Cruise Industry Source Market Report
CRU ISE INDUS TRYSOURCE MARKET REPORTOcean Cruise PassengersAustralia 2015www.cruising.org.au1
Get on Board &Expand YourOpportunitiesTOP 5 REASONS TOPARTNER WITH CLIA1Becoming a CLIA Executive Partnermember puts you at the heart of thecruise industry, where you need to beto generate new business opportunitieswith cruise lines and other stake holders.2CLIA is the world’s largest cruise industryassociation, representing the interests of cruiselines, travel agents and industry stakeholders.We provide a unified global voice advocating,educating and promoting the common interestsof the cruise industry.Membership Communities:Cruise Lines; Travel Networks;Travel Agencies; Travel Consultants;Executive Partners:Port & Destination; Travel and TourismProviders; Technical & Supply Chain Providers;Professional Service ProvidersMeet with keydecision makersCLIA hosts a robust calendar ofnetworking events across theworld. There are multiple forums todiscuss industry topics and fast trackrelationships with key decision makers.3Insight, expertiseand guidanceCLIA is the gateway to a wealth ofresearch and intelligence on the cruiseindustry. In addition, CLIA offers forumsto discuss challenges and solutions totechnical and regulatory matters, providingyou with a unique, competitive edge.4Elevate your profileYour business will be promoted to theentire cruise community, includingmore than 60 cruise lines, 275 fellowExecutive Partner members and tens ofthousands of travel agents at events, inpublications and online.5To learn more about becoming a CLIA Executive Partnervisit www.cruising.org.au or call 61 (02) 9964 9600Grow your businessCONTENTSEXECUTIVE SUMMARY2-3TOTAL PASSENGERS4WORLD PERSPECTIVE5KEY DESTINATIONS6-10DEMOGRAPHICS11CRUISE DURATION12Advocacy, representationand influenceCLIA is the unified voice beforegovernments for legal and regulatoryframeworks that promote a robustand sustainable cruise industry. CLIAExecutive Partner members are partof this powerful unified voice anddemonstrate to policy makers thecruise community’s positive contributionsto society.Established in 1975, Cruise Lines International Association (CLIA) is the unified voiceand leading authority of the global cruise community. As the largest cruise industrytrade association with 15 offices globally, CLIA has representation in North andSouth America, Europe, Asia and Australasia. CLIA’s mission is to support policies andpractices that foster a safe, secure, healthy and sustainable cruise ship environmentfor the more than 23 million passengers who cruise annually, as well as promote thecruise travel experience. Members are committed to the sustained success of the cruiseindustry and are comprised of the world’s most prestigious ocean, river and specialtycruise lines; a highly trained and certified travel agent community; and other cruiseindustry partners, including ports, destinations, ship developers, suppliers, businessservices and travel operators.For more information, visit www.cruising.org.auwww.cruising.org.au1
Australia’s cruise industry hit new highs in 2015, with annual ocean cruise passengernumbers surging by 14.6 per cent to a record 1,058,781.The result positions Australia at the top of the global cruise industry for market penetrationonce again, with an unprecedented 4.5 per cent of Australians taking an ocean cruise lastyear. The nation was also ranked second for growth, reinforcing its reputation as one of theworld’s most exciting cruise markets.With CLIA Australasia’s annual source market report now focussed solely on ocean cruising,in line with international CLIA reporting, the 2015 result maintains an impressive decadelong trend of double digit growth for the Australian cruise industry, with Australian oceancruise passenger numbers increasing by an annual average of 19.2 per cent since 2006.KEY FINDINGS: Australian ocean cruise passenger numbers broke through the one million markfor the first time in 2015, rising 14.6 per cent to 1,058,781 passengers from923,726 in 2014 Australia was the only cruise market to achieve a population penetration rategreater than 4 per cent in 2015, with the equivalent of 4.5 per cent of theAustralian population taking a cruise Australia’s growth rate of 14.6 per cent was second only to the emerging marketof China, and well ahead of established