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WEEDWATCHSTANDING SENTINEL TO PROTECT PLANT HEALTH›RecommendedDow AgroSciencessolutionDimension specialtyherbicide*Digitaria ciliarisIDENTIFICATION TIPSThis annual, warmseason grassy weedreproduces by seed andforms dense stands inopen, disturbed or thincanopy sites.›› It grows along the groundwith branched stems thatroot at the nodes.›Leaf blades are roughwith no hairs or only afew short hairs near thebase of the blade. Longhairs are often on leafmargins near the sheathand on the sheath itself,similar to large crabgrass(D. sanguinalis).CONTROL TIPSSouthern crabgrasstypically germinates whensoil temperatures reach aconsistent 55 degrees F.›› In the absence of frost,Southern crabgrass canoverwinter—producingnew growth and a secondcrop of seed in spring orearly summer.› Apply an herbicidecontaining dithiopyr priorto germination or prior tothe tillering of crabgrass,which generally corresponds to the time whencrabgrass seedlings areeasily observed in turf.* State restrictions on the sale and use of Dimension specialty herbicide products apply.DOWNY BROMEBromus tectorumIDENTIFICATION TIPSDowny brome, alsoknown as cheatgrass,has densely hairy leavesand sheaths and droopingseedheads.››Its leaves are rolled inthe shoot and hairy onboth surfaces. Leaveslack auricles and have amembranous ligule thatmay be fringed with hairsnear the top.›In late spring/early summer, the seedhead, a softdrooping panicle, changesfrom green to purple totan. It often remains purpleduring the winter months.›Flowers consist ofindividual spikelets withneedlelike awns.CONTROL TIPSCutting is not a recommended control methodfor downy brome. If cutprior to seed ripening, it willproduce new stems andseeds at the cut height.››For smaller infestationsin commercial settings,apply an herbicide containing pronamide.›Make fall application(s)after downy brome seedshave germinated andare beginning to grow.** Kerb is a federally Restricted Use Pesticide.For more information regarding these and other turf weeds — and related control technologies and tips — please visit www.DowProvesIt.com or call 800/255-3726.B R O U G H T TO YO U B Y22LANDSCAPEMANAGEMENT.NET MAY 2013PHOTOS: FOREST & KIM STARR, STARR ENVIRONMENTAL, BUGWOOD.ORG (LEFT);LESLIE J. MEHRHOFF, UNIVERSITY OF CONNECTICUT, BUGWOOD.ORGSOUTHERN CRABGRASSRecommendedDow AgroSciencessolutionKerb specialtyherbicide**
GENERIC HERBICIDES ARE FINE IF YOU RUN A GENERIC BUSINESS.Dimension specialty herbicide isn’t the No. 1 brand in the lawn and landscape markets just because itoffers outstanding preemergence and early postemergence for crabgrass control.1 Or because it alsocontrols more than 45 other grassy and broadleaf weeds. It’s No. 1 because it’s a proven product from aproven company. Unlike generic manufacturers, Dow AgroSciences provides innovative products, expertiseand field support that helps retain and grow business. It’s what sets Dimension apart from the competition.And when you use it, it can do the same for you. To learn more, visit www.DowProvesIt.com.Solutions for the Growing World12010 Specialty Product Consultants. Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow. State restrictions on the sale and useof Dimension specialty herbicide products apply. Consult the label before purchase or use for full details. Always read and follow label directions.T38-813-005 (12/12) BR 010-60787 DATOTURF1074
Ontario-basedirrigation companylandscape Pa.-baseddesign/build firmTHE CHANGECompanies seek B Corporation status toemphasize stewardship of the community,environment and their employees.BY MARISA PALMIERI24LANDSCAPEMANAGEMENT.NET MAY 2013
SMART WATERINGSYSTEMSCall it what you will: “Corporate socialresponsibility.” “The triple bottom line.”“Conscious capitalism.” Whatever yourterminology, the movement of for-profitenterprises toward considering theirimpact on employees, the communityand the environment is undeniable. Someearly leaders have blazed a trail and others—including companies in the Green–GANDHIIndustry—are following in their paths.Firms are accomplishing and validating their corporate social efforts in a fewways, including third-party certification programs and benefit corporationstatus (see sidebar on page 29 for more information on the differencesbetween the two).Certified B Corporation status, administered by the nonprofit B Lab,is one third-party program. You may have heard of some of its certifiedcompanies—the list reads like a who’s who of esteemed brands: Ben &Jerry’s, Dansko, King Arthur Flour Co., Patagonia, Method Products, NumiOrganic Tea, Seventh Generation and Etsy, among others. There are morethan 700 Certified B Corporations in 26 countries and 60 industries.At least two Green Industry firms are out in front of the Certified B Corporation movement: Ontario-based irrigation contractor Smart WateringSystems, and Naturescapes, a Paoli, Pa.