SEARCH ENGINEOPTIMIZATION (SEO)FOR FINANCIALADVISORSHow to Show Up Higher onGoogle & Get More Traffic
MY STORY Former Investment Advisor RepresentativeBA in Economics, UC DavisMBA in Marketing, UC San DiegoMarketing Manager, FMG SuiteFounder, Indigo Marketing AgencyCreator, Indigo Marketing Academy
BARBARA’S STORY March of 2012S&P 500 was at 1,863.5257 Years Old 780,000 in 3 Vanguard Bond FundsDidn’t Want to Pay an Advisory Fee
YOUR STORY Don’t understand SEOSpent money in the past that didn’t pay offDon’t have time to do yourselfKeep putting it offCan’t trust SEO companies
WHY I CARE Back in 2015Spent 4,800 on SEONo results! Zero! Zilch! Nada!
DEVELOPING MY SEO PACKAGEMy Goal: One Time Fee Less than 1,000 Immediate Results (Within First 30 Days) Double the Number of People Finding You on Google
WHY I CARE“Since you completed work on the SEO package,we've been busy. I think the money we spent haspaid off already. I have had about four meetingsso far this month with new clients who found mevia the web."- Richard Archer, Archer InvestmentManagement
ORGANIC SEARCH TRAFFIC17 Visits PerWeek onAverage FromSearch34 Visits PerWeek onAverage FromSearchSEOProject
WHAT I’LL COVER TODAY What is SEO and why does it matter?Demystifying how SEO really worksHow can you tell if your site needs help?11 steps you can do today to get more trafficYour guide to do it yourselfYour coupon to save 100 on my SEO Package!
WHAT IS SEO?Search engine optimization (SEO) is the practice of increasing your website’straffic by helping people find your site online.93% of searchers don’t go past first page of search resultsHelping people find you when they need you (motivated prospects)
THE BUSINESS OF SEARCHENGINES
HOW CAN SEARCH ENGINESTELL IF YOUR SITE IS CREDIBLE?
WHICH CLUES DO THEY USE? How old is your site?How much traffic do you get?How long do people stay on your site?Is your business listing accurate?Do you have social media profiles?Length of credit historyCredit balance to limitPayment historyAddress historyCredit mix
WHAT DO SEARCH ENGINESREALLY WANT? A well-functioning and up-to-date websiteMobile friendliness across devicesActive social media profiles associated with your websiteConsistent traffic to your siteUse of targeted keywords throughout the text and titles on your siteConsistent address, phone number, and business name listings across directoriesMultiple verified listings for the same business locationLocal listings like the Chamber of Commerce, Better Business Bureau, etc.Address listings on Google and Apple mapsMore than 20 identical local listings
WHY DOES SEO MATTER? Do you show up for ”financial advisor, your town”?Do you show up for your business name?How do you appear in search results?
IN OTHER WORDS More website traffic and leadsCredibility and consistent brandingSupport your referral processNine out of 10 referrals will type your name into Google before theymake an appointment. What do they see?
NO SEO WORK
HOW CAN YOU TELL IF YOURSITE NEEDS WORK?In general, your site may need SEO help if any the following are true: You’ve never done any SEO work You have recently changed your address or phone number You have multiple websites or multiple firm addresses Your site is old, outdated, or not mobile friendly
STEP ONE: SEARCH FOR YOURBUSINESS NAMEIs your listing accurate?Do you have a Google My Business Page?Does it feature your logo and photo?
STEP TWO: SEARCH FOR FINANCIALADVISOR, YOUR TOWNWhere does your site come up?Are you in the “Local 3 Pack”?Do you show up on the map?
STEP THREE: SEARCH ON MAPSFROM YOUR PHONEDoes your business show up?Is the information accurate?Is your phone number connected?Do the directions work?
CONFUSED? GET A FREE SEO AUDIT25% of advisors don’t need SEO workindigomarketingagency.com/seoreport
11 STEPS YOU CANTAKE TODAY TOSHOW UP HIGHER ONGOOGLE
ONSITE VS. OFFSITE SEO
HOW TO IMPROVE YOURONSITE SEO126.96.36.199.Update Your Homepage CopyMake Sure Your Site is Mobile ResponsiveUpdate Your Title TagsOptimize Your Meta Descriptions
WHICH KEYWORDS SHOULD YOU TARGET?Monthly search volume for profession: Financial Advisor: 60,500 Financial Planning: 12,100 Financial Planner: 9,900 Wealth Management: 9,900 Investment Management: 2,900Monthly search volume for services: Retirement Planning: 18,100 Estate Planning: 14,800 Long-Term Care: 8100 College Funding: 480
UPDATING YOUR HOMEPAGECOPYNAME OF YOUR CITY KEYWORDS Fee-Only Financial Advisor in San Diego, CaliforniaRetirement Planning in Roswell, GeorgiaFinancial Planning for Business Owners in Newark, New Jersey
UPDATING YOUR HOMEPAGECOPY
IS YOUR WEBSITE MOBILERESPONSIVE?
