Digital Marketing Innovation Summit - Argyle Executive Forum Events

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ie.DigitalDigital MarketingInnovation SummitUnderstanding The Future of Digital MarketingOctober 22 & 23, 2015Stamford BridgeLondon, UK

Confirmed Speakers!1Confirmed Speakers Manager, Digital Marketing,SamsungHead of Global Search Marketing, LEGOInternational Marketing Manager, Vorwerk InternationalDigital Communications Officer, TateDigital Marketing Officer, TateGlobal Director Advertising, TelefonicaChief Marketing Officer, Secret EscapesHead of Digital, SanitasGlobal Head of Marketing, Acer VP, Head of Global Marketing, PhilipsMobile & Social Media Manager, ZipcarManager, EMEA Marketing, AirbnbVP, Digital Marketing, SiemensHead of Marketing, GojimoHead Creative, GoogleNational Head of Marketing, AIESEC UKCEO, Europe, La Perla

2About The SummitThe Digital Marketing Innovation summitbrings together top level digital marketersfrom a wide range of leading brands that arecreating new trends and leading the waywithin this space. This 2 day interactivesummit, opens up key discussions on keycurrent topics, ensuring that real problems getsolved.We answer questions such as, how can myorganization improve its ROI from digitalmarketing? What digital marketing pitfallss h o u l d I b e a w a r e o f ? H o w c a n myorganization benefit from content drivenadvertising? How can we engage with digitalnatives and digital immigrants?#DigiMarketingIllustrated intermittently with case studies,interactive panel sessions and deep-divediscussions, this summit offers solutions andinsight from the leaders operating in theDigital Marketing space.The Digital Marketing Innovation Summit willhelp your business understand and utilize newthought provoking strategies, and discovernew disciplines to help drive new revenuemodels, social reach and superior content.With continuing growth in online content,modern businesses are faced with challengesto be creative and take advantage of newtechnologies; to enhance their corporate reachand target new audiences, as well as maintaintheir current exposure.Format of the summit.x 20 Industry CaseStudiesThis Summit Delivers 1 main Track, workshops and interactive panelsThis year we look at themes such as: Creating the ultimate customer profileContent driven advertisingHow to engage with digital natives and digital immigrantsHow online and offline are meetingx 20 Hours ofnetworking; forgenew professionalx 1000 Relive the summit &get access to ourlibrary of videocontent on demandWhat they said last year!'The speakers are true experts in the field and hands-on 'doers' within their corporation’- Anon‘The number of global brands, participating in an informative, interactive environment is truly where IE.dominates on value’- Webmaster, Sarasosa Memorial Health Care System‘Best elements, interaction, people, organization, richness of content’- Senior Manager, Accenture

3Who Will You Meet?There is no question that Innovation Enterpriseprovides gold standard events in the industryand will connect you with decision makerswithin the digital world. You will be meetingsenior level executives from major corporationsand innovative small to medium sizecompanies.Job Title Of Attendees78%Attendees are at Directorlevel or above3%Company Size Of Attendees1000 Employees300-999 Employees50-299 Employees0-50 -LevelSnr. Director/Director25%Attendees arecompanies with atleast 300employees13%Global Head/ Head8%Snr. Manager/Manager11%8%Academic (1%)Previous Delegates include Marketing Operations, MazdaDigital Strategy & Marketing, Capital One FinancialAVP, Digital, Victoria’s SecretSenior Marketing Manager, AmazonChief Marketing Officer, Marks & SpencerDirector, Digital Engagement, TescoDirector, Global Comms, SamsungDirector, Digital Marketing, Radio DisneyGroup Head of Digital, Warner BrothersF TI a

