This Direct Mail Moment - Naaip

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T HISDIREC TMAILMOMEN T

CONTENTS:0304This Direct MailMoment02 valassis.comThe Basis for DirectMail’s Impact 2021 Valassis05Getting the MostOut of Direct Mail06Resources for ThisDirect Mail Moment

THIS DIRECT MAIL MOMENTThe pandemic certainly influenced consumer attitudes and behaviors overall, andspecifically made direct mail a more attractive option for consumers than ever before:68%46%say an ad in themail encouragesthem to goonline for moreinformation aboutthat advertiser2use coupons theyget in the mail141%say receiving anad in the mailencouragesthem to goonline to make apurchase from thatadvertiser234%are spendingmore time readingdirect mail adsnow vs. before thepandemic 21. Valassis Consumer Intel Report, 2020. n 1,000 respondents, 2. Valassis Consumer Study, 2020. n 1,868 respondents.03 valassis.com 2021 Valassis31%are more excitedto receive theirmail each dayvs. before thepandemic 2

THE BASIS FOR DIRECT MAIL’S IMPACTIn addition to consumers being more tuned into their mailboxes,direct mail’s appeal really lies in its ability to deliver:01AN UNSATURATEDENVIRONMENTthe mailbox is not as cluttered asother media channels right now02A FLEXIBLE MARKETINGOPPORTUNITYit reaches practically every household andseamlessly integrates with other tactics03SWIFT ANDSUBSTANTIAL ROIdirect mail can be efficient, affordable, andcustomized to your marketing objectives1. Valassis Consumer Study, 2020. n 1,868 respondents04 valassis.com 2021 Valassis66%of consumers saydirect mail makesthem aware ofneighborhoodstores, restaurants,and services1

GETTING THE MOST OUT OF DIRECT MAILWith the right direct mail marketing partner, you can take advantage of the medium in notime — and at a cost-effective rate with significant ROI. But to ensure direct mail success:ACCESS, ANALYZE, ANDACT ON GREAT DATASWIFT ANDSUBSTANTIAL ROIGet a glimpse into consumerpreferences and their buying journey fora more relevant direct mail campaign.Nearly half of millennials and morethan half of all parents say they’remore likely to purchase a productwhen they see ads both in print andonline.1 Additionally, 45% of consumerssay seeing an ad in both print andonline captures their attention (vs. 57%of millennials and 63% of parents).1 It’sall about encircling consumers with theideal messaging at the right cadenceand in a variety of ways along multipletouchpoints to prompt conversions.MAKE EFFICIENCY ACENTRAL FOCUSWithout a knowledgeable partner, thetime and money involved in a campaigncan quickly balloon — or you could riskmissing your target audience or windowof opportunity altogether.1. Valassis Awareness-to-Activation Study, 2019–2020. n 1,753 respondents05 valassis.com 2021 Valassis45%of consumerssay seeing an adin both print andonline captures theirattention

RESOURCES FOR THIS DIRECT MAIL MOMENTHere are some additional resources to help you make the most of this direct mail moment:BLOG POST:“Make the Mostof Direct MailMarketing — Nowand in the Future”BLOG POST:“Direct MailIs Having aMoment —Seize It”BLOG POST:“Your EpicChance toReset and BeMore Nimble”06 valassis.com 2021 ValassisSOLUTION:Save DirectMailINFOGRAPHIC:Raise Response ROI in a BigWay with SaveDirect MailINFOGRAPHIC:A Look atConsumerBehaviors in aCOVID-19 WorldREPORT:2020 ValassisConsumerIntel Report

With the right direct mail marketing partner, you can take advantage of the medium in no time — and at a cost-effective rate with significant ROI. But to ensure direct mail success: GETTING THE MOST OUT OF DIRECT MAIL 1. Valassis Awareness-to-Activation Study, 2019-2020. n 1,753 respondents

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