SEARCH ENGINE OPTIMIZATION (SEO) FOR FINANCIAL ADVISORS New

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SEARCH ENGINEOPTIMIZATION (SEO)FOR FINANCIALADVISORSHow to Show Up Higher onGoogle & Get More Traffic

MY STORY Former Investment Advisor RepresentativeBA in Economics, UC DavisMBA in Marketing, UC San DiegoMarketing Manager, FMG SuiteFounder, Indigo Marketing AgencyCreator, Indigo Marketing Academy

BARBARA’S STORY March of 2012S&P 500 was at 1,863.5257 Years Old 780,000 in 3 Vanguard Bond FundsDidn’t Want to Pay an Advisory Fee

YOUR STORY Don’t understand SEOSpent money in the past that didn’t pay offDon’t have time to do yourselfKeep putting it offCan’t trust SEO companies

WHY I CARE Back in 2015Spent 4,800 on SEONo results! Zero! Zilch! Nada!

DEVELOPING MY SEO PACKAGEMy Goal: One Time Fee Less than 1,000 Immediate Results (Within First 30 Days) Double the Number of People Finding You on Google

WHY I CARE“Since you completed work on the SEO package,we've been busy. I think the money we spent haspaid off already. I have had about four meetingsso far this month with new clients who found mevia the web."- Richard Archer, Archer InvestmentManagement

ORGANIC SEARCH TRAFFIC17 Visits PerWeek onAverage FromSearch34 Visits PerWeek onAverage FromSearchSEOProject

WHAT I’LL COVER TODAY What is SEO and why does it matter?Demystifying how SEO really worksHow can you tell if your site needs help?11 steps you can do today to get more trafficYour guide to do it yourselfYour coupon to save 100 on my SEO Package!

WHAT IS SEO?Search engine optimization (SEO) is the practice of increasing your website’straffic by helping people find your site online.93% of searchers don’t go past first page of search resultsHelping people find you when they need you (motivated prospects)

THE BUSINESS OF SEARCHENGINES

HOW CAN SEARCH ENGINESTELL IF YOUR SITE IS CREDIBLE?

WHICH CLUES DO THEY USE? How old is your site?How much traffic do you get?How long do people stay on your site?Is your business listing accurate?Do you have social media profiles?Length of credit historyCredit balance to limitPayment historyAddress historyCredit mix

WHAT DO SEARCH ENGINESREALLY WANT? A well-functioning and up-to-date websiteMobile friendliness across devicesActive social media profiles associated with your websiteConsistent traffic to your siteUse of targeted keywords throughout the text and titles on your siteConsistent address, phone number, and business name listings across directoriesMultiple verified listings for the same business locationLocal listings like the Chamber of Commerce, Better Business Bureau, etc.Address listings on Google and Apple mapsMore than 20 identical local listings

WHY DOES SEO MATTER? Do you show up for ”financial advisor, your town”?Do you show up for your business name?How do you appear in search results?

IN OTHER WORDS More website traffic and leadsCredibility and consistent brandingSupport your referral processNine out of 10 referrals will type your name into Google before theymake an appointment. What do they see?

NO SEO WORK

PROPER LISTING

PROPER LISTING

HOW CAN YOU TELL IF YOURSITE NEEDS WORK?In general, your site may need SEO help if any the following are true: You’ve never done any SEO work You have recently changed your address or phone number You have multiple websites or multiple firm addresses Your site is old, outdated, or not mobile friendly

STEP ONE: SEARCH FOR YOURBUSINESS NAMEIs your listing accurate?Do you have a Google My Business Page?Does it feature your logo and photo?

STEP TWO: SEARCH FOR FINANCIALADVISOR, YOUR TOWNWhere does your site come up?Are you in the “Local 3 Pack”?Do you show up on the map?

STEP THREE: SEARCH ON MAPSFROM YOUR PHONEDoes your business show up?Is the information accurate?Is your phone number connected?Do the directions work?