markets such as the US (down 0.1%), UKand Ireland (8.8 per cent growth) and France (up 3.7 per cent) A surge in domestic cruising fuelled the growth of Australian passenger numbers,with local cruisers growing by 42 per cent from 189,796 in 2014 to 269,915 in2015. The increase of 80,000 was twice as great as any other destination in realnumbers Ocean cruising numbers in Asia jumped by 71.5 per cent, with more than 95,000Australians heading to the region in response to additional capacity and newitineraries The South Pacific maintained its position as Australians’ favourite cruisedestination attracting more than one-third of ocean cruise passengers (383,889) Europe remained the leading long-haul destination and Australians’ third mostpopular destination overall, attracting 9.5 per cent of passengers (101,419) Short break cruises of four days or less leapt in popularity, growing by 25 percent in 2015, while cruises of 15-21 days rose by more than 50 per cent The majority (89 per cent) of all Australians cruising in 2015 took a cruise of 14days or less Australians spent an estimated 10.4 million days at sea in 2015, with an averageocean cruise length of 9.8 days Australia was the fourth largest source market in the world in 2015, accountingfor 4.6 per cent of global cruise passengers.AUS TR A LI A H IT S1,058,781OCE A N CR U I S EPA S S E N G E R Swww.cruising.org.au3
iSpIt aanewFraCZealanlydaadanymUKG/IerreUlandSAli arastNanyaeranCly-0.1%madencFrandlaIt aSA2.4%U2.6%G20053.7%reAcross the world, 23 million peopletook a cruise in 2015, positioningAustralia as the fourth largest cruisemarket, accounting for 4.6 per centof the world’s 33251,674 20.5%14.6%an303,308al341,215 28.4%ZeTOTAL PASSENGER NUMBERS438,105ewUK and Ireland achieved a passengergrowth rate of 8.8 per cent in 2015,while French numbers rose 3.7 percent and Canada was up 2.6 per cent.The world’s largest cruise market, theUnited States, retracted marginallyby 0.1 per cent. Meanwhile NewZealand saw a 10 per cent increase inits cruise passenger numbers.34.3%-3.8%N588,381 11.3%li a19.8%1.0% 0.9%40.3%ra654,787Australia’s growth rate of 14.6 percent was the second highest for a keysource market in 2015, positionedbehind the emerging China marketwhich achieved a growth rate of 40.3per cent. Interestingly China’s resultgives it a market penetration rate ofjust 0.1 per cent given the nation’svast population.17.8%st784,226Meanwhile UK and Ireland achieved2.6 per cent, Germany 2.2 per centand Canada 2 per cent.Au923,72614.6%2.0%0.1%MARKET GROWTHTo reach an industry target of two million ocean cruise passengers in2020 will require an average annual growth rate of 13.6 per cent overthe next five years.2.2%1.4% 1.3%a1,058,781In total, ocean cruise numbers increased by 135,000 from 2014 to2015 - the third largest rise in real numbers on record.Australia remains the only countryto have achieved a penetration rateof more than 4 per cent, with thewell-established US market rankingsecond in 2015, with 3.5 per centmarket penetration.2.6%inAn analysis of ocean cruise passenger numbers over the past 10 yearsshows a strong growth trend, with numbers rising by an average of19.2 per cent a year since 2006. The number of Australian oceancruise passengers has quadrupled in the past eight years and morethan doubled since 2010.3.5%ChThe 2015 result, which represents the first time that Australian oceancruise passengers have been separated from river cruise numbers, isa landmark as it takes ocean cruise numbers beyond one million.4.5%MARKET PENETRATIONContinued strong growth inAustralia’s ocean cruise passengernumbers saw the nation onceagain record the highest marketpenetration rate in the world, withthe equivalent of 4.5 per cent ofAustralians taking an ocean cruise in2015, up from 4.2 per cent last year.AuThe number of Australians taking an ocean cruise reached a newrecord of 1,058,781 in 2015, with the 14.6 per cent increase over2014 figures marking a decade of strong double digit growth.www.cruising.org.au5
