HVAC SALES ANDMARKETING FUNNELadhomemarketing.com Info@adhomemarketing.com
TABLE OF CONTENTSADHOME HVAC MARKETING FUNNEL . Page 0301. AWARENESS . Page 0402. INTEREST . Page 0503. CONSIDERATION . Page 0604. INTENT . Page 0705. EVALUATION . Page 0806. PURCHASE . Page 09CONTACT US . Page 10adhomemarketing.com Info@adhomemarketing.com
ADHOME HVAC MARKETING FUNNELDESCRIPTIONSomeone in this stage is hearing about yourbrand for the first time. They are not necessarily in the buying cycle for your service,however, they may be soon. We marketourselves to these people in the hopes thatwhen they are in market for your service, theychoose you.DESCRIPTIONSomeone in this stage has decided to click onyour ad and visits your website. Maybe forthe first time. It’s the websites job to convincesomeone to read the content on it and takean action.DESCRIPTIONSomeone in this stage has decided to readabout your business. They are either readingthe service page, blogs, social media post orsome sort of content about your businessDESCRIPTIONSomeone in this stage has shown intent topurchase what you’re selling.DESCRIPTIONSomeone in this stage has decided to get 3quotes and your job is to convince them tochoose your business over the other PURCHASEDESCRIPTIONSomeone in this stage has decided to dobusiness with your companyadhomemarketing.com Info@adhomemarketing.comMARKETING TACTICS Facebook - story telling ads YouTube - story telling ads Google Display Ads - story telling ads Radio Billboards Community Involvement Direct Mail - unaddressed Social Media OrganicMARKETING TACTICS Website Imagery Headlines Remarketing Ads Facebook - CTA ads YouTube - CTA ads Google Display Ads - CTA adsMARKETING TACTICS Website Content Blogs Remarketing AdsMARKETING TACTICS Google Search Ads Website Forms Phone CallsMARKETING TACTICS Email Drip Campaigns Offers Sales PitchMARKETING TACTICS Sales Pitch Warranties Guarantees Email Follow Ups Remarketing Ads Direct Mail - current customers
METRICS & BENCHMARKS01. AWARENESSSomeone in this stage has heard about your brand for the first time. They are not necessarily in the buying cycle foryour service, however, they may be soon. We are hoping to market ourselves to these people in the hopes that whenthey are in market for your service, they decide to work with you.PLATFORM /TACTIC Facebook YouTube Google DisplayNetwork Spotify Ads Organic SocialMediaadhomemarketing.com Info@adhomemarketing.comCAMPAIGN TYPEBENCHMARKStory TellingCTR: 0.40%VideoStory TellingVideo Pre RollStory TellingStatic AdsStory TellingView Rate: 0.40%CTR: 0.30%Impressions:Audio Ad 1 50 ImpressionsOrganic SocialMediaEngagement Rate:5-10%
METRICS & BENCHMARKS02. INTERESTSomeone in this stage has decided to click on your ad and visits your website. Maybe for the first time. It’s thewebsite’s job to convince someone to read the content on it.PLATFORM /TACTIC Facebook YouTubeCAMPAIGN TYPEBENCHMARKCTA AdsConversion Rate: 1%VideoCTAVideo Google DisplayNetwork Spotify AdsCTAStatic AdsCTA AdsAudioView Rate: 20%Conversion Rate: 0.60%CTR: 0.60%adhomemarketing.com Info@adhomemarketing.com
METRICS & BENCHMARKS03. CONSIDERATIONSomeone in this stage has decided to read about your business. They are either reading the service page, blogs,social media post or some sort of content about your business.PLATFORM /TACTIC Facebook YouTube Google DisplayNetworkSpotify Adsadhomemarketing.com Info@adhomemarketing.comCAMPAIGN TYPEBENCHMARKCTA AdsConversion Rate: 1%VideoCTAVideo Pre RollCTAView Rate: 25%Static AdsCTR: 0.30%CTA AdsImpressions:Audio Ads 1 50 Impressions
METRICS & BENCHMARKS04. INTENTSomeone in this stage has shown intent to purchase what you’re selling. They have taken some sort of action thattells us they are going to spend money on the service you provide, now we need to convince them of why they shouldchoose us.PLATFORM /TACTICCAMPAIGN TYPEBENCHMARK Google SearchAdsServicesCTR: 2%Conv. Rate: 15 - 20% Google SearchAdsSalesCTR: 2%Conv. Rate: 10% Google DisplayAdsRemarketingCTR: 0.30% YouTubePre-RollRemarketingView Rate: 25%adhomemarketing.com Info@adhomemarketing.com
