Get To Know The IBM SPSS Product Portfolio - Cdn2.hubspot

IBM SoftwareBusiness AnalyticsGet to Know the IBMSPSS Product PortfolioOffering integrated analytical capabilities that helporganizations use data to drive improved outcomesIBM SPSS Software

Get to Know the IBM SPSS Product Portfolio12 3 4 5About theproductportfolioDataCollectionfamilyYou can use the specialcapabilities of eachproduct family to addressa wide array of businessproblems, and also useproducts together toachieve your organization’s goals.Develop a deeper understanding of people’sattitudes, opinions andpreferences, using softwarespecifically designed formarket and surveyresearch and enterprisefeedback tfamilyEasy to use yet versatileenough to let you take onany analytical task.Collaboration capabilitiesboost analyst productivity,and server-based optionsincrease scalability andperformance.Uncover key insights anduse them to solve realbusiness problems.Access, organize andmodel all types of datafrom within a singleintuitive visual interface.Build reliable models anddeploy results quickly tomeet business goals.Drive results-orienteddecisions. Integrateanalytical results into youroperations to improvebusiness processes,predict outcomes anddeliver results to decisionmakers across yourorganization.

Get to Know the IBM SPSS Product PortfolioAbout the product portfolioPredictive analytics software helps organizations use data in their daily decision-makingto substantially improve outcomes. Oursoftware does this by enabling organizationsin business, government and academia tocapture information about people’s attitudesand opinions, predict the outcomes ofinteractions before they occur and act ontheir insights by embedding analytic resultsinto business processes.Our portfolio consists of four productfamilies which are designed to worktogether to help you meet your researchand business goals.The four families are: The Statistics family – Consisting ofIBM SPSS Statistics and its modules,the most widely used suite of statisticalsoftware in the worldThe Modeling Family – Including IBM SPSS Modeler Professional for datamining and IBM SPSS Modeler Premiumfor text analytics, both of which areconsistently positioned as leaders in theanalytics spaceThe Data Collection Family – Comprisingthe feature-rich suite of survey researchsoftware, IBM SPSS Data Collection,that helps you obtain a detailed view ofcustomer attitudes and opinionsThe Deployment Family – Including boththe platform and the delivery productsneeded to bridge the gap betweenanalysis and action, this family includesIBM SPSS Collaboration and DeploymentServices and IBM SPSS DecisionManagement.This unified portfolio is built on a proventechnology foundation that will help yourorganization continue to use analytics forimproved outcomes.31 About2 Data Collection family3 Statistics family4 Modeling family5 Deployment family

Get to Know the IBM SPSS Product PortfolioData Collection familyWhat if you could capture insight into people’sattitudes, preferences and opinions toimprove and direct decisions? IBM SPSSData Collection enables you to create anddeliver compelling surveys, integratingfeedback results into your decision-makingthrough a centralized and secure framework.For example, Cablecom, Switzerland’s largestcable network provider, uses Data Collectionto more clearly understand which customersare likely to churn – and why – so it can proactively improve customer retention. As aresult, it has reduced its customer churnrates from 19 percent to 2 percent.PlanningQuestionnaire designEasily determine the sample size you need,saving your organization both time and moneyCreate and test surveys for any modefrom your desktop or online, or bothIBM SPSS Complex SamplesIBM SPSS Data Collection Web InterviewsPlan and work with complex sample surveydata accurately, using specialized toolsand proceduresUse a web browser to design questionnaires for fielding online or with the IBM SPSS Data Collection Interviewer PhoneoptionIBM SPSS SamplePower IBM SPSS Data Collection AuthorIBM SPSS Data Collection Paper andIBM SPSS Data Collection ScanCreate paper questionnaires and set themup for electronic scanningIBM SPSS Translation Utility (a feature of IBMSPSS Data Collection Author and IBM SPSSData Collection Author Professional)Manage translations of questionnairesand reports41 About2 Data Collection family3 Statistics family4 Modeling family5 Deployment family

Get to Know the IBM SPSS Product PortfolioData Collection family, continuedData collectionData preparation and managementEnter survey responses from your desktopIBM SPSS Data Collection InterviewerStreamline data preparation with specializedtechniques that ensure more accurateresultsConduct and manage in-person interviewsIBM SPSS Text Analytics for SurveysIBM SPSS Data Collection Paper and IBM SPSSData Collection ScanCategorize text responses quickly andreliablyIBM SPSS Data Collection InterviewerDesktopIBM SPSS Data PreparationCollect survey data on paper and scan tocapture responsesReporting, presentation anddistributionIBM SPSS Data Collection BaseAutomate the creation of tables and reportsIBM SPSS Data Collection Survey ReporterDeliver effective, interactive results thatprovide more meaningful insights tobusiness users and decision makersIBM SPSS Collaboration and DeploymentServicesAchieve more benefits with less laborby automating the secure, centralizedmanagement of all your analytic assetsand processesIBM SPSS Data Collection Web InterviewsCreate and deploy web-based surveysIBM SPSS Data Collection Phone InterviewsDevelop and manage virtual or actual callcenters51 About2 Data Collection family3 Statistics family4 Modeling family5 Deployment family