Confirmed Speaker InformationSara Gallego BarreiroLuis Navarrete GomezDigital Marketing ManagerHead of Global Search MarketingSamsungLEGOBa c h e l o r i n Ad ve r t i s i n g & P u b l i c re l a t i o n s byComplutense University in Madrid (Spain), andspecialized in Account Planning by Miami Ad School. Istarted my career working in the advertising industry as acopywriter in Ogilvy Spain, after several years I movedinto account planning as a digital strategist in agencieslike WYSIWYG/RAZORFISH and Y&R in Madrid.3 years ago in moved into client side, as the DigitalMarketing Manager at Samsung Spain where I lead allthe digital communications for all the business categoriesas well as CRM and Ecommerce.Michael StenbergHead of Global Search Marketing at The LEGO Group,setting up the strategy for organic and paid searchactivity all over the world with a particular focus onemerging markets. Leading the LEGO strategy for SEO,PPC, YouTube and Digital display advertising andoperations.Thomas HillmanVice President Digital MarketingInternational Mobile &Social MediaManagerSiemensZipcarMy experience crosses disciplines like marketing & PR,sales, international partner management andbusiness development in areas such as Software,Hardware and Services.I’m an experienced client-facing senior executive inthe media and technology space in both large andstart up growth companies, having managing largemultifunctional teams across multiple countries.Being a very execution focused person withinnovation and creativity driving my focus areas I’mnever satisfied with the status quo in operations.Enjoying being a frequent speaker at many renownedDigital Marketing & Social Media conferences I’mcontributing to the thought leadership position of thecompany I’m representing.4I'm a social & mobile focused digital marketer, withconfidence across a growing variety of channels andplatforms. I have experience in social communitymanagement, organic channel growth and paid mediafor acquisition, revenue-driving and app install/actionpurposes. I'm confident marketing both products andservices, having worked for disruptive brands providingboth, on a pan-European level.I'm experienced with a number of advertising,publishing, listening and analytical tools includingSprout Social, Hootsuite, Brandwatch, Facebook Adsmanager, Twitter Ads platform, Nanigans, UpcastSocial, Adsmurai, Criteo and Adroll, and work closelywith product and account teams at theseorganisations to push the limits of their software.

Confirmed Speaker InformationLenze BoonstraJulia GarveyVP & Head of Global Marketing,Head of MarketingPhilips Consumer LifestyleGojimoResponsible for global brand strategy for PhilipsMale Grooming and Philips Beauty, activate thebrand strategy by integrated global and localrelevant campaigns based on consumer decisionjourneys with digital at the core. Responsible to forglobal online market development for Philips shaversand beauty products. Develop winning digital andCRM strategies and shopper marketing approaches.Owning global sponsorship programs. Drivingadvertising and marketing effectivenessMarketing Lead overseeing all user acquisition andretention marketing activity for EdTech start upGojimo. Gojimo is the leading exam preparation appfor GCSE, A level, IB, and Common Entrance in theUK, and is also available in Ireland, South Africa,China and the US.Holly ClarkeMatthias SembachEMEA Marketing Manager,Head of DigitalAirbnbSanitasI live digital, I love communications and love talkingabout it, so, let’s have fun together in the DigitalMarketing Summit.As a digital marketing manager for Airbnb in Europe,Holly focuses on digital strategy, online advertising,online and social media, customer and consumeracquisition and development.Dr. Matthias Sembach leads the digital business atSanitas, a Swiss health insurance company at theforefront of the digital change in the industry. Hisresponsibilities include building and running thedigital operations as well as actively contributing tothe company's strategy and innovation from thedigital perspective. He is a strong advocate thatintelligent interaction of on- and offline activities willlead to the success of the digital service sector.Matthias has a broad and international experiencein the service sector ranging from corporate andbusiness development, operations including turnarounds as well as start-up-management. Heworked for service companies like Sanitas Insurance,Australia Post Digital, Melbourne IT, the globalleader in digital brand management, Swisscom ITServices, the leader in technology services for theSwiss financial and wealth management industry.‘Best elements, Interaction, People,Organization, Richness of content’- Senior Manager, Accenture5

