Spring 2018 UW Oshkosh Hosts A New Kind Of NEWSPA

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Spring 2018UW Oshkosh hosts a new kind of NEWSPA conferenceNikki BrahmNEWSPA PR AssistantThe Northeastern Wisconsin Scholastic Press Association will celebrate its49th anniversary of the organization’s beginnings by featuring10 NEWSPA alumni with experience in different areas of thejournalism field.The NEWSPA alumni arereturning to campus to hostindividual sessions, along witha keynote panel, “NEWSPAAlumni: Oh, the Places YouCould Go,” (See page 4). Theindividual sessions include avariety of topics within journalism such as “Alternative StoryFormats,” (See page 14) “Howto Thrive in this New Age of Multimedia Journalism,” (See page12) “Storytelling in Advertising,”(See page 10) “Visual DesignTrends: Making Your PagesPop,” (See page 13) “What YouCan Do with Google Analytics”(See page 9) and many more.Many favorite sessionswill be returning as well, suchas “Getting the Big Picture inSports,” presented by EvanSiegel, the team photographer for the Green Bay Packers. Other popular returningsessions are “You Can Get aNEWSPA 2018Photo by: Nikki BrahmNEWSPA will be back at Reeve Union for it’s 2018 conference April 18.Dream Internship, Too” and “Journalism Smackdown.”The conference will once againbe held in Reeve Memorial Union.It’s newly renovated rooms werefinished in October. The buildingincludes a modernized entranceand innovative design, such asupdated offices and large conference rooms on the second floorthat will create a welcoming environment for the conference.01NEWSPA has also gone digitalwith the ability for students to submit entries online as well as receivethe critiques online after the conference.AdvisersshouldcontactNEWSPA Executive SecretaryBarb Benish at benish@uwosh.edu if they are interested in scheduling an in-person or online critiquefrom Advance-Titan Adviser VinceFilak.

NEWSPA NewsletterTable of ContentsFeaturesDepartmentDepartments1- NEWSPA preview3- Letter from NEWSPA president5- NEWSPA moves to online submissions6- Meet NEWSPA board member7- NEWSPA returns to Reeve Memorial Union16- NEWSPA board members4- Alumni Return for Keynote session6- Alumna Reegan Wallander on preparing fora job that doesn’t exist yet8- Alumna Madison Goldbeck on broadcastjournalism9- Noell Dickmann on feature writing, AlumniHannah Jean and Emily Miels talk GoogleAnalytics10- Amberlee Perry and Karnpal Cheemaon your first post-college job, Joel Thomason storytelling with advertising11- Adviser Session on summer seminars12- Alex Gelhar on multimedia journalism13- Tyler Remmel on page design14- Haley Walters on alternative story formats15- Journalism students Kaitlin Biersach andLaura Dickinson on internshipsNEWSPA 201802

Letter from the PresidentJeff CarterNEWSPA PresidentAt my school today, a group ofabout 50 students walked out oftheir third-period classes in support of the students of ParklandHigh School. Members of thecommunity showed up to supportthe cause, the police were present to monitor the demonstration,and the local media was there too.As the advisor of our school’sstudent newspaper I used this opportunity to discuss the role of thejournalism and the students’ rolein how to cover this situation.The first thing we discussed isdoes it need to be covered. Theanswer is a resounding yes. Thisis an event that is topical, affectsthe students, and has conflict. It isnews, it needs to be covered.The next step is determining whoto cover the event. In our case, thepaper had to avoid conflict of interests. We have several staff members of the newspaper who arefriends with those who organizedthe walk out. These students cannot write the story because theywould have a difficult time fairly interviewing the students and fairlydiscussing the event. A news story needs to state the facts and letthe audience form their opinions.Next was getting fair coverage.Covering the event needs to havethe voices of the students andthe voices of the teacher or administrators. Even if the principalNEWSPA 2018makes no comment, that personmust have the opportunity to havea voice present in the article.What should you do if the principal tells you and the students thatthey cannot cover the walk out orprint a story about it. Suppressinginformation because it makes theschool look bad is a violation of thestudents First-Amendment rights.If they try to, contact us, and wewill help you fight.The same is true in regards towriting an editorial or column aboutthe event. A student has the rightto comment on these the event.This could take the form of a criticism, praise, or suggesting otherways to express support.This has been a great learningexperience for the student journal-ists, and I encourage you to bringthese issues into your class andyour publications.Photo by: Nikki BrahmNEWSPA President Jeff Carter reading an issue of the high school newspaper he advises The Hartford Chronicle.03

