B1 34:1 RETURN ON INVESTMENT A3 IndianaMap

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THE INDIANAMAPECONOMIC DEVELOPMENTBig Man On Campus B1Broadband, Anyone? B2Transportation In The Driver's Seat C1When Minutes Matter D2A Flood Of Information E1Small Savings Add Up Big Time F1Great Deeds Done F3TRANSPORTATIONPUBLIC HEALTH & SAFETYENVIRONMENTGOOD GOVERNMENTIndianaMapYOUR SOURCE FOR INDIANAMAP NEWS34:1 RETURN ON INVESTMENTINDIANAMAP NEEDS YOU A7HOME SWEET HONDA B1IS IT SAFE TO DRIVE? C2SAVING HOOSIER FORESTSFall 2008 A3 E2www.indianamap.orgABOUT THEINDIANAMAPStatewide Map SupportsLocal InitiativesThe IndianaMap is a single statewide map for Indiana.It includes everything that goes into making thatmap a reality—planning, partnerships, funding,coordination, and ways to make it available topeople who need it. The IndianaMap embracesthe role of geographic information, technologiesand innovative institutional agreements to enableimproved government service to citizens, and anenhanced ability for citizens to stay informedand to engage in the democratic process.In 2002, the vision was defined to establisha uniform statewide digital map of Indiana forthe following purposes:1. To standardize the consistency and quality ofthe map data across all Indiana communities.2. To create efficiencies in data collection andmaintenance at state and local levels. 1.7 Billion Supportedby the IndianaMap3. To provide unfettered access to map data neededto support Indiana’s most pressing issues.4. To save tax payer dollars and reduce duplicatespending.5. To support the business needs of a broad-basedstatewide user community, including the public,private and education sectors.Hoosiers Stand to Gainby JILL SALIGOE-SIMMEL, PH.D.From transportation to public safety to economicdevelopment, the IndianaMap (www.indianamap.org) supports hundreds of local, regional andstatewide projects each year. The IndianaMap wasused for response and recovery during this year’smajor flooding, tornado, and earthquake events,Honda’s selection of Indiana for its new facility,and much more. Stories documenting how theIndianaMap is used are presented throughoutthis report. Phase one of the IndianaMap iscomplete and the results are in—the initialinvestment of 8.5 million in the IndianaMapsupports over 200-times its value in projectsand operations—with 90% of users indicatingthey could not do their projects without it. As isevident from this study, the IndianaMap provesa good investment by saving taxpayer dollarsand providing an information infrastructurethat benefits all Hoosiers.Still there are many challenges to completingand maintaining the IndianaMap. Conflictinginterpretations of “electronic map1 ” and confusionsurrounding the validity of copyrighting factualdata 2 , result in inconsistent access to electronicmap data. Non-standard maps present technicalobstacles to data integration. The importance ofmulti-jurisdictional data providers (local, region,state and federal) is not well recognized. Butperhaps most significantly, Indiana’s Legislaturehas not allocated funding specifically for supportand maintenance of the IndianaMap. To helpaddress these issues and justify future financingof the IndianaMap, IGIC answers the question“What are the economic and use-benefits of theIndianaMap?” ‘Economic value’ is taken to meanthe contribution that the IndianaMap makes toIndiana’s economy as a provider of geographicinformation.Like roads and bridges, the IndianaMapis part of a public infrastructure that is a longterm investment in Indiana’s future. There arehundreds, potentially thousands of IndianaMapusers. Truly a public good, anyone can accessit, anonymously, through a web viewer (e.g.,www.indianamap.org and www.maps.google.com), through data download websites, off-lineat public libraries, and other public access points.Because the users are widespread, it is difficult toestimate the total user base. All Hoosiers benefitthrough the money it saves taxpayers, as well asimproved quality of life through better-managedresources, transportation, and business. For this1 The meaning of "electronic map" as set forth inIndiana Code 5-14-3-2(d).IGIC Indiana Geographic Information Council2 Feist Publications, Inc., v. Rural TelephoneService Co., 499 U.S. 340 (1991)[1], commonlycalled just Feist v. Rural, was a United StatesSupreme Court case in which Feist had copiedinformation from Rural's telephone listings toinclude in its own, after Rural had refused to licensethe information. Rural had sued for copyrightinfringement. The Court ruled that informationcontained in Rural's phone directory was not copyrightable, and that therefore no infringement existed.study, input was sought from a known user base(those who are registered with the IndianaMapdownload sites and email distribution lists)through an appropriately designed questionnairewith the following objectives:Discover what types of projectsare utilizing the IndianaMap.Identify the priority placed on thedifferent types of IndianaMap frameworkdata by the users.Assess the importance of the IndianaMapin projects