2020 IAB NEW ZEALAND DIGITAL ADVERTISING AWARDS
2020 IAB NEW ZEALANDDIGITAL ADVERTISING AWARDSCALL FOR ENTRIES
CONTENTS1.0 2020 IAB NEW ZEALAND DIGITAL ADVERTISING AWARDS2.0 ENTRIES3.0 JUDGING4.0 2020 CATEGORIES AND AWARDS
2020 IAB NEW ZEALANDDIGITAL ADVERTISING AWARDS1.02020 IAB NEW ZEALAND DIGITAL ADVERTISING AWARDS
1.0THE 2020 IAB NEW ZEALAND DIGITAL ADVERTISING AWARDSOur industry is continually evolving andgrowing; the IAB New Zealand DigitalAdvertising Awards ensures we recogniseand celebrate excellence, and theachievements of the absolute bestcompanies and individuals in our industry.The IAB New Zealand Digital AdvertisingAwards celebrates the increasing success ofthe digital media advertising industry inNew Zealand.In 2018 digital advertising revenuesurpassed 1 billion for the first time(1). In2019 this reached 1.26 billion, withgrowth of 12.8% on the previous year,following 9 successive quarters of doubledigit growth(2), and well above the entireadvertising industry’s year-on-year growthof 2.8%(3). Digital revenue continues togrow and cement itself as an increasinglyimportant component of many advertisers’marketing strategies.Reflecting the significantly higher profile ofthe awards over the past two years, keystakeholder feedback from agencies,brands and publishers has contributed toshaping and increasing the number ofawards categories. This has increased from17 in 2018, to 23 in 2019, to 39 in 2020.Our industry is continually evolving andgrowing the IAB New Zealand DigitalAdvertising Awards ensure we recogniseand celebrate excellence and theachievements of the very best companiesand individuals in our industry.Sources:(2) IAB New Zealand Q4 2018 Digital Advertising Revenue Report(3) IAB New Zealand Q4 2019 Digital Advertising Revenue Report(4) ASA New Zealand Media Turnover Report 2019To facilitate the judging process, IAB NewZealand switched its entry and judgingprocess in 2019 to online platform AwardForce Pro.The 2020 IAB New Zealand DigitalAdvertisingAwardswillrecogniseoutstanding companies and individuals,showcasing excellence in New Zealanddigital advertising - each of whom areshaping this dynamic industry.The IAB New Zealand Digital AdvertisingAwards provides entrants with theopportunity to showcase their work, berecognised at a nationwide level andbenchmark their work against otherindustry professionals.The 2020 IAB New Zealand DigitalAdvertisingAwardswillrecogniseoutstanding companies and individuals andbring together over 300 of the very bestin New Zealand digital advertising. Thiskey calendar event on Thursday November12, 2020 provides entrants with theopportunity to be showcased amongst thevery best in the industry.Gill StewartCEO
ENTRIES2.02.12.22.32.42.52.6ENTRY ELIGIBILITYWHY ENTERWHO CAN ENTERELIGIBILITYENTRY PROCESSENTRY FEEIMPORTANT DATES
2.0ENTRY ELIGIBILITY2.1 WHY ENTER?Have your work recognised by clients,agencies and publishers and a national level.Have your work viewed by leaders of theindustry.Develop business opportunities.Benchmark your work against other industryprofessionals.Inspire the community.Challenge and reward your team.2.2. WHO CAN ENTER?IAB New Zealand Membership is not arequirement for entry for the 2020 IAB NewZealand Digital Advertising Awards, with theexception of Agency of the Year.We welcome submissions that have beenproduced by any player in the digitalecosystem - Advertising Agencies, Advertisers,Creative Agencies, Media Agencies, Mediaand Marketing Consultancies, Publishers,Vendors/Ad-Tech companies.Refer to Entry Eligibility within each awardfor details of specific entry eligibility. Someawards do not permit joint entries and othersdo.2.3 ELIGIBILITYSubmissions should relate to advertisingactivity within New Zealand. Entries should bespecifically developed foradvertising/application (or relate) to theperiod 1 January 2019 – 31 March 2020.All advertising activity should be launchedwithin this period.You may nominate yourself or you maynominate a colleague such as amanager/team leader or client.2.4 