2019 2020 MEDIA KIT - Dish Network

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L A E R N O A I E SS K A E R M P IM 2019-2020 media.dish.com MEDIA KIT

TABLE OF CONTENTS 3 4 8 11 13 16 20 24 27 media.dish.com 2019 DISH Network L.L.C. All rights reserved. Our Story Sling TV Data Solutions Traditional Video Addressable Transaction Options Tech Specs Contact Information 2

OUR STO RY About Us DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH and Sling. Through innovative platforms, viewer measurement tools, and access to custom audiences, advertisers can employ strategically positioned, demographically targeted buys that enhance their national media campaigns. Make a Real Impression With 11 years at the forefront of TV advertising and 7 years of addressable expertise, we’re here to tell your story, engage your audience, and help you make a real impression. media.dish.com 2019 DISH Network L.L.C. All rights reserved. 3 2019 DISH Network L.L.C. All rights reserved.

Keep your brand top of mind in today’s converging TV and digital age. media.dish.com 2019 DISH Network L.L.C. All rights reserved. 4

SL IN G T V Sling TV is America’s #1 live-streaming TV service, catering to modern TV viewers who want cost-effective, flexible entertainment without sacrificing quality. Benefits Gain access to over-the-top premium live and VOD inventory, without the digital pain points. Premium content only Non-skippable, full screen ads 100% viewability 97% completion rate 97% of ads viewed on CTV Secure environment Zero ad blockers Across 12 devices media.dish.com 2019 DISH Network L.L.C. All rights reserved. 5

SL IN G T V How It Works 1. Determine campaign goals 2. Serve messages over IP via Dynamic Ad Insertion (DAI) 3. Optimize exposure across premium, live, and On Demand programming 4. Receive robust measurement Premium Inventory 90 live DAI networks Ads only served when devices are on More! media.dish.com 2019 DISH Network L.L.C. All rights reserved. 6

SL IN G T V Brand Spotlight Engage viewers with brand placement within the Sling TV user interface during the most-watched live sports and premium events. Exclusive Brand Exposure 1. Flights during live events 2. Premium logo placement 3. Full-screen video 1 2 Associate Your Brand With the Live Sports & Events Viewers Love 3 media.dish.com 2019 DISH Network L.L.C. All rights reserved. 7

DATA Do more with one of TV’s largest data footprints. media.dish.com 2019 DISH Network L.L.C. All rights reserved. 8

DATA DISH Media brings deep data, analytics, and market knowledge to every campaign across DISH and Sling TV households. We pioneered set-top-box-based viewer measurement and today, have one of the industry’s largest data footprints across the U.S. Rich subscriber data Deterministic targeting Brand data matching We have also established robust relationships with major data vendors in every vertical, including CPG, Auto, and Finance. Finance Auto Insurance Wireless media.dish.com 2019 DISH Network L.L.C. All rights reserved. Pharma QSR 20 Data Vendor Partnerships Retail Travel CPG 9

DATA Industry Providers With a wide array of data providers in the space, advertisers across all major verticals are able to accomplish their targeting and measurement objectives. Below is a short description of some of our top partners. DATA PARTNERS Target segments / Reach extension across mobile devices and desktops Demographic / Target Segments; 3rd-party list matching; Standard attribution measurement Provides measurement against Sling TV IMPs / Reach / Frequency and DISH STB data * Provides deeper insights and measurement into standard demo targeting Pharmaceutical / Ailment-related targeting and measurement services 3rd-party list matching; Demographic / target segments Demographic / Target Segments; 3rd-party list match and auto targeting Industry financial and credit data used for targeting and measurement Demographic / Target Segments; 3rd-party list match and auto targeting; Standard and auto reporting; Pixel tracking reporting Demographic / Target Segments; 3rd-party list matching; Standard attribution measurement Online survey panel and site traffic measurement Demographic / Target Segments; 3rd-party list match and auto targeting; Standard attribution measurement Industry financial and credit data used for targeting and measurement Modeled CPG data; Standard attribution measurement * Provides deeper insights and measurement into standard demo targeting Location-based targeting and foot traffic measurement services Automotive Segments (IHS Automotive); Location-based targeting and foot traffic measurement services; Pixel tracking reporting; Standard attribution measurement Cross-industry purchase data; Standard attribution measurement; Both actual buyers from loyalty cards and modeled using IRI data Shopcom CPG, IRI Proscores, Shopcom Retail Product, Segments, Shopcom Retail Class of Trade Demographic / Target Segments; 3rd-party list matching media.dish.com 2019 DISH Network L.L.C. All rights reserved. 10