Confirmed Speaker InformationFrancesco FedericoClan WeeresingheGlobal Digital Marketing DirectorChief Marketing OfficerAcerSecret EscapesManaging Acer digital presence in 55 markets acrossPANAM, EMEA and APAC, Francesco is responsiblefor global design and execution of digital marketing,web operations, e-commerce, CRM, social media andanalytics. Francesco has a 9 years professionalbackground started as digital entrepreneur and thencontinued as executive, both as managementconsultant and corporate manager. He has worked inboth global HQs and local operating companies, thusmastering global strategies and complextransformation programmes as well as executingpragmatic, local initiatives to drive sales and increaseoperational efficiency.Secret Escapes is an exclusive members only travelclub offering members up to 70% off luxury travel,hand-picked luxury hotels and holidays. Running thedigital marketing department, including allinternational digital marketing, managing largemedia budgets across PPC, display, affiliate, retargeting and social media.Aimee TamJoelle PellegrinNational Head of MarketingCEO, EuropeAiesecLa PerlaAimee leads and develops an entity of 800 volunteersacross 22 universities in the UK;Planning and executing strategic initiatives with thenational team. She helps to design national digitalmarketing campaigns, driving strategic projectsthrough web, social media and email marketing.Highly Experienced Managing brand and retaildirector for La Perla. Since 1954, La Perla has beenthe leading lingerie and beachwear brandsynonymous with “Made in Italy” luxury. Founded inBologna by the corset-maker Ada Masotti, aftersixty years La Perla remains dedicated to a refinedand sensual woman who aims at expressing andunderlining her femininity in a self-confident,s o p h i s t i ca t e d a n d e l e g a nt wa y. S i n ce i t sestablishment, the Company has expanded rapidly.Today the Company sells its products worldwidethrough a selected network of company-ownedRetail stores, franchisees, wholesalers, departmentstores and online.6

Confirmed Speaker InformationJose NamenDaniel RosenInternational Marketing ManagerGlobal Director of AdvertisingVorwerk InternationalTelefónicaWith great passion and solid background in digitalchannels and marketing, José Namén has succeededin planning, leading and implementing cross-marketdigital strategies. His current position as InternationalRecipe Marketer at Thermomix ignites José’s excitingjourney: taking Thermomix, the revolutionary kitchenappliance with its innovative Recipe Chips, touchscreen and unique Guided Cooking function, into thedigital world. José, as leader of the Global RecipeMarketing, is responsible for the design and executionof digital strategies within the recently establishedrecipe business of Thermomix. José believes in thepower of digital to transform analogue societies andorganizations and to enhance customer experience.Daniel Rosen is Telefónica’s Global Director ofAdvertising having joined the company in November2014. He is responsible for leading and transformingTelefónica’s advertising businesses globally across21 countries, from Europe to Latin America.Daniel is frequently called on by national and tradepress for insights into mobile marketing andadvertising, and is also a regular speaker at globalindustry conferences including Cannes Lions andMobile World Congress. He has received a numberof globally-recognised personal accolades during hiscareer including being one of The Drum’s ‘Top 50Mobile influencers’ and a ‘Top 10 Mobi Thinker.’Maria PavlouBeatrice BurrowsDigital Communications OfficerDigital Marketing OfficerTateTateTate is at the forefront of museums and galleries inthe UK in its innovative use of digital marketing media.Maria’s focus lies in attracting new audiences for Tate,and taking digital strategy in the new direction ofcontent sharing outside of owned channels. She alsolooks after Tate’s marketing to internationalaudiences. Maria joined Tate from the publishingsector and has helped Tate reach audiences with heraccessible style, two-way targeted communicationand experience with partnerships.Tate is one of the leading museums worldwide onsocial media, with nearly two million followers onTwitter and Pinterest. Beatrice focuses onengaging and retaining Tate’s establishedaudiences through a sophisticated and targetedeCRM strategy as well as overseeing Tate’s socialmedia communications. She also looks after Tate’sdigital advertising, pushing innovation in bothcreative and audience targeting. Beatrice joinedTate from the commercial sector and has helpedTate with her audience focused approach andsocial media innovation.5

