Benchmarking Of Andhrapradesh And Mardin

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International Journal of Current Engineering and TechnologyE-ISSN 2277 – 4106, P-ISSN 2347 - 5161 2014 INPRESSCO , All Rights ReservedAvailable at http://inpressco.com/category/ijcetResearch ArticleBenchmarking of Andhrapradesh and MardinPilli RavikanthȦ* and Pasham Prathyusha ReddyȦȦDepartment of Business and Economics, University of Cassino, Cassino, ItalyAccepted 20 February 2014, Available online 28 February 2014, Vol.4, No.1 (February 2014)AbstractAnalyzing strengths, weaknesses, performances and ideologies of two organizations is the process for benchmarking.Benchmarking is essentially the procedure of measuring the execution of one's organization against the best in the sameor other industry (Stevenson 1996). It helps the organization in implementing the best practices and also accelerates therate of change and provides realistic improvement goals. Benchmarking enables to scrutinize our own process and learnfrom others. Benchmarking now a days has been a widely used management tool to identify who is best and what makesthem successful, in both manufacturing and service companies. It is being used as extension of existing total qualitymanagement program. This article discusses on different accepts of bench marking and analysis between two touristicdestinations, namely Mardin(Located in Turkey) and Andhra pradesh(Located in India).Keywords: Benchmarking, Mardin, Andhrapradesh, India, Turkey.1. Introduction1Quite often, the benchmarking concept is understood to bean act of Imitating or copying. But in reality this proves tobe a concept that helps in Innovation rather than imitation,as stated by Thompson and Cox (1997).However,benchmarking offers firms a tangible method to evaluatePerformance (Kazmi, 2007).In spite of the wideutilization of benchmarking procedures in quality,showcasing, back, engineering improvement in theassembling business, benchmarking is still an obscurenotion in the administration business, especially in thetourism field. Tourism still represents one of the largesteconomic sectors and is widely recognized as an importantfactor in regional development (Commission of theEuropean Communities, 2010). Just like any othereconomic sector, tourism also faces competitive pressureswhich are rising substantially in today’s globalized society(Kozak, 2004).Tourist destination benchmarking presentsparticular management challenges (M. Kozak, M.Rimmington 1999.The awareness of benchmarking gives anestablishment for building operational plans to meet andsurpass the standard and promote knowledge of businessimprovement opportunities. As per the practitioners andalso scientific communities benchmarking can generateimprovements breakthroughs that lead to insight the needfor long term anufacturing industry, benchmarking is still an obscureidea in the service industry, especially in the tourism field.Many researchers have stated benchmarking indifferent aspects which helps in benchmarking the tourismdestination in different criteria’s.2.1 Definitions of benchmarking by different AuthorsAuthorSpendoliniMcNair&LeibfriedGarvin2. What is benchmarkingDespite of wide use of benchmarking strategies in quality,*Corresponding authors: Pilli Ravikanth and Pasham Prathyusha ReddyDefinitionBenchmarking is acontinuoussystematicprocessfor evaluating theproducts,servicesandworkoforganizations that arerecognizedasrepresentingbestpractices for thepurposeoforganizationalimprovementBenchmarking is anexternal focus oninternalactivities,functions,oroperations in order toachieve continuousimprovement.Benchmarking is adisciplined processthat begins with athorough search toidentifybestpracticeorganizations,continues with thecareful study of one’sYear1992FocusofdefinitionInternal andfunctionalfocused1992Internal cused411 International Journal of Current Engineering and Technology, Vol.4, No.1 (Feb 2014)

Pilli Ravikanth et marking of Andhrapradesh and Mardinown practices andperformance,progresses throughsystematic site visitsand interviews, andconcludes with ananalysis of results,developmentofrecommendationsand implementation.Benchmarking is acontinuoussearchfor, and applicationof,significantlybetter practices ingissimply the process ofmeasuringtheperformance of one'scompany against thebest in the same oranother industryBenchmarking is aquality tool that canhelp in this processand it can be used gBenchmarking can bedefined as a processby which companiesset standards forthemselves, based ona study of bestpractices elsewhere.Theaimofbenchmarkingisgenerally to improveone’sownperformance.Benchmarking is a structured system that requires yourorganization to move through an arrangement of steps soas to complete a benchmarking process. Identifying whoyou should compare your organization to be one of themost important steps. The steps that are involved in theprocess