Product Launch Checklist - AndyDrish
1,000,000 product launch checklist A Step By Step Guide For Launching Any New Online Business ANDY DRISH 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 1
How Learning to Launch Can Lead to Fortune, Fame and A LOT of Fun If you have ever wanted to get a business started fast, this checklist could be your bible. Once you understand the principles in this checklist, you’ll be free to create anything you desire. A blog. A coaching business. A podcast. A consulting business. A physical product. Anything. All of it follows the same process that I outline in this document. I’ve used this framework to launch a podcast that was #1 in the business category in iTunes, to help friends launch information products that sold out overnight, and to help clients fill up their coaching practices almost immediately. And more. Here’s how this all started: A few years ago, my buddy (and now business partner) Dane Maxwell and I did our first million dollar product launch. We started with nothing except a measly email list of 200 people, a couple of friends in this world, BIG dreams and lots of desire to help more entrepreneurs succeed in business. Four months later, we generated 16,212 new leads and subscribers to our blog. By the end of the course, we generated over 1,000,000 in revenue from the product launch. Fast forward three years later, The Foundation has become one of the fastest growing businesses online. In three years, we’ve generated over 100,000 email subscribers, over 5,000,000 in revenue and we’ve helped over 1500 entrepreneurs from 40 countries around the world. We didn’t raise money. And we started from nothing. 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 2
We’ve been invited into masterminds with people like Dan Sullivan, Peter Diamandis, Eben Pagan and others. I had no idea any of this would happen. And all of this started because of our first big product launch. This checklist is what we did to get our first big launch off the ground. And it will help you do the same. I’ve laid it out into 7 simple steps, combining lessons I’ve learned from multiple entrepreneurs like Eben Pagan, Jeff Walker, Frank Kern and more. You’ll also learn: The MIALS formula that got our videos shared over 8,000 times on Facebook How to recruit potential affiliates (and how to write a cold email) How to use the “Snowball Effect” to turn one partner into two more Why you should treat potential partners like ‘attractive women’ The outline for writing your first sales page I’ve broken this into to sections. The first section explains the psychology and strategy behind each step in launching. The second section is an action guide to start implementing right away. This is everything you could possibly need to do your first six (or seven) figure launch. And if you ever need help, we can setup a strategy session by emailing me at andy@andydrish.com with the subject: “Let’s Talk Launching.” Much love, Andy 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 3
Here Are The Seven Simple Steps For Launching STEP Set Goals and Launch Date STEP Research Your Customer And Build Your Avatar STEP Write The Sales Page STEP Create The Hook STEP 5 Generate Traffic And Leads STEP Create The Launch Sequence STEP CELEBRATE 1 2 3 4 6 7 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 4
STEP 1 Set Goals and Launch Date Have you ever met someone who is always working on a product? Or a book? Or getting their blog started? They’re in a perpetual state of working but they never actually ship anything. It’s because they’re not bold enough to commit to a launch date. Committing to a launch date is scary. Because that means you have to put yourself out there. And people might not like what you have to offer. In the Foundation we believe in setting unreasonable constraints for ourselves that force us into action so we can blow past these fears. Set the launch date and stick to it. Setting the date keeps us from waiting until everything is ‘perfect.’ (Because it never will be.) And it forces us to move forward with what we have, valuing progress above perfection. If you don’t set a date first, you’ll constantly push it back over and over again, never making any progress. After the date is set, set your goals for the launch. How many new leads do you want? How many new customers do you want? How much revenue do you want to generate? How will you celebrate when you reach these goals? 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 5
Setting the goal ahead of time gives you a ‘true north’ so that every decision you make can be guided by the eventual outcome you’re pursuing. Example Let’s say you want to make 20,000 from a launch. And your product costs 200. To make 20K you need to sell 100 products. If you’re expecting a 10% conversion rate from your launch, then you know you need to generate at least 1000 prospects. If your squeeze page converts at 20%, you must generate 5000 unique visitors to your site in order to generate a 20,000 launch. Having this clarity from the beginning will help you make every single decision in the launch. Our mission? By October 2012, we wanted to generate an email list of 10,000 people, create a community of 200 new customers, build a business that would generate 100,000 per month and launch 20 new companies within 12 months. To do this, we needed to drive over 50,000 unique visitors to our website during the launch. From the beginning of our launch, this was the goal we were always aiming for. Every decision we made had to live up to this test “Would X decision help us create 20 new companies over the next year?” If the answer were yes, we’d do it. If not, we wouldn’t. It’s important to define your ‘true north’ before starting any of this. 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 6
