Restaurants252019The annual report on the world's most valuable and strongest restaurant brandsFebruary 2019
About Brand Finance.Brand Finance is the world’s leading independentbrand valuation and strategy consultancy.Brand Finance was set up in 1996 with the aim of ‘bridgingthe gap between marketing and finance’. For more than20 years, we have helped companies and organisations ofall types to connect their brands to the bottom line.We pride ourselves on four key strengths: Independence Technical Credibility Transparency ExpertiseWe put thousands of the world’s biggest brands to thetest every year, evaluating which are the strongest andmost valuable.Brand Finance helped craft the internationallyrecognised standard on Brand Valuation – ISO 10668,and the recently approved standard on Brand Evaluation– ISO 20671.Contents.About Brand Finance2Get in Touch2Request Your Brand Value Report4Brand Valuation Methodology5Foreword6Executive Summary8Brand Finance Restaurants 25 (USD m) 11Definitions12Consulting Services14Brand Evaluation Services15Communications Services16Brand Finance Network18Get in Touch.For business enquiries, please contact:Richard HaighManaging Directorrd.haigh@brandfinance.comFor media enquiries, please contact:Konrad JagodzinskiCommunications Directork.jagodzinski@brandfinance.comFor all other enquiries, please contact:enquiries@brandfinance.com 44 (0)207 389 9400For more information, please visit our rand-financeGlobal Forum 2019Understanding the Value ofGeographic Branding2 April 2019Join us at the Brand Finance Global Forum,an action-packed day-long event at the RoyalAutomobile Club in London, as we explore howgeographic branding can impact brand value, attractcustomers, and influence key nce.com/eventsfacebook.com/brandfinanceBrand Finance Restaurants 25 February 2019 3
Request YourBrand Value Report.A Brand Value Report provides a completebreakdown of the assumptions, data sources, andcalculations used to arrive at your brand’s value.What is a Brand Value Report?Brand Valuation Methodology.Each report includes expert recommendations for growingbrand value to drive business performance and offers acost-effective way to gaining a better understanding ofyour position against competitors.What are the benefits of a BrandValue Report?Brand Valuation Summary Internal understanding of brand Brand value tracking Competitor benchmarking Historical brand valueInsightBrand Strength Index Brand strength tracking Brand strength analysis Management KPIs Competitor benchmarkingStrategy Tech Auto Hotels Beers Oil & GasEducation4 Determine brand-specific revenues by estimating aproportion of parent company revenues attributableto a brand.Communication5 Determine forecast revenues using a function ofhistoric revenues, equity analyst forecasts, andeconomic growth rates.6 Apply the royalty rate to the forecast revenues toderive brand revenues.For more information regarding ourBrand Value Reports, please contact:enquiries@brandfinance.com1 Calculate brand strength using a balanced scorecardof metrics assessing Marketing Investment,Stakeholder Equity, and Business Performance. Brandstrength is expressed as a Brand Strength Index (BSI)score on a scale of 0 to 100.3 Calculate royalty rate. The BSI score is applied to theroyalty range to arrive at a royalty rate. For example, ifthe royalty range in a sector is 0-5% and a brand hasa BSI score of 80 out of 100, then an appropriateroyalty rate for the use of this brand in the given sectorwill be 4%.Customer Research Utilities Insurance Banks Telecoms AirlinesThe steps in this process are as follows:BenchmarkingCost of Capital Independent view of cost of capital for internalvaluations and project appraisal exercisesThis involves estimating the likely future revenues thatare attributable to a brand by calculating a royalty ratethat would be charged for its use, to arrive at a ‘brandvalue’ understood as a net economic benefit that alicensor would achieve by licensing the brand in theopen market.2 Determine royalty range for each industry, reflectingthe importance of brand to purchasing