ANNUAL TREND REPORT - The Class Of 2020
ANNUALTRENDREPORTEDITION 2020The Future is Blended.BERLIN SPECIAL 2019CO-REVOLUTION
indexThe Nido DifferenceHIGHLIGHTS 20194Founder Column - Little did we know the Housing Crisishad only just begun 8The Future is BlendedNido’s vision is to be the marketleading global advisor & operatorof PBSA. Our strength is our people,we deliver best in class customerexperience by creating & maintainingtech enabled, sustainable communitiesthat maximise NOI for investors.The Nido portfolio has developed from2,000 beds to a 10,000 PBSA pipelineacross the UK, Ireland, Portugal, theNetherlands and Germany. Here’s whatthe Nido team can deliver for you: Institutional-grade property andmobilisation management Opportunity identification andacquisition management Drive investment value through NOIgrowth and accretive cap-ex Third-party operations throughscalable solutions Planning, design anddevelopment managementContact usmarketing@nidostudent.com10BERLIN SPECIAL12A Beginner’s Guide to Coliving21Global Trends in Shared Living22INTERVIEW - We blur Boundaries with a Concept that Sticks26Co-revolution 28and then came Coliving.30ONE SHARED HOUSE 2030 34The Sharing Future 36INTERVIEW - Cities that Share38Generators across Generations42Education & Place 46The 8P’s to Cultivate a Great Place48The Four Dimensional City52INTERVIEW - STATION F Nurturing Talent54The Civic University 56INTERVIEW - The Perils, Promises and Potentialof being a Digital Nomad58Balancing Acts 62Communities that care64Smart Technology & PBSA66Re-humanising the University Experience70Urban Campuses: live, learn and work72The European University 74THE FOUR PILLARS OF STUDENTS’ JOURNEY 76Oh the Places you’ll go80Ambitions for a Collective approach to Coliving in Cities82MARKET UPDATES 83Sustainable Relationships in Student Accommodation107Creating Spaces for Communities that Care108Our Partnerswww.nidostudent.com2TREND REPORT 2020TREND REPORT 20203
HIGHLIGHTS 2018HIGHLIGHTS 2018Investment panel at The Class Conference 2018The Blended Futureof Living, Learning andWorking in University-CitiesWe live and breathe our MANIFESTO. Our vision is for cities to attract and retain the brightestyoung minds, and for them to lead the way to social and economic success in return.Working together with our valued PARTNERS andvalues and social profits TOGETHER, throughother stakeholders, we advocate for communityour Events, Research, Academy and Advisory.collaboration and provide thought leadership onWe thank you; our partners, thought-leaders,university-cities. As a THINK TANK, we do notaction-takers, industry experts, collaborators andsettle for adapting to change. We strive to drivedisruptors for all the discussions, developments,evolution and revolution of the ways TALENT ischanges, evolutions and revolutions in 2019.living in cities and how this is shaping the urbanTHE CLASS OF 2020 invites you to the symboliccampus; the ECOSYSTEM in which students,year of 2020. Our team of game-changers is ready.universities, corporates and cities co-create.Let’s continue the co-revolution.We are a non-profit that aims to create sharedYoony Kim, Managing DirectorMILAN 2018Forward ThinkingThe Class Conference 2018 celebrated thetransformation of university cities: frompost-industrial city to the new urban campus.Jullie Wager, keynote speaker, opened theconference by addressing the birth of newhybrid typologies. It became evident thatuniversities are the spark to creating localand regional innovation ecosystems and there-make of the urban campus at the heartof the city is the ultimate mash-up of living,working and learning. The conference alsoserved as a reminder that students lead theway when it comes to housing preferencesand securing their well-being is at the centreof attention. Milan, the host city, showcasedstrong commitment towards its continuousendeavours to global talent attractionand retention with an active support andparticipation from the city municipality. With650 attendees coming from 27 countries,strong presence of the higher educationindustry and the many students involved,The Class Conference 2018 proved to bethe leader platform of shaping the futureof living, working and learning.Deputy Mayor for Urban Planning - MilanTEAMGame ChangersAs a devoted believer and player of continuouslearning of the global talents, The Class of 2020remained committed to growing together as amulti-cultural team of game changers. The teamalso experienced changes in the size, compositionof expertise and professional development. As aresult, we congratulated many who embarked upontheir new adventures and welcomed equally manywho joined the forces to drive further change. Withthe big year of 2020 ahead, we are looking forwardto opening our new chapter together.4TREND REPORT 2020Julie Wagner keynote speechPARTNERSThank You NoteWith new partners joining andexisting partners strengtheningcooperative relationships, TheClass community propelledthe growth and maturityof the industry. We thankyou for sharing our passionand ambition and ourcontinuous living, workingand learning together as apurposeful community.TREND REPORT 20205