STEP 2 Research Your Customer And Build Your Avatar Your avatar is the foundation of ALL of your marketing. The product. The hook. The launch sequence. How you recruit affiliates. Where you do guest posts. E-V-E-R-Y-T-H-I-N-G In your launch starts with your customer avatar. What’s an avatar? If you’ve ever played Nintendo Wii, you know you can create your own character. And you can make your “Mii” look exactly like you. This is an avatar. We want to create an avatar of your perfect customer. But for marketing, it goes much deeper than basic demographics We want to get deep into the hearts and minds of your prospects, figuring out EXACTLY what motivates them. People Will Do Anything For Others Who Encourage Their Dreams, Justify Their Failures, Allay Their Fears, Confirm Their Suspicions, And Help Them Throw Rocks at Their Enemies. Blair Warren That 27-word sentence is an entire course on persuasion. Read it over and over again until you memorize it. Because that is who you want to be for your customers. 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 7
Once you build an accurate avatar, everything else will be easier because you’ll know exactly who you’re targeting, where to find them, and what will motivate them to buy from you. The goal is to have such a deep understanding of your avatar, you know more about your prospects than they know about themselves. You know what they desire and what’s holding them back from getting it. You know their fears, their frustrations and their problems. And you can articulate this in a way that makes them think “This person GETS me.” If you can define a prospects problem better than they can, they will instantly look to you as having the answer. If you don’t know answers to the questions below, get on the phone with prospects and ask them. When I used to own a marketing company for Realtors, I’d spend hours on the phone asking these questions to them, so I could understand exactly how they operate. I could tell you everything about them because I used this framework: DESIRES What is their dream scenario? If you could wave a magic wand and change their life, how would it look? What does ‘success’ look like to them? FEARS What is currently holding them back? What is their nightmare? Their worst-case scenario? What fears do they have they’re so scared of, they won’t even admit to themselves? FRUSTRATIONS What is frustrating them in their life on a daily basis? What triggers them? Pisses them off? What makes their emotions boil? 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 8
HEROES Who do they look up to online? Who do they trust? Why do they trust them? What do they symbolize? VILLAINS Who do they hate? Who are their enemies? Why don’t they trust them? What do they symbolize? INFORMATION SOURCES Where do they go online to get information they trust? Where do they hangout online? Who do they associate with? What products have they bought in the past? Why did they buy them? Where they happy or sad with the result? After you have all the answers to those questions, take them write out a page long description of ONE person you are marketing to. Give them a name. An age. A photo. A story that incorporates all the answers above. Print this out and post it somewhere you’ll see it every day. This is who you are serving Every time you write a piece of copy create a product do an interview write a blog post share something on Facebook You are doing it for this person. Below is a sample avatar from one of my copywriting clients: 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 9
Build an Avatar 31 years old Lives in U.S. Only speaks one language, but definitely sees himself speaking many others down the road Gets almost all of your content from LHL updates or Facebook He’s planning to visit a country sometime soon (he says but secretly he’s not sure it will happen.) His dream is to live abroad one day for an extended period of time Tells everyone he’s passionate about this and is planning a trip and learning the language Took a language class in high school and did alright with it He’s experimented a little bit with Pimsleur and Rosetta Stone, but believes they’re both overpriced. And he’s frustrated that they over promise and under deliver. It’s either too slow and he gets impatient. Or it’s too fast and he feels like an idiot when listening. But the overall jist is that the content is super boring and it doesn’t help him speak the language, which is what he really wants to do. He wants to learn the language because he went abroad once and fell in love with the culture and people and experience of living in a foreign country. But when he was there, they spoke only english so he didn’t get a real chance to learn the language. Now he wants to go back and be fluent so he can feel like a