Social Job Seeker Survey 2011 - Jobvite

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Social Job Seeker Survey 2011

Methodology the polling company, inc. on behalf of Jobvite conducted a nationwide online omnibus survey of 1,205 adults (age 18 ). The survey was fielded October 24-27, 2011; it included questions on current employment status and the use of social networks to find job opportunities. Respondents for this survey were selected from an opt-in panel and had expressed prior consent to participate in online surveys such as this. Data were weighted so the demographics of this audience closely match the nationwide population of adults (age 18 ) with respect to gender, age and region. The first substantive question determined respondents’ employment situation and attitude toward future employment opportunities, thereby screening out non-employed, non-job seekers. This included those who were retired, and students and unemployed persons who said they are not looking for a job in the next year. This narrowed the sample size from 2,049 to 1,205 for the remaining four substantive inquiries on respondents’ behavior with respect to social networking and their most recent job search. Of the 1,205 adults completing the remainder of the survey, 831 were deemed to be “job seekers,” or individuals open to or actively pursuing a position. When sample is based on a self-selected population and not a probability sample (in which everyone in the population has a non-zero chance of being selected), no conclusions can be drawn with respect to sampling error.

Audiences Defined This report frequently compares the responses of various segments of the overall population participating in the survey. The following definitions are used throughout the report. Job Seekers All those actively seeking work or open to a new job, both currently employed and unemployed. Workforce All participants in the labor market, both currently employed and unemployed. Proactive Job Seekers Employed, but open to a new job. Active Job Seekers Actively seeking a new job, both currently employed and unemployed. Stationary Employees Employed and not open to a new job. Super Socials Job seekers with more than 150 contacts in any social networks.

2 in 5 adults in the U.S. are open to or seeking a new job Which of the following best describes your current employment situation, as well as your attitude toward a new job? 41% 41% TOTAL JOB SEEKERS TOTAL JOB SEEKERS 21% I Am Employed and Open to a New Job 12% I Am Unemployed and Currently Seeking a Job 8% I Am Employed but Currently Seeking a New Job 18% I AM EMPLOYED AND NOT OPEN TO A NEW JOB 39% TOTAL NON-JOB SEEKERS 22% I Am Retired 11% I Am Unemployed and Currently Not Seeking a Job 7% I Am a Student 2% PREFER NOT TO ANSWER 4 39% TOTAL NON-JOB SEEKERS 18% I AM EMPLOYED AND NOT OPEN TO A NEW JOB 2% PREFER NOT TO ANSWER Jobvite Social Job Seeker Survey 2011

61% of employees are actively seeking or open to a new job Which of the following best describes your current employment situation, as well as your attitude toward a new job? 45% The Proactive Job Seeker has an eye on the next opportunity. Employed, open to a new job 39% Employed, not open to a new job 5 16% Employed, actively seeking a new job Jobvite Social Job Seeker Survey 2011

Social network use is growing among the workforce 32% 37% 82% Facebook LinkedIn Twitter Compare to social network use in 2010: 77% 6 FACEBOOK 31% LINKEDIN 34% TWITTER Jobvite Social Job Seeker Survey 2011

Proactive Job Seekers using all networks at higher rates Social network use by three segments of the workforce. 7 87% 13% Active Job Seekers 81% 19% StationAry Employees 77% 23% Proactive Job Seekers 36% 64% Active Job Seekers 33% 67% StationAry Employees 24% 76% Proactive Job Seekers 42% 58% Active Job Seekers 37% 63% StationAry Employees 31% 69% LinkedIn Proactive Job Seekers Facebook DON’T USE Twitter USE Jobvite Social Job Seeker Survey 2011

Facebook users build the largest networks of contacts Approximately how many contacts do you have in each online social network? (All job seekers) FACEBOOK 21% 20% 14% 44% LINKEDIN 40% 20% 11% 29% 13% 26% TWITTER 41% 50 Contacts 8 21% 51-100 Contacts 101-150 Contacts 150 Contacts Jobvite Social Job Seeker Survey 2011