Confirmed Speaker InformationRichard ThurstonSean CornwellDigital Marketing ManagerChief Digital OfficerMacmillan Cancer SupportTravelexRichard is the Digital Marketing Manager at MacmillanCancer Support, responsible for managing theiradvertising presence across online channels, andtargeting a diverse range of audiences. Previously heworked at PlayStation and Disney, developingengaging promotional content and managingcommunities on social media.Sean Cornwell joined Travelex as Chief Digital Officerin February 2014. As Chief Digital Officer, Sean isresponsible for the end-to-end online and mobilebusinesses and customer experience. He also worksclosely with the Executive Committee to identifyadditional opportunities to exploit digital technologyacross the business. Prior to joining Travelex, Seanwas COO at Shutl, the same-day delivery businesswhich was acquired by eBay in November 2013.Sean was previously Managing Director for onlinedating company e-Harmony's international markets(UK, Japan, Australia, Brazil), eHarmony's mobilebusiness and oversaw the company's investment inEuropean online dating site eDarling. Before eHarmony, Sean spent three years with Google asGroup Product Marketing Manager EMEA where heled product marketing for monetisation productsacross Europe. Sean is currently a Non-ExecutiveDirector at venture-backed (ahome exchange business) & Van HeezikFrancesco salaHead of Marketing TechnologyChief Marketing OfficerPhillips Lightinglastminute.comDennis is a business savvy Digital Marketingprofessional, who guides and heads up teams,manages programs and drives digitaltransformations.Dennis has established teams and loves to work withpeople that are keen to take on innovative businessopportunities. He managed large global projects, forcompanies like Philips, MSD/Organon, Eaton,Vodafone and National Australia Bank/Bank of NewZealand.Francesco Sala holds a diploma in management,economics and industrial engineering from thePolitecnico di Milano. He joined the BravoflyRumbo Group, now group, for aninternship within the marketing department in2006 and has subsequently held various positionswithin the Group. He was group's Chief Digital Marketing in2013.5

Confirmed Speaker InformationEsra DogramaciDigital ConsultantBBCEsra is a BBC digital consultant for the Digital andTechnology Section under the World Service group.She started her career at the United Nations but tooka career pivot in 2007 when Facebook and Twitterstarted to pick up steam. She currently works across avariety of areas including digital strategy for theprograms ‘Outside Source’ and ‘BBC Trending’ as wellas BBC Turkish and is now leading the revamping ofYouTube strategy across languages as well asexperimenting with new technologies. Prior to theBBC, Esra was with the New Media team at AlJazeera English where she was part of the ArabSpring coverage then built and implemented thesocial media strategy for Al Jazeera Turk as well asthe digital strategies for all of Al Jazeera English'smajor programs and presences. She writes andspeaks on social media as well as Turkish politics,identity and Ottoman history. She’s also a formernational team athlete for Australia in ice hockey.Faisal AlaniSocial Media Manager & ContentMarketing ManagerEbayHe is passionate about communication in all formatsacross all channels with video and mobile being hisbiggest passions. He works across the business andacross all devicesNikki LambertEimear LambeDirector Marketing, EurpoeBrand StrategistSpotifyTwitterResponsible for the promotion of Spotify content inEurope on all platforms including radio, TV, mobile,digital and third party platforms. Builds marketingcampaigns, network programming and digitalplatforms. Initiatives include advertising campaigns,PR efforts, revenue generating promotions andintegrated events.Creative communications professional withdiverse experience in media planning, startupmarketing, internal communications and nowbrand strategy at Twitter.Passionate about creating strategic solutions andpropositions for brands -- rooted in insight -- thataddress their challenges and key objectives.A creative and strategic thinker who loves everystage of the process: research, ideation, strategydevelopment, pitching and activation.5

Confirmed Speaker InformationPatrick JubbKarina BrisbyDirector, Digital,Director, DigitalCrystal Palace F.CThe Children's SocietyPatrick has over 15 years experience in CustomerEngagement and Marketing, and specialises inshaping brands and products to drive customergrowth. He would describe himself as a 21st centurymarketeer, rebuilding marketing functions to be fit fora digital era, to get closer to the customer in morerelevant and measurable ways. Patrick started hiscareer in agency, working his way to MD of a leadingadvertising agency before moving client side, where inthe past decade, he has managed internationalbrands including Vodafone, Land Rover and mostrecently, Premier League football club Crystal PalaceF.C.The number of global brands,participating in an informative,interactive environment is truly where IE.dominates on value - Webmaster,Sarasosa Memorial Health Care SystemKarina is an internationally recognised expert incampaign strategy, creative communications andinnovation within the not-for-profit and socialchange sectors. Karina has extensive experience indeveloping, leading and delivering high profilecampaign programs across multiple channels inAustralia, UK, Europe and the United States, as wellas providing mentorship and support to campaignpartners and colleagues in African and Asiancountries.Karina is regularly in interviews and commentarypieces about the social change sector and digitalissues, as well appearing on panels at high profileconferences and workshops around the world. Suchas SXSW Interactive, ECF Oxford, FWD andFreedom Online Tunisia, among others.The speakers are true experts in thefield and hands-on 'doers' within theircorporation - ANON5