HIGHLIGHTS 2018ACADEMYNext year we aimto launch a panEuropean research onthe impact of PBSA& ResLife on studentexperience, in order tobuild evidence-basedinsights that fuel ourinaugural Academy.HIGHLIGHTS 2018Learning continuesThe Class dedicated the year 2019 to fullystuding the needs and wants of the industrythat wishes to continue learning with us.Not only did we investigate the areas to beimproved and strengthened by professionaltraining, but also the format in which TheClass Academy can best and most benefitthe community’s continuous learning. We willkeep you posted of The Class Academy butplease also keep us informed with your ideas,feedback and opinion on professionalisingour community together.6 Regional Sessions and 7 Global SummitsThe year 2019 has proven to be the recordyear for The Class in geographical coverage.With 6 regional sessions within Europeincluding the UK (pan-European), Spain,Poland (CEE), Germany, The Netherlandsand Italy and 7 global summits in the urbancities outside of Europe including Singapore,Hong Kong, Shanghai, Sydney, Melbourne,Dubai and New York, we steepened ourlearning curve to the fullest. The topics thatwere addressed during our regionals steeredand stimulated active conversations on thefuture of PBSA investments in a changingEuropean landscape, home away from home:hospitality leading the way in PBSA, the rise ofuniversity cities in Central and Eastern Europe,living the lifestyle: successful operators,branding and generation rent, the city andthe campus: time to invest in talent andhousing generation Erasmus . The yearconcluded with the highlight, The EuropeanConference 2019: Blended Living in Berlin.Of course, The Class did not miss anyopportunity to keep in touch with the widerindustry with representative participatingand/or speaking at events and conferencessuch as MIPIM, NSBO, EAIE, The PIE Award,Expo REAL, and Vastgoedjournaal congressto name the few.6TREND REPORT 2020EVENTSThe Class events areplaces to connect ourcommunities, bringactions to life andinspire as much as getinspired by trends inthis emerging industry.RESEARCHAs a think tank we putresearch at the core ofour practice. It is whereeach seed is plantedand cultivated beforeblossoming into newideas and projects. Letthe harvest begin!Regional trends, smart technology andPBSA, rise of co-facts and co-effectsWe are a think tank and research is one ofthe most essential everyday practice at TheClass. It not only serves as the backbone of allthe activities we perform but also the driverthat proposes the most urgent, importantand relevant topics and agenda for ourcommunity. Our voluntary and commissionedresearch on regional trends, smart technologyand PBSA, coliving, coworking and studentaccommodation are only a few examplesof what we do and what we do best. TheTrend Report 2020 will provide you with afuller picture of our dedication towards ouracademic and applied research.The Future of Urban LivingTogether with Berlin Partner for Businessand Technology and fifteen leaders from thereal estate, student accommodation and theurban planning sectors, The Class of 2020conducted a series of in-depth interviews,complimentary research and analysis topropose the outlook on the future of urbanliving and talent attraction. We believe thatin bringing experts together we can helporganisations and cities develop positively,disseminating knowledge regarding housing,regeneration and developing cities in a moresustainable direction. This century is called the‘urban century’ and as more cities populate,new models of living are required in orderto ensure a bright future for all.ADVISORYWe believe that attraction,growth and retention ofyoung talent is vital tothe future of cities. Withdedicated consultingservices, we help highereducation institutions,cities and economicboards to shape the futureof global talent hubs.Left: New York GlobalSummit 2019Middle picture left: BrianWelsh CEO of Nido at PANEU Session in LondonFar left: Martina Bo ofErasmus Student Networkat IT Session in BolognaTop: View of Warsawduring CEE SessionMiddle picture right: UlrikeHagendorf of Catella duringDE Session in FrankfurtTREND REPORT 20207
Founder ColumnLittle did we knowthe housing crisis hadonly just begunThe Class of 2020 was established in 2011 in Amsterdamto fix the student housing crisis. Dutch universities werepioneering English Taught Programmes (ETPs) with anoffering of English-language courses which was exactly whatMillennial students had been waiting for. ETPs became anunprecedented success and international student numbersstarted jumping by rates of up to 10% per year.But where and how could they be housed? No one knew theanswer. The Dutch student housing market was deadlocked.The subsidised operators were overburdened by the extrademand, and overregulation and a global financial crisis hadscared away new investors. So, the idea of The Class wassimple: to bring together public and private stakeholdersto find new solutions for a shared goal, that no studentshould