DESTINATION SHARE*South Pacific36.3%*See page 13 for definition of cruise destinations.Mexico 0.4%South America 0.5%Other Destinations 0.9%World Voyages 1.0%Other America 1.6%Caribbean 2.7%2015 revealed some interesting new trends in ocean cruising as Australians responded to growing capacity and freshitinerary offerings.Of particular note, the expanding range of domestic cruise options prompted a 42.2 per cent surge in passengerstaking Australian cruises, with numbers soaring from 189,796 in 2014 to 269,915 in 2015. The increase means that anunprecedented 25 per cent of Australian ocean cruise passengers in 2015 were sailing on a domestic cruise.Alaska3.1%Holidaymakers were also attracted to new cruise options in Asia, with the number of Australian ocean cruisers leaping71.5 per cent from 55,399 in 2014 to 95,016 in 2015.Australia25.5%Asia9.0%This growth puts Asia almost on par with Europe, with the Mediterranean and Northern Europe collectively attracting 101,419passengers, up 8.4 per cent on 2014, and New Zealand, which welcomed 100,642 Australian cruise passengers, up 13.5 per cent.EuropeAlaska, a long standing favourite with Australians, rose by 19.4 per cent with 33,315 Australians exploring the lastfrontier in 2015.9.5%Collectively, cruising from local ports to the South Pacific, Australia and New Zealand accounted for 71 per cent of totalocean cruise numbers.New Zealand9.5%Northern Europe 2.8%Mediterranean 6.8%Overall, the South Pacific remains the nation’s most popular destination drawing 36.3 per cent of Australian cruisers,although real numbers fell marginally by 2.2 per cent to 383,889.Europe remained the leading long-haul destination, with Northern European and Mediterranean cruise optionsaccounting for 9.5 per cent of the market. New Zealand also attracted 9.5 per cent of Australian cruisers, with Asiadrawing 9 per cent.Decreases were seen in the smaller world voyages market (down 12.7 per cent) and the Caribbean, Bahamas andPanama region (down 10.7 per cent).DESTINATION GROWTHCruise 91542.2%7,1309,10527.7%Northern co3,5664,12915.8%88,685100,64213.5%South America4,7945,28910.3%Other rld AustraliaOther DestinationsNew ZealandSouth PacificTOTAL6www.cruising.org.auSOUTH PACIFICAUSTRALIAThe South Pacific held its title as Australians’ favouritecruise destination, attracting 383,889 cruisers in2015. Whilst this represented a fall of around 10,000passengers compared to 2014, the South Pacific stillaccounts for 36.3 per cent of the total market.An array of new domestic cruise options kept Australiancruise numbers on a strong growth trajectory, with2015 figures reaching a record 269,915 - a massive 42.2per cent rise on 2014.Since 2011, this popular market has grown by animpressive 66 per cent.The result means Australian cruise numbers havealmost doubled since 2012.269,915392,549 2013201420152011140,361 148,5272012201320142015
NEW ZEALANDASIAEUROPEThe number of Australians cruising to New Zealandbroke through the 100,000 mark for the very first timein 2015, with the region experiencing 13.5 per centgrowth.The success story of 2015, Asia attracted more than95,000 Australian cruisers in response to the growingnumber of cruise ships and itineraries on offer fromChina, Japan, Singapore and Hong Kong.The continent continued to lure Australian cruisers toits oceans in 2015, with numbers rising 8.4 per cent toexceed 100,000 for the first time.The increase reflects a rise in trans-Tasman itineraryoptions and reverses the destination’s decline in 2014.The figures were 71.5 per cent higher than in 2014,with the number of Australians cruising to Asia morethan doubling in just two years.New Zealand numbers have now increased by almost20 per cent since diterranean cruises remained the key draw cardin 2015 with 71,459 Australians sailing the region’soceans, up marginally on 2014.Northern Europe experienced stronger growth,with passenger numbers rising 23 per cent in 2015compared to 2014, to reach 29,960. This represents atripling of Australian cruisers to the region in just fiveyears, in response to an expanding range of itinerariesfeaturing Russia, Norway and the Baltic region.55,39984,013As Australians respond to expanding itinerary options,overall passenger numbers to Europe have morethan doubled since 2011, with the region maintainingits title as Australians’ favourite long-haul cruisedestination and the nation’s third most popular cruisedestination in 7,69024,49919,6189,445An increasing number of cruisetour options prompteda 19.4 per cent rise in Australians heading to Alaskain 2015, with cruise passenger numbers reaching arecord 33,315.After strong growth in 2014, passenger numbers to theCaribbean, Bahamas and Panama, fell by 10.7 per centto 28,099 in 2015.The result puts Alaska on an upward trend againafter several years of minimal growth, with theregion reclaiming its title as the most popular cruisedestination within the Americas for 015201112,9232012201320142015Northern EuropeOverall however, the region remains a populardestination, with Australian cruise passenger numbershaving more than doubled over the past five years.33,31522,7382011201571,45936,248THE CARIBBEAN REGION2014Europe - All 014201520112012201320142015www.cruising.org.au9