Proactive Job Seekers build larger networks on LinkedIn and Twitter Approximately how many contacts do you have in each online social network? PROACTIVE JOB SEEKER FACEBOOK (N 373) LINKEDIN (N 155) TWITTER (N 180) 22% 20% 35% 13% 23% 38% 45% 13% 19% 12% 29% 30% ACTIVE JOB SEEKER FACEBOOK (N 325) LINKEDIN (N 134) TWITTER (N 149) 20% 44% 44% 50 Contacts 9 20% 18% 19% 20% 51-100 Contacts 43% 12% 11% 25% 24% 101-150 Contacts 150 Contacts Jobvite Social Job Seeker Survey 2011

Building substantial networks of contacts Approximately how many contacts do you have in each online social network? 4 in 10 job seekers are Super Socials with more than 150 contacts. 10 Jobvite Social Job Seeker Survey 2011

Super Socials use LinkedIn at higher rates than other segments Social network use by Super Socials, job seekers with over 150 contacts on any network. 65% 40% 84% Facebook 11 LinkedIn Twitter Jobvite Social Job Seeker Survey 2011

Referrals top the list of job finding resources — and social networks move up Which of the following resources did you use that directly led to finding your current/most recent job? (Multiple responses from the entire workforce.) 12 REFERRAL FROM PROFESSIONAL OR PERSONAL CONTACTS 36% NEWSPAPER 30% INTERNET JOB BOARD 30% INTERNAL JOB LISTING FOR CURRENT EMPLOYEES 21% COMPANY CAREER SITE 20% ONLINE SOCIAL NETWORK 16% CAREER FAIR 14% RECRUITER (AGENCY OR INDEPENDENT) 13% up from 11% in 2010. Jobvite Social Job Seeker Survey 2011

Facebook most frequently led to current job Which of the following online social networks did you use that directly led to finding your current/most recent job? (Multiple responses from the entire workforce; asked only of those who said social networks led to most recent job.) 40% 42% 78% Facebook 13 LinkedIn Twitter Jobvite Social Job Seeker Survey 2011

Super Socials more engaged in using social networks for the job hunt Which of the following online social networks did you use that directly led to finding your current/most recent job? (Multiple responses; asked only of those who said social networks led to their most recent job.) Super Socials are job seekers with over 150 contacts on any social network. 56% 45% 85% Facebook 14 LinkedIn Twitter Jobvite Social Job Seeker Survey 2011

Proactive Job Seekers more engaged with LinkedIn and Twitter as job resources Which of the following online social networks did you use that directly led to finding your current/most recent job? (Multiple responses; asked only of those who said social networks led to their most recent job.) Facebook LinkedIn Twitter Proactive Job Seeker Employed, open to a new job 78% Active Job Seeker Employed or unemployed, actively seeking 56% 46% 33% 27% 87% StationAry Employees Employed, not open to a new job 15 60% 33% 56% Jobvite Social Job Seeker Survey 2011

Social network referrals are highly productive for job seekers Job seekers who received job referrals on a social network — and credited that network with their most recent job. 42% Facebook 16 25% LinkedIn 34% Twitter Jobvite Social Job Seeker Survey 2011

Most likely to update Facebook with professional information? Super Socials. Who has updated their Facebook profile with professional information in the last 12 months? 20% of all job seekers 24% of proactive job seekers 32% of super socials 17 Jobvite Social Job Seeker Survey 2011

Job seekers are beginning to change online visibility with work in mind Job seekers who modified privacy settings in the last year with work in mind. All Job Seekers 19% 7% 9% SUPER SOCIALS 18 32% 18% 26% Jobvite Social Job Seeker Survey 2011

Job Seekers are actively mining social networks for opportunity Which career supporting/job hunting activities did you complete with each network in the last 12 months? Responses from all job seekers. FACEBOOK TWITTER Have a profile 84% 35% 38% Used for any specified career activity 44% 26% 23% Updated profile with professional info 20% 15% 8% Made new professional connections 20% 13% 9% Got a job referral from a contact 16% 9% 6% 54% 19 LINKEDIN of job seekers engaged in at least one job-seeking activity on a social network. Jobvite Social Job Seeker Survey 2011

