MEDIA KIT - Outlaw Partners

MEDIA KIT 2021

TABLE OF CONTENTS 3 WHO IS OUTLAW? 4 OUTLAW INTEGRATION 11 20 26 6 EXPLORE BIG SKY 7 TOWN CRIER 8-9 MOUNTAIN OUTLAW / EXPLORE YELLOWSTONE 10 VIEWS REAL ESTATE MAGAZINE EVENTS 13 PEAK TO SKY 14 BIG SKY PBR 15 BIG SKY COMMUNITY RODEO 16 BIG SKY ART AUCTION 17 TEDxBIG SKY BIG SKY IDEAS FESTIVAL 18 WILDLANDS 19 OUTLAW EVENTS SUMMARY ARTWORK PREPARATION 21 EXPLORE BIG SKY 22 TOWN CRIER DIGITAL ADVERTISING 23 EXPLORE BIG SKY DEADLINE CALENDAR 2021 24 MOUNTAIN OUTLAW / EXPLORE YELLOWSTONE 25 VIEWS REAL ESTATE MAGAZINE CONTACT INFORMATION FOR ADVERTISING

VISION At Outlaw Partners, we work to create connections and inspire others to act. MISSION Outlaw Partners mission is to share stories and experiences through publications, marketing and event productions that inspire individuals and businesses alike to connect, create, and grow. O U R VA L U E S WHO IS OUTLAW? THE CODE OF THE WEST Live Each Day With Courage When You Make A Promise, Keep It Take Pride In Your Work Ride For The Brand Always Finish What You Start Talk Less and Say More Do What Has To Be Done Remember That Some Things Aren’t For Sale Be Tough, But Fair Know Where To Draw The Line THE OUTLAW AUDIENCE IS: ENGAGED - AFFLUENT - ACTIVE 75% COLLEGE GRAD 45% MALE 55% FEMALE 85% HOMEOWNERS 40% OWN 2ND HOME 150K MEDIAN HOUSEHOLD INCOME 80% PARTICIPATE IN SPORTS GOLF, HIKING, BIKING, ALPINE SKIING

E NT E V S OU T LA W 2021 OUTL AW PUBLIC RELATIONS M A RK E WEBSITE DEVELOPMENT VIDEO PRODUCTION CONSULTING GRAPHIC DESIGN TIN G

VIEWS Big Sky Real Estate Magazine EBS APP explorebigsky.com OU T mtoutlaw.com L AW M PA NIE S DIA ME Virtual Town Hall R E T SIS F.A.C (FRID TE AY A F RNOO B N C LU ) CO PRINT PUBLICATION DIGITAL

Explore Big Sky is Big Sky’s local news source - a bi-weekly print newspaper and digital resource featuring award-winning editorial content, design and photography. EBS provides sweeping coverage of the issues impacting Big Sky and the greater Yellowstone region. PRINT & SUBSCRIPTIONS: ANNUAL READERSHIP - 1.1M READERS DIGITAL: 16K INSTAGRAM FOLLOWERS 40K Impressions/Week 10K FACEBOOK FOLLOWERS 8K Avg Post Reach/Week EXPLOREBIGSKY.COM ANNUAL PERFORMANCE AVERAGE 676,000 users 1,010,000 sessions 1,420,000 pageviews TRAFFIC SOURCES 36% Direct 36% Organic Search 20% Social 8% Referral TOP 10 USER TRAFFIC LOCATIONS Bozeman, MT Big Sky, MT Salt Lake City, UT Dallas, TX Billings, MT Chicago, IL Denver, CO Los Angeles, CA New York, NY Seattle, WA Data as of Sept. 2020

Five times a week, Explore Big Sky’s “Town Crier” newsletter delivers news briefs that provide our audience with information they need to stay relevant and carry conversations on the most interesting bits of regional news and entertainment. We do the heavy lifting, curating the most engaged-with and talked-about stories from around our town, region and state.all you need to do is hop on board. Not to mention our readers love us. WEEKLY REACH 75,000 INBOXES ANNUAL REACH 3,950,000 INBOXES OPEN RATE 22.5% (industry avg 15-25%) CLICK RATE 6% (industry avg 2.5%) DELIVERY RATE 99% Data as of Sept. 2020

The most popular and widely distributed magazine in the Greater Yellowstone. With award-winning editorial content, design and photography, Mountain Outlaw magazine, now featuring Explore Yellowstone within it, has been described as “Powder Magazine meets Rolling Stone.” Published in Big Sky, Montana, the magazine highlights the lifestyle, land and culture of the Mountain West. PRINT & SUBSCRIPTIONS: ANNUAL READERSHIP - 1.1M READERS DIGITAL: MTOUTLAW.COM 24,500 users 35,900 pageviews ONLINE EDITIONS (VIA ISSUU) 10,400 impressions 4:58 average read time Data as of Sept. 2020 ASK US ABOUT: Our free model Direct mail to Big Sky’s second homeowners and club members Bedside placement in 25 hotels Contracted placement in 500 national vacation rental properties 1,000 public drop points across the Yellowstone region Placement on private chartered jets Private club distribution

