THE AMERICAN HEART ASSOCIATION’S TOBACCO-FREE

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THE AMERICAN HEART ASSOCIATION’STOBACCO-FREESCHOOLS TOOLKITGenerously supported byFOUNDATION39

OVERVIEWThis toolkit was designed to help schooldistricts respond to the youth tobacco/vaping epidemic. The toolkit assists schoolsin creating a tobacco-free environmentthat helps prevent students from usingtobacco products, including e-cigarettes,and support students who need helpquitting. The toolkit includes modellanguage for the adoption, implementationand enforcement of a 100% tobacco-freeschool district policy. Also included arerecommendations for evidence-informedprograms to educate students about thedangers of tobacco, provide alternatives tosuspension when a student is found usinga tobacco or nicotine product, and offertobacco cessation strategies for youth.The American HeartAssociation thanks themillions of students,parents and teacherswho, through theirsupport and participationin the American HeartAssociation’s Kids HeartChallenge and AmericanHeart Challenge, helpE-CIGARETTE AND TOBACCOPRODUCT USEbuild a world of longer,healthier lives and anicotine-free futureIn recent years, the number of studentswho use e-cigarettes and other vapingdevices has skyrocketed. E-cigarettes haveovertaken traditional cigarettes as themost popular tobacco product used byyouth. Approximately 20 percent of highschool students and 5 percent of middleschool students use e-cigarettes1 – a totalof more than 3.5 million teens. In addition,many students continue to use traditionalcigarettes and smokeless tobacco products.Without swift action, millions of studentsare at risk for a lifetime of nicotineaddiction and increased risks of tobaccorelated diseases and premature death.Wang TW, Neff LJ, Park-Lee E, Ren C, Cullen KA, King BA. E-cigaretteUse Among Middle and High School Students — United States, 2020.MMWR Morb Mortal Wkly Rep. ePub: 9 September for generations tocome. Learn more s@heart.orgfor additional informationand support to helpyou create a healthier,tobacco-free learningenvironment foryour students.1

NICOTINE AND HEALTHNicotine is a highly addictive drug. Conversations with students and schooladministrators suggest that many students use e-cigarettes and other tobaccoproducts to self-medicate for depression, anxiety and other mental healthconcerns. Many e-cigarettes deliver dangerously high levels of nicotine andshould never be used by youth.The U.S. Surgeon General warns that nicotine exposure during adolescencemay harm brain development and impact learning, memory and attention.Additionally, brain changes induced by nicotine exposure can make youth moresusceptible to addiction to other substances.2IMPORTANT ROLE OF SCHOOLSSchools are the ”front lines” of the youth vaping epidemic and are uniquelypositioned to identify and support students who may be addicted to nicotineor at risk of addiction. Specifically, schools can structure their education anddisciplinary practices to help prevent youth from starting and offer supportiveapproaches when students are caught using tobacco products. The AmericanHeart Association is working with schools across the country to implementevidence-based approaches to prevent youth tobacco use.According to the Centers for Disease Control and Prevention, the most effectiveapproaches to help students quit tobacco use are through counselingand education.3 Rather than punitive discipline, appropriately structured“alternative-to-suspension” programs that incorporate cessation strategies canguide students toward quitting tobacco use while remaining fully engaged intheir education. The focus of these programs is on recovery from, and reductionof, nicotine addiction.The use of suspension increases the likelihood of negative educationaloutcomes, including lower test scores, lower graduation rates and reducedlikelihood of enrolling in postsecondary education.4,5 According to the U.S.Department of Education, there are significant differences in the use of punitivediscipline based on the gender, race and ethnicity of students. Black students,in particular, are much more likely to be suspended, expelled and referred toCenters for Disease Control and Prevention. (2020) Youth and Tobacco Use. Available at:https://www.cdc.gov/tobacco/data statistics/fact sheets/youth data/tobacco use/index.htm2Centers for Disease Control and Prevention. (2008). PHS Guideline Recommendations: How to Help Adolescents QuitSmoking. Available at: https://www.cdc.gov/tobacco/quit smoking/cessation/pdfs/phs adolescents 508.pdf3Okonofua JA, Eberhardt JL. Two strikes: race and the disciplining of young students. Psychol Sci. senbaum JE. Educational and criminal justice outcomes 12 years after school suspension. Youth Soc. 2020;52(4):515-54.doi:10.1177/0044118X1775220852

