THE WORLD'S BEST-SELLING GARDEN HYDRANGEA. - Bailey Nurseries

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THE WORLD’S BEST-SELLING GARDEN HYDRANGEA. 1

THE FIRST AND STILL THE BEST Introduced in 2004, The Original Endless Summer revolutionized the hydrangea world. It had the game-changing capacity to produce flowers on new growth as well as old wood. Over the years this genetic trait, known as remontancy, has become the holy grail for hydrangea breeders because it results in more blooms. By layering on earliness to bloom, compact size and vibrant colors, Endless Summer continues to lead the industry with ever-better genetics and exciting new introductions. With consumer recognition, distinctive packaging, and national marketing support, Endless Summer is a core brand for your business. FIVE VA R I ET I E S , END L ESS P OSS I B I L I TI ES . BLOOMS ON OLD AND NEW WOOD 5 DISTINCT VARIETIES COMPELLING CONSUMER ADVERTISING Endless Summer remains the best-selling collection of hydrangeas in the world for good reason. Fine-tuned genetics and reblooming flowers means strong sell-through throughout the year. A range of colors means versatility in design and in the product you offer. Dedicated industry partners across North America grow and sell the brand so nationwide distribution is ensured. As the first reblooming hydrangea on the market, Endless Summer has the most knowledgeable Hydrangea macrophylla team in the industry. All of this means that choosing Endless Summer is the best choice in hydrangeas. 2

ENDL E SS IM PROVE M E N T Using proprietary research and market intelligence from the global marketplace, Endless Summer has a commitment to delivering reliable, marketable new varieties. Ongoing breeding work continues at Bailey Innovations so that Endless Summer can lead the way for long-lasting retail, grower and landscaper success. The explosive launch of Summer Crush in 2019 proved the excitement for new breeding work in the H. macrophylla category, and the increase in production and sales numbers show that the trend will continue. THEIRS Blooms once a season only on old growth OURS Blooms continuously on old and new growth TESTING & TRIALING Delivering on the promise of rebloom is the highest of priorities for Endless Summer . Before any new introduction is made, rigorous trials are conducted to ensure that only the best of the best make it to sale. Starting with thousands of seedlings, the Bailey Innovations team goes through many years of internal trials to narrow down the options to the best for final evaluation. From there, field, container, and production trials are completed at all Bailey Nurseries locations, as well as external sites using consistent qualitative and quantitative data to give direction on which accession is the highest performing and most marketable variety. This thoughtful and deliberate approach ensures success for the grower, retailer, and end consumer. 3

Hydrangea macrophylla ‘Bailmacfive’ PP30,359 The intense, deep coloration found in Summer Crush is a true differentiator in the hydrangea marketplace. With a profusion of big raspberry red or neon purple blooms, Summer Crush is a color breakthrough in reblooming garden hydrangeas. Introduced by Bailey Innovations, this new addition is the result of focused breeding and years of production and field testing. 4-9 Full Sun to Part Shade 18-36” H / 18-36” W Upright, rounded Proven to be Zone 4 cold hardy and the most wilt resistant Endless Summer yet, this compact growing hydrangea with dark green glossy leaves fits smaller spaces in the garden and is the perfect size for patio containers. (CPBRAF, C) 4

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Hydrangea macrophylla ‘PIIHM-II’ PP25,566 BloomStruck continues to impress and change the way we think about hydrangeas. Its prolific, multi-colored blooms can range from intense rose-pink to violet or blue depending on the soil pH. Strong ruby red stems add both retail and multi-season landscape appeal. Thick, glossy, dark green leaves with red petioles are more heat resistant, preventing mid-day wilting. Plus, BloomStruck takes on exceptional leaf and flower color in the fall for added beauty late in the season. 4-9 Partial Shade 3-4’H / 4-5’W Upright, mounded Talk about exceptional hardiness; not only did BloomStruck survive trials after 50 days below 0 F, with a low of -28 F, it flowered heavily the following spring on old growth and put out loads of blooms on the new growth. Use it in the landscape as a specimen, planted en masse, or in containers for color all summer. (CPBR5146, C ) 6