REGIONAL HOTEL DISTRIBUTION POINTS READERS IN ALL 50 STATES MONTANA The LARK, Bozeman Lodge at Big Sky, Big Sky Inn on the Gallatin, Gallatin Gateway Rainbow Ranch, Big Sky Cabins at Spanish Peaks Mountain Club, Big Sky Lone Mountain Ranch, Big Sky Stage Coach Inn, West Yellowstone Murray Hotel, Livingston Yellowstone Pioneer Lodge, Livingston Chico Hot Springs, Paradise Valley Pollard Hotel, Red Lodge Sage Lodge, Paradise Valley Yellowstone Club’s Warren Miller Lodge, and Spanish Peaks Mountain Club Lodge Wilson Hotel, Big Sky IDAHO Rustic Cabins, Island Park Grand Targhee Resort Lodging & Property Management, Teton Valley Teton Springs, Teton Valley WYOMING WE’VE PARTNERED WITH PRIVATE CLUBS AND CHARTERS Reach a high net worth audience: Outlaw Partners publications including Explore Big Sky, Mountain Outlaw, Explore Yellowstone and VIEWS are all distributed in-house at Yellowstone Club, Spanish Peaks and Moonlight Basin. We’ve secured additional placement in Summit Aviation private chartered flights to and from Bozeman-Yellowstone International Airport totaling over 700 flights/year. Snake River Lodge & Spa, Jackson Inn on the Creek, Jackson Mountain Modern, Jackson Virginian, Jackson White Buffalo Club, Jackson Lodges of East Yellowstone, Cody Buffalo Bill’s Irma Hotel, Cody Buffalo Bill’s Antler Inn, Cody Pollard Hotel, Red Lodge PLUS Big Sky Resort Jackson Hole Mountain Resort

VIEWS. Big Sky’s Real Estate Guide With a focus on the real estate market in our town, supplemented with Big Sky living and lifestyle pieces, VIEWS.—published three-times per year—aims to remind even longtime residents of the roots of their love affair with the beautiful landscapes and people of our community. PRINT & SUBSCRIPTIONS 240K READERS Bozeman, Big Sky and the greater Gallatin Valley continue to be some of the fastest growing communities in the mountain west. BIG SKY SALES VOLUME JANUARY-SEPTEMBER 2020 (excluding Yellowstone Club): 737,200,000 MEDIAN SALES PRICE GROWTH: BIG SKY 19.6% (Aug 2019-2020) BOZEMAN 21.5% (Aug 2019-2020) Data as of Sept. 2020

EVENTS

At Outlaw Partners, our mission is to create connections and inspire others to act. Through our high end event production, product activation and experience marketing, we bring brands to life while connecting people from all over the world. OVER 275,000 ATTENDEES 500 BRANDS ACTIVATED to their target audiences, engaging consumers and creating brand loyalty 2 MILLION DONATED TO CHARITIES through Outlaw Partners events

T W O - D AY H E A D L I N E M U S I C F E S T I VA L I N B I G S K Y, M T 5,000 ATTENDEES/NIGHT 20M MEDIA IMPRESSIONS including local, regional and national print and online media coverage and social media traction

S E V E N -T I M E N AT I O N A L P B R AWA R D W I N N I N G E V E N T, C E L E B R AT I N G 10 T H A N N I V E R S A R Y J U LY 202 1 20,000 ATTENDEES/YEAR 8.5M MEDIA IMPRESSIONS including local, regional and national print and online media coverage and social media traction 3,900,000 ANNUAL GROSS ECONOMIC IMPACT

COMMUNITY RODEO F E AT U R I N G M O N TA N A S TAT E U N I V E R S I T Y AT H L E T E S 2,500 ATTENDEES/YEAR

6 T H A N N U A L F I N E A R T, J E W E L R Y AND FURNITURE AUCTION LIVE AND VIRTUAL EVENT 500 ATTENDEES/YEAR 1M ANNUAL ART VALUE

T H R E E D AY S O F T H O U G H TP R O V O K I N G TA L K S , BREAKOUT SESSIONS AND MUSIC PERFORMANCES 500 ATTENDEES/YEAR 1.5M VIEWS OF TEDxBIGSKY VIDEOS

T H E I N AU G U R A L W I L D L A N D S M U S I C F E S T I VA L WA S H E L D AT T H E R O M N E Y O VA L O N T H E M S U C A M P U S I N 2018, C E L E B R AT I N G W I L D A N D O P E N S PA C E S A N D T H E N O N-P R O F I T S T H AT W O R K TO P R OT EC T T H E M. 3,000 ATTENDEES

