2021 REAL ESTATE MARKETING PLANNER
2021 REAL ESTATEMARKETING PLANNER12 Months of Strategic Real Estate MarketingSTAY ORGANIZED STAY ON TRACK STAY TOP OF MINDPowered by: The Complete BusinessBASE System & Scheduled Postcard Campaigns
2021 REAL ESTATE MARKETING PLANNER To provide you with every tactical advantage in 2021, we’ve upgraded theReal Estate Marketing Planner . It now includes two powerful systems:1. SCHEDULED CAMPAIGNSNow you can stay on top of your marketing and free up time for morehigh-level priorities by scheduling your Sphere of Influence, Farm, and Nichecampaigns for up to one year.And, with Scheduled Campaigns, you don’t pay until the mailing goes out.You can also cancel or change your order at any time up until the night priorto mailing.To learn about our first-time-ever “3 Extra Closings a Year Guarantee” go topage 23. To launch a campaign go to: www.Prospects.PLUS/ExtraClosings.2. THE FREE BUSINESSBASE Statistically, 66% of business generated by top agents comes from family, friends,close acquaintances, and referrals from the first three groups. The BusinessBASE is rooted in this understanding. Just follow the simple but powerful SEND/CALL/SEE activities in the BusinessBASE , and turn your marketing into a referral andrepeat-client-building machine. To learn more go to page 15.FOLLOW THESE THREE STEPS TO START USING THE 2021 REAL ESTATEMARKETING PLANNER :STEP ONE: Complete the 2021 Business Plan on the next page.STEP TWO: Follow the simple steps in the BusinessBASE system.STEP THREE: Turn to the current month of the Planner and followthe SEND/CALL/SEE Action Items outlined for each week.To find fun opportunities for your monthly “SEE” activities, turn to page 14.To schedule a campaign, order postcards, or order other marketing materials defined in The RealEstate Marketing Planner or BusinessBASE , go to www.Prospects.PLUS/2021 and click on the Productsdropdown menu.For a complete “Done-For-You” marketing option that includes exlclusive carrier routes, EDDM , neighborhoodbranding, and super-mega-sized marketing pieces - watch this video at www.DabbleOrDominate.comYou can also call our support team at 1-866-405-3638. We are excited to help you achieve marketing success.THE REAL ESTATE MARKETING PLANNER Copyright ProspectsPLUS!, Inc. All rights reserved.No portion of the contents of this publication may be reproduced or transmitted in any form or by any means without the express written permission ofProspectsPLUS!, Inc.This manual is designed to provide accurate and authoritative information regarding the subject matter covered. It is sold with the understanding that theauthor and publisher are not engaged in rendering legal, accounting, or other professional services to any person. If legal advice and/or other expert assistanceis required, the service of a competent professional should be sought.From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers.2021 Rev. A
2021 REAL ESTATE BUSINESS PLAN 200,0001. My income goal for the next 12 months:1.2. Average commission earned per closing:2.3. Number of closings required to reach my goal:(Divide line 1 by line 2.)3.4. Number of my sales required to close to hit my goal:(Multiply line 3 by .25)4.5. Number of my listings required to close to hit my goal:(Multiply line 3 by .75)5. 7,50027720LISTINGS ARE THE NAME OF THE GAME:A good listing agent’s income is 75% listings sold,25% sales.80%6. Average percent of listings taken by my office that closeduring the listing period:6.7. Average percent of sales contracts written by me that close:7.8. Number of sales contracts needed to write in the next 12 months:(Divide line 4 by line 7.)8.9. Appointments needed to obtain one listing:9.10. Number of contacts needed to obtain one appointment:86%831010.OBJECTIVES:25A. Number of new listings I will obtain in the next 12 months:(Divide line 5 by line 6.)A.B. Number of listing appointments needed annually:(Multiply line A by line 9.)B.C. Number of listing appointments needed per month:(Divide line B by 12.)C.D. Number of listing appointments per week:(Divide line B by 52.)D.E. Number of contacts needed per week to reach my listing goal:(Multiply line D by line 10.)E.7561Business Plan compliments of Floyd Wickman14