CONFUSED? GET A FREE SEO AUDIT25% of advisors don’t need SEO workindigomarketingagency.com/seoreport

11 STEPS YOU CANTAKE TODAY TOSHOW UP HIGHER ONGOOGLE

ONSITE VS. OFFSITE SEO

HOW TO IMPROVE YOURONSITE SEO1.2.3.4.Update Your Homepage CopyMake Sure Your Site is Mobile ResponsiveUpdate Your Title TagsOptimize Your Meta Descriptions

WHICH KEYWORDS SHOULD YOU TARGET?Monthly search volume for profession: Financial Advisor: 60,500 Financial Planning: 12,100 Financial Planner: 9,900 Wealth Management: 9,900 Investment Management: 2,900Monthly search volume for services: Retirement Planning: 18,100 Estate Planning: 14,800 Long-Term Care: 8100 College Funding: 480

UPDATING YOUR HOMEPAGECOPYNAME OF YOUR CITY KEYWORDS Fee-Only Financial Advisor in San Diego, CaliforniaRetirement Planning in Roswell, GeorgiaFinancial Planning for Business Owners in Newark, New Jersey

UPDATING YOUR HOMEPAGECOPY

IS YOUR WEBSITE MOBILERESPONSIVE?

YOUR TITLE TAGS

WORDPRESS TITLE TAGS

FMG SUITE TITLE TAGS

ADVISOR WEBSITES TITLE TAGS

YOUR META DESCRIPTIONS

IDEAL META DESCRIPTIONS Less than 320 charactersUnique for each pageDescription of the pageYour keywordsCall to action!Update your homepage and atleast your top 5 most visitedpages.

HOW TO IMPROVE YOUROFFSITE SEO1.2.3.4.5.6.7.Google My Business PageGoogle Maps ListingBing ListingApple Maps ListingFacebook Business PageInfogroup ListingAcxiom Listing

YOUR GOOGLE MY BUSINESSPAGEBe sure to include: Your logo Photos Business hours Phone number Website

YOUR GOOGLE MAPS LISTINGVerified via U.S. Mailthrough your Google MyBusiness Page

YOUR BING PLACES LISTINGMake sure all information matchesGoogle exactly!

YOUR APPLE MAPS LISTING iPhones and iPads have the appbuilt in43% of people use Apple maps

YOUR FACEBOOK BUSINESSPAGE

UPDATE YOUR INFOGROUPLISTING

UPDATE YOUR ACXIOMLISTING

WHAT’S THE PAYOFF?

ORGANIC SEARCH TRAFFIC (FIRST 30DAYS)17 Visits PerWeek onAverage FromSearch 34 Visits PerWeek onAverage FromSearch884 New Website Visits Per Year26 New Leads Per Year (3% website conversion rate)13 New Clients Per Year (50% close rate)One New Client Per Month!

WHAT’STHEVALUEHow much is one new client per month worth to you?

CAN IT WAIT? How long has your site beenregistered?What do referrals see when theysearch for you now?Can clients find your contact infoquickly to refer you?When is the best time to plant atree?Length of credit history

DO IT YOURSELF FOR 39!Indigo Marketing Academy1. Step by step video2. Your DIY SEO Checklist3. Samples & Resourcesindigomarketingagency.com/academy

SAVE 100 ON OUR FULL SEOPACKAGE (NORMALLY 975)Our SEO Package includes the following items: Creating Your Google My Business Page Writing and Adding Up to Three Services Pages to Creating Your Google Maps Listing Creating Your Bing Listing Creating Your Apple Maps Listing Creating Your Facebook Business Page Creating Your Infogroup Listing Creating Your Acxiom Listing Updating Your Homepage Copy Your SiteOptimizing Title Tags and Meta DescriptionsConnecting Google Search Console and SubmitSitemapsIntegrating Google Maps to Your SiteAdding at Least 20 CitationsIncluding Schema Markup on Your PagesONLY 875 (48 HOURS ONLY)!indigomarketingagency.com/SEO

CONNECT WITH ME linkedin.com/in/claireakin claire@indigomarketingagency.com indigomarketingagency.com/newsletter

SAVE 100 ON OUR FULL SEO PACKAGE (NORMALLY 975) Our SEO Package includes the following items: Creating Your Google My Business Page Creating Your Google Maps Listing Creating Your Bing Listing Creating Your Apple Maps Listing Creating Your Facebook Business Page Creating Your Infogroup Listing Creating Your Acxiom Listing Updating Your Homepage Copy

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