Journalism alumni return for keynote session:NEWSPA Alumni: ‘Oh, the Places You Could Go’Sloan TackettJournalism StudentThere are opportunities injournalism. Just a lookat the profiles of the 10NEWSPA alumni coming back tothe high school journalism conference as keynote speakers showsthat.The 10 alumni will present“NEWSPA Alumni: Oh, the PlacesYou Could Go” at the 2018 Northeastern Wisconsin ScholasticPress Association conference onApril 18. The alumni have takendifferent paths with their careers inmedia-related positions.Karnpal Cheema, Berlin HighSchool, is one of the returningalumni who works close to homeas a content specialist. His love forjournalism started when he participated in his high school newspaper, which eventually resulted in amajor in journalism, as well as amajor in anthropology and minorin Arabic.Returning alumnus Alex Gelhar,Oshkosh West High School, firststarted working as a writer andeditor for the NFL as part of theDigital Features team, but he nowworks with a team on the fantasyfootball side of the NFL. Gelharsaid he has seen a lot of growthwith himself and the fantasy football brand since he started working in that department.“I resurrected the defunct NFLFantasy LIVE podcast by producing and editing it myself when thecompany said they couldn’t afford a designated producer, andwe’ve grown that podcast into thesecond most downloaded podNEWSPA 2018across NFL media,” Gelhar said.Alumna Madison Goldbeck,Plymouth High School, writes fornumerous magazines such asMedia Milwaukee, Taylor Magazine and Superhero Magazine.She is currently finishing schoolat UW-Milwaukee with a major injournalism, a minor in English, andan emphasis in creative writing.Oshkosh North High Schoolalumna Hannah Jean works asa part of the E-Power Marketingteam in Oshkosh. She graduatedfrom UW-Whitewater and internedon the East and West coasts. Alsoan Oshkosh North High Schoolalumna, Emily Miels started working as an entertainment editor atthe Eau Claire Leader Telegramand now works as a content specialist at E-Power Marketing.Alumnus Amberlee Peery, Berlin High School, found interest injournalism by helping with her highschool newspaper and turned thatinterest into an English degree withan emphasis in communications.She works as content specialist atDealerSocket.Tyler Remmel, alumnus of Hartford Union High School, earneda degree in journalism and sportscommunication from Ashland University. He is the lead page designer for the Detroit Free Press.Joel Thomas, Oshkosh NorthHigh School, earned a bachelor’sdegree in communications andmedia studies from UW-Madison.He works as a copywriter for Tom,Dick, & Harry Creative Co. in Chicago.Hartford Union High Schoolalumna Haley Walters started hercareer as a city, crime and county reporter for Today’s News Her-04ald in Lake Havasu City, Arizona,and now works as a reporter forthe Greenville News in Greenville,South Carolina. Walters has had alot of experience working as a reporter and can offer valuable information pertaining to that.“Don’t expect all the hard work topay off immediately,” Walters said.“Many journalists often start off atsmall companies and put in lots ofwork there before bigger companies even consider them. Coffeehelps.”Andrew Winistorfer, OshkoshNorth High School, started bywriting movie reviews for his highschool newspaper and continuedto write music reviews in college forUW Oshkosh’s The Advance-Titan. He is now head of editorialat Vinyl Me, Please, a vinyl recordsubscription company.Four of the returning alumniattended Oshkosh North HighSchool, which is where JasonCummings is a teacher and theschool newspaper adviser. Cummings recognizes the importanceof attending an event like NEWSPA, especially for individuals interested in a career path that followssome aspect of journalism.“Attending NEWSPA can igniteexcitement and ideas that can gobeyond working on a school publication. It can launch prospectivestudents on a path of success thatmight last a lifetime,” Cummingssaid. “I am very proud of all of theformer NEWSPA participants. I amglad that many of them found success in life that’s tied to writing andjournalism.”The keynote panel presentation will begin at 11 a.m. in Reeve227ABC.