J A N U A R YS3M4T5W6T7FS1289WEEK TWO: Content CardsDetermining the Value of Your HomeSend Now10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031WEEK THREE: Get More Listings I PostcardsWANTED: Listing InventorySend NowJANUARY ACTION ITEMSWEEK ONESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.WEEK TWOSEND a one-year SOI postcard campaign to everyone in yourSphere of Influence.CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.WEEK FOUR: Life Event PostcardsEmpty Nesters - New MemoriesSend NowWEEK THREESEND a Geographic-Farm postcard campaign to your farm area orthe Done-for-You Market Dominator.CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK FOURSEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVESEND anniversary, birthday, referral, and thank you postcards toany new clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards, and use standard-class postage.Valentine’s Day: mail by January 22ndPresidents Day: mail by January 25thPage 2 WEEK FIVE: Customer Appreciation PostcardsAnniversary: PurchaseSend NowOBSERVED HOLIDAYSJAN. 1st - New Year’s DayJAN. 18th - Martin Luther King, Jr. DayNational Blood Donor MonthNational Soup MonthTo get started on January’s Action Items go to www.ProspectsPLUS.com/Launch
WEEK ONE: Content CardsAppealing to EquitySend Now7MTWTFS1234568910 11 12 13F E B R U A R YS14 15 16 17 18 19 2021 22 23 24 25 26 27WEEK TWO: Get More Listings I PostcardsMore Buyers Than Listings?Send Now28FEBRUARY ACTION ITEMSWEEK ONESEND (Your SOI postcard campaign should be going out.)CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.WEEK THREE: Life Event PostcardsEmpty Nesters - LawnmowerSend NowWEEK TWOSEND (Your Geographic-Farm postcard campaign should be goingout. If not, send the Done-for-You Market Dominator.)CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK THREESEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FOUR: Happy Birthday PostcardsCakeSend NowOBSERVED HOLIDAYSFEB. 2nd - Groundhog DayFEB. 12th - Chinese New YearFEB. 14th - Valentine’s DayFEB. 15th - Presidents’ DayFEB. 16th - Mardi GrasWEEK FOURSEND anniversary, birthday, referral, and thank you postcards toany new clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards, and use standard-class postage.Daylight Saving Time begins: mail by February 19thSt. Patrick’s Day: mail by February 23rdSpring begins: mail by February 26thAmerican Heart MonthBlack History MonthTo get started on February’s Action Items go to www.ProspectsPLUS.com/Launch Page 3
M A R C HS7MTWTFS1234568910 11 12 13WEEK ONE: Content CardsPay Your Mortgage Off EarlySend Now14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31MARCH ACTION ITEMSWEEK TWO: Get More Listings I PostcardsMotivated BuyersSend NowWEEK ONESEND (Your SOI postcard campaign should be going out.)CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.WEEK TWOSEND (Your Geographic-Farm postcard campaign should be goingout. If not, send the Done-for-You Market Dominator.)CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK THREE: Life Event PostcardsDownsizing: Too Much HouseSend NowWEEK THREESEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FOURSEND anniversary, birthday, referral, and thank you postcards toany new clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards, and use standard-class postage.Easter: mail by March 12thEarth Day: mail by March 31stPage 4 WEEK FOUR: Customer Appreciation PostcardsReferral: Big ThanksSend NowOBSERVED HOLIDAYSMAR. 14th - Daylight Saving Time beginsMAR. 17th - St. Patrick’s DayNational Women’s History MonthNational Nutrition MonthNational Peanut MonthTo get started on March’s Action Items go to www.ProspectsPLUS.com/Launch
WEEK TWO: Content CardsFive Keys to Selling Your Home SoonerSend Now4M5T6W7TFS1238910A P R I LS11 12 13 14 15 16 1718 19 20 21 22 23 24WEEK THREE: Get More Listings I PostcardsBuyers are WaitingSend Now25 26 27 28 29 30APRIL ACTION ITEMSWEEK ONESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.WEEK FOUR: Life Event PostcardsEmpty Nesters - New ChapterSend NowWEEK TWOSEND (Your SOI postcard campaign should be going out.)CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.WEEK THREESEND (Your Geographic-Farm postcard campaign should be goingout. If not, send the Done-for-You Market Dominator.)CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK FOURSEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVE: Happy Birthday PostcardsWishesSend NowOBSERVED HOLIDAYSAPR. 1st - April Fools’ DayAPR. 4th - EasterAPR. 7th - World Health DayAPR. 15th - Tax DayAPR. 22nd - Earth DayWEEK FIVESEND anniversary, birthday, referral, and thank you postcards toany new clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards, and use standard-class postage.Mother’s Day: mail by April 16thNational Humor MonthTo get started on April’s Action Items go to www.ProspectsPLUS.com/Launch Page 5