ENTRY PROCESSAll entries must be submitted through thesubmission platform, Award Force Pro byFriday 2 October 2020 at 23.59pm.Supporting documentation can be attached toyour entry. (There is no maximum file size forsubmissions):To enter platform.com/2.5 ENTRY FEEEntry Fee (Members): 150 GSTLate Entry Fee (Members): 275 GSTEntry Fee (Non - Members): 245 GSTLate Entry Fee (Non - Members): 375 GSTNote: There is no entry fee for nominations tothe Council Member of the Year, EmergingTalent or Service to the Industry Award.2.6 IMPORTANT DATESEntries Open: Friday 21 August 2020 12:00pmEntries Close: Friday 2 October 23:59pmLate Entries Close: Sunday 4 October 23:59pmAwards Event : Thursday 12 November 6.30pm
JUDGING3.03.1THE JUDGING PROCESSJUDGES NON-DISCLOSURE AGREEMENT
3.0 THE JUDGING PROCESSJudgingEntries will be assessed by a large independent panel of industry experts.The judging panel will assess each entry according to the criteria andmerits, taking into account all information provided. Full and completedsubmissions have the best chance, so be sure to include as much informationas possible and adhere to the word limit. The judging panel will then selectfinalists and winners for each category.For entries to be fully assessed, it is important that you provide as muchdetail in your entries as possible and specifically relate this to the entrycriteria for each Award. Greater transparency with the judges will enablethem to score you fairly. All judges are required to sign a non-disclosureagreement before participating. Judges will not be involved in anycategories where commercial conflict could arise.Our panel of seasoned digital experts will carefully review eachnomination against the judging criteria. Scores are collated and discussedwith groups of judges moderated by our content team. The judging processwill take place in October 2020.
3.1 JUDGES NON-DISCLOSURE AGREEMENTAs a judge of the awards, I hereby pledge that inaccepting this role:3. USE1. I will not divulge or utilise confidential information gainedfrom judging submissions, or discuss with any other party,any details of any award entry that I am required to judge;3.1 The Recipient agrees not to use the Confidential Informationfor any purpose other than that for which the information wasprovided. In the case of any uncertainty, the Recipient agree toobtain prior clearance from the Provider.2. I will perform the task required of me to the best of myability in accordance with the procedures set down and inthe spirit of the awards, without bias or prejudice to anyentrant or entry;3. I will declare to the IAB New Zealand any involvementthat I have had in any award entry listed for me to judge;4. I will not copy or retain any entry material during theonline or live judging process, nor remove any writtennotice, material, score sheet, document or part of anyaward entry.INTRODUCTIONA. The Recipient has or will be provided with certaininformation which is the property of the Provider and whichis secret and of value to the Provider.B. The Recipient has agreed to be bound by certain dutiesof confidentiality and non-use in respect of the information.TERMS OF THIS AGREEMENT1. DEFINITION4. EMPLOYEES AND AGENTS4.1 When disclosure to employees or agents is necessary theRecipient must ensure that those employees or agents are boundby equivalent duties of confidentiality and non-use as those setout in this agreement.5. MATERIAL5.1 The Recipient must take all reasonable care to ensure thatall materials in the possession of the Recipient which contain orincorporate Confidential Information be securely kept and shallreturn, destroy or otherwise deal with as directed all materialcontaining or incorporating the Confidential Information on thedirection of the Provider.6. INDEMNITY6.1 The Recipient agrees to indemnify the Provider for any lossor damage caused directly or indirectly for any failure by theRecipient or any employee or agent to observe the terms of thisagreement, including payment of all costs (including costs