PASSENGER ORIGINWhile New South Wales remained the biggest source of cruise passengers in 2015, accounting for almost 40 percent of all cruisers, Queensland exhibited the strongest growth, with a record 282,618 Queenslanders taking acruise in 2015 – a 29.6 per cent increase on 2014.The growth meant Queenslanders contributed 26.7 per cent of the country’s cruisers in 2015. The State alsoachieved the highest market penetration rate, with an impressive 5.9 per cent of the population taking a cruise in2015.In NSW, the equivalent of 5.5 per cent of the population took a cruise.Victoria was ranked the third largest State with 174,321 cruisers, contributing 16.5 per cent of total cruisepassenger numbers. These numbers represented a 7.8 per cent increase on 2014 figures.BOOKING PATTERNSPASSENGER AGEBooking patterns remained constant in 2015, withmore than half of Australian cruisers (53.6 percent) booking their cruise six months or less beforedeparture, and 37.5 per cent booking between sixand 12 months.Australian cruisers continued to come from across theage spectrum, underlining the wide array of cruisesand destinations now on offer.Last minute planners were still prevalent with 26.1per cent of bookings made within three months ofsailing, and a further 27.5 per cent made betweenthree and six months.The distribution pattern has remained largelyunchanged for the past three years, reflecting thegrowth of all types of cruising and the diversity ofitineraries across the board.Meanwhile Western Australia and South Australia both reported significant growth in cruise passengers with WAnumbers rising 17 per cent to 78,881 while South Australia increased by more than 19 per cent to reach 62,772.12 e% 78114.6%100%4.5%TOTAL8.9%66-70Less than90 days26.1%70 12.0%17.0%61-6511.0%56-606-12 months9.0%37.5%3-6 months27.5% .au11
CRUISE LINE MEMBERSLENGTH OF CRUISEDEFINITION OF CRUISE REGIONSWhile cruises of 8-14 days remained the most popular in 2015, attracting well over half a million passengers (53.2 percent of the market), the growing range of itinerary options offered by CLIA members also prompted a surge in thenumber of Australians booking both shorter and longer cruises.The number of cruisers travelling on itineraries of 15-21 days soared by 50.6 per cent to almost 85,000, equating to 8 percent of the market, while the number of Australians taking short break cruises leapt by 25.1 per cent to 155,000 (14.6per cent of the market).Cruises of 5-7 days remained the second most popular option in the market accounting for more than 220,000passengers (20.9 per cent of the market).Overall, 89 per cent of Australian cruisers took a cruise of 14 days or less.Cruise regionIncludesALASKAAll Alaska cruisingASIASouth-East & North Asia CruisingAUSTRALIACircumnavigations, Coastal cruising & 400,00020152014300,0005-7 DAYS8-14 DAYS15-21 DAYS22 DAYSNew Zealand coastal and Trans-Tasman cruisingNORTHERNEUROPE20152013This stability was also evident in theaverage ocean cruise length in 2015 of9.8 days – a marginal increase on theprevious year’s figure of 9.7 days2011www.cruising.org.au10,371,6452014CLIA data shows that Australianpassengers spent 10.371 million days onocean cruises in 2015 – up 16 per centon 2014 and in line with general marketgrowth.12Norwegian Coast, Scandinavia, Baltic Region &North SeaBritish Isles & Atlantic coast of France/Spain/PortugalHawaii cruisingEastern Canada & New England cruisingAfrica, Dubai, India, Middle EastOTHERAntarctica cruisingTrans Atlantic crossingsESTIMATED SEA DAYSMeasuring the total number of days spentat sea by Australians also provides aperspective on the market’s growth.Black Sea and Canary IslandsNEW ZEALAND0-4 DAYSEastern & Western MediterraneanMexican Riviera & Mexican BajaOTHER AMERICAS100,000Panama Canal crossingsMEXICO2013200,000Caribbean, Bahamas & Bermuda