law enforcement for school-related incidents.6 Avoiding punitive disciplineand focusing on more supportive approaches will have the triple benefit ofsupporting student academic achievement, improving health and decreasinginequities.TOBACCO PRODUCT EDUCATION AND CESSATION PROGRAMSSchools should provide age-appropriate, culturally relevant and evidencebased tobacco product education that is consistent with state health educationstandards. Ideally, schools should support students who use tobacco by havinga system in place for referring students to evidence-based tobacco cessationprograms. Districts should also be sure to inform all students and staff abouteffective, low- or no-cost cessation resources and services.WHAT SCHOOLS CAN DO:1. Update Your Policies – Do your tobacco use policies cover the latestproducts and trends? Are they designed to effectively prevent nicotineaddiction?2. Educate – It’s what you do! Consider student-to-student and parenteducation strategies.3. Support Students – Half of students who vape want to quit! Supportingstudents is a more effective response than punishment.REVIEW AND UPDATE SCHOOL DISTRICT POLICIESEnsuring a supportive, tobacco-free environment begins with a comprehensiveschool district policy. If you have an existing policy governing the use oftobacco products, including e-cigarettes, review it closely. Make sure it coversall products and that it meets the other specifications in the following policychecklist.POLICY CHECKLIST: The definition of tobacco products should include all tobacco products,including but not limited to, cigarettes, cigars, pipe tobacco, chewingtobacco, snuff and snus. It should also include electronic smoking devicesand substances used in those devices, whether or not they contain nicotine,and accessories such as lighters, filters, rolling papers and pipes.U.S. Department of Education, Office for Civil Rights, Civil Rights Data Collection, 2015–16.(2019) hool-climate-and-safety.pdf63

The policy should apply to all property that is owned or operated by theschool district– indoors and outdoors – including playgrounds, athletic fieldsand vehicles The policy should apply to all school events, whether on or off campus,including field trips. The policy should prohibit the possession and use of all tobacco products byall students at all times, without exception. The policy should prohibit the use of all tobacco products by staff, visitorsand contractors. The policy should ensure that at least once a year, all students receive ageappropriate tobacco prevention education that aligns with state curriculumstandards.CODE OF CONDUCT CHECKLIST: The consequences for students who violate the tobacco policy should takea supportive approach that recognizes nicotine is highly addictive, andincludes progressive consequences such as, but not limited to: Conversations between the student and a designated staff person thatfocus on factors that led to the violation, the harms of tobacco use, reviewand purpose of the policy and agreed upon next steps. Enrolling the student into an alternative-to-suspension program. A disciplinary meeting among the student, the student’s caregiver(s)and school administrators. The consequences for students who violate the tobacco policy shouldnot include suspension, expulsion, fines or service fees or withholdingparticipation in extracurricular activities. Unless there is strong evidence tothe contrary, the school should assume vape products contain nicotine whenconsidering disciplinary approaches. Students should be offered cessation supports or referrals to cessationexperts or programs with each violation. Law enforcement, including school resource officers, should not play a role instudent discipline for violations of a school’s tobacco policy.BUILDING SUPPORT FOR TOBACCO-FREE SCHOOL POLICIESAs a school district takes steps to update an existing tobacco policy or pass anew policy, it is important to get buy-in and support from staff, students andthe community. Following are some ways to build support: Activate youth ambassadors through student leaders or student clubs. Enlist the help of the PTA. Ask them to include information about youthvaping and tobacco use in their newsletter or speak at a school boardmeeting in support of the policy.4