on asolicitor client basis) incurred by the Provider in enforcing theprovisions of this agreement.1.1 Confidential Information means all information, dataand know-how concerning, relating to or incidental to thebusiness activities or proposed business activities of theProvider which is disclosed by the Provider or any of itsemployees or representatives in any form whatsoeverincluding in writing, electronically, verbally or by access tothe Provider's computer systems, which shall include the factthat the parties are holding discussions and the nature ofthose discussions but shall not include information, data orknow-how:(a) which can be established by written recordsalready known to the Recipient or the public at the time ofits disclosure;(b) which enters the public domain through nofault of the Recipient: or(c) that is required by law to be disclosed orgiven.7. OTHER AGREEMENTS2. DISCLOSURE9.1 This agreement must be construed in accordance with thelaws of New Zealand and the parties to this agreementirrevocably submit to the jurisdiction of the courts in NewZealand.2.1 Except as provided under clause 4 the Recipient agreesnot to disclose or otherwise publish the ConfidentialInformation without the prior written consent of the Provider,unless required to do so by law, in which case the Recipientwill use all reasonable endeavors to notify the Provider ofthe intended disclosure prior to the disclosure being made.7.1 The Recipient's obligations in respect of the ConfidentialInformation are in addition to any other obligation under anyother agreement which involves the Confidential Information,unless expressly excluded by reference.8. APPLICATION AND TERM OF AGREEMENT8.1 This agreement applies to all Confidential Informationwhether provided to the Recipient before, on or after the dateof this agreement.8.2 This agreement continues until the Provider and the Recipientagree that the Recipient's obligations under this agreement shallcease.9. JURISDICTION
2020 CATEGORIES AND AWARDS4.04.14.24.34.44.5CATEGORIES AND AWARDSSALES AND AD-OPERATIONS AWARDSCHANNEL EXCELLENCE AWARDSCAMPAIGN EFFECTIVENESS AWARDSDATA AND EFFECTIVENESS AWARDSGRAND AWARDS
4.0 CATEGORIES AND AWARDSSALES AND AD-OPERATIONS AWARDS1.1 AUDIO SALES EXCELLENCE AWARD1.2 DISPLAY SALES EXCELLENCE AWARD1.3 DOOH SALES EXCELLENCE AWARD1.4 MOBILE SALES EXCELLENCE AWARD1.5 NATIVE SALES EXCELLENCE AWARD1.6 SEARCH SALES EXCELLENCE AWARD1.7 SOCIAL SALES EXCELLENCE AWARD1.8 SPONSORSHIP SALES EXCELLENCE AWARD1.9 VIDEO SALES EXCELLENCE AWARD1.10 JUNIOR AD-OPS EXCELLENCE AWARD1.11 SENIOR AD-OPS EXCELLENCE AWARD1.12 DIGITAL EXCELLENCE (INDIVIDUAL) AWARD1.13 DIGITAL EXCELLENCE (TEAM) AWARDCHANNEL EXCELLENCE AWARDS2.1 BEST USE OF AUDIO AWARD 2.2 BEST USE OF DISPLAY AWARD2.3 BEST USE OF DOOH AWARD 2.4 BEST USE OF MOBILE AWARD2.5 BEST USE OF NATIVE AWARD2.6 BEST USE OF SOCIAL AWARD 2.7 BEST USE OF SPONSORSHIP AWARD2.8 BEST USE OF VIDEO AWARD CAMPAIGN EFFECTIVENESS AWARDS3.1 BEST BRAND CAMPAIGN AWARD3.2 BEST CAMPAIGN ON A BUDGET AWARD3.3 BEST CHARITY CAMPAIGN AWARD3.4 INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN AWARD3.5 BEST USE OF MULTI-CHANNEL INTEGRATION CAMPAIGN AWARD3.6 BEST PERFORMANCE CAMPAIGN AWARDDATA AND EFFECTIVENESS AWARDS4.1 BEST USE OF DATA - CAMPAIGN TARGETING AWARD 4.2 BEST USE OF DATA - CAMPAIGN MEASUREMENT AND OPTIMISATION AWARD 4.3 BEST OF USE PROGRAMMATIC AWARD 4.4 BEST USE OF SEM AND/OR SEO AWARD 4.5 BEST USE OF TECHNOLOGY AWARDGRAND AWARDS5.1 DIGITAL PRODUCT OF THE YEAR AWARD5.2 DIGITAL START-UP OF THE YEAR AWARD5.3 COUNCIL MEMBER OF THE YEAR AWARD5.4 EMERGING TALENT AWARD5.5 SERVICE TO THE INDUSTRY AWARD5.6 AGENCY OF THE YEAR AWARD 5.7 BEST IN SHOW
4.1 SALES AND AD-OPERATIONS AWARDS
