough digital professionalsto fill them.According to Mondo, demand fordigital marketing professionalswill rise by 38% this year.www.avivdigital.com10
OUR CERTIFIED COURSES
OUR OTHER COURESUI/UX DESIGNINGCOURSESUX Designer Course6 MONTHS COURSE (4 Months of Classroom Training &2 Months Internship at Acodez, UL Cyber Park, Calicut)Software Development CoursesDiploma In React Front-end Development5 MONTHS COURSE ( 3 Months of Classroom Training &2 Months Internship at Acodez, UL Cyber Park, Calicut )Diploma In Full Stack DevelopmentCourse Using PHP6 MONTHS COURSE (4 Months of Classroom Training &2 Months Internship at Acodez, UL Cyber Park, Calicut)Diploma In Full Stack Developer CourseUsing Node JS6 MONTHS COURSE ( 4 Months of Classroom Training &2 Months Internship at Acodez, UL Cyber Park, Calicut )12
Hear itfrom ourSuccessfulGrads“Aviv Digital has changed my life! I am acertified Aviv Digital professional.Aviv Digital made digital marketing a dreamcome true for me ! ”- Rino Radhakrishnan“Aviv Digital is one of the best institutes tolearn Digital Marketing. It has helped meseriously pursuing my career in Digitalmarketing.”Jamsheed k.k“Aviv Digital gives good training on all aspectsof Digital Marketing, be it SEO, SEM or SMM.After completing the course, I have becomewell-versed in all the facets of Digital Marketingand industry ready. ”- Shalique“ Thank you Aviv Digital for you support andassistance that has gifted me a great careeropportunity in the world of digital marketing.”- Savitha“ Choosing a long lasting career was confusingfor me, but Aviv Digital made me realize thatdigital marketing is my call and today, I amhappily following my heart’s passion ! ”- Aswathi“ Digital marketing cannot be performed unlessyou are an expert. But, Aviv Digital made me realizethat nothing is impossible because today I am anexpert at digital marketing. Thank you Aviv Digital ”- Reshmawww.avivdigital.com1213
It is an obvious fact that the Digital Marketing has been the primary choice for today's business world. The digital marketing industry widened the annual growth of business in Asia by 30% and this has become the main factor for the outgrowth of digital marketing industry among total 135 billion leveraged in online advertising globally.
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̶The leading indicator of employee engagement is based on the quality of the relationship between employee and supervisor Empower your managers! ̶Help them understand the impact on the organization ̶Share important changes, plan options, tasks, and deadlines ̶Provide key messages and talking points ̶Prepare them to answer employee questions
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Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. 3 Crawford M., Marsh D. The driving force : food in human evolution and the future.
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