Proactive Job Seekers better positioned for success than Active Job Seekers Proactive Job Seekers Active Job Seekers Updated profile with professional information Facebook LinkedIn Twitter 24% 17% 14% 17% 14% 7% 18% 10% 7% 14% 9% 4% 26% 17% 10% 13% 8% 8% 22% 12% 9% 12% 8% 8% Got a job referral Facebook LinkedIn Twitter Made new professional connections Facebook LinkedIn Twitter Shared a job opportunity with a contact Facebook LinkedIn Twitter 20 Jobvite Social Job Seeker Survey 2011

Super Socials use networks more for the job hunt Which career supporting/job hunting activities did you complete with each network in the last 12 months? ALL Job Seekers SUPER SOCIALS Updated profile with professional information Facebook LinkedIn Twitter 20% 15% 8% 35% 58% 35% 16% 9% 6% 25% 43% 32% 20% 13% 9% 34% 35% 36% 20% 8% 7% 30% 36% 27% Got a job referral Facebook LinkedIn Twitter Made new professional connections Facebook LinkedIn Twitter Shared a job opportunity with a contact Facebook LinkedIn Twitter 21 Jobvite Social Job Seeker Survey 2011

Secrets of the Super Socials Which career supporting/job hunting activities did you complete in a social network in the last 12 months? Those with 150 contacts. Career Supporting Activites 22 Contact Development Activities Updated profile with professional information 46% A contact shared a job opportunity 36% Provided your profile on a job application or during an interview 25% A contact referred me for a job 34% Searched for jobs 37% A contact provided an employee’s perspective on a company 30% Had contact with a recruiter 25% 35% Connected with a potential employer 29% I asked a contact for help with a job search / career advice 41% I made new professional connections Modified privacy settings with work in mind 45% I shared a job opportunity with a contact 40% Jobvite Social Job Seeker Survey 2011

A closer look at Proactive Job Seeker demographics About the Proactive Job Seekers — employed but open to a new job. Gender male 59% Female 41% More likely to be male, between 30-54, with a household income of 75K and college graduates. age 18-29 20% 30-39 24% 40-54 40% 55 16% High School or Less 33% Some College 34% College Grad 25% Post GraD Household income 23 Education 25K 18% 25-49K 27% 50-74K 19% 75K 36% 8% Social Networks Used Facebook 87% LinkedIn 36% Twitter 42% Jobvite Social Job Seeker Survey 2011

A closer look at Super Social Job Seeker demographics About the Super Socials - those with over 150 contacts in any social network. More likely to be under the age of 40, earn more than 75,000 annually and have a college degree. Gender male 51% Female 49% age 18-29 36% 30-39 28% 40-54 27% 55 Education 9% High School or Less 33% Some College 29% College Grad 30% Post GraD Household income 25K 20% 25-49K 26% 50-74K 15% 75K 34% 9% Social Networks Used Facebook 84% LinkedIn 35% Twitter 40% Employed YES 77% NO 23% source: super social addendum 24 Jobvite Social Job Seeker Survey 2011

About Jobvite Jobvite is the leading recruiting platform for the social web. Today’s fastest-growing companies use applicant tracking, recruiter CRM and social recruiting software solutions from Jobvite to target the right talent and build the best teams. Jobvite is a complete, modular Software-as-a-Service (SaaS) platform which can optimize the speed, cost-effectiveness and ease of recruiting for any company. Connect with Us www.jobvite.com www.twitter.com/jobvite www.facebook.com/jobvite www.linkedin.com/company/jobvite 650.376.7200

23 Jobvite Social Job Seeker Survey 2011 a closer look at Proactive Job Seeker demographics About the Proactive Job Seekers — employed but open to a new job. HOUSEHOLD INCOmE AgE 25k 25-49k 50-74k 75k 18-29 30-39 40-54 55 18% 27% 19% 36% 20% 24% 40% 16% gENDER Male FeMale 41% 59%

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