M A YSMTWTFS12345678910 11 12 13 14 15WEEK ONE: Content CardsDemand is High and Inventory is LowSend Now16 17 18 19 20 21 2223 24 25 26 27 28 2930 31WEEK TWO: Get More Listings I PostcardsThe Big QuestionSend NowMAY ACTION ITEMSWEEK ONESEND (Your SOI postcard campaign should be going out.)CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.WEEK TWOSEND (Your Geographic-Farm postcard campaign should be going out.If not, send the Done-for-You Market Dominator.)CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK THREE: Life Event PostcardsEmpty Nesters - Little EmptySend NowWEEK THREESEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FOURSEND anniversary, birthday, referral, and thank you postcards toany new clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards and use standard-class postage.Memorial Day: mail by May 10thFlag Day: mail by May 24rdFather’s Day: mail by May 31stSummer begins: mail by May 31stPage 6 WEEK FOUR: Customer Appreciation PostcardsAnniversary: SoldSend NowOBSERVED HOLIDAYSMAY. 9th - Mother’s DayMAY. 31st - Memorial DayNational Women’s Health Week(9th through 15th)National BBQ MonthTo get started on May’s Action Items go to www.ProspectsPLUS.com/Launch
WEEK ONE: Content CardsTop 4 Reasons to Stage Your HomeSend Now6M7TWTFS123458910 11 12J U N ES13 14 15 16 17 18 1920 21 22 23 24 25 26WEEK TWO: Get More Listings I PostcardsThe Right Time to SellSend Now27 28 29 30JUNE ACTION ITEMSWEEK ONESEND (Your SOI postcard campaign should be going out.)CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.WEEK THREE: Life Event PostcardsEmpty Nesters - Time for PlaySend NowWEEK TWOSEND (Your Geographic-Farm postcard campaign should be going out.If not, send the Done-for-You Market Dominator.)CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK THREESEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FOUR: Happy Birthday PostcardsGlitterSend NowOBSERVED HOLIDAYSJUN. 14th - Flag DayJUN. 20th - Father’s DayJUN. 20th - First Day of SummerWEEK FOURSEND anniversary, birthday, referral, and thank you postcards toany new clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards and use standard-class postage.Independence Day: mail by June 11thNational Men’s Health MonthNational Candy MonthTo get started on June’s Action Items go to www.ProspectsPLUS.com/Launch Page 7
J U L YS4M5T6W7TFS1238910WEEK TWO: Content CardsLow Inventory Equals LeverageSend Now11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31JULY ACTION ITEMSWEEK THREE: Get More Listings I PostcardsTake Advantage of the MarketSend NowWEEK ONESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.WEEK TWOSEND (Your SOI postcard campaign should be going out.)CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.WEEK THREESEND (Your Geographic-Farm postcard campaign should be going out.If not, send the Done-for-You Market Dominator.)CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK FOUR: Fence Sitters - Sellers PostcardsStill on the Fence?Send NowWEEK FOURSEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVESEND anniversary, birthday, referral, and thank you postcards toany new clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards and use standard-class postage.Back to School: mail by July 7thPage 8 WEEK FIVE: Customer Appreciation PostcardAnniversary: Thinking of YouSend NowOBSERVED HOLIDAYSJUL. 4th - Independence DayNational Ice Cream MonthNational Picnic MonthNational Blueberry MonthNational Hot Dog MonthTo get started on July’s Action Items go to www.ProspectsPLUS.com/Launch
Send NowMTWTFS12345678910 11 12 13 14A U G U S TWEEK ONE: Content CardsTop Ten Checklist for Choosing a REALTOR S15 16 17 18 19 20 2122 23 24 25 26 27 28WEEK TWO: Get More Listings I PostcardsReal Estate ActivitySend Now29 30 31AUGUST ACTION ITEMSWEEK ONESEND (Your SOI postcard campaign should be going out.)CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.WEEK THREE: Fence Sitters - Sellers PostcardsWaiting for the Market?Send NowWEEK TWOSEND (Your Geographic-Farm postcard campaign should be going out.If not, send the Done-for-You Market Dominator.)CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK THREESEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FOUR: Happy Birthday PostcardsCupcakeSend NowOBSERVED HOLIDAYSAUG. 19th - National Aviation DayAUG. 21st - Senior Citizen’s DayNational Golf MonthFamily Fun MonthWEEK FOURSEND anniversary, birthday, referral, and thank you postcards toany new clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards and use standard-class postage.Labor Day: mail by August 16thAutumn begins: mail by August 31stTo get started on August’s Action Items go to www.ProspectsPLUS.com/Launch Page 9