have any problem finding good-quality housing in2020. The strategy was three-fold: to challenge the statusquo with new ideas and insights from around the globe, tobring new and existing operators together with universitiesand regulators, and to commit the stakeholders to worktogether for change.In the past nine years, we did what we promised. The Class hasconnected passionate professionals, educated the industryand inspired new ideas and collaborations around Europeand beyond. Governments have changed their regulationsand new players have entered the market. The private andsocial sector have built thousands of rooms. Innovations likecoliving, coworking, hybrids and intergenerational housinghave won the hearts of students and young professionalsalike. Smarter designs, technology and flexible contractshave allowed for greater variety of lifestyles and budgets.8TREND REPORT 2020I am very proud of The Class team and partners who worktirelessly to bring people together, to inform each other,and who have transformed a local Dutch initiative into aninternational think tank with a global impact. But as we enter2020, we need to ask, have we solved the housing crisis? No,not yet. What we underestimated in 2011 was the pullingpower of university cities and Gen Z. Internationally an influxof young talent, start-ups and new jobs are boosting demandand prices are rising as a result. As it turns out, Millennialstudents have only been the trailblazers of talent mobility.Gen Z is moving around even more often for study, work,friendship and love.So, with what we know, what will end the housing crisis?We have to accept that our cities will grow, and that ourcommunities will diversify. We need to redevelop, regenerateand densify the underutilised areas of our cities. We needto understand that people, young and old, are willing tosacrifice square metres for proximity, affordability andquality of spaces and services. Our recent summit in NewYork highlighted that coliving communities offer members20% lower [1] prices than a regular studio apartment wouldcost. Getting together and building urban campuses,lively, inclusive and mixed-use neighbourhoods, withgood transportation will be key to accommodate the nextgenerations of students and young professionals. That iswhat the partners and network of The Class can do together.Now and moving forward towards our graduation in 2020and beyond, we look forward to further collaboration as aunited community.[1] Knight Frank - Coliving, Rent aLifestyle, Research 2018Frank UffenTREND REPORT 20209
The Futureis BlendedNew terms regularly emerge in our fast-changing andurbanising world to describe new ways of living. The themeof this report, Blended Living, leads the way in discussingthe various blends that modern living includes. Innovativemodels which provide high quality living, working and learningenvironments, utilising technology and the sharing economyare creating new investment and development opportunities,and pave the way in making a positive contribution to amore sustainable urban future. A highlight of our report isour advisory project which focuses on talent attraction andhousing in Berlin – the host city of our annual conferencethis year. As many cities around the world are experiencinga housing crisis, multiple options are required and sharedliving models such as coliving make a valuable contributionto this mix – assisting with the movement of talent, providingemployers with skills, and addressing loneliness. Shared livingprojects can provide a desirable alternative to traditionalhousing, often with comfort, convenience, flexibility andcommunity at their heart. In our transient world skills andtalent head in the direction of opportunities and we neednew housing models to support that.Ryan MantonProgramme Director10TREND REPORT 2020TREND REPORT 202011
BERLINSPECIALc o n t ex tOur advisory project brought togetherexperts to discuss Berlin’s futureAt The Class of 2020, we have found that anumber of characteristics combine to determinecity performance in the intensifying globalcompetition for talent. Student experience,affordability, city life, social inclusivity, urbanenvironment and connectivity blend to determinehow well European cities first attract and thenretain the best and brightest. In 2018 we rankedEurope’s student cities across 35 indicators.Berlin, with its international flair, unparalleledsocial offerings, high-ranking universities andrelative affordability rose to the top as ourfirst-place pick. In the year since, rising rentalcosts have threatened affordability as thelinchpin of Berlin’s appeal to young people. Atthe same time, new mixed-use developmentsand propositions for innovation districts withleading institutions and universities at theircore position Berlin as a potential beacon forthe very future of urban living.12TREND REPORT 2020P A RTICIPA N T S G U N T H E R S C H M I DTBERLIN FIGURESBERLIN SPECIALRecognising the unique combination of legacy,opportunity and challenges Berlin has inmaintaining its status as a talent powerhouse,we partnered with