and operations by the users.Determine how the IndianaMap contributes to the quality and cost of the user’s work.Estimate the dollar value of the IndianaMapto end users. ( 1.7 Billion continued on page A 3) The IndianaMapallows users tolayer data ontoaerial maps tosuit many needs.ORTHOPHOTOGRAPHY A type of aerialphotography in which the distortions due tocamera tilt and topographic relief have beenremoved. An orthophotograph has consistentscale throughout and can be used as a map.Since then, much progress has been made. Theentire state has been mapped once-over usinghigh quality aerial photography (known as“orthophotography”) and digital elevation maps.Local high-quality geographic information system(GIS) map data are beginning to be integrated.The mapping website, www.indianamap.org (hosted and maintained by the IndianaGeological Survey) is well established and enableseasy access to the general public and professionalsto view, use, and download statewide map data.Extremely large map data sets are archived anddownloadable from the massive data storage systemat Indiana University’s University InformationTechnology Services (http://gis.iu.edu)—the samesuper-computer facility that houses “Big Red.”The IndianaMap is also available throughGoogle Maps, GoogleEarth, Microsoft VirtualEarth and the US Geological Survey. It isavailable at public libraries in each of Indiana’s92 counties through the Indiana State DataCenter. It is provided to the Indiana NationalGuard and many federal agencies that conductactivities in Indiana.In 2007, the Indiana General Assembly passedIC 4-23-7.3 Indiana GIS Mapping Standards thatformally defines “framework data” as commonelectronic map information for a geographicarea—the core data sets of the IndianaMap. Thislaw established the State of Indiana GeographicInformation Office, institutionalized the role ofthe Indiana Geographic Information Council,and created the Indiana Mapping Data andStandards Fund (although to date no funds havebeen appropriated).GIS A Geographic Information System is anorganized collection of computer hardware,software, geographic data, and personneldesigned to efficiently capture, store, update,manipulate, analyze, and display all forms ofgeographically referenced information. Itcombines layers of information about a place togive you a better understanding of that place.A1

THE INDIANAMAPTHE INDIANAMAPECONOMIC DEVELOPMENTTRANSPORTATIONPUBLIC HEALTH & SAFETYENVIRONMENTGOOD GOVERNMENTThe IndianaMapWhat is aGEOGRAPHICINFORMATIONSYSTEM?Remember those multi-layered images decision-making and problem solvingof the human body from middle school across all sectors—public, private, andscience class, showing the body’s not-for-profit.Why do governments use GISskeletal system, ner vous systemand so on? GIS is similar. It layers technology? It is an important tool for20th century geographical maps—of determining public policy. In a bookstreets, buildings, neighborhoods, even about public policy, R.W. Greene says,subterranean infrastructure—using “The realization is growing that almosteverything that happens in a public policy21st century technology.GIS technology works by linking context also happens in a geographicinformation stored in databases to a one: transportation planners, waterplace or location. Users can question the resources studies, education subcomdata and present the answers in maps, mittees, redistricting boards, planningtables and other graphic representa- commissions, and crime task forcestions. Since 80% of all information has all must consider questions of wherea geographic component, the power along with the usual ones of how, andof GIS can be widely used to support why, and how much will it cost. GIS, byanswering the first question, helps toanswer the others.”IndianaMap Partner OrganizationsThe IndianaMap is not “owned” by any one organization—itis truly a “public good” available to all to use and benefit,and maintained by a community. It is the close collaborationof the following dedicated organizations that make theIndianaMap possible:United States Geological Survey (USGS)Building a National MapIndiana’s city and county governmentsData stewards and regional data accessIndiana Department ofTransportation (INDOT)Data distribution agreement with IGSDepartment of Local Government FinanceObtain statewide land parcel dataIndiana Geological Survey (IGS)Data distribution and host ofIndianaMap interactiveIndiana University InformationTechnology Services (UITS)Data storage, retrieval, and distributionState Data Center, State LibraryData products and public information accessIndiana Business Research Center (IBRC)Statewide data access throughInformation for IndianaCoalition of Universities for SpatialInformation Sciences (CUSIS)Work with government to advancegeospatial scienceDepartment of Homeland Security (DHS)Integrate statewide data layersIndiana GeographicInformation Council (IGIC)Framework data standards, development,maintenance, coordination, and distributionIndianaView at Purdue UniversityRemote sensing and satellite imageryGeographic Information