decisions. Inluxury, the maximum percentage is high, in extractiveindustry, where goods are often commoditised, it islower. This is done by reviewing comparable licensingagreements sourced from Brand Finance’s extensivedatabase.Royalty Rates Transfer pricing Licensing/franchising negotiation International licensing Competitor benchmarkingBrand Finance calculates the values of thebrands in its league tables using the RoyaltyRelief approach – a brand valuation methodcompliant with the industry standards set inISO 10668.UnderstandingBrand StrengthIndex (BSI)Brand strengthexpressed as a BSIscore out of 100.BrandRoyalty RateBSI score applied to anappropriate sectorroyalty range.Brand RevenuesRoyalty rate applied toforecast revenues toderive brand value.Brand ValuePost-tax brandrevenues discounted toa net present value (NPV)which equals the brandvalue.7 Brand revenues are discounted post-tax to a netpresent value which equals the brand value.DisclaimerBrand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions produced in this study are based only on publicly available informationand certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly availableinformation relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the report are not to be construed as providing investment or business advice.Brand Finance does not intend the report to be relied upon for any reason and excludes all liability to any body, government or organisation.4 Brand Finance Restaurants 25 February 2019Brand Finance Restaurants 25 February 2019 5
Foreword.What is the purpose of a strong brand: to attract customers, to build loyalty, tomotivate staff? All true, but for a commercial brand at least, the first answer mustalways be ‘to make money’.Huge investments are made in the design, launch, and ongoing promotion ofbrands. Given their potential financial value, this makes sense. Unfortunately, mostorganisations fail to go beyond that, missing huge opportunities to effectively makeuse of what are often their most important assets. Monitoring of brand performanceshould be the next step, but is often sporadic. Where it does take place, itfrequently lacks financial rigour and is heavily reliant on qualitative measures, poorlyunderstood by non-marketers.David HaighCEO, Brand FinanceAs a result, marketing teams struggle to communicate the value of their work andboards then underestimate the significance of their brands to the business. Scepticalfinance teams, unconvinced by what they perceive as marketing mumbo jumbo,may fail to agree necessary investments. What marketing spend there is, can end uppoorly directed as marketers are left to operate with insufficient financial guidanceor accountability. The end result can be a slow but steady downward spiral of poorcommunication, wasted resources, and a negative impact on the bottom line.Brand Finance bridges the gap between marketing and finance. Our teams haveexperience across a wide range of disciplines from market research and visualidentity to tax and accounting. We understand the importance of design, advertising,and marketing, but we also believe that the ultimate and overriding purpose ofbrands is to make money. That is why we connect brands to the bottom line.By valuing brands, we provide a mutually intelligible language for marketing andfinance teams. Marketers then have the ability to communicate the significance ofwhat they do, and boards can use the information to chart a course that maximisesprofits. Without knowing the precise, financial value of an asset, how can you knowif you are maximising your returns? If you are intending to license a brand, how canyou know you are getting a fair price? If you are intending to sell, how do you knowwhat the right time is? How do you decide which brands to discontinue, whether torebrand and how to arrange your brand architecture? Brand Finance has conductedthousands of brand and branded business valuations to help answer thesequestions.Brand Finance’s research revealed the compelling link between strong brands andstock market performance. It was found that investing in highly-branded