YOUR TITLE TAGS
WORDPRESS TITLE TAGS
FMG SUITE TITLE TAGS
ADVISOR WEBSITES TITLE TAGS
YOUR META DESCRIPTIONS
IDEAL META DESCRIPTIONS Less than 320 charactersUnique for each pageDescription of the pageYour keywordsCall to action!Update your homepage and atleast your top 5 most visitedpages.
HOW TO IMPROVE YOUROFFSITE SEO188.8.131.52.5.6.7.Google My Business PageGoogle Maps ListingBing ListingApple Maps ListingFacebook Business PageInfogroup ListingAcxiom Listing
YOUR GOOGLE MY BUSINESSPAGEBe sure to include: Your logo Photos Business hours Phone number Website
YOUR GOOGLE MAPS LISTINGVerified via U.S. Mailthrough your Google MyBusiness Page
YOUR BING PLACES LISTINGMake sure all information matchesGoogle exactly!
YOUR APPLE MAPS LISTING iPhones and iPads have the appbuilt in43% of people use Apple maps
YOUR FACEBOOK BUSINESSPAGE
UPDATE YOUR INFOGROUPLISTING
UPDATE YOUR ACXIOMLISTING
WHAT’S THE PAYOFF?
ORGANIC SEARCH TRAFFIC (FIRST 30DAYS)17 Visits PerWeek onAverage FromSearch 34 Visits PerWeek onAverage FromSearch884 New Website Visits Per Year26 New Leads Per Year (3% website conversion rate)13 New Clients Per Year (50% close rate)One New Client Per Month!
WHAT’STHEVALUEHow much is one new client per month worth to you?
CAN IT WAIT? How long has your site beenregistered?What do referrals see when theysearch for you now?Can clients find your contact infoquickly to refer you?When is the best time to plant atree?Length of credit history
DO IT YOURSELF FOR 39!Indigo Marketing Academy1. Step by step video2. Your DIY SEO Checklist3. Samples & Resourcesindigomarketingagency.com/academy
SAVE 100 ON OUR FULL SEOPACKAGE (NORMALLY 975)Our SEO Package includes the following items: Creating Your Google My Business Page Writing and Adding Up to Three Services Pages to Creating Your Google Maps Listing Creating Your Bing Listing Creating Your Apple Maps Listing Creating Your Facebook Business Page Creating Your Infogroup Listing Creating Your Acxiom Listing Updating Your Homepage Copy Your SiteOptimizing Title Tags and Meta DescriptionsConnecting Google Search Console and SubmitSitemapsIntegrating Google Maps to Your SiteAdding at Least 20 CitationsIncluding Schema Markup on Your PagesONLY 875 (48 HOURS ONLY)!indigomarketingagency.com/SEO
CONNECT WITH ME linkedin.com/in/claireakin email@example.com indigomarketingagency.com/newsletter
SAVE 100 ON OUR FULL SEO PACKAGE (NORMALLY 975) Our SEO Package includes the following items: Creating Your Google My Business Page Creating Your Google Maps Listing Creating Your Bing Listing Creating Your Apple Maps Listing Creating Your Facebook Business Page Creating Your Infogroup Listing Creating Your Acxiom Listing Updating Your Homepage Copy
SEO Tutorial A-Z SEO For WordPress Website & Marketing SEO Tutorial For Marketing What is SEO? SEO stands for "search engine optimization."It is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where
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SEO PROCESS MODULE 1 MODULE 2 MODULE 3 SEO Tools and Compe on Mapping Keyword Tool, Webmaster Tool, Ranking Tools, Google Analy cs TOOLS USED FOR SEO Data Sourcing, Data Analysis, Compe on Analysis Tools SEO COMPETITOR ANALYSIS MODULE 4 SEO Fundamentals SEO Process SEO TECHNICAL SEO Int
Best Practices for Developing a Medical Website and Increasing Your Search Engine Optimization (SEO) What is SEO and why does it matter? SEO stands for search engine optimization. According to a 2017 research report by BrightEdge, 51% of traffic was from an organic search, meaning it was driven by search engines.1 When conducting an online
II. Mastering On-Page SEO Contributor: Aaron Wall of SEO Book In 2003, Aaron Wall founded SEO Book, a leading guide to search engine optimization. In the 7 years since, he has offered numerous free SEO tools and created the leading online SEO training program, which comes with an exclusive member community. His site offers
vii. Image optimization . Image search optimization techniques can be viewed as a subset of search engine optimization techniques that focuses on gaining high ranks on image search engine results. 6.2 Off page Optimization Off-Page optimization is the technique to improve th. e search engine rankings for keywords.
SEO Tutorial SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results. This tutorial will teach you simple SEO techniques to improve visibility of your web pages for different search engines
Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites . Wasfa Kanwal . School of Computing Blekinge Institute of Technology SE - 371 39 Karlskrona . (Google, Yahoo and Bing), experiment SEO techniques, and determine to what extent dynamic websites can be made search engine friendly on these major search engines.