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“UFC GYM WILL REVOLUTIONIZE THE FITNESS INDUSTRY” - DANA WHITE BRINGING THE ULTIMATE IN FITNESS TO ALL The UFC GYM franchise opportunity offers two field-tested gym models that combine the intense, MMA-inspired fitness programming of the biggest brand in sports with unbeatable business benefits that help you capitalize on a surging category and rise above the competition. LOW INVESTMENT COST ULTIMATE BRAND FITNESS FOR ALL Low barrier to entry – and big potential. Hundreds of millions of die-hard fans. MMA-inspired fitness for any age and ability. CHOOSE FROM TWO PROVEN MODELS The ultimate fitness facility on the market. Our featherweight franchise model. 2

FRANCHISE DIFFERENT THE ULTIMATE BUSINESS BENEFITS While UFC GYM membership isn’t just for elite athletes, as an extension of the Ultimate Fighting Championship (UFC) brand, UFC GYM is the only fitness center where memebers get the same world-class fitness services UFC champions get. Our goal is to bring the fighting spirit of UFC GYM into every community in the United States and beyond – which means getting the most innovative fitness opportunity into the hands of passionate entrepreneurs worldwide. HIGH-POTENTIAL OPPORTUNITY ESTABLISHED FAN BASE INNOVATIVE OFFERINGS Make the most of your market with a low-cost fitness franchise and flexible buildout options. Fly the flag of UFC – the biggest brand in the fastest-growing sport in the world. Attract and retain members with elite certified trainers, diverse amenities and intense classes. MULTIPLE REVENUE STREAMS SERVING MEMBERS OF ALL AGES TRAIN DIFFERENT – FOR BUSINESS Generate year-round revenue with memberships, private coaching, retail and supplements. Access to memberships and other services for people as young as four years old. Get initial and ongoing training and support in business, operations, marketing and more. “You can’t find what UFC GYM does in any other gym out there. You won’t find so many modalities—fitness lifting, cardio, boxing, kickboxing, Brazilian jiu-jitsu, bootcamp-style classes – all under one roof for one price. It doesn’t exist anywhere else.” ADAM STANLEY FRANCHISEE – LONE TREE, CO 3

BUILD YOUR LEGACY WITH THE BIGGEST BRAND IN SPORTS NEARLY 30 YEARS OF INNOVATION UFC came to life as a never-before-seen martial arts tournament devised by entrepreneur Art Davie, director John Milius and Brazilian Jiu-Jitsu Grand Master Rorion Gracie. Today, under the leadership of Dana White, UFC’s renown as a premium global sports brand has skyrocketed. 284 MILLION 1993 Ultimate Fighting global UFC fans Championship is founded 2 BILLION UFC brand valuation* A ONE-OF-A-KIND FITNESS OPPORTUNITY IS BORN Created in part to give UFC MMA athletes a way to grow their income after they’ve hung up their gloves, UFC GYM emerged in 2009 with the help of Mark Mastrov, a veteran fitness entrepreneur. We’ve spent the last 10 years proving our concept, refining our systems and honing our business models, ultimately developing the best opportunity in fitness. And investors from every industry have taken notice. THE GLOBAL FITNESS INDUSTRY IS ON FIRE “WE SHARE A PASSION TO MAKE UFC 70 MILLION GYM ONE OF THE MOST SUCCESSFUL U.S. Health Club Consumers* BRANDS IN THE FITNESS INDUSTRY. 87 BILLION OUR MEMBERS SEE IMMEDIATE Global Health Club Industry* RESULTS IN A FACILITY THAT’S 6 BILLION SECOND TO NONE.” 121% Co-Founder, UFC GYM Health Club Visits Per Year* Mark Mastrov Boutique Fitness Revenue Growth** *International Health, Racquet & Sportsclub Association (IHRSA) 2019 **CNBC 2019 4

THE ULTIMATE FITNESS EXPERIENCE WHY MEMBERS LOVE UFC GYM The UFC GYM member experience is designed for anyone and everyone, no matter their skill level, experience, age or ability. FITNESS FOR THE WHOLE FAMILY BRANDED MERCHANDISE Gym-goers as young as age four are eligible for individual memberships, making UFC GYM the perfect place for health-focused families. A collection of branded fitness apparel and exercise accessories helps members become part of the UFC community. ELITE COACHING & TRAINING IN-HOUSE NUTRITION CAFÉ All UFC GYM martial arts coaches and fitness trainers are certified through a rigorous process led by former champion athletes. Pre- or post-workout nourishment in the form of delicious, nutrient-rich superfood bowls, smoothies, juices and more. FOCUSED CLASSES FOR EVERY TRAINING ST YLE Brazilian Jiu-Jitsu Kickboxing Conditioning Boxing Conditioning Killer Cycle Daily Ultimate Training MATRX Fusion Flow Power Pilates High Octane Zumba Kickass Kick 5