Office,Indiana Office of Technology (GIO, IOT)Increase service, reduce costs throughstatewide GIS leadershipState GIS Center of Excellence (CoE)Build State GIS infrastructure and data( 1.7Billion continued from page A 1) The results ofthe survey clearly indicate that over 1.7 billionin Indiana projects and government operationsare supported by the IndianaMap. Meeting theseobjectives will help plan for future mappingprojects and assess the IndianaMap in qualitativeas well as monetary terms.METHODOLOGYThe questionnaire had nine questions implementedthrough an online survey tool. The responserate to the survey was encouraging and exceededcommonly accepted response rates in marketingsurveys. For the purposes of this study wemake an estimation of total users based on asample of 1521 registered users on the UniversityInformation Technology Services at IndianaUniversity’s download site for the IndianaMapOrthophotography (http://gis.iu.edu). These usersdownload and use IndianaMap data on their ownsystems. They include government regulators,engineers, utilities, realtors, appraisers, miningcompanies, researchers, planning officials, andteachers. Three hundred fourteen (314) responseswere received from May to July of 2008. Thisis a 20% response rate (approximately /- 6%margin of error3) and is nearly four times therate considered acceptable in the marketingindustry4.Because the IndianaMap has many different users, as well as emerging and unknownwas indicated. Many of those not respondingindicated that total costs were difficult for them toestimate. The respondents identify 1,751,000,145in Indiana projects and government operationsthat are supported by the IndianaMap. In addition,of those providing project cost information, 90%indicated that IndianaMap orthophotography wasessential to their operations (defined as “projectrequires high resolution/accuracy data, maybesupplemented with other data; couldn’t do projectwithout it”) and 6% indicated orthophotographywas of secondary necessity (defined as “projectrequires other data that depend on high resolution/accuracy imagery to create, align, verify, and/ormaintain those data”). These projects range fromstatewide to discrete area projects.CONCLUSIONThe results of the survey clearly indicatethat over 1.7 billion in Indiana projects andgovernment operations are supported by theIndianaMap. In short, this means that an initialinvestment of 8.5 million in the IndianaMapsupports over 200-times its value in projectsand operations—with 90% of users indicatingthey could not do their projects without it.The IndianaMap is by definition a public good—those goods that, once they have been produced,are available to all, without exclusion. Whilethe IndianaMap has many of the characteristicsof a resource, a commodity, a capital asset andinfrastructure, it does not fit neatly into any ofthese categories. The difficulty in assigning aparticular role to the IndianaMap reflects, toa large extent, the diffuse, and hence extensive,impact that it has on the economy. The gainsfrom the IndianaMap can be categorized intothree types:Increases in efficiency, so that the sametask can be performed with fewer, often significantly fewer, resources.Increases in effectiveness, so that thesame task can be performed with greater accuracy and fewer mistakes.New products and services, which couldnot have been produced without this newtechnology.These tangible, measurable, economic impactsonly partially reflect the contribution of theIndianaMap. Consideration must also be givento the social gains resulting from the use of theIndianaMap products. Such an analysis is, byits very nature, largely of a qualitative nature,but it is important to ensure that the monetaryestimate deduced in this study does not detractthe reader from the wider importance of theIndianaMap.POSITIVE RETURN REALIZED IN UNDER 3 YEARS34:1 Return on InvestmentIndianaMap Orthophotography Proves Its WorthAs Good Investment of Public Fundsby JILL SALIGOE-SIMMEL, PH.D.In 2005, Indiana completed an ambitious projectto map the entire state once over with high qualityorthophotography. These new maps became thefoundation of the IndianaMap, a detailed mapof Indiana to be used by government, business,and citizens. The 2005 orthophotography waspart of a grant-funded project coordinated bythe Indiana Geographic Information Council(IGIC). With nearly three years of usage, IGIChas conducted a retrospective study to see howthe investment paid off.Two separate methods were employed toevaluate the return on investment. The results ofboth methods are consistent and show a strong 34:1return on investment in under three years.RESEARCH METHODOLOGYInput was sought from a known user base (thosewho are registered with the IndianaMap downloadsites and email distribution lists) through anappropriately designed questionnaire that was3 Van Bennekom, F. (2003) www.greatbrook.com4 Bhagwat, S.B., and Ipe, V.C. 2000. The economic benefits of detailed geologic mapping toKentucky. Illinois State Geological Survey SpecialReport 3, 39 p.A2new uses and repeated uses over