companieswould lead to a return almost double that of the average for the S&P 500 as a whole.Acknowledging and managing a company’s intangible assets taps into the hiddenvalue that lies within it. The following report is a first step to understanding moreabout brands, how to value them and how to use that information to benefit thebusiness.Déjà Brewas StarbucksDefends Titleof World’sMost ValuableBrand inRestaurantSector. Starbucks continues to dominate as world’s most valuablerestaurant brand, with brand value of US 39.3 billion McDonald’s is strongest brand in sector, only brand toreceive AAA brand strength rating Taco Bell is fastest-growing restaurant brand this year, up83% to US 3.3 billion US brands dominate top 25, with only 3 non-US brands inrankingThe team and I look forward to continuing the conversation with you.6 Brand Finance Restaurants 25 February 2019Brand Finance Restaurants 25 February 2019 7
Executive Summary.Executive Summary.success can be attributed to their recent rebrand effort,slimming down their traditional brand name. Wendy’salso saw significant growth, up 47%, resulting in abrand value of US 3.4 billion.Smaller restaurant groups, such as Buffalo Wild Wings(up 1% to US 901million), Sonic (up 2% to US 962million), Chipotle (up 4% to US 2.7 billion) and OliveGarden (up 4% to US 1.5 billion) have struggled togrow substantially against a backdrop of large, highprofile, multi-location chains.However, some of the more modestly-sized groupsenjoy high levels of loyalty and brand strength, such asCosta Coffee, which has the second highest brandstrength rating (87.8 out of 100), despite losing 11% invalue.Starbucks froths at topStarbucks, the ever-popular coffee chain, remains themost valuable restaurant brand after its brand valueincreased by 21% since last year to US 39.3 billion.Starbucks has continued to expand its business tostrengthen its lead in a sector that remains dominatedby large US brands.Over the last year, the brand has broadened its footprintgeographically and through strategic partnerships:the doubling of its stores across China; a joint venturewith Indian non-alcoholic drinks brand, Tata GlobalBeverages; an upcoming partnership with Uber Eats,enabling customers to have hot coffee delivered rightto their doorstep; and by entering the packaged coffeemarket in a partnership with Swiss giant Nestlé.Supersized chains put on weightThe most valuable brands in the ranking have grownconsiderably faster than those in the bottom half of thetable. The top thirteen restaurant brands with valuesof US 2.5 billion or more have achieved an averagegrowth of 36% year on year, compared to only 1% forthe remaining twelve brands.The most rapidly growing brand in the sector isTaco Bell, its brand value rising by an impressive83% to US 3.3 billion. Similarly, franchises Pizza Hutand Dunkin’ each grew by 73%, taking their values toUS 5.4 billion and US 4.6 billion respectively. Dunkin’s8 Brand Finance Restaurants 25 February 2019The restaurant sectorcontinues to polarise,creating ever more largerbrands that are not onlyvery visible, but also veryvaluable. In a highlycompetitive marketplacemiddle sized and smallplayers need to focus onunderstanding theircustomers’ tastes andhabits to maintain theirloyalty and fend off thegrowing threat fromsupersized chains.Papa John’s (down 19% to US 790 million) and Jackin the Box (down 21% to US 734 million) are anothertwo examples of brands that have lost value since lastyear.1012019: 39,268m 21.1%2018: 32,421m2022019: 31,487m 26.6%2018: 24,872m3242019: 13,472m 67.4%2018: 8,049m4132019: 7,767m2018: 8,083m5Brand Value Change 2018-2019 (%)-4%-11%-19%-21%683%2019: 5,514m2018: 5,033mDunkin'73%7Pizza Hut73%KFC67%SubwayCosta CoffeePapa John'sJack In The Box 72.8%292019: 4,631m2018: 2,677m 73.0%172019: 3,544m2018: 3,150m10 9.6%282019: 5,359m2018: 3,101m9 32.9%15Taco Bell8-3.9%262019: 6,439m2018: 4,846mDavid HaighCEO, Brand FinanceTop 10 Most Valuable Brands 12.5%2 122019: 3,365m2018: 2,285m 47.3%Brand Finance Restaurants 25 February 2019 9
