Hvac Sales And Marketing Funnel

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HVAC SALES ANDMARKETING FUNNELadhomemarketing.com Info@adhomemarketing.com

TABLE OF CONTENTSADHOME HVAC MARKETING FUNNEL . Page 0301. AWARENESS . Page 0402. INTEREST . Page 0503. CONSIDERATION . Page 0604. INTENT . Page 0705. EVALUATION . Page 0806. PURCHASE . Page 09CONTACT US . Page 10adhomemarketing.com Info@adhomemarketing.com

ADHOME HVAC MARKETING FUNNELDESCRIPTIONSomeone in this stage is hearing about yourbrand for the first time. They are not necessarily in the buying cycle for your service,however, they may be soon. We marketourselves to these people in the hopes thatwhen they are in market for your service, theychoose you.DESCRIPTIONSomeone in this stage has decided to click onyour ad and visits your website. Maybe forthe first time. It’s the websites job to convincesomeone to read the content on it and takean action.DESCRIPTIONSomeone in this stage has decided to readabout your business. They are either readingthe service page, blogs, social media post orsome sort of content about your businessDESCRIPTIONSomeone in this stage has shown intent topurchase what you’re selling.DESCRIPTIONSomeone in this stage has decided to get 3quotes and your job is to convince them tochoose your business over the other PURCHASEDESCRIPTIONSomeone in this stage has decided to dobusiness with your companyadhomemarketing.com Info@adhomemarketing.comMARKETING TACTICS Facebook - story telling ads YouTube - story telling ads Google Display Ads - story telling ads Radio Billboards Community Involvement Direct Mail - unaddressed Social Media OrganicMARKETING TACTICS Website Imagery Headlines Remarketing Ads Facebook - CTA ads YouTube - CTA ads Google Display Ads - CTA adsMARKETING TACTICS Website Content Blogs Remarketing AdsMARKETING TACTICS Google Search Ads Website Forms Phone CallsMARKETING TACTICS Email Drip Campaigns Offers Sales PitchMARKETING TACTICS Sales Pitch Warranties Guarantees Email Follow Ups Remarketing Ads Direct Mail - current customers

METRICS & BENCHMARKS01. AWARENESSSomeone in this stage has heard about your brand for the first time. They are not necessarily in the buying cycle foryour service, however, they may be soon. We are hoping to market ourselves to these people in the hopes that whenthey are in market for your service, they decide to work with you.PLATFORM /TACTIC Facebook YouTube Google DisplayNetwork Spotify Ads Organic SocialMediaadhomemarketing.com Info@adhomemarketing.comCAMPAIGN TYPEBENCHMARKStory TellingCTR: 0.40%VideoStory TellingVideo Pre RollStory TellingStatic AdsStory TellingView Rate: 0.40%CTR: 0.30%Impressions:Audio Ad 1 50 ImpressionsOrganic SocialMediaEngagement Rate:5-10%

METRICS & BENCHMARKS02. INTERESTSomeone in this stage has decided to click on your ad and visits your website. Maybe for the first time. It’s thewebsite’s job to convince someone to read the content on it.PLATFORM /TACTIC Facebook YouTubeCAMPAIGN TYPEBENCHMARKCTA AdsConversion Rate: 1%VideoCTAVideo Google DisplayNetwork Spotify AdsCTAStatic AdsCTA AdsAudioView Rate: 20%Conversion Rate: 0.60%CTR: 0.60%adhomemarketing.com Info@adhomemarketing.com

METRICS & BENCHMARKS03. CONSIDERATIONSomeone in this stage has decided to read about your business. They are either reading the service page, blogs,social media post or some sort of content about your business.PLATFORM /TACTIC Facebook YouTube Google DisplayNetworkSpotify Adsadhomemarketing.com Info@adhomemarketing.comCAMPAIGN TYPEBENCHMARKCTA AdsConversion Rate: 1%VideoCTAVideo Pre RollCTAView Rate: 25%Static AdsCTR: 0.30%CTA AdsImpressions:Audio Ads 1 50 Impressions

METRICS & BENCHMARKS04. INTENTSomeone in this stage has shown intent to purchase what you’re selling. They have taken some sort of action thattells us they are going to spend money on the service you provide, now we need to convince them of why they shouldchoose us.PLATFORM /TACTICCAMPAIGN TYPEBENCHMARK Google SearchAdsServicesCTR: 2%Conv. Rate: 15 - 20% Google SearchAdsSalesCTR: 2%Conv. Rate: 10% Google DisplayAdsRemarketingCTR: 0.30% YouTubePre-RollRemarketingView Rate: 25%adhomemarketing.com Info@adhomemarketing.com

METRICS & BENCHMARKS05. EVALUATIONSomeone in this stage is deciding between you and your competition. They have decided to get 3 quotes and your jobis to convince them to choose your business over the other two.PLATFORM /TACTICCAMPAIGN TYPEBENCHMARK Email DripCampaignEducationOpen Rate: 15% Email DripCampaignCall to Action/ OfferConversion Rate: 1% CSR SalesCallsServices & SalesClose Rate: 85% Home ComfortAdvisor SalesCallSalesClose Rate: 50%adhomemarketing.com Info@adhomemarketing.com

METRICS & BENCHMARKS06. PURCHASESomeone in this stage has decided to do business with your company.PLATFORM /TACTICCAMPAIGN TYPEBENCHMARK Email DripCampaignEducationOpen Rate: 15% Email DripCampaignCall to Action/ OfferConversion Rate: 1% CSR SalesCallsServices & SalesClose Rate: 85% Home ComfortAdvisor SalesCallSalesClose Rate: 50%adhomemarketing.com Info@adhomemarketing.com

CONTACT USadhomemarketing.com info@adhomemarketing.comadhomemarketing.com Info@adhomemarketing.com

ADHOME HVAC MARKETING FUNNEL AWARENESS INTEREST CONSIDERATION INTENT EVALUATION PURCHASE DESCRIPTION MARKETING TACTICS MARKETING TACTICS MARKETING TACTICS MARKETING TACTICS MARKETING TACTICS MARKETING TACTICS DESCRIPTION DESCRIPTION DESCRIPTION DESCRIPTION DESCRIPTION Someone in this stage is hearing about your brand for the first time. They .

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