local. When he was abroad the first time, he had a hard time meeting people and making friends. But when he did, they would all speak their native language and he felt left out from the group. They had to take extra time explaining it to him or translating it for him. Because he only spoke English, it made him feel like the stereotypical ‘dumb american tourist’ when he was abroad. When he goes back, he determined to not let that happen again. He wants to get back to studying the language now, because he’s tired of putting his life off. He’s 31 and knows hes not getting any younger. And age only means he’ll have less opportunities to do this. SO there’s no better time than now. He’s ready to start learning now and planning his trip abroad again soon. Derek won’t admit this, but deep down, he’s afraid the trip might not ever happen. By learning the language now, it can make him feel connected to the old culture again. And he can share with his friends and family that he’s learning the language for his upcoming trip, even though he hasn’t planned it yet. 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 10
Learning the language helps Derek feel more connected. Connected with his friends abroad, connected to the culture, connected to the locals who he envisions talking to at a loud bar or flirting with the waitress while he’s having a meal. Mostly, learning the language keeps him from feeling lonely and left out. He’ll feel more confident getting around, he’ll be able to easily make friends so he has an amazing time, and he’ll have access to more information and culture because of it. Deep down, Derek is afraid of how much work it is to learn a language. He’s not confident in his ability to follow through with what he’s learning. He’s tried it in the past, and it was much more overwhelming than he expected. So he’s searching for something that will make it easier and faster for him to learn. There are three big issues that hold him back from making progress learning. The first is that he is afraid of being embarrassed when he’s speaking the language. He’s afraid of making mistakes or looking like an idiot in front of people. Along with that, the second issue is that he can’t find any reliable opportunities to practice. He doesn’t want to practice with strangers because he doesn’t want to look dumb. His friends who are fluent don’t have the time or patience to give him quality feedback. So he doesn’t know where to turn to practice. So he assumes that you have to live abroad to truly master the language. The last thing holding him back is time. He’s got a full time job and life how is supposed to fit all of this in on top of it? That’s why it’s important to have something that he can do quickly. He sees people who are fluent in multiple languages as someone who is disciplined, hard working, intelligent, and he has a lot of respect for them. On some level, he envies them. But it’s easier to believe that they have something he doesn’t like: they lived in the country for a while they found some sort of unconventional way to learn they’re more cultured they’re more intelligent they’re a harder worker they were raised with a different set of beliefs This perspective only satisfies his ego and holds him back from accomplishing his goals. A lot of the reason Derek reads Benny is because of his fun, quirky personality but even more powerful than that is that Benny has a new, unconventional approach to learning languages. He’s really attracted to this idea of learning a language to make friends and talk with people. Because unconsciously, that is exactly what he wants out of his trip abroad. And with this new approach, Derek believes that becoming ‘that level of fluent’ in three months is absolutely possible. And speed is super important since he’s got so many other priorities in life. Derek is attracted to the product for those reasons, but his inner skeptic is holding him back. In his mind he’s thinking: Who is this Benny character anyway? Is this product some sort of online internet scam that’s going to rip me off? Why should I trust him? Is this content really worth it? Or is it just packaged up stuff I can read on his blog or anywhere else on the internet Another sketchy online marketer who makes false promises, overhypes products, and is just out to make a quick buck? Does this actually apply to MY situation? (and he’s also afraid of not following through) 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 11
STEP 3 write the sales page You’ll notice we start with the sales letter before ever doing any marketing. (Or creating the product in most cases.) This is extremely important. The sales letter is generally the most time consuming and hardest piece to write. (And the one thing we all love to procrastinate on the most.) Ironically, it’s also the most important because it forces you to get clear on EXACTLY what your offer is and how you’re going to position it. It’s important to do this first to sell yourself. If you’re anything like me, I can’t sell anything unless I believe in it 100%. By writing your sales letter first, it forces you to create a product that you feel inspired by. People will feel this in your writing and speaking. The content you write in your sales letter will also be the content you share on webinars, blog posts, and interviews. Everything in your launch sequence will come from what you write in this sales letter. As Jeff Walker teaches, a ‘product launch’ is merely a sales letter turned on its side. Instead of seeing an uber long, 40 page document at one time the product launch spaces the content out so prospects slowly get fed information over time. This spacing of time makes the information more digestible and creates tension, which gets people excited to buy. 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 12