Executive Summary.Executive Summary.McDonald’s lovin’ its AAA ratingBrand Value over Time60McDonald’s has maintained its second position closelybehind Starbucks with a brand value of US 31.5 billion,up 27% from last year. The top two brands leave the restof the ranking far behind, with KFC pulling ahead intothird place following 67% growth to US 13.5 billion.45USD bnBrand Value by CountryAside from calculating overall brand value, BrandFinance also determines the relative strength of brandsthrough a balanced scorecard of metrics evaluatingmarketing investment, stakeholder equity, and businessperformance. Along with the level of revenues, brandstrength is a crucial driver of brand value.30150201320142015201620172018 Starbucks McDonald's KFC Subway Domino's PizzaTop 5 Strongest Brands10 12019: 90.3 AAA 2018: 89.9 AAA 24-3.00 42019: 84.1 AAA2018: 84.5 AAA-5-1.21 22019: 86.2 AAA2018: 89.2 AAA-0.40 52019: 83.3 AAA2018: 83.0 AAA10 Brand Finance Restaurants 25 February 2019The world’s most iconic fast food chain, McDonald’s,is the only AAA brand in the restaurant sector, with abrand strength of 90.3 out of 100 versus the 86.2 out of100 rating for Starbucks. It has continued to vigorouslyimprove its reputation in the market, abolishing the useof artificial preservatives, colours, and flavourings.McDonald’s has reduced its workforce significantlyover the past five years and has also increased itslocations to circa 38,000, serving 69 million customersworldwide per day. Their expansion programme hasseen the company reinforce its presence in the Nordicregion and increase visibility in Australia and Russia.Over the past year, the company has seen its brandvalue increase by 27% to US 31.5 billion.Tim Hortons tops menu outside US2 32019: 87.8 AAA2018: 89.0 AAA3 0.42019 0.2 Apart from the UK’s Costa Coffee, only two non-USbrands make the Brand Finance Restaurants 25 2019ranking. Restaurant Brands International-ownedTim Hortons is ranked sixth (up 10% to US 5.5 billion),with a brand presence across fourteen countries.Jollibee of the Philippines, ranked 15th with a brandvalue up 11% to US 1.7 billion, has been toutedas one to watch. Jollibee is a fast food brand risingthrough the ranks with its diverse menu of US andAsian inspired dishes that sets it apart from otherhigh street fast food chain brands. With its devotedfollowing in the Philippines and international expansionacross Italy, the UK, Spain and Guam, Jollibee couldwell become the next KFC. The brand’s visionary CEOErnesto Tanmantiong is to be credited with steering thechain towards achieving global brand status.CountryBrand Value(USD bn)% of totalUnited States132.793.4%Canada5.53.9%United and Finance Restaurants 25 (USD randRatingStarbucksUnited States 39,268 21.1% 32,421AAAAAAMcDonald'sUnited States 31,487 26.6% 24,872AAA AAA KFCUnited States 13,472 67.4% 8,049AAA-AAA-SubwayUnited States 7,767-3.9% 8,083AAA-AAA-Domino's PizzaUnited States 6,439 32.9% 4,846AA AAA-Tim HortonsCanada 5,514 9.6% 5,033AAA-AAA-Pizza HutUnited States 5,359 72.8% 3,101AAA-AA Dunkin'United States 4,631 73.0% 2,677AA-AABurger KingUnited States 3,544 12.5% 3,150AAA-AA Wendy'sUnited States 3,365 47.3% 2,285AAAATaco BellUnited StatesChipotleUnited StatesPanera BreadUnited StatesCosta CoffeeUnited KingdomJollibeePhilippinesOlive GardenUnited StatesChili'sUnited StatesSonicUnited StatesBuffalo Wild WingsUnited StatesPapa John'sUnited StatesTexas RoadhouseUnited StatesJack In The BoxUnited StatesCracker BarrelUnited StatesDenny'sUnited StatesBaskin RobbinsUnited StatesBrand Finance Restaurants 25 February 2019 11