Host a community dialogue on vaping and tobacco use as an opportunityto talk about the youth vaping and engage the support of thecommunity. Invite pediatricians and other health professionals to speak at schoolboard meetings about the dangers of tobacco use and nicotine addiction. Let parents and caregivers know when the policy will be presented to theboard of education for approval and encourage them to attend.FOLLOWING ENACTMENT OF A POLICY Have an implementation plan ready to execute after the policy passes. Ensure the implementation plan outlines roles and responsibilities forenforcement. Monitor, evaluate and report on the policy implementation during staffmeetings and board meetings. Evaluate the policy at least annually. CREATE AWARENESS OF THE POLICY: (see Appendix C) Develop and execute a communications plan for staff, students andthe students’ caregivers announcing the changes to the policy and theeffective date. Give students and caregivers a copy of the policy every year. Post prominent tobacco-free signs throughout the school campus: At all entranceways on to school grounds At all building entrances and walkways In all restrooms In gymnasiums/auditoriums In stairwells On playgrounds At athletic fields In vehicles/buses Designated parking areas Make public announcements during school events, including sportingevents so that visitors are aware that tobacco use is prohibited. Provide a written explanation of the policy to parents, caregivers andchaperones in advance of off-campus field trips5

EDUCATE – STUDENTS, STAFF AND PARENTSIt is essential for all students, staff, parents and visitors to be engaged asyou create a tobacco-free environment. The American Heart Association hasdeveloped a range of resources for students, staff and caregivers to help youcommunicate accurate information about tobacco and vaping -- and to offerstrategies to help any tobacco users quit for good. Student Resources – Recognizing how rapidly the tobacco and vapinglandscape changes, our American Heart Challenge website maintains arange of infographics, fact sheets, sample student announcements andmany other student-focused resources. For students who want to buildtheir advocacy muscles, the American Heart Association’s You’re TheCure: Tobacco Endgame platform supports students with standing up andspeaking out against tobacco and vaping. Parent/Caregiver Resources – Caregivers may want to speak with theirchildren about vaping but are unsure where to start. The AHA postsinformation for parents to demystify this complicated subject, so parentsand other caregivers can start having effective conversations with theirchildren today. Find more information on our American Heart Challengewebsite or the AHA Healthy Lifestyle site. Staff Resources – To help adults who may use tobacco and want to quit,the American Heart Association offers 5 steps to quit vaping and smokingand encourages all tobacco users to call 1-800-QUIT-NOW for evidencebased support for a quit attempt.SUPPORT STUDENTS It is critical to recognize that many students who vape or use traditionaltobacco products want to quit! Creating a safe, supportive environment tohelp students quit is essential for student health. Appendix B of this toolkitoffers recommendations for supporting students in three ways:1. Tobacco Prevention Education – Offering age appropriate education tohelp prevent students from ever starting.a. The American Heart Association has a range of lesson plans,infographics, fact sheets and activities to help students learn thefacts about tobacco use and vaping.b. Catch My Breath is an online, peer-reviewed vaping preventioncurriculum that utilizes a peer-led teaching approach and meetsNational and State Health Education Standards.c. Vaping Prevention: A Self-Paced Online Course is a research-informedand validated set of online curriculums to help prevent students fromstarting or escalating use of any tobacco product.6

2. Alternative to Suspension Programs – Helping schools respond to tobaccopolicy violations by supporting students.a. INDEPTH – a convenient alternative to suspension programs thathelps schools address tobacco use in a more supportive way.INDEPTH is taught by any trained adult in four, 50-minutes sessions.b. Healthy Futures: An Alternative-to-Suspension offers a flexible 1-, 2or 4-hour online curriculum with activities and interactive materialsthat provide secondary preventive messages to students caughtusing e-cigarettes/vapes.3. Youth Tobacco Cessation Programs – Ensuring students who want to quitreceive appropriate support.a. Not On Tobacco (N-O-T) gives teens the resources they need tobreak nicotine dependency and find healthier outlets. Unlike othercessation programs which simply modify adult curricula, N-O-Twas designed with teenagers in mind to address issues that arespecifically important to them. N-O-T is facilitated by a trained andcertified adult with a small group format.b. This Is Quitting is a free text-message program designed to helpyoung people quit vaping. The messages show the real side ofquitting and are framed as coming from a non-judgmental friendthat is there to give advice and support on the quitting journey tomake the user feel like they are not alone in quitting. Young peopleages 13-24 can enroll by texting in HEART to 887-09.c. My Life, My Quit is available in 19 states, this service providestelephone-based coaching to young people who want to quit.Students can enroll online, via text, or by calling 1-855-891-9989.Email AHATOBACCOFREESCHOOLS@HEART.ORGfor support helping create a healthier, tobacco-freelearning environment for your students.7