NEWSPA moves to online contest submissionsZackry WieseJournalism StudentThe Northeastern Wisconsin Scholastic Press Association fully implemented an online submission processfor both newspaper and yearbookcontest entries this year that aimsto make the submission processsimpler and more cost-effective.Instead of the lengthy and resource-consuming process ofyears past, NEWSPA went digital(except for publication entries),which will save postage costs forschools, NEWSPA and the manyjudges. The process should alsosave time and create less confusion than the former system.The previous process of submission for the yearbook and newspaper contests included mailing inprint issues of the newspaper oryearbook with the actual submission circled in red, then those issues were sorted and sent out tothe judges. The judges would critique them and mail them back tothe journalism department, whichwould then create certificates forthe winning entries and sort themby division and school so theycould be returned to the students.This may sound simple, butwhen you have hundreds ofsubmissions, some things usually don’t go as expected. CindySchultz, academic associate tothe Journalism Department, is responsible for the NEWSPA contests and she is the one who hadto deal with the issues that arosewith the submissions.“Many times, the entries werenot circled, and it was up to me toguess which story they were trulyNEWSPA 2018submitting,” Schultz said.With the new submission method this will no longer be an issue,since schools must submit a PDFof the pieces they are submittingby email. No more confusion andred circles.Another issue that thenew submission methodsolves is the cost. Insteadof the expensive andcomplicated process ofmailing the submissionsto the university, then tothe judges, then back tothe university and eventually back to the schools,all the submissions arenow emailed to the university and put into a database as they are sorted.NEWSPA Public RelationsAssistant Taylore Radtkesaid the new method is alot simpler for the newspaper and yearbook advisers.“It is a lot cheaper forthe entire organization;there’s no mailing or printing, which was a lot of thecost. The new methodtakes a lot less time,” saidRadtke. “After talking withadvisers, they said that itis a lot easier to submitthings rather than handwrite everything and sendit to us, (and) then thejudges.”Submitting the work byPDF over email will benefit the participating students as well. Instead ofwaiting a few weeks fortheir awards to be mailedto them, they will have instant access as soon asthe conference is over.05“We will generate certificates tothe various place winners, andthen we will put together emailswith judge’s comments that will godirectly back to the students assoon as they get on the bus afterthe conference,” Schultz said.Infographic by: Tristan Groth

How to prepare for a job that doesn’t exist yetTristan GrothJournalism StudentDo you Instagram yourmeals or outfits of theday? Do you write clevertweets? If so, maybe it’s time youturn these obsessions into a paycheck.If social media is your addiction,wouldn’t it be great to use that addiction to design and implementcampaigns for a company and getpaid? That is what UW Oshkoshalumna Reegan Wallander didwhen she was hired as the socialmedia community engagementadviser for Kohl’s.She will speak at the 2018NEWSPA conference on April 18about finding a career in an unknown field, while also encouraging others to take a leap of faith tofind their niche in the ever-changing field of social media. Her session begins at 10:10 a.m. in Reeve221.“Even if it’s just one person, I’mmost excited about that possibilityto inspire someone to consider acareer in social media,” Wallandersaid. “I am very passionate aboutwhat I do and I hope my sessioncan light a spark in someone tolook into professions within thisfield.”During her session, she plans toexplain some of the options thatare available within social media.One of the biggest hurdles foranyone choosing a social mediacareer is trying to explain it and getpeople to wrap their minds aroundwhat it entails, Wallander said.“There are going to be peoplewho scoff or don’t think it’s a serious job that could lead to success,” she said. “Ignore thosepeople and do what makes youhappy.” According to Wallander,it is important for students to realize their education is in their ownhands.Social media is constantlychanging and updating, and Wallandar said it is crucial to be on topof trends and events as they impact whatever industry they are in.“A lot can happen in five years,especially in the highly innovativeworld we live in,” Wallander said.“I predict we’ll be seeing a lot ofcrossover among social platformsas they continue to compete witheach other and try to be ahead ofthe game.”Meet NEWSPA board member Beth PlankeyAndrew SheaJournalism StudentBeth Plankey has used herNEWSPA experience as aboard member, as a presenter and just as an attendee tohelp increase her knowledge andskill in the ever-changing journalism field.Plankey is a teacher and adviser for the Neenah High School online newspaper, the Satellite.She graduated from UW Oshkosh in 1992 as the first journalismeducation student, and has taughtspeech, English and journalism atNeenah High School for the past25 years.Plankey said she first presented at the NEWSPA conference in1991 about the results of an independent study in which she sur-NEWSPA 2018veyed journ a l i s madvisersacross Wisconsintodeterminethe level ofcensorshipas a result ofthe famousH a ze l w o o dcase.Shehas present- Photo courtesy of: NEWSPAed at the annual NEWSPA conference numerous times since thenon a variety of topics.Plankey said she owes her involvement in NEWSPA to GaryColl, who founded NEWSPA nearly 50 years ago, to Gene Hintz andSkip Zacher. All three were journalism professors at UW Oshkosh.Plankey said she will bring her06staff to this year’s conference.“The staff is motivated and manyfresh ideas are a result of the feedback we receive on our work,” shesaid. She also said networkingwith other NEWSPA school members strengthens their scholasticjournalism program.“NEWSPA fills the valuable roleof collaborator and resource of local districts who support scholastic journalism,” she said.Plankey said she’s beenamazed by the growth of NEWSPA and the conference since herinvolvement. “The innovation ofthe organization to gain members,increase participation and offersupport to local school districts isexceptional,” she said. “NEWSPAhas always featured leaders whoare budget savvy, resource richand student centered.”