of benchmarking are (Source: Camp 1989): Stage 1: focusedHowever, for smaller companies benchmarking may betoo time-consuming or too expensive (Micklewright,1993). As the reason tourism industry containing manysmall businesses would not consider benchmarking.The strategy used here will show that small companiescan take a benchmarking strategy without the fear ofexpenses or sharing information with perceivedcompetitors.Benchmarking methods fall into four main categories:internal, competitive, functional and generic (Camp, 1989,Zairi&Leonard, 1994). These can be defined as follows:Competitive benchmarking: it is an examination withan immediate competitor. It is the direct and easy way ofbenchmarking.Internal benchmarking: The search for best practicesinternally.Functional benchmarking: Which looks at specificfunctions with similar functions that are best in class’(usually non-competitive).Generic benchmarking: This considers processes thatextend across functional barriers and organization sectorsgiven by M. Cano (2001)3. Process of Benchmarking1. Identify what is to be benchmarked.2. Identify comparative companies.3. Determine data collection method and collect data. Stage 2: Analysis4. Determine current performance ‘gap’.5. Project future performance levels. Stage 3:INTEGRATION6. Communicate benchmark findings and gainacceptance.7. Establish functional goals. Stage 4: Action8. Develop action plans.9. Implement specific action and monitor progress.10. Recalibrate benchmarks. Stage 5: Maturity11. Leadership Position Attained.12. Best Practices Fully Integrated into Process.4. Description about MardinThe city is spotted on the slant of a hill looking downsouth to the Mesopotamian plains. Mardin is on the railand roadway tracks joining Turkey to Syria and Iraq. Thecity existed under the rule of the Hittites, Hurri-Mitani,Surs, Persians, Babylonians Romans, the Seljuk Turks andArabs. Eventually, the Mardin sector of the ArtukluKingdom called "Tabaka Ilgaziyye" was made and the cityflourished throughout this time.Mardin is a 7000-year-oldcity that has had many diverse civilizations.The city used to be regarded as "Marde" by thePersians, "Mardia" by the Byzantine, "Maridin" by theArabs and "Merde-Merdo-Merdi" by the Syriac. Thesewere converted into "Mardin" after the range was involvedby the Turks. It has likewise been a city of numerousreligions and languages. A Turkish official named Mardinas the "capital of religions and dialects",(Istvan EGRESI,Fatih KARA, Büşra BAYRAM, 2012) an impact of thevarious languages spoken in the territory and of the cohome of individuals of diverse religious category.Consequently, the region is honored with an extraordinarynumber of religious and social destinations. Between 1160and 1932 the city was the seat of the Syriac OrthodoxPatriarchate of Antioch. Today the Patriarch exists inDamasc.Syria yet the presence of numerous houses of worshipand religious communities in the territory of Mardin talkin the vicinity of an extraordinary Christian past.Beginning with the 12th century the territory was managedby Muslims, Artukid Turks at first, succeeded by the,Akkoyunlu Turks and at last in the sixteenth Century theregion was vanquished by the Ottoman Turks.They haveconstructed various religious structures mosques,412 International Journal of Current Engineering and Technology, Vol.4, No.1 (Feb 2014)

Pilli Ravikanth et alBenchmarking of Andhrapradesh and Mardinmedreses, tombs, and so forth making an unique TurkishIslamic development.Mardin region comes under the GAP venture. GPA isThe Southeastern Anatolia Project (GPA) is a multidivision and mixed regional advancement effortapproached in the setting of sustainable improvement. Itsessential goals incorporate the change of living standardsand salary levels of individuals to dispense with localadvancement variations and helping such nationalobjectives as social strength and economic growth byupgrading profit and job chances in the rural division.Theproject area covers 9 administrative provinces Batman,Adiyaman Diyarbakir, Kilis,Gaziantep, Mardin,Sanliurfa, Siirt and Sirnak in the basins of the Euphratesand Tigris and in Upper Mesopotamia.Upon the consummation of the GAP, 100,000 hectaresof land in the territory will be under cultivation societyand cotton will be prepared at ventures in the OrganizedIndustrial Site. Other guaranteeing businesses could befood stuffs, products of the soil handling and seedprocessing. chemical manure plants in the region willsupply part of phosphate manures required in yieldcultivating. Also its Organized Industrial Site, Mardinlikewise has its Small Industrial Site containing 190undertakings and fit for utilizing 1,140 persons.The population of the province is 773,026(Census of2012). Derik, Dargeçit, Kiziltepe, Merkez, Mazidagi,Midyat, Ömerli, Nusaybin, Yesilli and Savur are Mardin’sdistricts in the periphery.As Mardin occur