S E P T E M B E RS5M6T7WTFS12348910 11WEEK TWO: Content CardsCleaning GreenSend Now12 13 14 15 16 17 18Sen19 20 21 22 23 24 2526 27 28 29 30SEPTEMBER ACTION ITEMSWEEK THREE: Get More Listings I PostcardsCurious About Selling?Send NowWEEK ONESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.WEEK TWOSEND (Your SOI postcard campaign should be going out.)CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.WEEK THREESEND (Your Geographic-Farm postcard campaign should be going out.If not, send the Done-for-You Market Dominator.)CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK FOUR: Fence Sitters - Sellers PostcardsDoesn’t Take a Crystal BallSend NowWEEK FOURSEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVESEND anniversary, birthday, referral, and thank you postcards to anynew clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards and use standard-class postage.Columbus Day: mail by September 20thWEEK FIVE: Customer Appreciation PostcardsReferral: In Good HandsSend NowOBSERVED HOLIDAYSSEPT. 6th - Labor DaySEPT. 6th - 8th - Rosh HashanahSEPT. 15th and 16th - Yom KippurHispanic Heritage MonthSelf-Improvement MonthPage 10 To get started on September’s Action Items go to www.ProspectsPLUS.com/Launch
WEEK TWO: Content CardsNumber One Home Staging MistakeSend Now3M4T5W6T7FS1289O C T O B E RS10 11 12 13 14 15 16nd Now17 18 19 20 21 22 23WEEK THREE: Get More Listings I PostcardsExpert Advice?Order Now24 25 26 27 28 29 3031OCTOBER ACTION ITEMSWEEK ONESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.WEEK FOUR: Fence Sitters - Sellers PostcardsWaiting, Waiting, WaitingSend NowWEEK TWOSEND (Your SOI postcard campaign should be going out.)CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.WEEK THREESEND (Your Geographic-Farm postcard campaign should be going out.If not, send the Done-for-You Market Dominator.)CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVE: Customer Appreciation PostcardsThank You: Big as a HouseSend NowOBSERVED HOLIDAYSOCT. 11th - Columbus DayOCT. 31st - HalloweenBreast Cancer Awareness MonthNational Cookie MonthNational Pizza MonthWEEK FOURSEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVESEND anniversary, birthday, referral, and thank you postcards to anynew clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards and use standard-class postage.Halloween: mail by October 8thDaylight Saving ends: mail by October 15thVeterans Day: mail by October 20thTo get started on October’s Action Items go to www.ProspectsPLUS.com/Launch Page 11
N O V E M B E RS7MTWTFS1234568910 11 12 13WEEK ONE: Content CardsChop Your MortgageSend Now14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30NOVEMBER ACTION ITEMSWEEK TWO: Get More Listings I PostcardsInformed Decision?Send NowWEEK ONESEND (Your SOI postcard campaign should be going out.)CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.WEEK TWOSEND (Your Geographic-Farm postcard campaign should be going out.If not, send the Done-for-You Market Dominator.)CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK THREE: Fence Sitters - Sellers PostcardsTiming is EverythingSend NowWEEK THREESEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FOURSEND anniversary, birthday, referral, and thank you postcards to anynew clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards and use standard-class postage.Thanksgiving: mail by November 3rdHanukkah: mail by November 5thWEEK FOUR: Happy Birthday PostcardsConfettiSend NowOBSERVED HOLIDAYSNOV. 7th - Daylight Saving Time EndsNOV. 11th - Veterans DayNOV. 25th - ThanksgivingNOV. 28th - Dec 6th - HanukkahAmerican Indian Heritage MonthLung Cancer Awareness MonthPage 12 To get started on November’s Action Items go to www.ProspectsPLUS.com/Launch