METRICS & BENCHMARKS05. EVALUATIONSomeone in this stage is deciding between you and your competition. They have decided to get 3 quotes and your jobis to convince them to choose your business over the other two.PLATFORM /TACTICCAMPAIGN TYPEBENCHMARK Email DripCampaignEducationOpen Rate: 15% Email DripCampaignCall to Action/ OfferConversion Rate: 1% CSR SalesCallsServices & SalesClose Rate: 85% Home ComfortAdvisor SalesCallSalesClose Rate: 50%adhomemarketing.com Info@adhomemarketing.com
METRICS & BENCHMARKS06. PURCHASESomeone in this stage has decided to do business with your company.PLATFORM /TACTICCAMPAIGN TYPEBENCHMARK Email DripCampaignEducationOpen Rate: 15% Email DripCampaignCall to Action/ OfferConversion Rate: 1% CSR SalesCallsServices & SalesClose Rate: 85% Home ComfortAdvisor SalesCallSalesClose Rate: 50%adhomemarketing.com Info@adhomemarketing.com
CONTACT USadhomemarketing.com email@example.com Info@adhomemarketing.com
ADHOME HVAC MARKETING FUNNEL AWARENESS INTEREST CONSIDERATION INTENT EVALUATION PURCHASE DESCRIPTION MARKETING TACTICS MARKETING TACTICS MARKETING TACTICS MARKETING TACTICS MARKETING TACTICS MARKETING TACTICS DESCRIPTION DESCRIPTION DESCRIPTION DESCRIPTION DESCRIPTION Someone in this stage is hearing about your brand for the first time. They .
The sales funnel exists almost exclusively within the “purchase” stage of the content marketing funnel with a little bit of spill over in either direction. Funnel stages for sales are as follows: Top of Funnel Sales Mid-Funnel Bottom of Funnel Closing the Deal In this chapter, we’ll address what
Funnel Audit Worksheet. The salesperson and sales manager remotely call in and go through the Funnel Audit. The Worksheet leads the manager and rep on a structured conversation about funnel health and where and why the funnel has changed (or not). The Audits take 60-75 minutes. A key part of the Funnel Audit is the 30 day funnel plan.
1.The sales funnel The starting point for the bottom-up approach is the concept of the sales funnel. The sales funnel is a method of measuring and categorizing your sales opportunities in a way that allows you to build a revenue model. The stages of the sales funnel The sales funnel is your mirror image of the customer’s buying process. From the
of just a marketing and sales funnel component. However, APIs as a product where customers and partners include developers have what is called the developer funnel or integration funnel. The developer funnel is after the marketing funnel and before the sales funnel and has three core stages: 1. Pre-integration Stage 2. Sandbox Stage 3 .
A Step-by-Step Marketing Funnel Template Chapter 2 Takeaways How to Growth Hack Your Business Through Funnel Hacking A step-by-step guide to funnel hecking . A sales funnel, or a marketing funnel, is a process that businesses can use to turn website visitors or prospects into paying customers. It’s a way of creating the right
Marketing & Sales Funnel Defining the 6 Stages of the Marketing and Sales Funnel Today’s Buyers Control Their Jouneys More Than Vendors Do But Your Buyers Are Doing That Top of the Funnel Marketing’s Responsibility Middle of the Funnel Shared Marketing & Sales
WARNING: Below you will see My Sales Funnel Overview Diagram. Complete 1 Funnel at a time, when you are driving traffic and you have that specific funnel converting into sales and profit start implementing another funnel! Do not try and set up all the funnels at once! You can start with any funnel you like but my advice is to start with either
0452 ACCOUNTING 0452/21 Paper 2, maximum raw mark 120 This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the .