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Hydrangea macrophylla ‘BAILMER’ PP15, 298 The first mophead hydrangea with the unique ability to bloom on both old and new wood, The Original provides beautiful flowers all summer long. Large blooms grow up to 8” in diameter in shades of pink or the classic Nantucket blue depending on soil pH. A modern update on a classic flower, plant in containers or add variety and texture to the landscape by combining with perennials and ornamental grasses. (CPBR2305) 4-9 Partial Shade 3-4’H / 4-5’W Mounded 8

Hydrangea macrophylla ‘PIIHM-I’ PP20,176 Like all plants in the Endless Summer collection, Twist-nShout produces abundant blooms on both old and new wood all summer long. Lacy centers are surrounded by gorgeous blossoms of pink or periwinkle blue, depending on soil type. Sturdy red stems and glossy deep green leaves turn red-burgundy in fall to offer year-round interest in the garden. Easy to care for and hardy to zone 4, Twist-n-Shout is an elegant stand-alone specimen, effective en masse or dramatic in combination with other plants. (CPBR3688, C ) 4-9 Partial Shade 3-5’H / 3-5’W Upright, rounded Hydrangea macrophylla ‘Blushing Bride’ PP17,169 Blushing Bride has big round clusters of pure white, semi-double florets, which mature to blush pink or Carolina blue depending on soil pH. Like the other Endless Summer varieties, Blushing Bride blooms on old and new growth and is remarkably mildew resistant. Long a favorite in Europe, Blushing Bride is excellent for cut flowers and for blending with louder colors in the garden. (CPBR3403) 5-9 Partial Shade 3-6’H / 3-6’W Upright, rounded 9

P ROD UCT IO N S UCC E SS Depending on your production schedule or needs, a variety of liner options are available for Endless Summer hydrangeas. Bareroot, JumpStarts potted liners, and finished plant offerings allow you to stage your production timeline and have retail-ready product throughout the growing season. BAREROOT 10 JUMPSTARTS 38 PLUGS

BAREROOT: PERFECT FOR FINISHING ROBUST PLANTS QUICKLY. ECONOMICAL FREIGHT COST. Endless Summer The Original Hydrangea 10-12 WEEKS FINISHING TIME 1yr #1 #2 CONTAINER JUMPSTARTS : THE FAVORITE CHOICE FOR CYCLE PLANTING AND FOR AUTOMATED POTTING LINES. Endless Summer BloomStruck Hydrangea 10-12 WEEKS FINISHING TIME #2 CONTAINER GROWER SUPPORT Visit BaileyNurseries.com for culture sheets and other grower and marketing resources. 11

LET ENDLE SS SUM M E R WO RK FOR YOU We take pride in our targeted national marketing plan that connects with consumers. Our campaign reinforces the power of the blue pot to increase brand recognition when the consumer reaches your store. NATIONAL ADVERTISEMENT AND MEDIA CONNECTED SUBSCRIPTION-BASED TELEVISION APRIL THROUGH JUNE PAID SEARCH SOCIAL MEDIA ALL YEAR OUT OF HOME (Billboards) APRIL THROUGH JUNE Atlanta - GA Charlotte - NC Boston - MA Chicago - IL Minneapolis / St. Paul - MN Indianapolis - IN Washington DC / Baltimore - MD Toronto - Canada ENDLESS SUMMER HITS THE ROAD! Each year, we hit the road in regions across the country to build awareness and excitement about Endless Summer . From media outreach to community and retail events, we love connecting with customers through our Life in Full Bloom tour. 12