-based design/build firm.What do these companies do that others don’t? Certified B Corporation status means they have rigorous standards of social and environmentalperformance, accountability and transparency, says Katie Kerr, communications associate with B Lab.“We must bethe changewe wish tosee in theworld.”PHOTO: SMART WATERING SYSTEMSHOW DOES IT WORK?To become a Certified B Corporation, a company first completes the onlineB Impact Assessment. Companies that earn a minimum score of 80 out of200 points undergo an assessment review process, essentially a conferencecall verifying the claims made in their assessment. Companies may berequired to provide supporting documentation before they are givenCertified B Corporation status.Certified B Corporations also pay fees based on annual sales, rangingfrom 500 for firms with annual sales less than 2 million up to 25,000 forcompanies that are 100 million-plus. Companies are required to becomerecertified every two years.After certification, firms are subject to random on-site reviews. Ten percent of Certified B Corporations are randomly selected for review each year.Becoming a Certified B Corporation also has a legal component to protect officers and directors under the law. Some companies have to changetheir governing documents to meet this legal requirement. Doing so allowsthem to consider interests of all stakeholders when making decisions (notjust shareholders).Read on to understand why two Green Industry firms became certifiedand how it’s working out for them.Location: Milton, OntarioService mix: All irrigation: 20% consulting;70% service/upgrades; 10% installationClient mix: 95% commercial/industrial;5% residential2012 revenue: 1 million-plusEmployees: 14Management: Chris Le Conte, presidentB Impact ReportCertified since: December 2011Focus area:GovernanceWorkersCommunityEnvironmentPoints Earned:7321241Overall B Score92LM: How’d you first hear aboutCertified B Corporations?Chris Le Conte (CL): They cameto my attention because a few yearsago instead of giving Christmas giftswe funded construction of sand-basedwater filters on our clients’ behalf. Alocal company goes to Sudan and buildsthese filters. That company happens tobe a B Corporation. The people theresaid, you guys are in the same sort ofPhil Burkart (left), then president of the IrrigationAssociation, presents Chris Le Conte, CIC, CLIA,with the IA’s 2012 Crawford Reid Memorial Award.MAY 2013 LANDSCAPEMANAGEMENT.NET25
COVER STORY“We thought this would be a goodchallenge for us.”–CHRIS LECONTE, SMART WATERING SYSTEMSbusiness, so you should look into it. We did and we thoughtit was a good fit, in terms of “walking the talk,” so to speak.We feel pretty good about it.sustainability policy to see if we’re the right fit. They value thosesorts of things, so we thought this would be a good challenge forus, and it’s also good for staff and how we run the business.LM: What’s been your response from clients?CL: Many of our clients work with us because they’re trying toreduce their water use as part of a corporate sustainability process.When people prequalify us as a vendor, they ask us to see ourLM: How long did it take you to become certifiedafter you’d learned about it?CL: After finding out about it, we pursued it right away.It was something we wanted to implement immediately.We went through the process of vettingWEB EXTRAour procedures and we implementedsome new ones. It only took a monthVisit the Webor so to pull it all together.Extras section of»3, SPNO[PUN [V Ä[ L]LY ULLK PUJS\KPUN WYVÄ[G-Lux plug n’playcompare at 39.95Professional series with solid cast brasshousing, heavy weight construction andIP68 rated.YLWSHJLTLU[ I\SIZDirect LED replacements for commonIncandescent and Halogen bulbs.SHUKZJHWL Ä [\YLZ3PNO[ Ä [\YLZ MVY SHUKZJHWL HWWSPJH[PVUZ such as garden, path, fountain, and pondlighting.-HZ[ LSP]LY (S H Z 0U :[VJR 26LANDSCAPEMANAGEMENT.NET Order by 1:00 p.m. CSTfor same day shipping.MAY 2013LandscapeManagement.netfor tips from B Labon how to makesmall improvementsto your business tobe a good stewardof the environment,your community andyour employees.LM: What was the certificationprocess itself like?CL: There’s a large, online assessmentform you complete—it’s more in depththan just a survey. You have to talkabout your policies and processes. Itaddresses all aspects of your business—there are segments about employees,daily operations, sustainability, etc. Then there are two tothree interviews and support calls with B Lab staff. Our officemanager really helped pull it all together because you have tocomplete the assessment and submit your documentation.LM: Do you promote your Certified B Corporation status?CL: We market it somewhat and we have it on our website. Idon’t know how much attention all of our clients pay to it orif it’s a relatively new concept to them. It is a growing movement. I don’t know how well known it is in private industryoutside of sustainable businesses.I look at it more of demonstrating our commitment to ourclients and our staff. It’s heavily weighted on how you treatemployees, if you’re creating a positive work environment, awork and personal life balance and offering benefits and profitsharing. The theory is corporations are traditionally structuredcontinued on page 28PHOTO: SMART WATERING SYSTEMSB
