Course Title: Sales And Promotion Planning - Curriculum And Instruction
Course Title: Sales and Promotion Planning Lesson Title/Overview: Orientation/Classroom Procedures Day 1 (45 minutes) Instructional Activities: Discuss classroom procedures with students. Discuss Internet guidelines that must be followed when using the computers. Discuss the Discipline policy. CTE Content Standard: Essential Question: How are students expected to behave in the classroom? Material/Equip/Tech Resources: Handouts Assessment/Strategies: Test, teacher observation Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Safety Procedures Day 2 (45 minutes) Instructional Activities: Discuss safety procedures around equipment in the classroom. Discuss the importance of Internet safety. CTE Content Standard: Essential Question: Who do notify my computer or other equipment is not working properly? How does ergonomics affect productivity? Material/Equip/Tech Resources: Handouts Assessment/Strategies: Test, teacher observation Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: FBLA/DECA Day 3 (45 minutes) Instructional Activities: Students will take the Safety Test Orient students to the benefits of being involved in FBLA/DECA and the 25 dues. CTE Content Standard: Essential Question: How do you benefit from being involved in FBLA/DECA? Material/Equip/Tech Resources: Handouts Assessment/Strategies: Written Test, FBLA meeting attendance Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Get To Know You Day 4 (45 minutes) Instructional Activities: Students will complete a Career Interest handout and a Get to Know You Handout to share with the class. CTE Content Standard: Essential Question: What are some things I have things in common with my classmates? Will I be able to work well with them in a team? Material/Equip/Tech Resources: Handouts Assessment/Strategies: Written Test Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Computer Orientation Day 5 (45 minutes) Instructional Activities: Students will finish sharing information about themselves with the class. Assign student logins and show them where and how to save information to their H: Drive. CTE Content Standard: Essential Question: How do I log into the computer? Where do I save documents on the computer so they will be secure? Material/Equip/Tech Resources: Computer Assessment/Strategies: Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Advertising & Sales Promotion Chapter 1: The History of Advertising Day 6 (45 minutes) Instructional Activities: Listen to/discuss the history of advertising using a PPT. Listen to/discuss inventions that impacted advertising using a PPT. CTE Content Standard: ACOS 1 Essential Question: What is advertising? What types of advertisements were first used to promote products/services? Material/Equip/Tech Resources: Advertising and Sales Promotion text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Advertising & Sales Promotion Chapter 1: Influences on Advertising Day 7 (45 minutes) Instructional Activities: Discuss and take notes on the influences on advertising: environmental, social and political, and consumer influences. Discuss and take notes on the 3 main types of advertising: product, brand, and corporate advertising CTE Content Standard: ACOS 1 Essential Question: Describe environmental influences on advertising. Describe social and political influences on advertising. Describe consumer influences on advertising. Differentiate between the three common types of advertising. Material/Equip/Tech Resources: Advertising and Sales Promotion text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Advertising & Sales Promotion Chapter 1: History of Advertising Day 8 (45 minutes) Instructional Activities: Review concepts from Chapter 1 Complete the review worksheet on the history of advertising. CTE Content Standard: ACOS 1 Essential Question: Why must advertisers pay attention to the latest technology being used by consumers? Material/Equip/Tech Resources: Advertising and Sales Promotion text, Computer, Projector, Smartboard, Handouts Assessment/Strategies: Worksheet Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Chapter 1: Advertising Research Day 9-10 (90 minutes) Instructional Activities: Select an era in time (such as the early 1920s, 1950s, 1960s, etc) and research advertising in that particular era. Create one PowerPoint slide showing photos of ads from that era and give information about advertising during that time. Present the PowerPoint to the class. CTE Content Standard: ACOS 1 Essential Question: What advertising methods were used in the era of time you used to reference your PPT? Material/Equip/Tech Resources: Advertising and Sales Promotion text, Computer, Projector, Smartboard Assessment/Strategies: PowerPoint presentation Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: SEM Chapter 1: Sports and Entertainment Marketing Basics Day 11 (45 minutes) Instructional Activities: Reading Activity: Winning Strategies on page 3 Read Opening Act Discuss and take notes on Ch 1.1 on the basic marketing concepts and the marketing mix as they pertain to the sports and entertainment industry CTE Content Standard: ACOS 1, 2, 3 Essential Question: Describe the basic concepts of marketing. Explain the marketing mix. Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Day 11 (45 minutes) SEM Chapter 1: Sports and Entertainment Marketing Core Standards of Marketing Instructional Activities: Discuss and take notes on Ch 1.1 on the six core standards of marketing as they pertain to the sports and entertainment industry. CTE Content Standard: ACOS 1, 2, 3 Essential Question: What are the six core standards of marketing? Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: SEM Chapter 1: Sports Marketing Overview Day 11 (45 minutes) Instructional Activities: Describe the typical football fan and explain demographics and its importance to marketers. Read and discuss what sports marketing is how it helps our economy. CTE Content Standard: ACOS 1, 2, 3 Essential Question: Define sports marketing. What is the value of sports marketing to the economy? Why is it important for a marketer to research demographics of its potential customers and to determine a target market? Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: SEM Chapter 1: Entertainment Marketing Overview Day 12 (45 minutes) Instructional Activities: Read and discuss the purpose of entertainment marketing. Read and discuss how advances in entertainment technology have impacted entertainment marketing. CTE Content Standard: ACOS 1, 2, 3 Essential Question: What is entertainment marketing? How have advances in technology impacted entertainment marketing? Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: SEM Chapter 1: What is Sports and Entertainment Marketing Day 12 (45 minutes) Instructional Activities: Review concepts learned about sports and entertainment marketing. Complete the worksheet on Chapter 1. CTE Content Standard: ACOS 1, 2, 3 Essential Question: What are the 4 P’s of the Super Bowl? Describe the core marketing functions. Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: SEM Chapter 1: Create a Drive-In Theater Billboard Day 13 (45 minutes) Instructional Activities: Discuss formatting tips for creating a billboard. Create a billboard for a drive-in movie theater. CTE Content Standard: ACOS 1, 2, 3 Essential Question: What are some tips for creating a billboard display? Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: SEM Chapter 1: What is Sports and Entertainment Marketing Day 14-15 (45 minutes) Instructional Activities: Present billboards to the class. Work on review questions: Ch 1.1 review #1, 2, 4 Ch 1.2 review #1-3 Ch 1.3 review 1-2 Ch 1 Review Marketing Concepts on page 24 Ch 1 Think Critically 14-17 on pages 25-26 CTE Content Standard: ACOS 1, 2, 3 Essential Question: What are the 4 P’s of the Super Bowl? Describe the core marketing functions. Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Test 1: Study Guide Day 16 (45 minutes) Instructional Activities: Complete the study guide for Test 1 CTE Content Standard: ACOS 1, 2, 3 Essential Question: Why does it cost millions of dollars to air one commercial during the Super Bowl? Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Test 1: Review game Day 17 (45 minutes) Instructional Activities: Complete the study guide for Test 1 Play review game for test CTE Content Standard: ACOS 1, 2, 3 Essential Question: What are the four elements of the marketing mix? Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Test 1: Test Day Day 18 (45 minutes) Instructional Activities: Take Test 1 CTE Content Standard: ACOS 1, 2, 3 Essential Question: What are the four elements of the marketing mix? Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Marketing Article Summary Day 19 (45 minutes) Instructional Activities: Utilize the website www.gaebler.com, find two Marketing articles to read and summarize. CTE Content Standard: ACOS 1, 2, 3, 5, 10 Essential Question: Did you find the marketing your own business article helpful? Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: SEM Ch 2: Sports and Entertainment Economics Day 20 (45 minutes) Instructional Activities: Bellringer: Ask students to list reasons for operating a business Discuss and take notes on the profit motive and sports and entertainment economics. CTE Content Standard: ACOS 1, 3 Essential Question: What is the profit motive? Describe types of economic utility. Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: SEM Ch 2: Sports and Entertainment Business Risks Day 21 (45 minutes) Instructional Activities: Read Opening Act on page 37 and answer the discussion question. Discuss and take notes on the risks associated with opening a sports and entertainment business. Discuss and take notes on the four strategies for risk management. Complete the Net Bookmark activity on page 40 CTE Content Standard: ACOS 1, 3 Essential Question: What is meant by a controllable risk? Describe four strategies for managing risk. Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: SEM Ch 2: Sports and Entertainment Business Ethics Day 22 (45 minutes) Instructional Activities: Discuss and take notes on the principles of ethics in our personal lives and in business. Discuss and take notes on how unethical behavior impacts marketing. CTE Content Standard: ACOS 1, 3 Essential Question: How does a person’s character develop? How can bad behavior of celebrities be controlled? Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Ethics Case Studies Day 23 (45 minutes) Instructional Activities: Complete the case studies on ethics. CTE Content Standard: ACOS 1, 3 Essential Question: Would it be unethical to lie on a resume in order to get a job? List three things that you can do on the job that would be considered unethical. Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Handout Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: SEM Ch 2: Sports and Entertainment Business Ethics Day 24 (45 minutes) Instructional Activities: Watch Ethics episode of The Office Complete and turn in all review activities: Ch 2.1 review #1-4 Ch 2.2 review #1-3 Ch 2.3 review #1-3 Ch 2 Think Critically 14, 16, 17, 18 CTE Content Standard: ACOS 1, 3 Essential Question: Explain why it is worthwhile to encourage business people to act ethically. How can unethical behavior impact the promotion of a product? Material/Equip/Tech Resources: Sports and Entertainment Marketing text, Computer, Projector, Smartboard Assessment/Strategies: Review questions Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Advertising & Sales Promotion Ch 13: Legal Factors Affecting Advertising Instructional Activities: Day 25-26 (90 minutes) Discuss and take notes on the need for government regulation of advertising and the role of the Federal Trade Commission and the FCC. CTE Content Standard: ACOS 1, 3 Essential Question: What is the FTC’s role in regulating advertising? What is the FCC’s involvement in the advertising industry? Material/Equip/Tech Resources: Advertising & Sales Promotion text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Advertising & Sales Promotion Ch 13: Ethical Aspects of Advertising Day 25-26 (90 minutes) Instructional Activities: Discuss and take notes on the ethical criticisms of advertising. Watch videos of various commercials, banned and unbanned, and discuss ethical issues that critics may have with the commercials. CTE Content Standard: ACOS 1, 3 Essential Question: What are some of the ethical criticisms about advertising? Material/Equip/Tech Resources: Advertising & Sales Promotion text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Advertising & Sales Promotion Ch 13: Truth in Advertising Laws Day 27 (45 minutes) Instructional Activities: Discuss what the FTC does to ensure truth in advertising to overcome the ethical criticism of some members of the public. CTE Content Standard: ACOS 1, 3 Essential Question: How is truth in advertising monitored by the FTC? Material/Equip/Tech Resources: Advertising & Sales Promotion text, Computer, Projector, Smartboard Assessment/Strategies: Review questions, test, teacher observation, note taking Course/Program Credentials: Microsoft Office Specialist (MOS) CTSO Activity: FBLA/DECA is an integral part of this course. Students have the opportunity to participate in various community service projects, competition, fundraising, and workshops/conferences. Accommodations and/or remediation for students with individualized Educational Plans (IEP’s) or Personalized Education Plans (PEP’s or 504’s) will be followed. CTIP’s are located in secure student folders.
Course Title: Sales and Promotion Planning Lesson Title/Overview: Advertising & Sales Promotion Ch 13: Legal and Ethical Issues Affecting Advertising Instructional Activities: Day 28 (45 minute
Course Title: Sales and Promotion Planning Lesson Title/Overview: Advertising & Sales Promotion Chapter 1: The History of Advertising Day 6 (45 minutes) Instructional Activities: Listen to/discuss the history of advertising using a PPT. Listen to/discuss inventions that impacted advertising using a PPT. CTE Content Standard: ACOS 1
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