Customer satisfaction has identified as an important influencer on customer loyalty. Further, customer trust impacted by customer satisfaction which proved that customer satisfaction is an antecedent of customer trust. Moreover, an indirect relationship between customer satisfaction and loyalty through customer trust was observed.

of satisfaction and quality, i.e. if one perceives quality and customer satisfaction as a process (cf. Deming, 1982). Consequently, technical and moral quality affect customer satisfaction, while the manufacturer can determine the level of customer satisfaction and respond via product innovations to ensure even greater customer satisfaction. By .

the words "evaluation" and "opinion", and satisfaction with the word "feeling". Customer satisfaction can be experienced at the specific encounter level or at an overall level of satisfaction. Service encounter satisfaction is the customer's satisfaction or .

strategies and customer satisfaction. ii. Ho 3b - There is no statistical significant relationship between honest complaint resolution strategies and customer satisfaction. LITERATURE REVIEW Concept of Customer Satisfaction Customer satisfaction refers to a person's satisfaction with a product, a service, or a supplier (Terpstra

customer satisfaction correlated positively with customer satisfaction. Badara, et. al. (2013) states the importance of customer satisfaction as it is a significat predictor to customer loyalty. In the airlines area, airline companies have recently realized the importance of customer satisfaction to find themselves in this competitive world.

Summarize degree of satisfaction (overall and by subgroups) Compare satisfaction (or performance) to some standard Expectations Ratings of competitors Analyze determinants of satisfaction Overall satisfaction as a function of satisfaction with particular components of satisfaction

Customer Satisfaction Survey 2013 Report by Andrew Dyer (CERU) C2 East, DVLA Executive Summary The overall customer satisfaction rating was 87% this is 6% lower than 2012. Customer satisfaction for Drivers is 82% and for Vehicles it averages at 88%. The lowest satisfaction result was for personalised registrations at 62%

T B R 4 4Q14 TBR — x86-based Servers Customer Satisfaction Study 2015 Technology Business Research Inc. Dell HP IBM Sales Satisfaction Index 72.5 71.2 72.9 Product Satisfaction Index 76.3 76.9 75.2 Service Satisfaction Index 73.4 71.3 72.8 Loyalty Index 86.3 84.0 80.8 Importance Multiplier 99.4% 99.9% 100.7% TBR Weighted Satisfaction Index 74.9 74.2 74.8 .