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BCOVER STORYcontinued from page 26employees. That approach creates a positive,to benefit the owners only. B Corporationsproductive work environment.work differently. A sustainable business hasWe try to model ourselves in a wayhappy employees that are well lookedIf the case studies from Naturescapesthat we attract good, talented peopleafter and are part of the growingand Smart Watering Systems have piquedand we’d retain them. It’s the samecompany. If the company does well,yourinterest, but you’re still not sure if thewith our clients.they do well. The company makestime and financial investment will work for you,decisions not strictly on profit.take the B Impact Assessment atLM: Would you recommendb-lab.force.com/bcorp/AssessmentReg. It’s abecoming a Certified B CorporationLM: What things do you do as afree, confidential tool to see whereto others?B Corporation that many othersyourcompany stacks up against moredon’t do?CL: I would. It’s a good way to look inthan 7,000 other companies.the mirror and make sure you’re walkingCL: The process ensures you modifythe talk and to make sure you improve youryour corporate documents saying you’llprocesses to facilitate a better work environmentallocate a certain percentage of profits toand a sustainable enterprise. Before, we were doing aemployees. We were already doing that with ourlot of things that were positive, but we weren’t formalizing itprofit-sharing plan. Another thing we do is give people twoand documenting it as policy—simple things like our recypaid days off a year to work for a charity of their choice.cling program. We’d always had recycling bins, but now we’veretained a recycling contractor and set up stations throughoutLM: What companies do you, personally, look to asthe office to make it easier, and there’s actual training about itmodels of ethical business practices?when you come on board.CL: Patagonia, which is a Certified B Corporation, alwaysBefore becoming a B Corp we had a one-page sustainabilityhas been what I think of as a forward-thinking company. Itpolicy. It was very rudimentary. Now it’s much more in depth.recognizes success is heavily weighted by how you treat yourINTERESTED?The best way to protect trees and shrubsfrom insects is to get out ahead of them. Thesuper-systemic activity of Safari Insecticidedelivers quick uptake and knockdown ofa broad spectrum of the most damaginglandscape insects including scale, emerald ashborer, aphids, mealybug, boxwood leafminer,whitefly, lacebug, hemlock woolly adelgid andmore. And the long-lasting control of Safariwill result in satisfied customers and reducedcallbacks. With Safari, you’ll outpace the bugsand leave your competition in the dust. Tolearn more, visit valentpro.com/safari. Products That Work, From People Who Care www.valentpro.com 800-89-VALENT (898-2536)Always read and follow label instructions.Safari and Products That Work, From People Who Care are registered trademarks of Valent U.S.A. Corporation. 2013 Valent U.S.A. Corporation. All rights reserved. AM3557328LANDSCAPEMANAGEMENT.NET MAY 2013
NATURESCAPESLocation: Paoli, Pa.Service mix: Primarily design/buildClient mix: Primarily residential2012 revenue: not disclosedEmployees: 7Management: John Fridy, owner; Sally Fridy, administratorLM: When did youB Impact Reportfirst hear about Certified B Corporations?Certified since: July 2009Sally Fridy (SF): IFocus area:Points Earned:wish I could rememberAccountability15exactly how we came toEmployees36Consumers28be B Corp enthusiasts. ICommunity33probably read someEnvironment15thing about them, foundOverall B Score127out they were nearbyand had to investigate.