Digital Marketing & Strategy Innovation Summit - Argyle Executive Forum .

Digital Marketing &Strategy InnovationSummitApril 26 & 27 2017 Hong KongEngage and Convert - Implement Successful Digital Strategy

ABOUT THE EVENTOverviewApril 26 & 27, 2017InterContinental Grand Stanford Hotel , 70 ModyRoad, Hong Kong#DigiAsiaDigital Marketing & Strategy Innovation SummitThe main themes for this year's discussion are: Multi-Platform Marketing: Mobile and Wearables Converting Social Media Into Sales The Changing Mediums of Marketing: Video, Image, NativeAdvertising Using Data & Analytics to Develop Marketing StrategyThe Digital Marketing & Strategy Innovation Summit will gather themost dynamic digital marketers who are leading innovation throughdeveloping their brands marketing, social & content strategy.The discussion will be led by executives presenting their innovativedigital marketing strategies and complemented by numerous deepdive discussion panels and fantastic networking opportunities.Learn from these leaders, exchange ideas and watch allpresentations on demand post-summit.

SPEAKERS AT A GLANCESpeakersConfirmed SpeakersAlan Tsui, Manager, Audience Analytics & Partnerships, Asia MilesFarrukh Shad, SVP, Retail Strategy & Ecommerce, Schneider ElectricJohn Lui, Director, Brand & Marketing, Greater China, PizzaExpressTed Lai, Head of Digital, HSBCAli Bullock, Social Media Expert , Digital Guest SpeakerElena Akhmatova, Data Scientist, Chief Data Office & Innovation Labs, SuncorpMichael Wolczyk, Head of Ecommerce, China Region, AXAKiran Raghavan, Head of Marketing Partners, APAC at Facebook , FacebookVincent Lau, General Manager, China, TargetBrian Lee, Vice President, Digital Channels & Marketing , Sun Hung Kai FinancialWarren Ackerman, Former Sr Manager, Global Digital Strategy, Infiniti MotorChristine Yau, Deputy Director, Retail Marketing, MideaCandy Wong, Director, Digital Payments & Client Engagement, StandardChartered BankAkira Mitsumasu, Vice President, Marketing & Strategy Research, Japan AirlinesThuy Tranthi Rieder , Group Vice President, Sales & Marketing , Rosewood HotelGroupRavel Lai, Regional IT & Digital Director , Jardine Restaurant GroupJosh Nedeljkovic, Head of Marketing & Strategic Projects, DeliverooChase B. Kusterer, Director, Marketing Analytics , EF Education First

Great content, very relevant andpresented by some very experiencedindustry experts. Many thanks forbringing the amazing experience,which is an innovation indeed.

SPEAKERS IN DETAILKeynote SpeakersKiran RaghavanHead of Marketing Partners, APAC atFacebookFACEBOOKStrategic Challenges: TheConfluence of Business,Technology and MarketingMarketing strategy is more tightly aligned withbusiness strategy than ever before and this placesKiran and his team in the center of key businessdecisions.VIEW ALL SPEAKERSFarrukh ShadJohn LuiSVP, Retail Strategy & EcommerceSCHNEIDER ELECTRICDirector, Brand & Marketing, GreaterChinaPIZZAEXPRESSBuilding a Brand with DifferentPlatforms that All Have DifferentExperiencesHow Original Content MarketingDriven Online Can Lead to Brand &Business Success OfflineFarrukh is the SVP overseeing retail strategy andeCommerce, he will share the strategy andimplementation of video marketing and how to build abrand with different platforms that all have differentexperiences while still maintain the coherence andcore messages. In this presentation he will talk aboutthe approaches to build a brand with differentplatforms that all Have different experiences forcustomers and users along with Schneider Electric'sinnovative process of introducing video marketing toboost offline selling.In a world where new news and experiences areshared over the digital stratosphere, content must becarefully constructed to empower consumers toshare their own content with their audience. Smartways to continually engage customers digitally is themost cost effective and responsive avenue to raiseawareness and patronage, resulting in theendorsement of any brand. The content needs to beoriginal, relevant and topical. It needs to be digitalcontent that strikes conversations between the brandand the consumer, between the consumer and theirmasses. It is the continual sharing of these content,which will directly drive exponential business growth –especially for PizzaExpress.

SPEAKERS IN DETAILKeynote SpeakersVIEW ALL SPEAKERSAkira MitsumasuTed LaiMichael WolczykHead of DigitalHSBCHead of Ecommerce, China RegionAXAVice President, Marketing & StrategyResearchJAPAN AIRLINESDigital Transformation As The NewNormCreating a Digital TransformationThe Future of CustomerExperienceTed is a senior executive with 20 years of digital andtraditional media experience in China, the Asia regionand the US at both multinational and startupcompanies. His role as the Head of Digital includesgeneral management, business & corporatedevelopment, strategy and key account sales. Withmajor transformation programmes under way, thedigital projects aim to capitalise on new ways ofworking, making best use of new tools andtechnologies to deliver on our mission. As we travelthrough that transformation, we’re exploring what oursupporting operational model looks like. Not contentwith just overhauling our digital estate, we’reprioritising what happens next, what skillsets andsupport are required to foster a more agile way ofworking, make us more responsive, and make digitalredundant as a standalone concept.Michael is specialized in Digital Transformation, DigitalBusiness Models, Lean Product Management,Conversion Rate Optimization, Customer LifetimeValue Management, Agile Methodologies. In thisPresentation he will introduce how to take initiativesto create a digital transformation.Akira will be touching on how a customer journey hastoday incorporated both people giving out informationand how companies tapping into information suchthat customers are no longer passive recipients ofgoods and services but they are also activeparticipants in value co-creation. He will also touchslightly on AI and on how our dependency on itaffects us. Coming from an airline, the aviationindustry will be used as an example.