SALES AND AD-OPERATIONS AWARDS1.1 AUDIO SALES EXCELLENCEAWARD DESCRIPTIONJudges will be awarding a sales professional that has truly excelled with their Audio strategy. Entrants shoulddemonstrate how they have embraced or assisted in the development of Audio advertising within the digitalecosystem, by using Audio to fulfil each of the Entry Criteria below. This could be at a campaign level, or acrossa broader portfolio of clients.ENTRY ELIGIBILITYSales professionals (individual) within Publisher/Media and Vendor/Ad-Tech companies only. No joint entries.Entries should be specifically developed for the period from 1 January 2019 - 31 March 2020.ENTRY SUMMARY: WHY SHOULD THIS ENTRY WIN AN AWARDWord Limit.150WORD LIMIT (EXCLUDING ENTRY SUMMARY)1200ENTRY CRITERIAWEIGHTINGInsights. Demonstrates a thorough understanding of client business objectives (includingKPIs, which could include but is not limited to, clicks, views and likes etc., and actionablemetrics, for example, lift in brand awareness, units sold and customer acquisition etc.), andthe ability to recommend and align relevant products accordingly. This could include anyresearch, insights, and competitive analysis information etc., from which recommendationswere based.25%Proposals. Produces clear, concise, and engaging proposal/s in response to client brief/s orRFPs, which incorporate into recommendations a thorough understanding of clientbusiness objectives, for example, raw data points and benchmarks for success (KPIs), andhow these will be achieved. These proposal/s will clearly articulate the Audio buyingapproach, for example, audience selection, data, advertising formats, ad position,engagement, impressions, listens and content selection, conversions, CPM etc.25%Relationships. Identifies relevant key stakeholder relationships and how theserelationships have been harnessed to upsell and create further opportunities, whilstcontinuously demonstrating values of trust, ethics, and integrity.25%Results. Conducts unbiased debrief at end of the campaign/s, which includes postcampaign analysis which demonstrates campaign/s ROI delivery in line with client businessobjectives, and accurately calculates Audio metrics.25%TOTAL100%
SALES AND AD-OPERATIONS AWARDS1.2 DISPLAY SALES EXCELLENCEAWARD DESCRIPTIONJudges will be awarding a sales professional that has truly excelled with their Display strategy. Entrants shoulddemonstrate how they have embraced or assisted in the development of Display advertising within the digitalecosystem, by using Display to fulfil each of the Entry Criteria below. This could be at a campaign level, or acrossa broader portfolio of clients.ENTRY ELIGIBILITYSales professionals (individual) within Publisher/Media and Vendor/Ad-Tech companies only. No joint entries.Entries should be specifically developed for the period from 1 January 2019 - 31 March 2020.ENTRY SUMMARY: WHY SHOULD THIS ENTRY WIN AN AWARDWord Limit.150WORD LIMIT (EXCLUDING ENTRY SUMMARY)1200ENTRY CRITERIAWEIGHTINGInsights. Demonstrates a thorough understanding of client business objectives (includingKPIs, which could include but is not limited to, clicks, views and likes etc., and actionablemetrics, for example, lift in brand awareness, units sold and customer acquisition etc.), andthe ability to recommend and align relevant products accordingly. This could include anyresearch, insights, and competitive analysis information etc., from which recommendationswere based.25%Proposals. Produces clear, concise, and engaging proposal/s in response to client brief/s orRFPs, which incorporate into recommendations a thorough understanding of clientbusiness objectives, for example, raw data points and benchmarks for success (KPIs), andhow these will be achieved. These proposal/s will clearly articulate the Display buyingapproach, for example, audience selection, data, advertising formats, viewability,engagement, impressions, click-through rate (CTR), conversions, CPM, CPC etc.25%Relationships. Identifies relevant key stakeholder relationships and how these relationshipshave been harnessed to upsell and create further opportunities, whilst continuouslydemonstrating values of trust, ethics, and integrity.25%Results. Conducts unbiased debrief at end of the campaign/s, which includes postcampaign analysis which demonstrates campaign/s ROI delivery in line with client businessobjectives, and accurately calculates Display metrics.25%TOTAL100%
