News Broadcaster: Tony Parsons The New Voice 4 Steps To

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Nº01 - AUG 2018HEARING TODAYThe Next Generation of Hearing CareNews Broadcaster:Tony Parsonsthe new voicefor HearingHealth.4 steps toreclaim yourhearing.Untreatedhearing lossdo you knowthe risks?Hearing Today is sponsoredby NexGen Hearing and its partners.

5CONTENTSTony ParsonsNews BroadcasterHearing Today magazine ispublished by NexGen Hearing.Readers look to Hearing Today magazine to provide them with thelatest information on products, research, technology and services inthe hearing healthcare field. As well, we’ll feature personal experiencesfrom clients who have graciously shared their journey to better hearing.These candid stories will assure readers that they are not alone in livingwith their hearing loss.9We know that Hearing Today readers will view this publicationas a real ‘lifeline’, helping them and their loved ones by providinginformation designed to inform, educate and encourage.Professional members of the hearing healthcare community are anothervaluable sector of our readership. We welcome these valued colleagues tolend their expertise by contributing editorials to Hearing Today magazineas further support for our readers. Hearing Today is available free of chargeonline or in a printed version. If you are not currently a member, you cansubscribe at www.nexgenhearing.com/hearing-today.Dan WhitneyFounder, Editor in ChiefHearing Today Magazine“Blindness separates people from things;deafness separates people from people.”—Helen Keller211Meet Marke. The man.The visionary.23NexGen Hearing IndustrialYour Hearing Protection Heroes4People are the Key to Success25Meet Your Hearing Professional:Lauren Robinson5Tony Parsons: A life in the NewsNoise-Induced Hearing Loss9Hearing Loss Linked toAccelerated Brain Tissue Loss2629Can You Imagine a CompletelyInvisible Hearing Aid?11Tinnitus: I t’s all in Your Head.125 Tips on How to Adjust to YourNew Hearing Aids31Meet Your Hearing Professional:Tom Millar32Your Relationship With YourAudiologist Continues33The Science of SoundPerception36Meet Your Hearing Professional:Susan Marynewich14Hearing Loss and Risk of Falling154 Steps:How to Reclaim Your Hearing21Gerry Cotter’sTransformative Experience22Meet Your Hearing Professional:Amy KozaHEARING TODAYEditor in ChiefDan WhitneyDesign TeamMarco Polloni / Denise TadeNEXT GENERATION OF HEARING CARE C