[B Labs, the nonprofitorganization that administers B Corporation certifications,is located about 5 miles from Naturescapes in the Philadelphia area.] I’m sure I just thought it was a good thing, so wesigned up. Now, one of our clients is [B Lab cofounder] BartHoulahan, who’s one of the originators of B Corps. In fact,the Houlahans called us because we were a B Corp.CERTIFIED B CORPORATIONVS. BENEFIT CORPORATIONBenefit corporations and Certified B Corporations are oftenconfused, according to the nonprofit B Lab. Both are sometimes called B corps. They share much in common but havea few important differences.Certified B Corporation is a certification conferred byB Lab. Benefit corporation is a legal status administered bythe state. Benefit corporation legislation has been enacted in14 states and Washington D.C. and is under consideration in13 states. Benefit corporations do not need to be certified.Certified B Corporations also may be benefit corporations.Benefit corporations differ from traditional companies inthree primary ways: higher standards of purpose, accountability and transparency.15 Laws Passed13 Working on itWashingtonD.C.LM: Why did you decide to become one?SF: It made sense: It’s a different corporate style. It’s forpublic benefit. It’s not just for profits. It just sounded likesomething we wanted to do. We’re a naturalistic organization.We believe in the plants and the environment and putting theright plant in the right place. In other words, we’re not justout to make the almighty dollar.PHOTOS: NATURESCAPESNaturescapes owner/operatorsJohn and Sally Fridy say they havea naturalistic approach to landscapedesign and installation.LM: What’s been your response from clients?Do people know you’re a Certified B Corporation?SF: Some do, particularly those who have a penchant for beingin tune with the equalizing parameters of life. Some don’t. It’sprobably a good idea to promote ourselves as a B Corp, especially because we’re so different than many landscape businesses,but we haven’t really marketed it to customers. I guess there’salready enough to share in the sales process. Perhaps we need tochange this aspect of John’s interviews with clients.LM: What companies do you look to as models ofethical business practices?SF: The White Dog Café in Philadelphia and the woman whostarted it, Judy Wicks, are big on being local. We’re not that farfrom Philadelphia and we’ve paid attention to that and someof those things have made a difference in our business. We buylocally. Also, remember when Ben & Jerry’s used to have apolicy that the highest paid employee made only seventimes as much as the lowest paid employee? I don’tbelieve they do that anymore, but it’s about beingthat kind of ethical. We pay our people well andMAY 2013 LANDSCAPEMANAGEMENT.NET29
COVER STORYtry to do everything to help them. That’sthe whole point. It’s really important torecognize the fact that your labor force isof great benefit to you.LM: Would you recommendbecoming a Certified B Corporation to others?SF: I would recommend it because Ithink it’s the coming thing to do. Probably, a lot of companies would think itmight be too costly or don’t think it willbenefit them in some way. We didn’tchoose to do it for the benefit it wouldgarner us; we chose to do it because itwas the right thing to do. We’re probably not like a lot of others. We’re smallso we can do things differently. LMvistapro.comIN GOOD COMPANYGreen Industry Certified B Corporations are listedamong many well-thought-of brands. Here’s alook at a few notable examples that happen tofounding B Corps.West Grove, Pa.Certified since:December 2007Not only does Danskopay employees totake time off to volunteer, it matches the amount oftheir salary and donates it to the organization theyvolunteer with. More than 50 percent of employeesshare ownership, more than 5 percent of profitsare shared with employees,and all employees are eligible for tuition reimbursement. Plus, the company’sLEED-certified headquartersfeatures a living wall.Overall B Score: 84White River Junction, Vt.Certified since: May 2007A 100-percent employeeowned company, this baking ingredients and toolscompanyboasts companywide service outings and 40 hoursof paid time off for all employeesto help their choice of nonprofit groups. The company alsoconducts biannual environmentalaudits and shares the informationwith employees.Overall B Score: 101Bookmark this page so youcan experience the value of partnering withVista Professional Outdoor Lighting again andagain. Whether you’re looking for architecturalor landscape lighting solutions, what you’lldiscover at this address is an uncompromisingcommitment to support your ongoing success.800-766-8478 www.vistapro.comBurlington, Vt.Certified since:May 2007This brandof “green”household and personal care products callsitself a “pioneer in corporate responsibility.” Itsoffices are LEED certified and more than a quarterof the firm’s fleet is made up oflow-emission vehicles. More than75 percent of employees shareownership, and benefitsinclude health coverage forhalf-time employees andoff-site subsidized childcare.Additionally, the firm offerspaid time off for employeesto volunteer.Overall B Score: 11630LANDSCAPEMANAGEMENT.NET MAY 2013PHOTOS: DANSKO; KING ARTHUR
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