TWO WAYS TO FRANCHISE DIFFERENT The ultimate “Big Gym” atmosphere, where members get an unmatched experience they won’t find anywhere else. SIZE 25,000 – 40,000 SQ. FT. BENEFITS Full-service premium facility loaded with classes, equipment and amenities Management Services Agreement (MSA) available Competitive member packages and earning potential INVESTMENT RANGE 1,080,000 – 4,213,000 LIQUID CAPITAL REQUIREMENT 500,000 NET WORTH REQUIREMENT 1,500,000 6

TWO WAYS TO FRANCHISE DIFFERENT Offer members a complete fitness experience with an emphasis on group HIIT training and everything they need to become their best selves. SIZE 25,000 – 40,000 SQ. FT. BENEFITS Results-based, class-centric boutique Modern twist on traditional boxing and high-intensity interval training classes in a high-energy environment Easy market entry with low operating costs INVESTMENT RANGE 1,080,000 – 4,213,000 LIQUID CAPITAL REQUIREMENT 500,000 NET WORTH REQUIREMENT 1,500,000 7

WE’VE GOT YOUR BACK FROM DAY ONE COMPREHENSIVE FRANCHISE TRAINING & SUPPORT Your franchise journey will be guided by a team of experts who’ve done it all before, and who’ll help make sure your UFC GYM launches without a hitch. Here’s what you get for your investment. BEFORE YOU LAUNCH Our team works closely with you to identify the best market and site, and we’ll stay by your side through the construction and initial hiring processes as you prepare your location for launch. SYSTEMS & OPERATIONS SUPPORT The UFC GYM corporate team and highly trained field consultants are available whenever you need a helping hand in the business. INITIAL TRAINING LOCAL & NATIONAL MARKETING & PROMOTION In the weeks leading up to your launch, get expert business, operations, management and marketing training specific to the UFC GYM opportunity you’ve chosen. High-quality digital and print advertising marked with the powerful UFC brand will help you find and retain new members to grow your business. GRAND OPENING SUPPORT HIRING & TRAINING YOUR STAFF Spread the word about the brand-new fitness facility opening in your neighborhood and get off to a strong start with membership presale and hands-on training. We offer guidance and best practices to aid your search for employees, and our coaching program directors will ensure your staff is certified and trained to the highest standards. YOU’LL BE BACKED BY LEGENDS UFC GYM franchisees join a growing family of supportive franchise owners that includes some of the biggest names in athletics – and business. Legends like B.J. Penn, Urijah Faber, Ricardo Llamas, Cub Swanson, Mike Bisping, Belal Muhammad, Frankie Edgar and Alex Rodriguez all own UFC GYM locations in the U.S. 8

YOUR JOURNEY TO UFC GYM OWNERSHIP THE PROCESS STARTS HERE The path to becoming a UFC GYM franchisee is a simple step-by-step process, and it starts right here. 1 2 3 4 5 REQUEST Head over to our contact page and send us your info. We’ll reach out with more materials about the UFC GYM franchise opportunity, and then we’ll chat a bit to learn about you and your goals. APPLY If we both agree that we’re a good fit for each other, you’ll complete a franchise application and we’ll send over the UFC GYM Franchise Disclosure Document (FDD) for you to review. CONNECT During your due diligence process, we’ll put you in touch with key members from the UFC GYM corporate team, as well as current UFC GYM franchise owners. SIGN Once you’ve learned all you can about us and decide you’re ready to own a UFC GYM franchise, you’ll receive and sign a franchise agreement. Welcome to the team. LAUNCH Work with our team and network of vendor partners to choose your site, build your gym, recruit and train your staff, start selling memberships, and open the doors of your UFC GYM Franchise. DO YOU HAVE WHAT IT TAKES TO BRING THE FIGHTING SPIRIT TO YOUR MARKET? OUR CORE VALUES FUN INSPIRING GRIT HUMBLE TEAMWORK 9

READY TO ROLL? BE THE FIRST IN YOUR MARKET TO PARTNER WITH A SPORTS INDUSTRY PHENOMENON Start your ownership journey today. Schedule a call with our team to claim your territory. 877-2-UFC-GYM UFCGYMFRANCHISE.COM Refer to the 2021 UFC GYM Franchise Disclosure Document for additional information. This advertisement is not a franchise offering. An offering can only be made through our Franchise Disclosure Document. UFC GYM 2021

The UFC GYM franchise opportunity offers two field-tested gym models that combine the intense, MMA-inspired fitness programming of the biggest brand in sports with unbeatable business benefits that help you capitalize on a surging category and rise above the competition.

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