Disclaimer - Samsung Electronics

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Disclaimer This presentation has been prepared by Samsung Electronics Co., Ltd. (the "Company"). It does not purport to contain all the information that a prospective investor may require in connection with any potential investment in the Company. You should not treat the contents of this presentation, or any information provided in connection with it, as financial advice, financial product advice or advice relating to legal, taxation or investment matters. No representation or warranty (whether express or implied) is made by the Company or any of its officers, advisers, agents or employees as to the accuracy, completeness or reasonableness of the information, statements, opinions or matters (express or implied) arising out of, contained in or derived from this presentation or provided in connection with it, or any omission from this presentation, nor as to the attainability of any estimates, forecasts or projections set out in this presentation. This presentation is provided expressly on the basis that you will carry out your own independent inquiries into the matters contained in the presentation and make your own independent decisions about the affairs, financial position or prospects of the Company. The Company reserves the right to update, amend or supplement the information at any time in its absolute discretion (without incurring any obligation to do so). Neither the Company, nor its related bodies corporate, officers, their advisers, agents and employees accept any responsibility or liability to you or to any other person or entity arising out of this presentation including pursuant to the general law (whether for negligence, under statute or otherwise). Any such responsibility or liability is, to the maximum extent permitted by law, expressly disclaimed and excluded. Nothing in this material should be construed as either an offer to sell or a solicitation of an offer to buy or sell securities. It does not include all available information and should not be used in isolation as a basis to invest in the Company. Future Matters This presentation contains reference to certain intentions, expectations, future plans, strategy and prospects of the Company. Those intentions, expectations, future plans, strategy and prospects may or may not be achieved. They are based on certain assumptions, which may not be met or on which views may differ and may be affected by known and unknown risks. The performance and operations of the Company may be influenced by a number of factors, many of which are outside the control of the Company. No representation or warranty, express or implied, is made by the Company, or any of its directors, officers, employees, advisers or agents that any intentions, expectations or plans will be achieved either totally or partially or that any particular rate of return will be achieved. Given the risks and uncertainties may cause the Company's actual future results, performance or achievements to be materially different from those expected, planned or intended, recipients should not place undue reliance on these intentions, expectations, future plans, strategy and prospects. The Company does not warrant or represent that the actual results, performance or achievements will be as expected, planned or intended. US Disclosure This document does not constitute any part of any offer to sell, or the solicitation of any offer to buy, any securities in the United States or to, or for the account or benefit of any "US person" as defined in Regulation S under the US Securities Act of 1993 ("Securities Act"). The Company's shares have not been, and will not be, registered under the Securities Act or the securities laws of any state or other jurisdiction of the United States, and may not be offered or sold in the United States or to any US person without being so registered or pursuant to an exemption from registration including an exemption for qualified institutional buyers.

SAMSUNG MOBILE Investor Presentation 2021


2020 FINANCIAL SUMMARY Earnings results* (trillion won) 100 Sales * Samsung IT and Mobile Communications Division 11.5 11.5% Operating profit Operating profit Margin 1/23

2020 FINANCIAL SUMMARY Global number 1 in volume* Global market share* Smartphone 19.6% (#1 since 2011) * Strategy Analytics 2/23

BUSINESS ACCOMPLISHMENTS Strengthened market leadership in all lineup from Premium to Mass 3/23

BUSINESS ACCOMPLISHMENTS Strengthened the Foldable portfolio Introduced Z Flip with a new clamshell type form factor Optimized user experience with Z Fold 2 - App Continuity between cover/main display - Multi-Active Window for maximum productivity 4/23

BUSINESS ACCOMPLISHMENTS Growth of Tablet and Wearable Business 5/23

BUSINESS ACCOMPLISHMENTS Led 5G Smartphone market Successful 5G Commercialization The Largest 5G Contract with Verizon (Global No.1 Operator) * Contract amount : 6.6B, Terms : June 30th , 2020 – December 31th, 2025 World 1st 5G Smartphone Launch Launched in on April 5th on May 16th 6/23


SMARTPHONE GROWTH : NEW TECHNOLOGIES Smartphone demand will increase as 5G/foldable spreads in full-scale Smartphone CAGR 5G Smartphone 6% CAGR Foldable Smartphone 37% CAGR 2020 2020 * Strategy Analytics, in volume 2021 2021 2025 2020 95% 2021 2025 2025 7/23

NEW PARADIGM : 5G SERVICES 5G Enabled services will be extended Railway V2X Massive IoT Smart Factory Fixed Wireless Access Mobile Service 8/23

MOBILE TECH TREND 'Next Normal' driving new demand 42% 44% 54% * McKinsey, 2020 Online Fitness Remote Learning Video Conference 9/23


SAMSUNG STRATEGY Well-balanced business portfolio Premium smartphones Mass smartphones Tablets, NPC & Wearables Service & Software Sustainable Growth Brand Leadership B2B Retail & Online Core competencies Operational excellence 10/23