SPEAKERS IN DETAILSpeakersAlan TsuiManager, Audience Analytics &PartnershipsASIA MILESMultiply Online Advertising ROI withOffline/CRM DataIn this session, we will examine how to marry offlineCRM data with online behavioral data to avoidadvertising being served to irrelevant audiences.VIEW FULL ABSTRACTSAli BullockElena AkhmatovaSocial Media ExpertDIGITAL GUEST SPEAKERData Scientist, Chief Data Office &Innovation LabsSUNCORPBuilding a Brand Narrative in DigitalAdvertise to People who areInterested! How?In the presentation Ali will discuss the importance ofbuilding a brand narrative in the digital marketingcampaign through introducing the vision curve andthree important questions around it.Showing an ad only to people who are interested in aparticular product or service is an attractive concept.How do we know preferences of people though?Brian LeeWarren AckermanGeneral Manager, ChinaTARGETVice President, Digital Channels &MarketingSUN HUNG KAI FINANCIALFormer Sr Manager, Global DigitalStrategyINFINITI MOTORWhen Customers becomeCampaignersPanel Discussion - The Story ofYour Digital TransformationUnleashing The Power of Digital toDrive ChangeVincent LauVincent will explain why in the age of digitalisation,every customer can be a campaigner.During the panel our digital experts from Asia leadingcompanies will walk you through their stories of digitaltransformation, gaining the power to transfer yourdigital challenges into action tactics.In the presentation warren will share with you sixsteps to success in their digital journey, to drivesuccessful change and transformation.

SPEAKERS IN DETAILSpeakersVIEW FULL ABSTRACTSCandy WongThuy Tranthi RiederDeputy Director, Retail MarketingMIDEADirector, Digital Payments & ClientEngagementSTANDARD CHARTERED BANKGroup Vice President, Sales &MarketingROSEWOOD HOTEL GROUPOmni-channel Marketing, theInnovative WaysPanel Discussion - The Story ofYour Digital TransformationFireside ChatChristine YauIn this session Christine will introduce successfulcases on employing the latest technology to conductomni-channel marketing.During the panel our digital experts from Asia leadingcompanies will walk you through their stories of digitaltransformation, gaining the power to transfer yourdigital challenges into action tactics.With more than 20 years’ marketing, sales andgeneral management experience leading globalteams in consumer, luxury, fashion and hospitalitybrands, Thuy Tranthi Rieder is responsible foroverseeing the branding, communications, sales,marketing and e-commerce strategy for RosewoodHotel Group.Ravel LaiJosh NedeljkovicChase B. KustererRegional IT & Digital DirectorJARDINE RESTAURANT GROUPHead of Marketing & Strategic ProjectsDELIVEROODirector, Marketing AnalyticsEF EDUCATION FIRSTAdoption of Innovative Targeting inPizza Hut & KFCStrengthening Brand Loyalty & TheFuture of MobileInsights on Marketing AnalyticsIn this session Ravel will introduce the "Adoption ofInnovative Targeting in Pizza Hut & KFC".What changes Deliveroo is bringing to a traditionalindustry that will further lead changes in mobile users'behaviours and life styles? How to strengthen brandloyalty and override this new tidal?Prof. Kusterer began his career in China in 2008 ashead teacher of first year undergraduate students atShantou University Business School. Since then, hehas taken on challenging data science-related roles inthe fields of data engineering, digital marketing, andmarket research. In his current role, Prof. Kustererworks as director of global marketing analytics,

SCHEDULE AT A GLANCEScheduleKeyDay 2Day 107:30 Registration & Light Breakfast08:00 Registration & Light BreakfastCHECK IN09:00 Chairperson Overview09:00 Chairperson OverviewKEYNOTEAn opportunity to check yourself into the event and meetother leaders in your industry ahead of the dayListen to actionable case studies largely brought to you byFortune 500 companies09:10 Keynote09:10 KeynoteSESSIONListen to actionable case studies largely brought to you byFortune 500 companies10:40 Coffee Break - Exhibition Area10:40 Coffee Break - Exhibition AreaCOFFEE BREAK & LUNCH11:10 Session11:10 SessionA chance to sit down, network and connect with decisionmakers within the industryNETWORKING DRINKS12:40 Lunch12:40 Lunch14:00 Session14:00 Session15:00 Coffee Break - Exhibition Area15:00 Coffee Break - Exhibition Area15:30 Session15:30 Session17:00 Networking Drinks - Exhibition Area17:00 End of the SummitA more relaxed environment in which to engage with allattendees and gain valuable connections

It’s an exciting event with a good compositionof speakers and quality audience. I myself gotsome very fresh ideas.

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WHO ATTENDS OUR EVENTSWho Attends

WHO ATTENDS OUR EVENTSWho Attends

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