Facebook Ads : Level One - 1 Campaign / 1 Ad Pricing Ad Sets - Bandwear

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Facebook Ads : Level One 1 Campaign / 1 Ad Pricing 150 per week management Ad Sets 1. Conversion AD #1a using Primary Audience 2. Conversion AD #1b using “Lookalike” Audience Bandwear will run AD#1 against the primary and "lookalike" audiences to A/B testing and stop the lowest performing audience after 7 days. See "Monitoring" section for more details. Ad Type: Conversion Ad: A conversion is an action that a person takes on our superstore such as adding a product to the shopping cart and/or placing an order. Conversion Ads are designed to elicit purchase of your specific product(s).

Audience Primary Audience (audience builder): This audience is configured using the Facebook Audience Insights Tool and configured using several parameters to collect the highest engaging Facebook users. Parameters can include but are not limited to Page Likes, Page Interactions, Website Traffic (Facebook pixel required on website), Similar Artist Likes and Interactions. We can use Geo Targeting on Audiences but this highly reduces the available Facebook users. Geo Targeting is mainly useful for advertising local ticket sales or events. This is not common with e-commerce. Primary Audience (customer supplied): This audience is built using an existing customer base name/email list. Facebook will use the email addresses to find those users on Facebook as the core of the audience. The customer list should be a minimum 2,000 customers, but the larger the list the better the results of the audience build out.

"Lookalike" Audience: A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers. Lookalike Audiences are based on your Primary Audience and Facebook identifies the common qualities of the people in it (ex: demographic information or common interests). Facebook then finds people who are similar to (or "look like") them. More information on Audiences: 3531?helpref faq content

Ad Spend Daily/Weekly/Monthly ad spend will be discussed with the client. The ad spend will be applied to all ads run in this campaign. We generally start out using smaller daily amounts per ad and increase them as we see positive performance. Bandwear recommends 300/mo minimum ad spend PER ad creative. The longer your ad runs the more engagement you should see. This minimum ad budget does not allow for much increase in the daily ad spend without decreasing the number of days your ad can run. Bandwear looks for specific levels of engagement on a daily basis to determine an increase in daily ad spend. Once an ad begins to perform at or above our KPI's, we will increase the daily ad spend. Our experience has shown us that with these type of conversion campaigns the minimum monthly ad spend of 300 will generally allow your ad to run for the full 30 days. This is only an estimate as we will monitor the ads daily and adjust the ad spend accordingly for higher conversion. In rare cases we have seen neither Ad perform. In these cases we will stop both Ads, re-evaluate/re-test the ad creative and/or Audience for better performance. This is part of the monitoring and management of the campaign.

Creative Client Supplied: Client will supply ad creative matching Facebook's ad specifications. This can be a single image with ad copy or a video with ad copy. Image requirements: Recommended image size: 1,200 x 1,200 pixels. Amount of text allowed on image: no more than 20% Image ratio: 1.91:1. Use this link to check text percentage. https://www.facebook.com/ads/tools/text overlay

Video requirements: Recommended resolution is minimum of 1,200 x 628 pixels. Optimal Video length should between 30 and 60 seconds but not to exceed 2 minutes. Bandwear Created: Bandwear can work with the client to create ad images/videos billed at our current Graphic Design rate (current rate is 75/hr).

Monitoring Bandwear will monitor the ads daily in order to make adjustments for better performance. Adjustments/Tweaks may include . Daily Ad budget Audience Configuration Ad Copy Links (using bit.ly or raw URL) Ad Headline After 7 days from the start of the Ad campaign we will stop the lowest performing ad and apply that ad's daily budget to the better performing ad. This strategy of A/B testing allows us to optimize your Ad spend and increase your ROI/ROAS. *ROI Return on Investment *ROAS Return on Ad Spend

Analytics If we are running the ads using the Bandwear's Facebook Ads Manager, then we can supply each customer with a configured dashboard of analytics widgets configured to show Ad Spend vs. Ad ROI /ROAS. The dashboard will be password protected with a unique password for the client. Analytics dashboard is only available if we are running the campaign through Bandwear's Ad Manager. *ROI Return on Investment *ROAS Return on Ad Spend Example Dashboard Widgets:

Performance Guarantee impressions, clicks and conversions Bandwear cannot guarantee ad performance. Facebook ads are run in an auction-style system. Ads will be monitored to get the best results possible. We cannot guarantee any specific level of ROI/ROAS. Because your ads are monitored daily and based on configuration options in the Facebook Ads Manager, it is highly unlikely there will be an overspend of your ad budget or run out of budget before the desired expiration of the ad campaign. It is not possible to guarantee that your Facebook ads get impressions, clicks and conversions. For each ad impression, click or conversion the Facebook ad auction system selects the best ads to run based on the ad's maximum bid and ad performance. All ads on Facebook compete against each other in this process, and the ads that Facebook's system determines are most likely to be successful will win the auction. Other factors that could affect the delivery of your ad include, but aren't limited to, the targeting, objective, budget and creative you choose for your ad. Read more about the Facebook Ad Auction system here: 7542?helpref faq content

For Best Success Your ad campaign will perform best when it is launched in conjunction with normal free social posts about the product(s) you are selling. At the launch of your campaign, you should also schedule normal free Facebook, Instagram and Twitter posts about the product. Posting will give your products more free impressions and give your ads a better shot at conversion as customers see multiple impressions for the product(s). The more impression of your product a customer sees the more likely they are to purchase whether through the ad campaign or your normal post links. Free posts cannot negatively affect the spend or ROI/ROAS for your ad campaign, but will only help support it.

Contact: Jim Cocke 2025 Midway Rd., Suite C Carrollton, Tx. 75006 Phone: 214-473-4532 Email: jim@bandwear.com Bandwear.com - Apparel, Merch, E-Commerce & Fulfillment CrystalClearCD.com – CD, DVD, Print, Packaging Hand Drawn Vinyl Press – The World’s Most Advanced Vinyl Manufacturer

Facebook ads are run in an auction-style system. Ads will be monitored to get the best results possible. We cannot guarantee any specific level of ROI/ROAS. Because your ads are monitored daily and based on configuration options in the Facebook Ads Manager, it is highly unlikely there will be an overspend of your ad

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