The Information77Digital Marketing Innovation SummitDate:City:Venue:October 22 & 23 2015LondonStamford Bridge, Fulham Road, Fulham, London SW6 1HSRegistration PricingSuper EB SilverPassSuper EB GoldPassSuper EBDiamond Pass 695 895 1095Access to all sessions &networking events7 days access to presentations from thesummit via ieOnDemandAccess to all sessions, networking events &unlimited access to presentations from thesummit via ieOnDemandAccess to all sessions at this summit & theContent Strategy Innovation Summit &unlimited access to presentations from thetwo summits via ieOnDemand 1095 895 1295Early Bird Price(after June 25)Early Bird Price(after June 25)Access All AreasPass1 DayPass 1695 695Access to this summit & Digital Strategy& Digital Publishing SummitAnnual Subscription to all content on theStrategy, Digital &Innovation Channelsvia ieOnDemandEarly Bird Price(after June 25)On-DemandPass 400Full access to the sessions to yourchosen day of the summit, 7 days accessto presentations from the summit viaieOnDemandUnlimited access to presentations fromthe summit via ieOnDemand, includingpresentations, interviews & the ability tocontact speakersUnlimitedaccess to summit presentationsvia ieOnDemand7 dayonline access toevent materialsGroup Discount Offers3 Silver Passes:5 Silver Passes:3 Gold Passes:5 Gold Passes:3 Diamond Passes:5 Diamond Passes: 2100 ( 700 per attendee) 3250 ( 650 per attendee) 2700 ( 900 per attendee) 4250 ( 850 per attendee) 3300 ( 1100 per attendee) 5250 ( 1050 per attendee)For larger groups or special requests contactStuart by calling 44 20 7193 1224 or* Team discounts are applicable at the point ofregistration only.Ways to Register 44 20 7193 1224 1 323 446 7673Register Online HereF TI ht

Registration FormDigital Marketing Innovation SummitOctober 22 & 23, 2015 Stamford Bridge London, UKFor registration or more information on the program, please call Stuart on 44 20 7193 1224 or or fax this registration form to 1 (323) 446 76731. Delegate Information.NAME OF EACH ATTENDEETITLE OF EACH PROVINCEZIP/POSTAL CODECOUNTRYEMAIL OF EACH ATTENDEEBUSINESS PHONE NUMBER2. Pass Types.Super Early Bird Pass Options before June 25 , 2015Super Early Bird Silver: 695AttendeesSuper Early Bird Gold: 895AttendeesSuper Early Bird Diamond: 1095 AttendeesEarly Bird Pass Options before Aug 21, 2015Early Bird Silver: 895Early Bird Gold: 1095Early Bird Diamond: 1295AttendeesAttendeesAttendeesRegular Pass Options after Aug 21, 2015Silver Pass: 1095Gold Pass: 1395Diamond Pass: 1595AttendeesAttendeesAttendeesGroup Discount Pass Options3 Silver Passes: 2100 ( 700 per attendee)5 Silver Passes: 3250 ( 650 per attendee)3 Gold Passes: 2700 ( 900 per attendee)5 Gold Passes: 4250 ( 850 per attendee)3 Diamond Passes: 3300 ( 1100 per attendee)5 Diamond Passes: 5250 ( 1050 per attendee)For larger groups or special requests contactStuart by calling 44 20 7193 1224 or* Team discounts are applicable at the point ofPass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Digital channels viaieOnDemand!3. Payment Options.!Check (Make checks payable to The Innovation Enterprise Ltd)Visa!MastercardCARD NUMBER!American ExpressEXPIRATION DATE!Diners Club!Invoice me!DiscoverSECURITY NO.CARDHOLDERS NAMECARDHOLDER’S SIGNATUREBILLING ADDRESSINDUSTRYPrices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase.Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase inregistration fee for the remaining group participants. Cancellations before September 21, 2015 incur an administrative charge of 50%. If youcancel your registration after September 21, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of acancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice.NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