C ULTI VATE N E W C USTOM E RS Endless Summer offers marketing resources to help you engage with new and existing customers across a variety of platforms to sell more plants with less work. Social media, advertising, consumer events, digital resources, public relations, signage, and more work in tandem to excite consumers and drive sales. Utilizing these resources is a time- and cost-efficient way to boost your sales without devoting human or financial resources to developing content yourself. SET CUSTOMERS UP FOR SUCCESS We make it easy for customers to have success growing hydrangeas with a mobile care program that provides regionally specific, timely gardening tips straight to their phones. No ads and no spam – just great advice! Text ‘Endless Summer’ to 73095 to start taking advantage of our mobile care program. Available in English, Spanish, and French. DIGITAL MEDIA SUPPORT Endless Summer offers a wide variety of fresh, ready-made content for you to share across your digital channels. From Facebook to Instagram to Google Ads, use our imagery, social media posts, videos, and more to capitalize on the brand equity of Endless Summer and drive sales to your business. 13

SUPERIOR SIGNAGE & PACKAGING Connect with shoppers using creative, bright, and effective visual signage and packaging. Large picture tags are a silent seller and full of helpful tips including the mobile care program code.* RETAIL FINDER Drive local consumers to your business to purchase the Endless Summer hydrangeas by signing up for our retail finder.* PUBLIC RELATIONS Share the news of Endless Summer publicity in national, regional, and local media to stay relevant and deliver additional content, again without having to do more work! It’s a great, fun way to keep your audience engaged with timely information. *Contact your Sales Representative for more information. 14

N AT I O NWI D E D IST R IB U T ION With an expansive network of trusted licensed growers, Endless Summer hydrangeas are readily available across North America and worldwide. 5 36 28 1 23 16 35 1 25 14 43 19 34 42 7 6 17 30 32 12 1 26 33 3 18 29 24 2 10 27 39 15 31 22 13 41 4 44 21 11 38 9 37 40 20 8 1. Bailey Nurseries 16. Kraemer’s Nursery, Inc. 3 1 . R.A. Dudley Nurseries, Inc. 2. Baucom’s Nursery, Co 1 7. Kurt Weiss Greenhouses, Inc. 32. Ridge Manor Nursery LLC 3. Bennett’s Creek Nursery 18. Lancaster Farms, Inc. 33. Saunders Brothers, Inc. 4. Bracy’s Nursery 19. Lincoln Nurseries, Inc. 34. Sawyer Nursery, Inc. 5. Bylands Nurseries, Ltd 20. Liner Source, Inc. 35. Sheridan Nurseries 6. Clinton Nurseries 2 1 . Lone Star Growers 36. Smith Gardens 7. Cottage Gardens Nursery 22. McCorkle Nurseries, Inc. 3 7. Stokley Nursery 8. Dewar Nurseries, Inc. 23. Means Nursery, Inc. 38. Tom Dodd Nurseries, Inc. 9. Flowerwood Nursery, Inc. 24. Metrolina Greenhouses, Inc. 39. Transplant Nursery, Inc. 25. Midwest Groundcovers, LLC 40. Tropic Traditions, Inc. 11. Hackney Nursery 26. Overdevest Nurseries, LP 41. Tree Sap Farm, LLC 12. Hopewell Nursery Inc 2 7. Park Hill Plants & Trees 42. Willoway Nursery, Inc. 13. J. Berry Nursery 28. Pépinière Abbotsford 43. Willowbrook Nursery, Inc. 14. J.C. Bakker & Sons, Ltd. 29. Powell’s Nursery, LLC 44. Windmill Nursery, LLC. 15. JeffCo Tree Farm 30. Prides Corner Farms 10. Greenleaf Nursery, Co. 15

E N D L E S S S U M M E R B L O O M S . C O M 16 December 2019

Baucom's Nursery, Co Bennett's Creek Nursery Bracy's Nursery Bylands Nurseries, Ltd Clinton Nurseries Cottage Gardens Nursery Dewar Nurseries, Inc. . Ridge Manor Nursery LLC Saunders Brothers, Inc. Sawyer Nursery, Inc. Sheridan Nurseries Smith Gardens Stokley Nursery Tom Dodd Nurseries, Inc. Transplant Nursery, Inc.

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