time, placinga quantitative valuation on it is an extremelycomplex problem. Our approach is similar to thattaken by mineral economists’ Bhagwat and Ipein their pioneering report “Economic Benefits ofDetailed Geologic Mapping to Kentucky.” Theirapproach is a retrospective study to first estimatethe value to an individual map user and then toextend that value to all the possible map usersover time to get an estimate of the aggregatebenefits of a mapping program.This approach is applicable to the IndianaMapas we can conduct a retrospective study basedon currently available maps and the 2005Statewide Orthophotography Project. Slightlymodifying Bhagwat and Ipe’s method to ourpurpose, we developed a study of the economicbenefits of the IndianaMap to demonstrate thevalue of statewide map data, period of return,and a positive business case for funding theongoing creation and maintenance of statewideframework data.First, input was sought on the total costsof projects and/or operations that are supportedby the IndianaMap. Of 314 responses, 69%(216 responses) provided information on thetotal cost of their projects and/or operations. Ofthose responses, some indicated a range in thecost of projects and operations. To maintain aconservative perspective, we consistently usedthe lesser values in cases where a range in costsimplemented through an online survey tool. Theresponse rate to the survey was encouraging andexceeded commonly accepted response rates inmarketing surveys.1 For the purposes of thisstudy, we make an estimation of total usersbased on 1521 registered users on the UniversityInformation Technology Services at IndianaUniversity’s download site for the IndianaMaporthophotography (http://gis.iu.edu). These usersdownload and use IndianaMap data on their ownsystems. They include government regulators,engineers, utilities, realtors, appraisers, miningcompanies, researchers, planning officials, andteachers. Three hundred fourteen (314) responseswere received during May and June, 2008. Thisis a 20% response rate and is nearly four timesthe rate considered acceptable in the marketingbusiness.Statewide, the orthophotography mapsconsist of a series of photo “tiles” each measuring4000 feet by 4000 feet. There are 68,592 totaltiles in the statewide project. The total cost of theorthophotography project acquisition and initial The results show an impressive 34:1 return ondata distribution was 7,432,625 (this does not investment. The statistical calculations areinclude project management or secondary web derived as follows:distribution by the IndianaMap collaboratingAggregate Value ROI Vpt * Dt / Ctorganizations).This can also be expressed as:For this analysis, IGIC used two standardmeasures of return on investment (ROI), specifiUsage ROI Upt / BEptcally “Aggregate Value ROI”, and “Usage ROI”.WHERE:REFERS TO:VALUE:TtTotal tiles produced statewide68,592 tilesCtCost for initial production & distribution statewide 7,432,625CptCost per tile expressed as an average for production & distribution 108VptValue per tile as defined by survey respondents 28BEptBreak even per tile—the number of times a single tile must be usedto break even3.87UptUsage per tile—the average number of times each tile has been used131DtDistribution total—the estimate of total tilesdistributed for use, defined by survey results8,969,130(34:1 ROI continued on page A 5) AGGREGATE In economics, this denotes thetotal supply or demand of a good or serfvice.A3

THE INDIANAMAPECONOMIC DEVELOPMENTTRANSPORTATIONPUBLIC HEALTH & SAFETYENVIRONMENTTHE INDIANAMAPGOOD GOVERNMENTThe IndianaMapThe IndianaMapExamples Of The IndianaMap's BenefitsCome From All Over The StateElkhartStreamlined Record-Keeping GIS Helps Modernize Information F1South BendJust The Facts D2pop. 52,270pop. 105,262Mishawakapop. 48,497Government In The Know F3pop. 35,687Portage(34:1 ROI continued from page A 3) Getting There Faster F2Aggregate Value ROIpop. 2,284AlbionDot Dot Dash C1Ft Waynepop. 223,341When Minutes Matter D2Stormy Weather F1Huntingtonpop. 5,929Cooperation Benefits Counties F2NoblesvilleSharing The Glory D1To calculate the return on investment, we mustcalculate the aggregate value and divide that bythe total costs for data production and initialdistribution. We used the survey results from312 respondents along with known costs ofproduction for this calculation.Although a theoretical framework forestimating the value of maps exists1, the relevantdata required to estimate it may not be availablein the real world. Therefore, we used an empiricalapproach to estimate a monetary value of themaps.First, the estimate value per tile wascalculated, where:Estimate value per tile (Vpt) average(user-defined value per project / tilesused per project)Plai

92 counties through the Indiana State Data Center. It is provided to the Indiana National Guard and many federal agencies that conduct activities in Indiana. In 2007, the Indiana General Assembly passed IC 4-23-7.3 Indiana GIS Mapping Standards that formally defines “framework data” as common

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