97ScheduleDay OneOct 2208.30Session One 08.30 - 10.0010.00Coffee Break 10.00 - 10.3010.30Session Two 10.30 - 12.0012.00Lunch 12.00 - 13.3013.30Session Three 13.30 - 15.0015.00Coffee Break 15.00 - 15.3015.30Session Four 15.30 - 17.0017.00Networking Drinks 17.00 - 19.0019.00Day TwoOct 2308.30Session Five 08.30 - 10.0010.00Coffee Break 10.00 - 10.3010.30Session Six 10.30 - 12.0012.00Lunch 12.00 - 13.3013.30Session Seven 13.30 - 15.0015.0015.30Coffee Break 15.00 - 15.30Session Eight 15.30 - 17.0017.00F TI

10Previous SponsorsGold SponsorExhibitorNetworking Drinks SponsorPrevious SponsorPrevious SponsorPrevious SponsorFor sponsorship information contact Emily at emily@theiegroup.comF TI

11ie.2015 CalendarFebruaryFebruaryMusicTechand& FuturesNashvilleMusic nnovationInnovationSummit,Summit NewMobileNewYorkYorkDigital Strategy Innovation Summit New YorkDigital Marketing Innovation Summit, New YorkDigital Marketing Innovation Summit New YorkAprilExpectedAttendeesExpectedAttendees100 100100 100DateDateFebruary19& 20, 2015201519 & 20 February,February26&27,201526 & 27 February, 2015150 150150 150March& 20, 2015201519& 2019March,March 19 & 20, 201519 & 20 March, nInnovation Summit,Summit itLondonDigital Publishing Innovation Summit, LondonDigitalStrategyStrategyInnovaitonInnovation Summit,Summit LondonDigitalLondonNovemberNovemberDigital Leaders Summit MiamiDigital Leaders Summit, ChicagoDecemberDigital Advertising Innovation Summit. ChicagoDigital Publishing Innovation Summit San FranciscoStrategySponsorshipOpportunitiesGiles 1 (415) 692 5498 US 44 (207) 193 0386 UK09 & 10 April, 2015100100 13& 14 May, 2015May 13 & 14, 2015200200 1617&July,July&1617, 20152015200150 150150 100150 10& 11 September,September16 & 17, 2015201510& 11 September,September16 & 17, 2015201510&11September,2015September 16 & 17, 2015150 September 16 & 17, 2015April 8 & 9, 2015100150 100150 100150 10007 & 08 October, 2015October& 22, 2015201522& 23 21October,October21&22,201522 & 23 October, 2015October21&22,201522 & 23 October, 2015150 November 5 & 6, 201515015005 & 06 November, 201505 & 06 November, 201515010001 & 02 December, 201501 & 02 December, 2015150 DecemberDigital Publishing Innovation Summit, San FranciscoMobile Innovation SummitDesign100150 MayMayDigitalHealth Innovation Summit, PhiladelphiaDigital Health Innovation Summit shingPublishingInnovationInnovation Summit,Summit NewSeptemberSeptemberDigitalSummit,Los AngelesDigitalStrategyDesign &InnovationWeb InnovationSummitSan FranciscoDigitalInnovationSummitSummit,Los AngelesDigitalMarketingStrategy InnovationSydneyDigital& InnovationWeb InnovationSummit,Los AngelesDigitalDesignStrategySummitSan FranciscoDigital Marketing Innovation Summit San FranciscoOctoberCXOMarch 19 & 20, 2015150 Oil & GasDecember 9 & 10, 2015MarketingHealthcareDelegateInvitationsSean 1 (415) 692 5514 US 44 (207) 193 1655 UKPublishing

Digital Marketing Innovation Summit Understanding The Future of Digital Marketing October 22 & 23, 2015 Stamford Bridge London, UK ie. Digital. Confirmed Speakers . VP, Head of Global Marketing, Philips Mobile & Social Media Manager, Zipcar Manager, EMEA Marketing, Airbnb VP, Digital Marketing, Siemens

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