Definitions.Definitions.Brand ValueBrand Strength Enterprise ValueBrand Strength is the efficacy of a brand’sperformance on intangible measures, relative to itscompetitors.The value of the entire enterprise, madeup of multiple branded businesses.[Resturant Brands International]EnterpriseValueA brand should be viewed in the context ofthe business in which it operates. BrandFinance always conducts a brandedbusiness valuation as part of any brandvaluation. We evaluate the full brand valuechain in order to understand the linksbetween marketing investment, brandtracking data, and stakeholder behaviour. Brand Contribution[Burger King]The overall uplift in shareholder valuethat the business derives from owningthe brand rather than operating ageneric brand.Brand Strength Index[Burger King]MarketingInvestmentWidely recognised factors deployed by marketers to create brand loyalty andmarket share.StakeholderEquityPerceptions of the brand among different stakeholder groups, with customersbeing the most important.BusinessPerformanceQuantitative market and financial measures representing the success of thebrand in achieving price and volume premium.The brand values contained in our leaguetables are those of the potentiallytransferable brand assets only, making‘brand contribution’ a wider concept. Anassessment of overall ‘brand contribution’ toa business provides additional insights tohelp optimise performance.Marketing InvestmentInvestment Brand Value[Burger King]The value of the trade mark andassociated marketing IP within thebranded business.Brand Finance helped to craft theinternationally recognised standard onBrand Valuation – ISO 10668. It definesbrand as a marketing-related intangibleasset including, but not limited to, names,terms, signs, symbols, logos, and designs,intended to identify goods, services orentities, creating distinctive images andassociations in the minds of stakeholders,thereby generating economic benefits.12 Brand Finance Restaurants 25 February 2019Analysing the three brand strength measures helpsinform managers of a brand’s potential for future success.The value of a single branded businessoperating under the subject brand.nioutBrandValueIn order to determine the strength of a brand, we lookat Marketing Investment, Stakeholder Equity, and theimpact of those on Business Performance. Branded Business ValueuealBranded BusinessVBrandContribWhere a company has a purely monobranded architecture, the ‘enterprise value’is the same as ‘branded business value’.Each brand is assigned a Brand Strength Index(BSI) score out of 100, which feeds into the brandvalue calculation. Based on the score, each brandis assigned a corresponding rating up to AAA in aformat similar to a credit rating. A brand that has high Marketing Investment but low Stakeholder Equity may be on apath to growth. This high investment is likely to lead to future performance in StakeholderEquity which would in turn lead to better Business Performance in the future. However, high Marketing Investment over an extended period with little improvement inStakeholder Equity would imply that the brand is unable to shape customers’ preference.Stakeholder Equity The same is true for Stakeholder Equity. If a company has high Stakeholder Equity, it islikely that Business Performance will improve in the future. However, if the brand’s poor Business Performance persists, it would suggest that thebrand is inefficient compared to its competitors in transferring stakeholder sentimentto a volume or price premium.EquityPerformanceBusiness Performance Finally, if a brand has a strong Business Performance but scores poorly on StakeholderEquity, it would imply that, in the future, the brand’s ability to drive value will diminish. However, if it is able to sustain these higher outputs, it shows that the brand isparticularly efficient at creating value from sentiment compared to its competitors.Brand Finance Restaurants 25 February 2019 13
Consulting Services.1. Valuation: What are my intangibleassets worth?1. VALUTACBrand &BusinessValue4. TRANSM&A Due DiligenceFranchising & LicensingTax & Transfer PricingExpert WitnessTR NA3. STransaction services help buyers,sellers, and owners of branded businessesget a better deal by leveraging the value oftheir intangibles.2. AS4. Transactions:Is it a good deal?Can I leverage myintangible assets?NIOATSIONBranded Business ValuationTrademark ValuationIntangible Asset ValuationBrand ContributionAnalytical services help to uncover driversof demand and insights. Identifying thefactors which drive consumer behaviourallows an understanding of how brandscreate bottom-line impact.TICLY 2. Analytics: How can I improvemarketing