When you spend time and energy creating an awesome sales page you are proud of, everything else will come naturally because the hardest part will be done. For most people, writing a sales page is a giant pain in the butt. After studying dozens of sales pages, I’ve found that most of the follow a relatively similar structures, which I’ve shared below. Use This As An Outline To Build Your Sales Page 1. Benefit Driven Headline 6. Give Away Content 11. Price 2. Desire – Show You Understand Them and Their Desires 7. PROOF PROOF PROOF 12. Guarantee 8. What Is It? What’s In It? 13. Close 3. Powerful analogy 9. Who needs it? Who doesn’t? 14. Signature 4. Origin story – Why Are You Creating This Product? 15. PS 10. What makes it different? 16. FAQ 5. Inspire hope 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 13
Sales Letter Outline Benefit Driven Headline The quick, easy and effective way to write a headline is to follow this formula: How to Get [DESIRE] In [TIME CONSTRAINT] Even If [OBJECTION, OBJECTION, OBJECTION] Example How To Build Your First Software Business And Get 10 Paying Users Within Six Months Even If You Don’t Know How To Code, Have Limited Cash Or Don’t Have A Business Idea Yet Read “100 Greatest Headlines Of All Time” to learn more. Desire – Show You Understand Them and Their Desires The beginning of your sales letter should captivate your prospects by speaking directly to their deepest desires. The first line you write should motivate them to read the second line. The second should motivate them to read the third and so on. It is EXTREMELY important to get the headline and first section of the sales letter right. If you get it wrong, you’ll lose their attention for the entire thing. The most effective strategy for writing this section well is to find copy you already know is captivating, and model the format they used. Read “Five of The Greatest Sales Letters of All Time” to learn more. 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 14
Powerful Analogy Since the beginning of the time, we have learned through stories passed down from generation to generation. When you tell a story, our ego automatically applies the story to our own lives. If I starting saying, “When I was 14, I went on my first date. Her name was Nina. Since I was 14, I didn’t have my license so I talked my parents into driving us. I had it all planned out my parents would go to one movie and we’d go to another. (So we could hold hands without my parents seeing.) But my excitement quickly turned to nervousness and embarrassment when I found out my mom invited my little sister. Sadly, I spent the entire car ride squished between my little sister and my date ” When you read that, most people can’t help but think about their first date. What is was like. How they felt. Who they were with. We can’t help it. (And yes, that’s a true story.) Analogies work so well because, when you tell a story, the prospect naturally draws the conclusions on their own. Read these examples to learn more. A Tale of Two Men (Infamous Wall St Journal Ad) Location Rebel Intro (A story I wrote for the introduction of Sean’s Location Rebel product.) Stopyourdivorce.com (Scroll down to “Three Things You Can Start Doing Right Away To Turn The Tide In Your Favor) 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 15
Origin story – Why Are You Creating This Product? Again, stories captivate people. And an origin story is your opportunity to become a super hero in the minds of your prospects. If you study any great story, myth or superhero, you’ll find that the ‘hero’ ALWAYS has some sort of origin story. Always. SUPERMAN On the doomed planet Krypton, a wise scientist placed his infant son into a spacecraft and launched him to Earth. Raised by a kind farmer and his wife, the boy grew up to become our greatest protector.Superman. SPIDERMAN Bitten by a spider when he was a kid he slowly honed his super power to use them for good while he learned, “With great power comes great responsibility.” MICHAEL JORDAN After getting rejected from his high school basketball team, he became determined to prove everyone wrong. He practiced hours a day, every day until he eventually dominated the NBA. So what is your purpose for existence? Why are you here on this planet? Who are you serving? What were you destined to do? Think about what you’re most passionate about. When did this passion begin? Did it start as a child? Or was there a painful experience that led to this passion? Or was it something you were just born to do? Ultimately, people want to know your ‘Why.’ WHY you’re doing what you’re doing. WHY you’re creating this product. WHY you’re offering this service. And people always want to see that you’re serving a bigger purpose than just ‘making money.’ They want to know what is your REAL motivation for sharing this information. 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 16