BIOGRAPHYMeet Marke.The man.The visionary.Marke Hambley retired in April of 2010, as the founder,President and CEO of Island Hearing. The companywas the largest integrated retail hearing aid serviceprovider in Canada at the time. Since incorporationin 1978, Marke grew the Island Hearing Group ofcompanies from a single branch in Victoria with twostaff members to 125 branches across the country.He achieved this industry-first accomplishment withhis extraordinary partner and wife Evelyn, Vice-President. His skilled and talented management teamdeveloped within Island Hearing were instrumentalin achieving unprecedented growth in the retailhearing health industry. His team grew to over 400dedicated employees the year of his retirement.Marke endeavored to retire, however, after two yearshe found his life without purpose, and returned to thework he loved. After all, serving the hard of hearingby improving their quality life through better hearing is his calling. Marke re-entered the profession in2012 by acquiring a 50% share in Mainland Hearing.He partnered with a former franchisee, AudiologistDr. Amir Soltani, and his former VP of Operations withIsland Hearing, Bob Liew.In 2012 Marke launched a new company, NexGenHearing, in partnership with his daughter SeleneFinlayson, Registered Hearing Instrument Practitioner. Together they opened the first NexGen clinicin the Oak Bay area of Victoria. Mainland Hearinglater merged with NexGen Hearing in April 2016 toestablish a single brand.Marke Hambley BC-HIS, RHIPIt is our mission todeliver, with passion,an exceptional clientexperience that meetstheir hearing andcommunications needs.His wife Evelyn has been instrumentalin the success of NexGen Hearing. Herdedication, assistance and support toMarke helped the owners succeed.She often volunteered without compensation in a training role, contributinggreatly to the ongoing growth of theNexGen Hearing brand.Since then, Marke and his team haveadded another 28 clinics on VancouverIsland and in the BC Interior. With themerger, the NexGen Hearing Groupnow has over 48 locations in BC.Over his 40 years of experience as ahearing instrument specialist, Markehas been actively involved in the development of his profession. He is a pastpresident of the Hearing InstrumentSpecialists Society of BC (HISSBC). Inaddition, he served on the AdvisoryCouncil for Hearing Instrument Studiesat Grant MacEwan University, representing HISSBC members. He is qualifiedas a Hearing Instrument Practitioner,acquiring his professional educationthrough Grant MacEwan University. Hiscredentials include a license to dispensehearing aids from the Province of BC,certification as a Tinnitus Clinician fromthe American Tinnitus Association andcertification by the International Hearing Society. He is also National BoardCertified in Hearing Instrument Sciences.In 2009, Marke was appointed bythe Government of BC to sit on theProvincial Board of Hearing Aid Dealersand Consultants, the provincial bodyregulating the Hearing Aid Act. In Marchof 2010, Audiologists, speech languagepathologists and hearing instrumentpractitioners became self-regulatedthrough the Health Professions Act,and the Hearing Aid Act. The previousBoard of Hearing Aid Dealers and Consultants was dissolved. Currently Markeis an active committee member of theCollege of Speech and Hearing HealthProfessionals of BC.Operating under Rotary’s motto ‘Serviceabove Self,’ Marke co-founded Hear4UFoundation with co-founding memberDr. Brian Westerberg, Otologist. Markewas also Hear4U’s first president. Thepurpose of the Foundation is to donateused hearing aids and related servicesto financially challenged Canadiansthrough retail hearing clinic participants.Marke continues to act as a director onthe foundation.Seeking to assist the otolaryngologyspecialty, Marke accepted a seat on theboard of directors for the Pacific Otolaryngology Foundation. The foundation’smain purpose is to fund research grantsfor university projects related to otolaryngology. Marke is an active directorwith this philanthropic organization.President and Director of Operationsand his wife Evelyn Hambley.NEXT GENERATION OF HEARING CARE 2Marke is also a very active member inhis community. He is a charter memberof Victoria Harbourside Rotary Club andhas been so since 1980. He has served asPresident of the club and has participated on several Rotary district committees.He has received numerous Rotary awardsfor his philanthropic volunteer work. Asa Rotarian, Marke is the co-founder ofthe Rotary International Hearing HealthCare Project of Zimbabwe/Uganda,an altruistic venture that has donatedover one million dollars in products andservices to this worthwhile sustainableproject. Marke traveled to Africa onthree occasions with a volunteer teamof hearing health care specialists that included Otolaryngologists, Audiologists,Hearing Instrument Specialists, teachersof the deaf, and technicians. They trainedlocal hearing health care students andprovided treatment to hard of hearingimpoverished children.In his personal life, Marke developed apassion for flying, and he is a retired IFRprivate pilot having logged over 1,000hours of flying time, much of that timeflying between the erstwhile IslandHearing clinics. Marke is also a fitnessbuff, loves downhill skiing, and has beenan avid golfer. His current passion iswake surfing and spending recreationaltime with his wife Evelyn, his children,grandchildren, and great grandchildren.

THE PEOPLE OF NEXGEN HEARINGPeople are the key to successReSound LiNX 3D The future ofSmart Hearing is hereAt NexGen Hearing the focus is to develop leadersand help others succeed. Alignment to the principle ‘You get your success through your people, sotreat your people like you want them to treat yourcustomers.’ has created the leadership required forgrowth across NexGen Hearing, rarely hiring external leadership. Leaders built a succession plan, andtrained and developed high performing personnelto succeed them. Consequently, as the companygrew, and senior management moved into higherlevel leadership/management positions, there wasa developed pool of talent ready to fill the vacatedmanagerial positions.integrity within the partners. In this way, Marke couldcontribute his business expertise and knowledge tohelp his partners of this NexGen Hearing businessmodel achieve success in an even tougher competitive industry environment. Many of these newpartners were former clinician employees with hisformer company, Island Hearing. “You get your ownsuccess through others succeeding”, says Hambley.“Their success was directly tied to my success andvisa versa. You either fail or succeed together.” Thisbusiness model had never been tried in the hearinghealthcare profession. It turned into an unprecedented success with growth rates averaging overGreat organizations are not built by extraordinary people,but by ordinary people doing extraordinary things.The NexGen Hearing business model was built onhelping others succeed. Marke Hambley wantedto help those that had helped him succeed, so hecreated a business model based on a 50/50 partnership where no one controlled the business entity.You had to work collaboratively and cooperatively to make each clinic partnership a success.A partnership of this uniqueness required sharedvalues and a high level of trust, accountability, and35% annually and the establishment of 48 clinics inas little as 5 years.Marke says, “It has been a true privilege to achievesuch major accomplishments with such dedicated,talented and enthusiastic professionals committedto each other’s success. I have been astoundedby what can be realized by such aligned andpassionate mavens devoted to a meaningfulpurpose and vision.”You’ll hear more than you ever imagined withReSound LiNX 3D. On the beach or on the phone,you can enjoy connecting to the world around youwith crystal clear sound.You can use your ReSound LiNX 3D hearing aids justlike wireless stereo headphones. And you’ll get a newlevel of control over your hearing experience with one-tapadjustments on the ReSound Smart 3D app.All of this in a hearing aid that is durable, comfortableand virtually invisible on the ear.Learn more at resound.comPhoto credit: Sam Choi3 HEARING TODAYNEXT GENERATION OF HEARING CARE 4

