Starbucks Coffee-Page 4

Starbucks STRATEGY APP will remind the discount coupons in the 2.1 Product Differentiation The price of Starbucks cakes and other products is close to the market price, but the taste of these products is higher than that of other brands. While the price of coffee and other drinks is slightly higher. When the profit from selling coffee is .

Starbucks now dominates the coffee industry in China. In this paper, we will analyze the different market strategies Starbucks implemented and the competitive advantages gained as a result. We will also analyze how Starbucks responded to the Covid-19 outbreak in China and how their advantages were able to generate a smooth recovery.

STARBUCKS EVENINGS MARKETING PLAN MKTG 5007: Fundamentals of Marketing Damiete Chamberlain Oyibo Nancy Nallelhi Mendoza Solis Jenny Mourao Juliana Esper . Starbucks is a leading retailer of specialty coffee, with over 21,000 retail locations in 66 countries (Starbucks Company Profile, 2015). Today, along with high-quality coffees, the company .

these plans and specifications, as well as starbucks' name, logo, trademarks, and designs are the exclusive property of starbucks corporation. any reproduction, . site plan 57348-001 07/03/14 g a r l a n d v & g a s t o n 7 3 2 5 l g s t o a e. s u i t e 1 0 0 d a l a s, t x 7 5 2 1 4 22121 ivan perez rosello starbucks coffee company texas .

2.2 Starbucks Business Model Starbucks is a coffee retailer that has its main location in Seattle, Washington. There are over twenty-two thousand Starbucks restaurants worldwide. It reported million from licensed restaurants in 2014. The majority of Starbucks' sales come from beverages, with company operated stores

The Starbucks logo has two elements: the green Siren logo and the black Starbucks wordmark. When these two are used together, they form the logo lockup. With our recently evolved logo, the intent is to free the Siren from the words "Starbucks Coffee,"

Starbucks Coffee Company Beverage Nutrition Information Product Name e k p e s ) )) ) ) ) )) ) Coffee Brewed Coffee - Dark Roast Short N/A N/A 236 mL 3 0.1 0 0 0 5 0 0 0 0.3 0% 0% 0% 0% 130

roasters often sell beans to wholesalers, distributors, or major coffee shops such as Starbucks or Dunkin' Donuts. Companies such as Starbucks typically purchase the majority of their coffee from . the highest labor cost in the coffee production process. Overall, variable costs in developing countries total 97 cents per pound of parchment.

In December 2008, the Ethiopian Commodity Exchange (ECX) opened a new coffee platform that has transformed Ethiopia’s coffee trade. The way ECX handles coffee in a commodity fashion has eroded traceability, a characteristic sought after by overseas coffee buyers. This paper traces the forces that give rise to the commoditization of coffee. .

TANZANIA COFFEE INDUSTRY VALUE CHAIN ANALYSIS 2 Table A: Tanzania Coffee Production 1999/2000-2007/08 Coffee Season Production in Metric Tons Source: Tanzania Coffee Board Since the mid-1990s, the country's coffee industry has been in a state of stagnation or decline. Coffee production moderately declined from the early 1990s to 1998 after .

5.2 A marketing plan for setting up an own coffee shop 29 5.2.1 The introduction of the own coffee shop 30 5.2.2 Zoo Coffee's core competencies 31 5.2.3 PESTEL framework of Zoo Coffee 32 5.2.4 SWOT analysis of Zoo Coffee 36 5.2.5 PORTER's five forces of Zoo Coffee 38 5.2.6 Marketing segmentation and target market selection 40

Corporate Social Responsibility Fiscal 2003 Annual Report. STARBUCKS MISSION STATEMENT AND GUIDING PRINCIPLES To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.