Berlin Partner for Business andTechnology to gather perspectives on the roleof urban development in talent attraction andretention. We connected with fifteen individualswith insider knowledge of everything fromexpanding a coliving brand internationally tothe living communities students and youngprofessionals are looking for to developing smartdistricts. Through a series of semi-structuredinterviews, we explored how real estate investors,PBSA providers, coliving experts, entrepreneursand employers approach the affordability issue,living typologies, community connection andlocal planning policy. Participants in this researchwill engage in dialogues with other industryleaders throughout The Class Conference withthe aim of driving talent-friendly policy in TheBest Student City.Medici Living Group NIELS BERL TheCollective LEON BOBBE De Key CHARLIEMACGREGOR The Student Hotel FLORIANFÄRBER theBASE VALERIE BENSIEK GSAFRISO GARBERS Primevest ANIL KHER Anode ERICA ANCOBIA FinLeap SAVANNAHDE SAVARY Built-ID THOMAS LEBINGEROE AD Vienna DR. PHILIPP BOUTEILLERTegel Projekt SEBASTIAN MELCHERT HousyR AINER NONNENGAESSER InternationalCampus JON AT H A N B U R ROWS A S K4Total populationProjection for 2030298,1008.25%of total3,644,800[2019][2016]3.828M (5.02%)% of Berliners renting85%Total housing stock Berlin1,949,252Young people853,000[AGE 18-34]Students in Berlin [2018 fall]192,192International population [2018]675,200314,1008.69%of total182,8005.06%of totalunits(23.61% of total)58,4001.62%of total18-1920-2425-2930-34SOURCES: Berlin Stadtentwicklung, Statistik Berlin-BrandenburgTREND REPORT 202013
1. 0THE NEWBERLINOnce poor but sexy, Berlin’s successmay be its biggest problemPopulation IncreaseRent Price terdamVienna8%10%10%12%Increase of monthly rent by m 28%4%0%-4%-6%201214201320142015TREND REPORT 2020201620172018LIEVEN BY DE KEY1,200 RENTAL UNITSTHE NETHERLANDSThe non-profit Dutch housing association, De Key,has more than 37,000 rental units in Amsterdam,Diemen and Zandvoort. Their latest project, Lieven,has 1,200 ‘home starters’ including students, jobseekers, artists and young people aged 18 to 27.De Key gives the opportunity for young peopleto take their first steps in the housing market, byrenting stock and leasing it out at affordable rates.1.1BERLIN SPECIA LBerlin’s success may be its biggest problemFollowing the fall of the wall, Berlin emergedas a free-spirited mecca for young talentfrom around the world. A city packed withvacant buildings and cheap apartments whereartists, students and young entrepreneurshad no fears about finding an affordableplace to live. Jobs were not as plentiful, butBerlin’s former mayor Klaus Wowereit madeits weakness its strength, luring creativetypes to the city by saying “Berlin ist arm,aber sexy” (poor but sexy). Today’s cityleadership finds itself playing in a differentleague - Amsterdam, Barcelona, London andLisbon are experiencing an influx of talentcoupled with new forces of gentrification.As prices rise and newspapers declare ahousing crisis, city councils attempt to curbthe changes with extreme measures such asrent freezes and anti-tourism policies.of housing ever to take place in the city. Thegoal is to keep rents low. Most participantsagreed that the state has a role to play inproviding social renting options. But nearlyall added that the public sector alone cannotachieve the increase in units and the varietyof options necessary for Berlin’s blend.Within Berlin (and indeedthe German market)construction costs haverisen significantly overthe last 10 years whichwill inevitably result in aslowdown in developmentfurther exacerbating theundersupply of housingAchieving a good mixOur interviews painted a renter landscapemore nuanced than typically represented in —Niels Berldiscussions of Berlin. Opportunities to removepressure on existing stock exist in purposebuilt options for those with various rentalneeds. In Amsterdam, housing corporationDe Key invests in stock to rent affordably toyoung people. When you don’t have housingfor the middle sector, Leon Bobbe asserts,young people occupy much needed spaces NEON WOODin affordable stock.BERLINErica Ancobia says the biggest challenge STUDENT HOUSINGThe battle for urban living spacesas a recruiter is not in securing rental ac- Neon Wood, a brand of GSAThe Berlin dynamic has intensified partially, commodation young employees can afford,has two locations in Berlin. Itis active in 36 global cities.Friso Garbers contends, due to polarised but convincing them that Mitte and Kreuzberggroups seeking urban living spaces. He are not the only neighbourhoods. Indeed, GSA has stated ambitions
6 TREND REPORT 2020 TREND REPORT 2020 7 HIGHLIGHTS 2018 HIGHLIGHTS 2018 6 Regional Sessions and 7 Global Summits The year 2019 has proven to be the record year for The Class in geographical coverage. With 6 regional sessions within Europe including the UK (pan
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Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. 3 Crawford M., Marsh D. The driving force : food in human evolution and the future.