Frank Kern once talked about the three main storylines he uses to create characters. They are: Hometown Boy Makes Good This is a story of loss and redemption It’s the story of the shy, awkward loser who couldn’t talk to girls and was living out of his parent’s basement. But then he discovered “ABC secret”, and now he’s smooth with the ladies. Dates multiple women. And the world loves him. Because his life has been changed so much thanks to those secrets, he wants to share them with you, too. Reluctant Hero This is a story of someone reluctantly being ‘pulled’ into the spotlight. It goes something like this “Well, I was just doing my thing, ya know. And I discovered this magic little trick that made me a million dollars. And I then my friends noticed I had money. So they asked about it and I taught them what I was doing and, lo and behold, they made a million dollars, too!! And so many people have been asking me about it, I feel obligated to teach it to you.” Us Vs. Them This is a story where someone stands for a specific set of beliefs and values. And they will fight anyone else who goes against these values. (This can be used throughout all the copy, not only in the origin story.) Us Vs. Them is about creating an ‘inside’ and an ‘outside’ group. The inside group stands for all that is good and right and the outside group is the enemy. The best origin stories combine all three storylines into one: Example Dane got scammed for 12,000 and vowed to only create products that deliver REAL value to the world. To fight against the sketchy Internet marketing people. See, he’s just a normal kid from Iowa who figured out how to build software products to six figures super fast. And because it’s created such an amazing life for him he feels it’s his responsibility to teach people what he knows so they can live this life, too. He taught a class last year and ten companies were created. Now others are begging him to teach it again. This year we want to help double that number of companies created. 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 17
Inspire Hope After you have spoken to their desires and they understand why they should listen to you, make sure they feel inspired to keep listening and that they can reach their desires no matter how much they’ve struggled in the past. Before they ever buy a product from you, they must believe that the desired result is attainable. That they can reach the outcome you’ve already achieved. Let them know it’s not their fault for being stuck. Show them the lies society has conditioned them to believe. And how they’re not true. Show them you believe in them. Reinforce their desires and that you can help them get there. Give Away Content This is part is where give away the absolute best content you possibly can. What information can you give away that prospects can instantly implement? That they can use today and get a result almost immediately? The better the content and the quicker they can see results, the more likely they’ll trust you and want to buy your product. When we did our launch, we gave away a TON of content. A framework for reversing limiting beliefs that hold people back. A ‘copy and paste’ system to generate profitable business ideas from scratch. A behind the scenes tour of a 500,000/year business. Because we spent dozens and dozens of hours writing the video scripts with all the content, we didn’t include all of it in the sales letter. (That would have taken our sales page from 40 pages to wayyyy longer.) But all of this content was created in our original drafts of the sales page. Again, this is why you must write the sales page first. 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 18
PROOF PROOF PROOF Proof needs to happen all throughout the sales page. I prefer to sprinkle in testimonials between sections. People need to know what you offer actually works. Show them testimonials, videos, and anything else that will help them believe your product will work for them. The best way to do this is to think about your one friend who is uber skeptical about everything. The one who doesn’t believe ANYTHING like this actually ‘works.’ Every time I was writing copy, I was thinking about him. I would constantly question, “Is this something Steve would believe? Would it convince him? Is there enough proof to sooth his inner skeptic?” You’re writing the sales page (and creating the proof) for your friend who doesn’t believe in your product. Who thinks marketers are sketchy. Who discredits anything that doesn’t fit ‘their model’ of the world. Add so much overwhelming evidence and truth that he cannot dispute all of the raving testimonials. When you’re writing testimonials, don’t allow your customers to write them alone. Give them direction. Help craft the testimonial together so it best represents their beliefs about you. The best testimonials are written to overcome objections. Most people don’t understand how to ask for testimonials and they end up with crappy quotes that say stuff like, “Andy is an awesome dude and amazing to work with. I couldn’t have done it without him!” Lame. You want a testimonial that your prospect will identify with that will help them overcome the fears they have. 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 19