OUTLAW EVENTS 2020 TEDxBigSky Pinky & The Floyd January 28 Big Sky, Montana July 30-31 Big Sky, Montana July 18-19 Big Sky, MT Big Sky PBR Bottom of the Barrel Band Outlaw Partners 10 Year Party Thunderpussy Concert at the Rialto July 26-29 Big Sky, Montana August 1 Big Sky, Montana The Beet Tops WAVE Product Launch January 23 Rialto, Bozeman, MT July 26 October 29 Salt Lake City, Utah Dammed to Extinction Film Premiere Turnpike Troubadours Kitchen Dwellers July 27 Big Sky, Montana December 5 Big Sky, Montana Big Sky Art Auction January, 24 Big Sky, MT TEDxBigSky Big Sky, Montana James McMurtry January, 25 Big Sky, MT July 27 Big Sky, Montana 2019 July 28 Big Sky, Montana Big Sky Ideas Festival January 24-27 Big Sky, MT Jamie McLean Band January 25 Big Sky, MT TEDxBigSky January 26 Big Sky, MT Peak to Sky July 5-7 Big Sky, MT Big Sky Community Rodeo July 19 Big Sky, MT Big Sky PBR July 24-27 Big Sky, MT 2018 Martin Sexton January 26 Big Sky, Montana TEDxBigSky January 27 Big Sky, Montana Jackson Hole PBR July 17 Jackson, Wyoming The Dirty Shame Jamie McLean Band 2013 Big Sky PBR July 31-August 1 Big Sky, Montana Hell’s Belles 2016 July 31 Big Sky, Montana Hiball Energy Athlete Summit The Dirty Shame February 21-28 Big Sky, Montana August 1 Big Sky, Montana Big Sky PBR July 28-30 Big Sky, Montana Lukas Nelson & Promise of the Real 2012 Big Sky PBR July 28 Big Sky, Montana July 31-August 1 Big Sky, Montana The Outlaws Morgan Frazier July 29 Big Sky, Montana July 31 Big Sky, Montana Abbi Walker Lukas Nelson & Promise of the Real July 30 Big Sky, Montana August 1 Big Sky, Montana Jason Boland & The Stragglers Infinia PowerDish Groundbreaking July 30 Big Sky, Montana Tooele Army Depot Hiball Energy TGR Tight Loose World Premiere August 17 Ogden, Utah September 17-18 Jackson, Wyoming Neverland Collective December 3 Big Sky, Montana 2011 Jessica Kilroy August 2 Big Sky, Montana Big Sky PBR 2015 August 3 Big Sky, Montana Big Sky PBR The Dirty Shame July 25 Big Sky, Montana July 30 -31 Big Sky, Montana August 3 Big Sky, Montana Big Sky PBR Kris Clone Band July 26-28 Big Sky, Montana Shovels & Rope July 26 Big Sky, Montana The Steel Woods July 27 Big Sky, Montana Thunderpussy July 28 Big Sky, Montana Wildlands Music Festival featuring Robert Earl Keen & Lukas Nelson August 10 Bozeman, Montana 2017 Lukas Nelson & Promise of the Real January 27 Big Sky, Montana July 30 Big Sky, Montana ZoSo 2010 NBC TODAY Show Segment July 31 Big Sky, Montana June 22 Bozeman, Montana Two Bit Franks August 1 Big Sky, Montana Jamie McLean Band August 1 Big Sky, Montana BIG SKY Robert Earl Keen August 1 Big Sky, Montana Lukas Nelson & Promise of the Real September 4 Jackson, WY 2014 Big Sky PBR July 28-30 Big Sky, Montana PBR 7x Event of the Year Voted by Professional Bull Riders Big Sky, MT

ARTWORK PREPARATION 2021

ARTWORK PREPARATION 2 PAGE SPREAD 1/2 PAGE HORIZONTAL 1/2 PAGE VERTICAL 4.875” W x 16” H File type: Printable Adobe PDF/X-4:2008 (choose this setting in the drop down menu when you export your file) USE HIGH RES IMAGES: At least 260 DPI / higher MB files. Images print darker in newsprint, please tone photos 20% lighter than what you desire on screen. Very dark images not recommended. Use 100% black for text and shapes. (C 0, M 0 Y 0, K 100) Keep font size at 10pt. or higher and bold fonts are recommended. Requested ad design, resizing, or text edits billed at 150/hr. Package discounts are available for consecutive-issue placement Specified placement fee: 20% A late fee is applied for files sent after the deadline For any artwork questions, please email our designer: marisa@theoutlawpartners.com FULL PAGE 10” W x 16” H 21” W x 16” H 1/4 PAGE 1/8 PAGE 4.875” W x 7.875” H 10” W x 7.875” H 4.875” W x 3.75” H *Special placement on pages 3, 5, and 7: Request pricing *A 10% premium is added to retail pricing for single issue buys in June, July, November & December Issues