SALES AND AD-OPERATIONS AWARDS1.3 DOOH SALES EXCELLENCEAWARD DESCRIPTIONJudges will be awarding a sales professional that has truly excelled with their DOOH strategy. Entrants shoulddemonstrate how they have embraced or assisted in the development of DOOH advertising within the digitalecosystem, by using DOOH to fulfil each of the Entry Criteria below. This could be at a campaign level, oracross a broader portfolio of clients.ENTRY ELIGIBILITYSales professionals (individual) within Publisher/Media and Vendor/Ad-Tech companies only. No jointentries.Entries should be specifically developed for the period from 1 January 2019 - 31 March 2020.ENTRY SUMMARY: WHY SHOULD THIS ENTRY WIN AN AWARDWord Limit.150WORD LIMIT (EXCLUDING ENTRY SUMMARY)1200ENTRY CRITERIAWEIGHTINGInsights. Demonstrates a thorough understanding of client business objectives (includingKPIs, which could include but is not limited to, clicks, views and likes etc., and actionablemetrics, for example, lift in brand awareness, units sold and customer acquisition etc.),and the ability to recommend and align relevant products accordingly. This could includeany research, insights, and competitive analysis information etc., from whichrecommendations were based.25%Proposals. Produces clear, concise, and engaging proposal/s in response to client brief/sor RFPs, which incorporate into recommendations a thorough understanding of clientbusiness objectives, for example, raw data points and benchmarks for success (KPIs),and how these will be achieved. These proposal/s will clearly articulate the DOOHbuying approach, for example, audience selection, data, advertising formats,engagement, impressions, panels and panel selections, conversions, CPM etc.25%Relationships. Identifies relevant key stakeholder relationships and how theserelationships have been harnessed to upsell and create further opportunities, whilstcontinuously demonstrating values of trust, ethics, and integrity.25%Results. Conducts unbiased debrief at end of the campaign/s, which includes postcampaign analysis which demonstrates campaign/s ROI delivery in line with clientbusiness objectives, and accurately calculates DOOH metrics.25%TOTAL100%
SALES AND AD-OPERATIONS AWARDS1.4 MOBILE SALES EXCELLENCEAWARD DESCRIPTIONJudges will be awarding a sales professional that has truly excelled with their Mobile strategy. Entrants shoulddemonstrate how they have embraced or assisted in the development of Mobile advertising within the digitalecosystem, by using Mobile to fulfil each of the Entry Criteria below. This could be at a campaign level, oracross a broader portfolio of clients.ENTRY ELIGIBILITYSales professionals (individual) within Publisher/Media and Vendor/Ad-Tech companies only. No joint entries.Entries should be specifically developed for the period from 1 January 2019 - 31 March 2020.ENTRY SUMMARY: WHY SHOULD THIS ENTRY WIN AN AWARDWord Limit.150WORD LIMIT (EXCLUDING ENTRY SUMMARY)1200ENTRY CRITERIAWEIGHTINGInsights. Demonstrates a thorough understanding of client business objectives (includingKPIs, which could include but is not limited to, clicks, views and likes etc., and actionablemetrics, for example, lift in brand awareness, units sold and customer acquisition etc.),and the ability to recommend and align relevant products accordingly. This could includeany research, insights, and competitive analysis information etc., from whichrecommendations were based.25%Proposals. Produces clear, concise, and engaging proposal/s in response to client brief/sor RFPs, which incorporate into recommendations a thorough understanding of clien
Develop business opportunities. Benchmark your work against other industry professionals. Inspire the community. Challenge and reward your team. 2.2. WHO CAN ENTER? IAB New Zealand Membership is not a requirement for entry for the 2020 IAB New Zealand Digital Adve
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