The new voice for Hearing LossAs though on cue with National Hearing Awareness month in Canada, Tony Parsons steppedout of retirement to become the official voice forNexGen Hearing, a BC hearing aid retailer with48 clinics in the province. Tony’s story is aninteresting one.NEW VOICE OF NEXGEN HEARINGTony Parsons:A life in the NewsI think it’s pretty safe to say that if yougrew up in British Columbia any timeover the past 40 years you know whoTony Parsons is. His three and a halfdecades as the anchor of The NewsHour on BCTV/Global (formerly CHANTV) made him the debonair man thatwe all came to know, and loved to getour nightly news from. After all, the dayjust wasn’t complete unless we camehome to Tony and the 6 o’clock newseach day.His family immigrated to Canada fromEngland in 1948, settling in Feversham,Ontario. After a year studying radio andtelevision arts at the Ryerson Institutein Toronto, Anthony (Tony) Parsonageas he was known then, looked for workat Ontario radio stations and eventuallyshortened his name to Tony Parsons.His first broadcasting job was as acountry and western DJ at CJCS inOntario. In fact, he worked at variousradio jobs in Guelph, Hamilton andStratford, before landing in Toronto.After a brief stint with CHUM radio, hetook his first television job as a reporterat CFTO-TV, a CTV affiliate.Having that ideal, resonating voice forbroadcast, Parsons soon advanced to5 HEARING TODAYbecome the late evening anchor atCFTO until 1975, when he accepted theopportunity to fill the 6:00 anchor spoton CHAN-TV (later known as BCTV) inVancouver, BC, where he remained formore than 35 years. Parsons was also theanchor of the national edition of CanadaTonight, a CHAN-produced newscastwhich aired outside of BC on stationsowned by Western International Communications until that company wasacquired by the Global Television Network. In 2004, his career achievementswere recognized and he was recognizedwith the prestigious Bruce HutchisonLifetime Achievement Award by theJack Webster Foundation.Parsons even had a cameo as a TVanchor in the 2001 film Saving Silverman(also known as Evil Woman). The sameyear he appeared, once again as anews anchor, in the Jack Nicholson filmThe Pledge.Tony Parsons has covered some of thebiggest stories in BC during a broadcasting career spanning more than 50 years.It’s safe to say that Parsons, was onceCanada’s most-watched anchor while atGlobal BC. In recognition of his talentsTony Parsons: a lesson worth hearing–as told by Tony ParsonsLike so many other seniors, I’ve admittedly beenreluctant to acknowledge the shortcomings thatgo with the aging process. You know what we’relike, after all we hear just fine! It’s not our fault ifeveryone else mumbles. I hear what I want to hearand that’s good enough for me. That’s when somefriends convinced me to try the free hearing test atNexGen Hearing in Kelowna.Parsons, was inducted into the CanadianBroadcast Hall of Fame in 2009.On December 16, 2009, Parsonsanchored his final newscast at GlobalBC as anchor of the News Hour fora planned retirement. However, just3 months later he reappeared onthe air, bringing star power to the10 p.m. newscast on CHEK News, andlater began anchoring CBC NewsVancouver, with the final 30 minutes ofthe 90-minute 5 p.m. newscast simulcaston CHEK.When he was doing double-duty,Parsons would fly Heli-jet to Victoria tohost CHEK’s 10 p.m. news after doingthe Vancouver news broadcast.Parsons’ involvement with CHEK Newswas inspired by his admiration for itsemployees, he said at the time. He saidhe was impressed that they had “a littlefire in their bellies” — enough to put uptheir own money to save the stationfrom potential extinction after previousowner, Canwest Global Communications, announced plans to shut it downin 2009.Audiologist Colin VanBergen and his team madethe whole experience a pleasure and after thetest I came to know that I do indeed have a rathersignificant problem with my hearing. Since then, Ihave seen an ENT surgeon and have gradually obtained knowledge about my hearing deficiency.Both hearing professionals have patiently schooledme on some of the aspects of my hearing loss.Today I’m now wearing hearing aids and yes,I admit now that I needed them years ago. Consonants and I are becoming friends again andoddly enough my wife doesn’t seem to mumbleanymore! Much to my surprise they are so helpful,and quite discreet. I spent years as a broadcaster with a hearing device jammed in one earso I could stay in touch with the director of mynightly newscast. Maybe that had something todo with my hearing issue, one I steadfastly denied.I’ve since learned about NexGen Hearing and whatmakes them different, as they have an establishedpurpose to go far beyond just product sales.They truly care about people and their quality oflife. That’s rare!I have since been approached by Marke Hambley, President of NexGen Hearing, askingthat I consider a role in the company. Today,I am delighted to say that I have committedto speaking out about hearing loss as theofficial spokesperson for NexGen Hearing andthe Hear 4U Foundation. The first commercialendorsement I have ever accepted, I might add!The dog ate my hearing aidsOh, and by the way, I’ve become so comfortablewearing my new hearing aids that recently Istepped into the shower still wearing them. Yikes! Irealized it just in time, and yanked them back tosafety. Then I came close to losing them again. Ihad carelessly left them on a small table and muchto my horror Morley, one of my dogs, tried tomake a meal of them. Another rescue mission andthankfully no damage! How would I explain that tomy Audiologist!?Considering that 1 in 4 Canadians suffer some formof hearing loss, I urge you to not delay as I did. CallNexGen Hearing and take advantage of theirfree Hearing Test! continued on page 7With a love for Italian cuisine, onNovember 23, 2009, he opened aVancouver restaurant, The Poor Italian inwhich he has a part ownership stake.You can read about in Tony’s book; A Lifein the News published by Harbour Publishing. It’s a fabulous read, one which unveils much about Tony’s interesting past.His memoir takes the reader throughhis life from wartorn Europe as a childto his early days in radio to his career inTV newscasting - through the 80’s, 90’sand to the present day where he enjoys quality time with his wife Tammy.Even if you’re not interested in journalism and the inner workings of the media machine, I’m confident you’ll lovereading about his past including histhoughts working with co-anchor Pamela Martin. Tony also speaks candidlyabout his take on where “the news” is going, his trusty pet dog that sat at his feetfor more than a decade’s worth of broadcasts and even his personal struggleswith alcohol and finally, coming to termswith his decision to leave the position heheld for so long.harbourpublishing.comNEXT GENERATION OF HEARING CARE 6