effectiveness?YEGATValuations may be conducted for technicalpurposes and to set a baseline againstwhich potential strategic brandscenarios can be evaluated.Brand Evaluation Services.How are brands perceived in mycategory?Brand Finance tracks brand fame and perceptionsacross over 30 markets in 10 consumer categories. Clear,insightful signals of brand performance, with data miningoptions for those who want to dig deeper – all at anaccessible price.Market Research Analytics Return on Marketing Investment Brand Audits Brand Scorecard Tracking What if I need more depth orcoverage of a more specialisedsector?3. Strategy: How canI increase the value ofmy branded business?Our bespoke brand scorecards help with marketplanning and can be designed to track multiple brandsover time, against competitors, between marketsegments and against budgets. Our 30-countrydatabase of brand KPIs enables us to benchmarkperformance appropriately.Strategic marketing services enablebrands to be leveraged to growbusinesses. Scenario modelling willidentify the best opportunities, ensuringresources are allocated to those activities whichhave the most impact on brand and business value.Brand Governance Brand Architecture & Portfolio Management Brand Transition Brand Positioning & Extension Do I have the right brandarchitecture or strategy in place?Research is conducted in addition to strategicanalysis to provide a robust understandingof the current positioning. The effectivenessof alternative architectures is testedthrough drivers analysis, to determine which option(s)will stimulate the most favourable customer behaviourand financial results.How can I improve return onmarketing investment?MARKETINGFINANCEWe help marketers toconnect their brands tobusiness performance byevaluating the return oninvestment (ROI) ofbrand-based decisionsand strategies.We provide financiers andauditors with anindependent assessmenton all forms of brand andintangible assetvaluations.14 Brand Finance Restaurants 25 February 2019TAXWe help brand ownersand fiscal authorities tounderstand theimplications of differenttax, transfer pricing, andbrand ownershiparrangements.LEGALWe help clients to enforceand exploit theirintellectual property rightsby providing independentexpert advice in- andoutside of the courtroom.Using sophisticated analytics, we have a proven trackrecord of developing comprehensive brand scorecardand brand investment frameworks to improve return onmarketing investment.What about the social dimension?Does my brand get talked about?Social interactions have a proven commercial impacton brands. We measure actual brand conversation andadvocacy, both real-world word of mouth and onlinebuzz and sentiment, by combining traditional surveymeasures with best-in-class social listening.Brand Finance Restaurants 25 February 2019 15
Communications Services.How we can help communicate your brand’s performancein brand value rankingsBrand Accolade – create a digital endorsement stamp for use in marketingmaterials, communications, annual reports, social media and website.Advertising use subject to terms and conditions.TOP 25RESTAURANTBRANDMOST VALUABLERESTAURANTBRANDSTRONGESTRESTAURANTBRANDWe also offer aVideovarietyof other services to help communicateEndorsement – record video with Brand Finance CEO or Directoryour brand’s performancespeaking about the performance of your brand, for use in both internal andValue-Based CommunicationsWith strategic planning and creative thinking, we develop communications plans to create dialogue withstakeholders that drives brand value. Our approach is integrated, employing tailored solutions for ourclients across PR, marketing and social media.SERVICES Research and Insights Integrated Communications Planning Project Management and Campaign Execution Content and Channel Strategy Communications WorkshopsFor more information, contact enquiries@brand-dialogue.co.uk or visit www.brand-dialogue.co.ukBrand Dialogue is a member of the Brand Finance plc group of companiesexternal communications.Bespoke Events – organise an award ceremony or celebratory event,coordinate