S O LU TIO N S media.dish.com 2019 DISH Network L.L.C. All rights reserved. 11

SO LU T IO NS Find the Perfect Balance Between Efficiency and Scale Home in on audiences across DISH and Sling TV with flexible targeting solutions from wide-reaching Video down to highly targeted Brand Audience Addressable. Video Traditional Data-Driven Video Core Audience Addressable Addressable Custom Audience Addressable Brand Audience Addressable Consumer Action media.dish.com 2019 DISH Network L.L.C. All rights reserved. 12

TR A DITI O N AL VI D E O Reach maximum viewers with national exposure across the top networks. media.dish.com 2019 DISH Network L.L.C. All rights reserved. 13

VIDEO Inventory Reach consumers in every U.S. DMA with an intelligent, cost-effective solution that’s proven to compete with top cable networks. Enjoy Live and On Demand Exposure Across DISH and Sling TV 200 networks 12 devices Premium Programming and Live Sports Get closer to your audience while they watch their favorite shows. Our premium programming offering gives you unprecedented access to TV’s top programs and live sports at a fraction of the normal cost. media.dish.com 2019 DISH Network L.L.C. All rights reserved. Cable’s Top Programming Video Live Sports 14

DATA- D R IVEN VI D EO Home in on your audience on the exact networks and dayparts where they over-index. Benefits Optimized reach Insights into viewer behavior and consumer action Post-campaign reporting How It Works Determine target Build propensity models on robust viewership data Deliver ads to networks and dayparts where your target over-indexes Receive post-campaign reporting Measurement Delivery reporting Tune-in conversion reporting Target vs non-target Conversions to network or show media.dish.com 2019 DISH Network L.L.C. All rights reserved. 15 2018 DISH Network L.L.C. All rights reserved.

A DDR ES SAB L E Capture engaged audiences with impression-based advertising. media.dish.com 2019 DISH Network L.L.C. All rights reserved. 16

A D DR E S SAB LE DISH Media is uniquely positioned to execute addressable campaigns that connect brands with consumers on DISH and Sling TV. This allows brands to deliver the right ad to the right consumer at the right time, no matter when, where, or how they watch TV. Advance With the Benefits of Addressable National reach Advanced targeting Dynamically served ads Transparent attribution media.dish.com 2019 DISH Network L.L.C. All rights reserved. 17

A D DR E S SAB LE How It Works Determine target utilizing Core, Custom, or Brand audience data Identify campaign objectives Deliver ads to selected households while they’re watching, regardless of program, network, or daypart Get detailed post-campaign measurement, including ROI studies and relevant performance metrics Flexible Targeting Core Custom Brand media.dish.com 2019 DISH Network L.L.C. All rights reserved. Core Audience Addressable: Leverage DISH and Sling TV subscriber data. Demo Daypart Device Genre Network Viewership Location Custom Audience Addressable: Create custom targets with extensive 3rd-party data. Lifestyle Purchasing Predictive Modeling Advanced Demographics Competitive Conquests Brand Audience Addressable: Reach proprietary audiences using your 1st-party data sources. Customers Loyalty Programs Direct Mail Lists Prospects Formers 18

A D DR E S SAB LE Measurement Cumulative reach frequency Impression by hour day of the week Campaign network device stream performance Video completion rate Attribution Advanced post-campaign analytics across Core, Custom, and Brand audiences. Sales matchback Website traffic Location visitation Brand awareness study Application study A/B testing Tune-in conversions Custom reporting media.dish.com 19 eo 2019 DISH Network L.L.C. All rights reserved.