A hearing assessment forTony ParsonsOticon Opn – a breakthrough inhandling multiple speakersin noisy environmentsIt’s time for people with hearing loss to reclaim situations once lost—as told by Colin VanBergen, M.Sc. Aud, RAUDAfter a comprehensive assessment, it turnsout that Tony’s wife wasn’t mumbling.He has a high frequency sensorineuralhearing loss in both of his ears. It isof a mild degree on his left side, butthere is a severe degree of loss onthe right side. This high frequencyhearing loss has prevented him fromhearing specific consonants sounds:“s, f, sh, th, t, k”.He is still hearing people, but quite oftenfinds that it sounds like they are ‘mumbling.’ Tony also has frequent difficultiesunderstanding people when in a groupsituation or in a noisy restaurant. It’slikely that his hearing ability has beendeteriorating very slowly and graduallyover many years. This has resulted in alack of awareness regarding the amountof hearing that Tony has lost. While hiswife has been commenting to him formany years about his hearing difficulties,he hasn’t felt that it had deterioratedenough to be concerned about.Groundbreaking test results prove Oticon Opnoutperforms competing technologiesWe put Oticon Opn to the test in a realistic environment mimickinga conversation between four people in a noisy restaurant.The results show how Oticon Opn significantly outperformstraditional directionality for speech understanding from thespeaker in front, and is on par with narrow directionality, whileremaining open to all relevant surrounding sounds. Additionally,Oticon Opn vastly outperforms them both for understandingspeech coming from the sides.* That is the difference betweenbeing in the conversation or not – to be in or out of life.Visit oticon.ca/opn-evidence to learn more about the results.*Le Goff and Beck 2017, Oticon whitepaperNow 50 clinics in BC1.877.606.6671nexgenhearing.com7 HEARING TODAYSince the initial consultation and referralto an ENT specialist, Tony has now beenfitted with Oticon Opn 1 hearing aids.There are two primary functions tothese advanced hearing aids that specifically address the problems that mosthearing impaired people experience.The first function is to increase clarity(reduce ‘mumbling’) by amplifying thehigh frequency consonants that Tonyis unable to hear without the hearingaids. The second function is to reduceas much background noise as possiblewhen Tony is in a noisy setting. Whilehearing aids

Tony Parsons: A life in the News continued on page 7 With a love for Italian cuisine, on November 23, 2009, he opened a Vancouver restaurant, Poor ItalianTheowner, Canwest Global Communica in which he has a part ownership stake. You can read about in Tony’s book; A Life in the Newspublished by Harbour Pub-lishing.

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