PREMIUM SMARTPHONE LEADERSHIP Solidify premium smartphone leadership Optimize device specification for flagship sales expansion Provide optimized innovative mobile experience - Pro-grade AI Camera - S-pen experience compatible to S Series 11/23

5G/FOLDABLE MARKET LEADERSHIP Mainstream foldable devices Retain 5G market leadership Solidify premium position with Z Fold Expand 5G product portfolio to mass Meet the needs of millennials and female users with stylish design and competitive price of Z Flip Differentiate 5G-based user experience 12/23

INNOVATIONS IN MASS SMARTPHONES Pursue to sustain global sales and profitability in mass smartphones Expand 5G line-up Agilely adopt cutting-edge technologies in response to market needs (Quad camera, Super Steady Video, Infinity-O display, Long-lasting battery) Improve product mix Enhance efficiency of R&D/production (Expanding common use of key components) 13/23

GALAXY ECOSYSTEM REINFORCEMENT Provide a Best-in-class experience Operate competitive lineup for each product category Provide a rich user experience by expanding mobile connectivity based on open collaboration 14/23

SERVICE & SOFTWARE Increase profitability of Service Biz Provide convenient and differentiated user experience based on One UI 15/23

ENHANCE B2B BUSINESS COMPETENCE Products Portfolio Expansion - Mobile Enterprise Edition Device - Mobile Rugged Device - Note PC / Wearable & Accessary SW Platform, Defense-grade Security and Application Differentiation - Security, Productivity & Manageability - Customization / Vertical Solution - Global Partnership Enterprise Business Support - Samsung Care for Business - Enterprise Technical Support Improve efficiency and business productivity Protect user privacy, ensure data security and device management through defense-grade Knox platform 16/23

BRAND LEADERSHIP Become a Beloved Brand by Young Customers by reinforcing Galaxy experiences Tech Leadership Best Experience Good Brand 17/23

ONLINE/RETAIL COMPETITIVENESS Online, Respond to contactless demand Retail, prepare the New Environment 18/23

OPERATIONAL EXCELLENCE Global SCM Global Production Sites Global Sales Network Speed Diverse Partnerships Sell-out based Operation Efficiency Industry-leading SCM competency 19/23

NEW BUSINESSES OPPORTUNITIES Create new businesses opportunities with emerging technologies 5G (new generation of devices and services) Artificial Intelligence (interface and ecosystem that supports our customers to connect with various devices and technology) Healthcare (remote patient monitoring and medical service, fitness and wellness-related services) Cloud / IoT (seamless experience that provides more value to our customers) M-commerce (shopping experience not confined by time or location) 20/23

NEW BUSINESSES OPPORTUNITIES Multi Device Experience Provide an intelligent and personalized service experience by linking various services and devices seamlessly 21/23

NEW BUSINESSES OPPORTUNITIES Complete 5G End-to-end Solutions Chips Devices Access Core SW Tools & Service Low power & Small form factor Easy Setup CPE & Smartphone Simple Installation & 5G NR Standard Compliant Cloud friendly & Flexible architecture Network Optimization & Automation Unveil new possibilities for the future of mobile communications by building user-centric 5G networks 22/23


KEY TAKEAWAYS Lead the market with device innovation and differentiation in both H/W and S/W Sustain business growth & profitability with a well-balanced business portfolio Reinforce our brand leadership, online/retail experience and operational excellence Expand Galaxy ecosystem to provide consistent and seamless user experience Materialize new business with device & service platform and 5G technology 23/23

SAMSUNG STRATEGY KEY TAKEAWAYS. 2020 2021 2025 CAGR 37% SMARTPHONE GROWTH : NEW TECHNOLOGIES 7/23 Smartphone demand will increase as 5G/foldable spreads in full-scale 5G Smartphone Foldable Smartphone * Strategy Analytics, in volume 2020 2021 2025 CAGR 95% 2020 2021 2025 CAGR 6% Smartphone.

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- Samsung Electronics Co., Ltd. ("SEC" or "the Company") was established as Samsung Electronics Industry Co., Ltd. on January 13, 1969, and held an initial public offering on June 11, 1975. - SEC changed its name from Samsung Electronics Industry Co., Ltd. to Samsung Electronics Co., Ltd. following a

CANADA 1-800-SAMSUNG (726-7864) www.samsung.com Samsung Electronics Canada Inc., Customer Service 55 Standish Court Mississauga, Ontario L5R 4B2 Canada U.S.A 1-800-SAMSUNG (726-7864) www.samsung.com Samsung Electronics America, Inc. 85 Challenger Road Ridgefi eld Park, NJ 07660 Plasma TV user manual SUPPORT

Samsung Electronics Co., Ltd. 129 Samsung-ro, Yeongtong-gu, Suwon-si, Gyeonggi-do 443-742, Korea www.samsung.com 2015-08 About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices,

Add a Samsung account. Sign in to your Samsung account to access exclusive Samsung content and make full use of Samsung apps. 1. From Settings, tap Accounts and backup Accounts. 2. Tap Add account Samsung account. TIP To quickly access your Samsung account, from. Settings tap Samsung account. Add an email account