There’s no place like homePhoto by: Nikki BrahmReeve Memorial Union recently renovated the front entrance of the building, where students coming for the conference will enter from.Shannon GaffneyJournalism StudentDorothy may have madethe line famous in Wizard of Oz, but organizers for the Northeastern Wisconsin Scholastic Press Associationconference share her sentiment:There is no place like home.After a two-year stint away,NEWSPA will return to Reeve Memorial Union at the University ofWisconsin Oshkosh for its annualhigh school journalism conferenceon April 18. This year brings evenmore excitement with a newly renovated space including welcoming meeting rooms and creativespace providing upgraded technology and WiFi capacity.According to Sarah Suwalski,associate director of operations atReeve Memorial Union, and Barbara Benish, NEWSPA executivesecretary, there are many benefitsto the conference being held inthe student union.The entire conference — exceptfor a PhotoShop session — will beheld in the same building, makingNEWSPA 2018it easier and quicker for studentsand advisers to move betweensessions and for people to findspeaker locations.The Reeve location will also bemore convenient for attendees ofthe conference.“The last two years the conference had been located at Gruenhagen Conference Center and theAlumni Welcome and ConferenceCenter because of Reeve’s construction,” Benish said. “While bothare beautiful facilities, it just wasn’tas convenient if people had to runto different buildings for sessionssince there is only 10 minutes inbetween presentations.”Holding the event at ReeveUnion also exposes students toa taste of college life. Conferenceattendees are immersed in the college setting and have the chanceto interact with peers, mentors andothers with similar interests.The student union is the primarycommunity gathering place for thisuniversity, full of spaces to relax,meet with others or even chargeyour devices.Reeve Union also offers a variety07of food options. Guests can visitthe Marketplace to enjoy salad,Mexican, grill, pizza, sandwichesor grab/go food items. The TitanUnderground offers freshly madepanini sandwiches and appetizers.On breaks, guests can stop by theConvenience Store or UniversityBookstore to grab essentials or Titan gear.NEWSPA offers a day of learningfrom mass media professionals,as well as sharing with other students and advisers. Students andadvisers can choose from nearly40 sessions on topics as varied asthe basics (sports writing, featurewriting, interviewing, etc.), to fun(Journalism Smackdown, whereteams that are first to the buzzercan win sweet prizes for answeringjournalism, grammar and AP Stylequestions), to trends in the field(social media for students, alternative story formats, what you can dowith Google Analytics, etc.).The NEWSPA conference is alsoabout celebrating successes ofstudents with the annual newspaper and yearbook competitions,Benish said. The day’s activities end with awards ceremonieswhere students receive certificatesand ribbons for their quality work.“Judges give written commentson how they can improve, andthat’s valuable for both schoolsand students who want to do better for the following year,” she said.Journalism is much more thanjust writing for newspapers andNEWSPA tries to showcase themany job opportunities that exist inthe field. “It really is a fun day, a dayto learn, network and to get excited about how students and advisers can improve their publications,”Benish said.

Life behind the scenes of newsDrew GeorgeJournalism StudentImagine growing up and beinga part of one of your favoriteshows. That dream came truefor UW-Milwaukee senior MadisonGoldbeck when she first got to intern at WISN-12 in late January2017.“I grew up watching WISN 12so it was really surreal to me to beinterning with them!” she said. “Irecognized their faces since I wasin elementary school.”Goldbeck’s ideal internshipwould soon become an evenbetter opportunity after workingwith Mike Anderson covering theMarch Madness tournament inMilwaukee. The work Madison didthat day impressed Mike enoughthat he told the producers abouther; she said that’s when the producers really started to notice her.After her internship ended in midMay 2017, she went back to hercampus job at UW-Milwaukee’sschool paper.But shortly after, the executivepro

Spring 2018 001 T he Northeastern Wiscon - sin Scholastic Press As-sociation will celebrate its 49th anniversary of the organi-zation’s beginnings by featuring 10 NEWSPA alumni with expe-rience in different areas of the journalism field. The NEWSPA alumni are returning to campus to host

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