APPENDIX A: MODEL SCHOOL TOBACCO POLICY,ADMINISTRATIVE RULES & CODE OF CONDUCTSchool district approaches to tobacco are typically codified through districtwide policies, student codes of conduct, administrative rules and stateregulations or laws. This document contains comprehensive languageto support districts in creating and sustaining 100% tobacco-free schoolenvironments.While each school district is unique in its approach to setting policies andpractices regarding tobacco, the model language outlines an exemplaryapproach for tobacco-free school policy that includes, but is not limited to, thefollowing: The policy applies to ALL tobacco products; The policy prohibits use of ALL tobacco products by students, staff andALL visitors while on school property and at ALL school-sponsored events; The policy prohibits tobacco industry promotional activities, includingindustry-supported prevention and cessation programs; The policy reflects a supportive approach to discipline for students; and The policy ensures students interested in quitting will be referred to acessation program.The model language can help ensure districts adopt the policies, administrativerules and codes of conduct that establish an equitable and supportive approachto student tobacco use and vaping. Additionally, the model language containsrecommendations to ensure effective implementation and accountability. Whencreating or updating tobacco policies, districts should also incorporate state andlocal regulations impacting the use of tobacco products in schools and on otherdistrict property.We hope this model language is helpful as you work to revise your own policies,administrative rules and student codes of conduct.8

TOBACCO-FREE DISTRICT MODEL POLICY LANGUAGENote: Terms or phrases in bold and italics are defined in the glossary of terms.I. PREAMBLEUnder federal law since 1994, smoking is prohibited in any kindergarten through12th grade (K-12) school serving children under the age of 18 years if federalfunds are used . Many states also have laws that restrict the commercial use oftobacco products, including electronic smoking devices, in public K-12 schools.[Insert State Specific Regulations Here]. As the commercial use or promotionof tobacco products on district property and at off campus school- or districtsponsored events or meetings is detrimental to the health and safety ofstudents, staff and visitors, it is critical that [District Name] properly regulatesuch products. In addition, given the addictive nature of these products (manyof which contain nicotine), the districtmust support students and staff who areSchools are the ”front lines” of theaddicted to tobacco products and addressyouth e-cigarette epidemic and areviolations of this policy with a focusuniquely positioned to identify andsupport students who may be addictedon recovery and reduction of tobaccoto nicotine or at risk of addiction.product addiction and dependence aswell as avoiding lost instructional time forstudents.II. RATIONALEThe U.S. Surgeon General warns thatnicotine exposure during adolescencemay harm brain developmentand impact learning, memory andattention. Additionally, brain changesinduced by nicotine exposure can makeyouth more susceptible to addiction toother substances.[District Name]: has an obligation to protect the healthand safety of students, staff and visitors. is acutely aware of the serious health risksassociated with the commercial use oftobacco products to users and non-users. believes that prohibiting the commercialuse and promotion of tobacco products on [District Name] property,at any off-campus school- or district-sponsored event or meeting andin [District Name] vehicles protects the community from the harms ofsecondhand smoke and aerosol exposure, as well as promotes tobaccoproduct-free norms. embraces its obligation to promote positive role models across the districtand to provide an environment for learning and working that is safe,healthy and free from tobacco smoke and aerosol exposure. recognizes that supporting prevention and cessation of the commercialuse of tobacco products in students, staff and visitors is critical tosustainable reduction of such use.120 U.S.C §6083(a). (1994). Non-smoking policy for children’s services.Available at https://www.law.cornell.edu/uscode/text/20/60839

acknowledges that tobacco product usage and its impact varies widelydepending on a person’s racial or cultural identity, sexual orientation and/or gender, and that people of color, women, youth and members of theLGBTQ community are subject to disproportionate marketing of tobaccoproducts. is committed to addressing violations of this policy by students in ameasurable, objective, consistent and equitable manner, with a focus onsupportive disciplinary practices that promote recovery and reduction oftobacco product addiction and dependence. prohibits exclusionary practices for students who violate this policy, suchas suspension and expulsion or the withholding of extracurricular activities. rec

The American Heart Association thanks the millions of students, parents and teachers who, through their support and participation in the American Heart Association’s Kids Heart Challenge and American Heart Challen

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