in Mesopotamia and in light of this,its an extremely old, authentic and fascinating place. Youcan see the most oldest constructions here. Mardin waspreviously an extremely paramount community forChristianity. Design structures having a place withdistinctive ages have connected time in an extraordinaryarchitectural integrity. One can find special Mardinhouses; churches of Behrimiz, Kırklar, Mar Mihail, MarYusuf, Virgin Mary and Mar Bitris; medresses ofZinciriye, Kasımiye and Marufiye; monasteries of Deyr’ulUmur and Deyr’ul Zafaran ; mosques of Çubuk, MollaHari and Ulu and the castle as important buildings in thisintegrity.The culture of Mardin bears the engraving of differentantique civilizations prospering in the provience. Mardinhas a many historical, cultural and architectural lavishness.It is evident that this abundance has the potential ofhelping much to the advancement of the provience andnational tourism if activated and supervised properly. Inlater years Mardin has turned into a middle of fascinationfor numerous individuals from diverse parts of the world.Mardin is a city where large language and ethnic groupscontact each other. Ural-Altaic languages (KurdishTurkish), Indo-European and Semitic languages (Arabicand Syriac) are spoken in Mardin and these languages areintertwined with each other.Turkish isused in the officialrelations with the government and other than this all thethree languagesare used in every walk of daily life. Mardinhas been home for several races, ethnic groupsandreligious communities for centuries. Mardin has beenhome for several races, ethnic groups and religiouscommunities for centuries. It is one of the importantcenters of Eastern Christianity.After VeniceandJerusalem which, with their architectural, ethnographical,archeological, historical and visual values, give theimpression that time has stopped there, it is the thirdhabitable protected city and acknowledged to becompletely a historical heritage.In the year 2014 the present Mardin central area willbe named ‘Artuklu’ because of Turkish government ruleswhich might impact after the 2014 elections in this district.Source: maps.google.com/mapsA outline of Mardin in geographical representation5. Description about Andhra PradeshAndhra Pradesh truncated A.p., is one of the 28 states ofIndia, arranged on the nation's southeastern coast. It isIndia's fourth biggest state by territory and fifth biggestby population. Its capital and biggest city is Hyderabad.Andhra Pradesh is flanked by Maharashtra, Orissa andChhattisgarh to its north, karnataka to its west, Bay ofbengal to its east and Tamilnadu to its south.As per the Planning Commission of India, in thefiscal year 2011-12 the state was second in ostensibleGDP, and in GDP for every capital it ranks fourth. AndhraPradesh GDP in budgetary year 2011 was 567636 crore(Us 87 billion). It is verifiable called the "Rice Bowl ofIndia" because of 77% of its production of rice.Andhra Pradesh is advertised by its tourism section as the"Koh-i-Noor" of India. Andhra Pradesh is called as a 'RiceBowl' of India. It has a rich and special society in India. Itis a residence for numerous sorts of tourisms i.e. Journey,Heritage, Adventure, Cultural, Educational, Beach,Geological, Eco- Tourism.Andhra Pradesh is the home of numerous religiousexplorer centers. Tirumala Venkateswara Temple inTirupati is as per adherents the residence Hindu godVenkateswara. Srisailam, settled in the Nallamala Hills isthe residence Mallikarjuna and is one of twelveJyothirlingas in India. Amaravati's Shiva sanctuary is oneof the Pancharamams, as is Yadagirigutta, the habitationan avatara of Vishnu, Lakshmi Narasimha. The Ramappasanctuary and Thousand Pillars sanctuary in Warangal arerenowned worldwide for their sanctuary carvings. Thestate has various Buddhist centres at i,Ghantasala,Dhulikatta,Thotlakonda,413 International Journal of Current Engineering and Technology, Vol.4, No.1 (Feb 2014)

Pilli Ravikanth et alBenchmarking of Andhrapradesh and MardinBavikonda,Shalihundam, Bojjannakonda (Sankaram),Pavuralakonda, Kolanpaka, and Phanigiri . And also theVijayanagara Empire assembled number of landmarks,incorporating the Srisailam sanctuary and satVisakhapatnam, the one-million-year-old limestonebuckles at Borra, pleasant Araku Valley, slope resorts ofHorsley Hills, waterway Godavari hustling through arestricted crevasse at waterfalls at Ettipotala, PapiKondaluKuntala and rich bio-differences at Talakona are aportion of the characteristic attractions of the state.Kailashagiri is a recreation center close to the ocean inVisakhapatnam. Visakhapatnam is home to other vacationdestinations, for example the Ins Kursura S20 Submarinegallery , the longest beach street in India, Yarada Beach,Araku Valley, and Indira Gandhi Zoological Gardens.The Borra Caves are placed in the Anatagiri Hills ofthe Eastern Ghats, close Vishakapatnam. They are at aheight