event opportunities and spearhead communications to make themost of them.Digital Infographics – design infographics visualising your brand’sperformance for use across social media platforms.Trophies & Certificates – provide a trophy and/or hand-written certificatepersonally signed by Brand Finance CEO to recognise your brand’sperformance.Sponsored Content – publish contributed articles, advertorials, andinterviews with your brand leader in the relevant Brand Finance report offeredto the press.B E C O M E A M E M B E R TO DAYA CONTEMPORARY AND EXCLUSIVEMEMBERS' CLUBIN THE HEART OF THE CITY OF LONDONCHARACTERFUL SPACEforMEETINGS&Media Support – provide editorial support in reviewing or copywriting yourpress release, pitching your content to top journalists, and monitoring mediacoverage.16 Brand Finance Restaurants 25 February 2019P R I VAT E E V E N T SMEMBERS' EVENTSwithDISCOUNTEDFOCUS ON MARKETINGROOM HIREBRANDINGMEMBERS&3 Birchin Lane, London, EC3V 9B 44 (0)207 389 9410forenquiries@brandexchange.comBrand Exchange is a member of the Brand Finance plc group of companiesBrand Finance Restaurants 25 February 2019 17
Brand Finance Network.For further information on our services and valuation experience, please contact your local representative:MarketContactEmailTelephoneAsia PacificSamir Dixits.dixit@brandfinance.com 65 906 98 651AustraliaMark Crowem.crowe@brandfinance.com 61 282 498 320CanadaCharles Scarlett-Smithc.scarlett-smith@brandfinance.com 1 514 991 5101CaribbeanNigel Coopern.cooper@brandfinance.com 1 876 8256 598ChinaScott Chens.chen@brandfinance.com 86 1860 118 8821East AfricaJawad Jafferj.jaffer@brandfinance.com 254 204 440 053GermanyHolger Muehlbauerh.muehlbauer@brandfinance.com 49 1515 474 9834IndiaSavio D’Souzas.dsouza@brandfinance.com 44 207 389 9400IndonesiaJimmy Halimj.halim@brandfinance.com 62 215 3678 064IrelandSimon Haighs.haigh@brandfinance.com 353 087 6695 881ItalyMassimo Pizzom.pizzo@brandfinance.com 39 02303125105JapanJun Tanakaj.tanaka@brandfinance.com 8190 7116 1881Mexico & LatAmLaurence Newelll.newell@brandfinance.com 52 1559 197 1925Middle EastAndrew Campbella.campbell@brandfinance.com 971 508 113 341NigeriaTunde Odumerut.odumeru@brandfinance.com 234 012 911 988RomaniaMihai Bogdanm.bogdan@brandfinance.com 40 728 702 705SpainTeresa de Lemust.delemus@brandfinance.com 34 654 481 043South AfricaJeremy Sampsonj.sampson@brandfinance.com 27 828 857 300Sri LankaRuchi Gunewardener.gunewardene@brandfinance.com 94 114 941 670TurkeyMuhterem Ilgünerm.ilguner@brandfinance.com 90 216 3526 729UKRichard Haighrd.haigh@brandfinance.com 44 207 389 9400USALaurence Newelll.newell@brandfinance.com 1 917 794 3249VietnamLai Tien Manhm.lai@brandfinance.com 84 473 004 468T: 44 (0)20 7389 940018 Brand Finance Restaurants 25 February 2019E: enquiries@brandfinance.comwww.brandfinance.com
8 Brand Finance Restaurants 25 February 2019 Brand Finance Restaurants 25 February 2019 9 Executive Summary. Starbucks froths at top Starbucks, the ever-popular coffee chain, remains the most valuable restaurant brand after its brand value increased by 21% since last year to US 39.3 billion. Starbucks has continued to expand its business to
Brand Finance GIFT October 2018 Brand Finance GIFT October 2018 5. About Brand Finance. Brand Finance is the world's leading independent brand valuation and strategy consultancy. Brand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'.
The annual report on the world’s most valuable restaurants brands March 2017. 2. Brand Finance Australia 100 Global 500 Airlines 30 30 February 2015Restaurants 25 March 2017February 2016March 2016 Brand Finance Restaurants 25 March 201
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
Animal nutrition, life stage, diet, breed-specific, neutered AVAST array of life-stage diets are available, and these can be subdivided to encompass neutered pet diets, breed-specific diets and those with different requirements (whether a mobility or hairball diet). So, do pets require these different life-stage diets, or is it all a marketing ploy by nutrition companies? Selecting the right .