Here is a framework I’ve used to create kick ass testimonials and case studies from clients: Before having [PRODUCT] I was [STRUGGLE/FRUSTRATION/FEAR]. Within [TIMEFRAME] of getting [PRODUCT] I now have [DESIRED OUTCOMES]. And I didn’t even have to [OBJECTION]. An example from one of my coaching clients: When Andy taught me about premium pricing, I went from a Tumblr blog with no clients to having three clients paying me 1250/month each all within four weeks. Since then, I’ve made over 25,000 from that one page on my blog. If you’re creating content designed to bring purpose and meaning to the world, hire Andy. He has the marketing insight and strategies to share your gifts with the world in an honest, sincere, authentic way. He is the ultimate marketing coach for coaches, and he’ll let you incredible results. Amber Rae An example from my copywriting business: My site gets 400,000 unique visitors per month. So when hiring with a copywriter, it was important not to use questionable “psychological tricks” to convince people to buy something they wouldn’t need. Andy totally understood this. Through a LOT of digging into the minds of my customers, we built a sales video and page that spoke directly to the desires of my prospects Because of this, my sales doubled overnight!! I live entirely off sales of this one product, so this is a significant income increase. And I didn’t have to ‘sell out’. In fact, the new page is much more pleasant, more sharable and answers real questions that potential buyers have in their minds. My income doubled AND I can sleep easy at night without ugly red font, yellow highlighters and annoying arrows taking over my page. It was precisely what I was looking for. Thanks a million Andy!! Benny Lewis 1,000,000 PRODUCT LAUNCH CHECKLIST A Step By Step Guide For Launching Any New Online Business 20
Can you see how it is written specifically to people who are apprehensive to hire a copywriter because they don’t want to sound like a snake oil salesman? Prospects walk away from the testimonial realizing they can have motivating copy that doesn’t ruin their reputation online. What Is It? What’s In It? Now we can finally get into “What is the product? What do I get when I sign up?” (Notice how over half of the sales page has nothing to do with the product? This is why w
1,000,000 PRODUCT AUNCH CHECIST A Step By Step Guide For Launching Any New Online Business 4 Here Are The Seven Simple Steps For Launching 1 Set Goals and Launch Date STEP 2 Research Your Customer And Build Your Avatar STEP 3 Write The Sales Page STEP 4 Create The Hook STEP 6 Create The Launch Sequence STEP 7 CELEBRATE STEP 5 Generate Traffic And Leads STEP
to activate your product launch training: GLOBAL PRODUCT LAUNCH ACTIVATION GUIDE tier1performance.com 7 SOLUTION TACTICS & TECHNIQUES For each learning experience you have de ned in pre-launch training, launch workshops, and post-launch reinforcement, you also will need to map the learning tactics so that the experiences are designed and aligned
Manager Opening Checklist Line Check Prep Checklist Station Setup Bar Opening Checklist Closing Checklist Host Opening/Closing Checklist Multi‐unit Inspections Checklist Periodic Maintenance Checklist Permits & License Review Staff Reviews/Evaluations
That's where a detailed product launch plan comes in handy. A plan that covers all of your bases and leaves no stone unturned along with enough built-in lead time. I hope The Anatomy of a Product Launch and it's accompanying checklist will be this plan for you. This product launch guide will help you, the product manager, think through all
Product Launch Training – Planning Worksheet Part 3: Use this checklist to ensure you are ready for the fourth product launch phase, localization and sustainability. Prerequisites for the Fourth Phase of Product Launch Training Sales affiliates ca
Given the "launch meeting" model, we find that there are a minimum of three, and ideally four, phases to the launch training that help ensure success. 1. ENGAGE 2. DEEPEN 3. REINFORCE 4. SUSTAIN PRELAUNCH TRAINING LAUNCH MEETING POST-LAUNCH MEETING REINFORCEMENT LOCALIZATION & SUSTAINABILITY
Chemistry and Toxicology Checklist 07.11.2011 INTRODUCTION This Checklist is intended for comprehensive clinical chemistry testing, including blood gas analysis and toxicology. An inspection of a laboratory section, or department will include the discipline-specific checklist(s), the Laboratory General Checklist, and the All Common Checklist (COM).
That necessitated a revision of the audit checklist. The attached audit checklist replaces the checklist developed in May 1992. The checklist covers all the evaluation components of the previous checklist, but it also looks at other areas including a program's environmental effectiveness and its use of pollution-prevention measures. PURPOSE
language of instruction was a common problem identified by many. Based on this issue a research investigation with the aim of raising teacher awareness of the strategies and techniques that could be used to support the language development of young learners was conducted. The Research Investigation . In 2010, a research project funded by a grant from the Jeff Thompson Award, was conducted to .