TR A NSAC T I O N OP T I ON S From managed services to programmatic options, it really comes down to how you want to buy. media.dish.com 2019 DISH Network L.L.C. All rights reserved. 20

M A N AGE D SERVI C ES We Help Brands Stay Top of Mind in Today’s Converging Landscape Full customization with direct insertion order Team of experts here to create the perfect campaign To get started, visit media.dish.com/contact-us media.dish.com 2019 DISH Network L.L.C. All rights reserved. 21

SL IN G T V PR O G R AM M ATIC Simplify your Sling TV ad-campaign workflow with real-time bidding, advanced targeting capabilities, cross-platform delivery, and transparent back-end measurement. Benefits Full-screen, premium inventory Real-time auctions Contextual and addressable options Activation 1. Request Deal ID 2. Load Deal ID to DSP 3. Start buying media.dish.com 2019 DISH Network L.L.C. All rights reserved. 22

SL IN G T V PR O G R AM M ATIC Programmatic Contextual Enjoy real-time access to live sporting events and premium programming with contextual auctions Programmatic Addressable Get access to custom targeted segments in real-time through brand-safe addressable auctions Partners DSPs SSPs media.dish.com 2019 DISH Network L.L.C. All rights reserved. 23

TEC H S P E C S Creative guidelines for seamless delivery. media.dish.com 2018 DISH Network L.L.C. All rights reserved. 2019 24

T E CH S P EC S S H O RT FORM Digital Delivery Methods EXTREME REACH* COMCAST AD DELIVERY* YANGAROO* ON THE SPOT MEDIA † JAVELIN ADSTREAM † Contact Contact (855) 858-1942 Contact DISH Call Letters Contact (877) 769-9382 DISH Call Letters DISH Call Letters DISH Call Letters Contact DISH Call Letters Destination Name Email Client selects/searches – DISH NETWORK DISH DISH Network *D2 Available †Non-triggerable (855) 534-0607 Dish Network adsales@yangaroo.com Dish Network Jacki Berger Director of Sales and Service On The Spot Media (917) 546-9299 sales@onthespotmedia.com (877) 851-1786 DISH Digital Delivery & Ad Copy Instructions SHORT FORM CREATIVE & COPY INSTRUCTIONS DEADLINES Including digital delivery of creative Must Arrive by COB For Campaign Start On Thursday Saturday/Sunday/Monday Friday Tuesday Monday Wednesday Tuesday Thursday Wednesday Friday TRAFFIC INSTRUCTIONS Please email DishTraffic@dish.com VIEW OR SCREEN CREATIVE Please contact your DISH Media representative for specific instructions. *Contact your DISH representative for holiday deadlines media.dish.com 2019 DISH Network L.L.C. All rights reserved. 25