of around the range of 800 to 1300 meters and arecelebrated internationally for million-year-old stalactiteand stalagmite creations. They were revealed by Britishgeologist William King George in 1807. The holes gettheir name from an arrangement inside the hollows thatresembles the human mind, which in the nearby dialect,Telugu, is regarded as burrs. The Belum caverns wereframed because of disintegration in limestone stores in theregion by the pitifully acidic water of the Chitravati Rivera large number of years prior.The Papi Hills are placed in Khammam locale, closeBhadrachalam. Vessel travels are accessible on the streamGodavari. The Belum Caves in Kurnool District have alength of 3,229 meters (10,594 ft), making them thesecond biggest regular buckles on the Indian subcontinent.The Belum Caves infer their name from Bilum, theSanskrit word for caverns. In Telugu, the caverns areregarded as Guhalu. The hollows have long entries, roomychambers, freshwater exhibitions, and siphons. The holes'deepest focus is 120 feet (37 m) from the passage and isknown as patalganaga.Horsley Hills, rise 1,265 meters (4,150 ft), is a hot timeof year mount resort in Andhra Pradesh, something like160 km (99 mi) from Bangalore and144 km from Tirupati.The town of Madanapalle untruths close-by. Majorvacation spots incorporate the Mallamma sanctuary andthe Rishi Valley School. Horsely Hills is the flight focusfor the Koundinya Wildlife Sanctuary at a separation of 87km.Nirmal is celebrated internationally for its handworksand painted creations. Kuntala waterfall, at 45 metres (148ft), is the most amazing in the state. Chandragiri Fort,Charminar, Chandragiri Fort, Chowmahalla Palace,Golconda Fort, and Falaknuma Palace are a portion of thelandmarks in the state.Venkateswara Temple in Dwaraka Tirumala, WestGodavari District, Kanaka Durga Temple in Vijayawadain Krishna region, and Surya sanctuary in Arasavelli inSrikakulam District are places to see in Andhra Pradesh.The Annavaram Satayannarayana Swami sanctuary isin East Godavari, close Kakinada. konaseema is analternate put in East Godavari for nature partners withpicturesque greenery of lavish paddy fields and coconutforests. Up and down the banks of stream Godavari and itstrenches.The Charminar, implicit 1591 Ce, is a landmark andmosque found in Hyderabad, Andhra Pradesh, India. Thehistoric point has turned into a worldwide symbol ofHyderabad, recorded around the most distinguishedstructures of India. The Charminar is on the east bank ofmusic stream. To the northeast lies the Laad Bazaar and inthe west closure lies the rock made lavishly ornamentedMasjid named Makka Masjid.The Thousand Pillar Temple located in Warangaldistrict is one of the precise old sanctuaries of South Indiathat was fabricated by the kakatiya. It emerges to be ashow-stopper and accomplished major statures regardingengineering abilities by the old cockatoo Vishwakarmasthapathis.The Thousand Pillar Temple is an example ofthe Kakatiyan style of structural engineering of the twelfthcentury. It was wrecked by the Muslims of Tughlaq linethroughout their attack of South India. It includes onesanctuary and other building. There are one thousandcolumns in the building and the sanctuary, however nocolumn hinders an individual in any purpose of thesanctuary to see the god in the other sanctuary. Thepresent day specialists have taken out all the columns ofthe building. After they lifted all the columns theyexperienced an immense mass of sand. It took almost twoweeks for them to take away all the sand. It was wet sand,on account of a channel association from the adjacentwater form named Bhadrakali Cheruvu.Source: maps.google.com/mapsA outline ofrepresentationAndhrapradeshingeographicalThe two areas are well known for cultural tourism. AsMardin and Andhra Pradesh comprises of all old culturallegends which are of multicultural and multinationalattractions of tourists. They are best known touristic goalsfor shopping. What's a city break without a bit ofshopping, you will never be exhausted provided that you'relooking to shop. There are distinctive shops withaltogether different value runs sitting right alongside oneanother on the Street so I'd send you that way assumingthat you were searching for a small amount of shoppingevent. In Mardin we can find silver and bronze things andAndhra Pradesh is regarded as "city of pearls".414 International Journal of Current Engineering and Technology, Vol.4, No.1 (Feb 2014)

Pilli Ravikanth et alBenchmarking of Andhrapradesh and MardinNourishment is additionally the principle thing that makesthe voyagers visit the spot. Mardin is the horticulturebased spot where we can find verity of vegetables andapples and oranges in all seasons. Grapes are the primaryfoods grown that develop in this locale. HistoricallyMardin is the main producer of sesame. Andhra Prades

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