Get to Know the IBM SPSS Product PortfolioStatistics familyWhat if you could get more sophisticatedinsights from your data? With the Statisticsfamily of products, you can efficiently analyzeinformation and deliver comprehensive results.Using this powerful suite of analytical tools,organizations have achieved a competitiveadvantage; financial institutions have savedmillions by detecting fraud faster; academicorganizations have supported the work ofresearchers and improved their ability toattract and retain the right mix of students;and government agencies at all levels haveimproved performance and controlledcosts.The Memphis Police Department (MPD)used IBM SPSS Statistics to enhance itscrime fighting techniques, reducing seriouscrime by more than 30 percent, including a15 percent reduction in violent crimes.IBM SPSS Statistics ModulesIBM SPSS Statistics BaseTake the analytical process from start tofinish with IBM SPSS Statistics Base. Inaddition to the data preparation, datamanagement, output management andcharting features now available in allStatistics modules, Base offers theprocedures that are used most frequentlyas the foundation for data analysis.IBM SPSS Advanced StatisticsIBM SPSS Advanced Statistics’ powerfulmultivariate techniques include generalizedlinear mixed models (GLMM), generalizedlinear models (GENLIN), generalizedestimating equations (GEE), mixed levelmodels, general linear models (GLM),variance component estimation, MANOVA,Kaplan-Meier estimation, Cox regression,hiloglinear, loglinear and survival analysis.IBM SPSS Amos Amos provides you with powerful andeasy-to-use structural equation modeling(SEM) software. It enables you to buildmodels that more realistically reflect complex relationships with the ability to useobserved variables such as survey data orlatent variables like “satisfaction” to predictany other numeric variable.61 About2 Data Collection family3 Statistics family4 Modeling family5 Deployment family

Get to Know the IBM SPSS Product PortfolioStatistics family, continuedIBM SPSS Statistics Modules, continuedIBM SPSS Bootstrapping IBM SPSS Bootstrapping enables researchersand analysts to use bootstrapping techniqueson a number of tests contained in IBM SPSSStatistics Base, IBM SPSS AdvancedStatistics and IBM SPSS Regression. Thisprovides an efficient way to ensure that yourmodels are stable and reliable. With IBMSPSS Bootstrapping, you can reliablyestimate the standard errors and confidenceintervals of a population parameter like amean, median, proportion, odds ratio,correlation coefficient, regression coefficientand many others.IBM SPSS CategoriesIBM SPSS ConjointUnleash the full potential of your categoricaldata through perceptual maps with optimalscaling and dimension reduction techniques. This add-on module provides youwith everything you need to analyze andinterpret multivariate data and their relationships more completely.IBM SPSS Conjoint helps market researchersdevelop successful products. By performingconjoint analysis, you learn what productattributes are important in the consumer’smind and what the most preferred attributelevels are, and can perform pricing studiesand brand equity studies.IBM SPSS Complex SamplesIBM SPSS Custom TablesIncorporate complex sample designs intodata analysis for more accurate analysis ofcomplex sample data. IBM SPSS ComplexSamples, with specialized planning toolsand statistics, reduces the risk of reachingincorrect or misleading inferences for stratified, clustered or multistage sampling.Use IBM SPSS Custom Tables to presentsurvey, customer satisfaction, polling andcompliance reporting results. Featuressuch as a table builder preview, includedinferential statistics and data managementcapabilities make it easy to clearlycommunicate your results.71 About2 Data Collection family3 Statistics family4 Modeling family5 Deployment family

Get to Know the IBM SPSS Product PortfolioStatistics family, continuedIBM SPSS Statistics Modules, continuedIBM SPSS Direct MarketingIBM SPSS ForecastingIBM SPSS Data Preparation allows you toleverage new techniques as you streamlinethe data preparation stage of the analyticalprocess. Perform individual and cross-variabledata checks, quickly find multivariate outliersand preprocess data utilizing various binningmethods to prepare for model building.IBM SPSS Direct Marketing helps marketersperform various kinds of analyses easilyand confidently, without requiring a detailedunderstanding of statistics. They can conductrecency, frequency and monetary value(RFM) analysis, cluster analysis and prospectprofiling. They can also improve marketingcampaigns through postal code analysis.IBM SPSS Decision TreesIBM SPSS Exact TestsImprove forecasting with complete time-seriesanalyses, including multiple curve-fittingand smoothing models and methods forestimating autoregressive functions. Usethe Expert Modeler to automatically determinewhich ARIMA (autoregressive integratedmoving average) process or exponentialsmoothing model best fits your time-seriesand independent variables, eliminatingselection through trial and error.IBM SPSS Data Preparation Create highly visual classification and decisiontrees directly within IBM SPSS Statistics forsegmentation, stratification, prediction, datareduction and variable screening, interactionidentification, category merging and discretizingcontinuous variables. Highly visual treesenable you to present results in an intuitivemanner.IBM SPSS Exact Tests always provides youwith correct p values, regardless of yourdata structure, even if you have a smallnumber of cases, have subset your datainto fine breakdowns, or have variableswhere 80 percent or more of the responsesare in one category.IBM SPSS Missing ValuesIf values are missing from your data, thisprocedure may find some relationshipsbetween the missing values and othervariables. In addition, the missing valuesprocedure can estimate what the valuewould be if data weren’t missing.81 About2 Data Collection family3 Statistics family4 Modeling family5 Deployment family