T E CH S P EC S S LI NG TV VIDEO & AUDIO REQUIREMENTS MEZZANINE FILES For best viewing quality, HD is recommended; however, we are able to accept SD as well. VIDEO HIGH DEFINITION PROGRESSIVE (HDp) ------------- Video Codec: AVC – H.264 Bit-rate min: 20 Mbps Bit-rate mode: CBR GOP: 2 to 3 reference frames Resolution: 1920x1080 Scanning: Same as source (progressive or interlaced) Frame Rate: Same as source (majority will be 23.98 or 29.97) Profile/Level: Main/4.1 Chroma Format: 4:2:0 Display Aspect Ratio: 16:9 Closed Captioning: .scc files Container: MPEG2 Transport (.mpg extension) ADDITIONAL REQUIREMENTS -- Max File Size: 300 MBs -- Video Length: 15 seconds, 30 seconds, or 60 seconds -- Although DISH can accept Program Stream (.mpg), mp4, .mov files, Mezzanine files are preferred to be in MPEG2 Transport. -- Mezzanine files should not be created from source files with lower bit-rates and resolutions. Contact DISH prior to sending test files if the “source” content does not match the SD or HD specifications, including minimum bit rate. -- NOTE: Do not include color bars or countdown slates at the beginning. The clip will be used exactly as received; no audio or video editing will be performed. media.dish.com 2019 DISH Network L.L.C. All rights reserved. VIDEO - STANDARD DEFINITION (SDi) ------------- Video Codec: AVC – H.264 Bit-rate min: 20 Mbps Bit-rate mode: CBR GOP: 2 to 3 reference frames Resolution: 640x360 (16:9) or 640x480 (4:3) Scanning: Same as source (progressive or interlaced) Frame Rate: Same as source (majority will be 23.98 or 29.97) Profile/Level: Main/4.1 Chroma Format: 4:2:0 Display Aspect Ratio: Same as source Closed Captioning: .scc files Container: MPEG2 Transport (.mpg extension) AUDIO - FORMAT TYPE A1: STEREO ENGLISH PID-1/Track 1 English L/R -- Codecs: AC3 @348k* -- Sampling Rate: 48 kHz * AC3 shall be in sync with video upon decode. Metadata generation must follow Dolby & industry practice. * Dial norm must be provided or the default setting of -24 will be used. VIDEO DELIVERY OPTIONS INFORMATION FOR DELIVERY Video ads can be served via approved third-party vendors or by delivering the mezzanine file directly to DISH. Files and 1x1 trackers must be in house no later than 3 business days prior to start date to allow for production, testing and review. VAST 2.0 -- Video Length: 15 seconds, 30 seconds, or 60 seconds -- If more than one video length is being trafficked, these must be provided in separate VAST tags. -- Preferred container: .mp4 is recommended, but we can also accept HLS, mov, webm. Flv and mpeg. -- Resolution: 1280x720 -- Aspect Ratio: 16:9 -- VPAID is not accepted at this time. -- 3rd party viewability measurement is not supported. -- All VAST tags and tracking pixels must be secured and start with https:// EXTREME REACH Destination Folder: Sling TV HIGHTAIL Upload to: www.hightail.com/u/dishnyc COMCAST AD DELIVERY Contact: 855-858-1942, option 1 YANGAROO Contact: 855-534-0607 QUESTIONS? Contact: DigitalAdOps@dish.com 26

C O NTAC T I N F OR M AT I O N media.dish.com 2019 DISH Network L.L.C. All rights reserved. 27

C O N TACT I NFO R M ATI ON LEADERSHIP Kevin Arrix Jim D’Antoni Dave Antonelli Director Media Sales Director Sling TV Tim Myers SVP Media Sales kevin.arrix@dish.com jim.dantoni@dish.com dave.antonelli@sling.com tim1.myers@dish.com Kemal Bokhari Michael Fedyna Jessica DuFresne General Manager Data & Analytics General Manager Pricing & Inventory General Manager Sling Ad Tech & Yield kemal.bokhari@dish.com michael.fedyna@dish.com jessica.dufresne@sling.com Dan Kelly Sean Robertson Andrew Troy Lauren Schweitzer General Manager Media Sales, West & Midwest General Manager Partnerships General Manager Media Sales, East General Manager Media Sales, East dan.kelly@dish.com sean.robertson@dish.com andrew.troy@dish.com lauren.schweitzer@dish.com New York Chicago Denver Los Angeles 185 Varick St. New York, NY 10014 500 North Michigan Ave. Suite 1920 Chicago, IL 60611 9601 South Meridian Blvd. Englewood, CO 80112 360 N. Pacific Coast Highway Suite 310 El Segundo, CA 90245 General Manager Addressable Operations & Strategic Partnerships SALES Shauna Brown Manager Advanced TV Analytics shauna.brown@dish.com media.dish.com 2019 DISH Network L.L.C. All rights reserved. @dishmedia https://www.linkedin.com/company/dishmedia @dishmedia2008 @dishmedia 28

DISH NETWORK. YANGAROO* Contact (855) 534-0607. DISH Call Letters. . DISH Call Letters. Dish Network. Contact. Jacki Berger. Director of Sales and Service On The Spot Media (917) 546-9299 sales@onthespotmedia.com. Digital Delivery & Ad Copy Instructions. Must Arrive by COB. Thursday Friday. Monday Tuesday. Wednesday. For Campaign Start On .

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