cruisingSOUTH AMERCIASouth America cruisingSOUTH PACIFICSouth Pacific cruising & Trans-Pacific voyagesWORLD VOYAGESAll World cruise sectors8,967,4538,058,76020126,562,0215,872,83402 million4 million 6 million8 million 10 million 12 millionInternational Cruise Council Australasia Inc. T/ACruise Lines International Association (CLIA) AustralasiaSuite 1, Level 9, 132 Arthur Street, North Sydney NSW 2060 AustraliaTel: 61 2 9964 9600 Fax: 61 2 9964 9599 Web: www.cruising.org.auAIDA CruisesAMA WaterwaysAmadeus by LuftnerAmerican Cruise LinesAmerican Queen Steamboat Co.APT GroupAqua ExpeditionsAvalon WaterwaysAzamara Club CruisesCarnival Cruise LineCelebrity CruisesCosta Cruise LinesCroisieres de FranceCroisiEurope River CruisesCruise & Maritime VoyagesCrystal CruisesCunardDisney Cruise LineEmerald WaterwaysEvergreen ToursHapag Lloyd CruisesHebridean Island CruisesHolland America LineIsland CruisesLindblad ExpeditionsLouis CruisesMSC CruisesNorwegian Cruise LineOceania CruisesP&O Cruises AustraliaP&O Cruises World CruisingPaul Gauguin CruisesPearl Seas CruisesPonantPrincess CruisesPullmanturRegent Seven SeasRiviera TravelRoyal Caribbean InternationalSagaSeabournSeaDream Yacht ClubScenicShearings HolidaySilversea CruisesSt. Helena LineStar CruisesSwan HellenicTauck River CruisesThomson CruisesTravelmarvelTUI CruisesUniworld Boutique River Cruise CollectionVoyages of DiscoveryWindstar Cruiseswww.cruising.org.au13
Providing safe, efficientand sustainable world-classport and marine serviceson our harbourPROUD SUPPORTERS OF CRUISE LINES INTERNATIONAL ASSOCIATION (CLIA)Image Duncan Chen
The 2015 result, which represents the first time that Australian ocean cruise passengers have been separated from river cruise numbers, is a landmark as it takes ocean cruise numbers beyond one million. An analysis of ocean cruise passenger numbers over the past 10 years shows a strong growth trend, with numbers rising by an average of
Cruise Lines International Association (CLIA), the world's largest cruise industry trade association, has released the 2018 State of the Cruise Industry Outlook. The report offers an in-depth look at the continued positive trajectory of the cruise industry's global economic impact as well as the trends impacting cruise travel in
Cruise Lines International Association (CLIA) released the State of the Cruise Industry Outlook 2017, revealing global cruise travel is continuing to grow at a steady pace. The outlook provides a snapshot of the global cruise industry while also forecasting trends that will impact cruise travel and the industry. 2
cruise industry trade association, has released the 2019 Cruise Trends and State of the Cruise Industry Outlook. The report offers a look at the trends impacting cruise travel in the coming year and beyond as well as the overall global economic impact. Cruise Lines International Association (CLIA) is the unified
CRUISE 1) Cruise at .74 MACH. Alternative cruise: .77 MACH. 2) Hi-speed cruise at .81 @ fuel burn penalty. 3) Typical cruise altitude 20,000s FLs. 4) Fuel burn is 1540 pph per engine at FL240. 5) Headwinds will increase engine power, reduce cruise speed and decrease range. 6) Tailwinds will decrease engine power, increase cruise speed and increase range. 7) Follow previously entered FMC waypoints.
Piraeus as a cruise port . The leading cruise port in the East Mediterranean . Piraeus ranks among the largest cruise ports in Europe, receiving close to a million cruise visitors in 2015 (980 000 passengers). It is the largest cruise port of the east Mediterranean region, larger than all c
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cruise ship market, including details on every ship that called at Juneau in 2019, as well as details on ships' schedules for 2020, and longer term traffic trends. CURRENT SMALL SHIP MARKET Cruise Lines and Vessels Eight cruise lines brought 21 small cruise ship vessels to Juneau in 2019. UnCruise brought six vessels;
Remember, first aid is a practical skill so the more you physically practice these skills and techniques the better. Completing a first aid course is highly recommended to ensure you can have supervision from an expert in first aid who can check your skills. As you go through the programme ensure you are gathering evidence to upload into eDofE. For example, you could upload photos of you .