WEEK TWO: Content CardsDon’t Leave Money on the TableSend Now5M6T7WTFS12348910 1112 13 14 15 16 17 1819 20 21 22 23 24 25WEEK THREE: Get More Listings I PostcardsStay or Go?Send Now26 27 28 29 30 31DECEMBER ACTION ITEMSWEEK ONESEE two of your SOI contacts in person or Facetime with them.UPDATE your CRM with new contacts from the month.WEEK FOUR: Fence Sitters - Sellers PostcardsTime is Running OutSend NowWEEK TWOSEND (Your SOI postcard campaign should be going out.)CALL your SOI contacts with last names starting with A through F.SEE two of your SOI contacts in person or Facetime with them.D E C E M B E RSWEEK THREESEND (Your Geographic-Farm postcard campaign should be goingout. If not, send the Done-for-You Market Dominator.)CALL your SOI contacts with last names starting with G through L.SEE two of your SOI contacts in person or Facetime with them.WEEK FOURSEND postcards to a Niche Market in your area.CALL your SOI contacts with last names starting with M through R.SEE two of your SOI contacts in person or Facetime with them.WEEK FIVE: Customer Appreciation PostcardsThank You: All My ThanksSend NowOBSERVED HOLIDAYSDEC. 7th - Pearl HarborRememberance DayDEC. 21st - Winter SolsticeDEC. 24th - Christmas EveDEC. 25th - ChristmasDEC. 26th - JAN. 1st - KwanzaaDEC. 31st - New Year’s EveWEEK FIVESEND anniversary, birthday, referral, and thank you postcards toany new clients and/or clients you may have missed.CALL your SOI contacts with last names starting with S through Z.SEE two of your SOI contacts in person or Facetime with them.UPCOMING HOLIDAYS - Save money when you schedule yourpostcards and use standard-class postage.Christmas: mail by December 3rdNew Year: mail by December 10thTo get started on December’s Action Items go to www.ProspectsPLUS.com/Launch Page 13
2021 NATIONAL FUN-ACTIVITY CALENDARUse this calendar to inspire fun “SEE” activities with your sphere of influence every month.JANUARYFEBRUARYMARCH4th - Trivia Day2nd - Groundhog Day5th - Salesperson Day12th - Pharmacists Day4th - Thank a Mailman Day6th - Dentists Day19th - Popcorn Day8th - Boy Scouts Day11th - Johnny Appleseed Day23rd - Pie Day12th - Lincoln’s Birthday12th - Girl Scouts Day24th - Compliment Day17th - Acts of Kindness Day27th - “Joe” Day27th - Chocolate Cake Day26th - Pistachio Day30th - Doctors DayAPRILMAYJUNE2nd - Children’s Book Day4th - Bird Day4th - Doughnut Day16th - Librarian Day4th - Teachers Day6th - Yo-Yo Day7th - Caramel Popcorn Day5th - Hoagie Day17th - Nursing Assistants Day11th - Barbershop Day6th - Nurses Day18th - Go Fishing Day13th - Scrabble Day12th - Receptionists Day26th - Beauticians Day22nd - Jelly Bean Day15th - Chocolate Chip Day29th - Camera DayJULYAUGUSTSEPTEMBER4th - Country Music Day3rd - Watermelon Day5th - Cheese Pizza Day6th - Fried Chicken Day4th - U.S. Coast Guard Day6th - Read a Book Day12th - Pecan Pie Day7th - Campfire Day8th - Literacy Day13th - Embrace Your Geekness Day9th - Book Lovers Day16th - Working Parents Day20th - Lollipop Day19th - Aviation Day21st - World Gratitude Day30th - Cheesecake Day21st - Senior Citizen Day28th - Good Neighbor DayOCTOBERNOVEMBERDECEMBER1st - Coffee Day3rd - Sandwich Day1st - Eat a Red Apple Day4th - Golf Day10th - U.S. Marine Corp. Day7th - Letter Writing Day14th - Dessert Day12th - Chicken Soup for the Soul Day12th - Poinsetta Day17th - Pasta Day13th - Kindness Day18th - Bake Cookies Day23rd - Pie Day17th - World Peace Day20th - Go Caroling Day23rd - Make a Difference Day28th - French Toast Day27th - Cut Out Snowflakes DayPage 14
A Guide to theBusinessBASE System1. IntroductionWHERE BUSINESS COMES FROMThe BusinessBASE is designed to be a business-building machine thatyou’ll use for the life of your business. It’s based on the knowledge thatthe majority of business comes from four main sources.Statistics show that 66% of the business generatedby agents who close over 50 transactions per year,comes from these four sources: Family Friends Close acquaintances Referrals generated by the first three groupsTHE KEY TO BUSINESS GROWTHWe believe that the most effective thing any business professional cando to build his or her business, both in the short and long term, is tobecome more visible, more likable, and to find creative ways to get morepeople to remember you. People do business with people they know,like, and remember.Page 15
IT’S MORE THAN AN SOIA BusinessBASE is not amailing list. It’s a collection ofpeople that personally knowyou by name, face, reputation,and the experiences you’vehad together.Building your BusinessBASE requires time and thoughtfuleffort. It must be genuine,personal, meaningful, andbased on your willingness to“give” before you “get.” Itmust be nurtured, cared for,guarded, and respected.A BusinessBASE of at least 150 people will ensure your long-rangesuccess and give you something to sell when you retire. By following theBusinessBASE guidelines, you should generate at least 50 transactions ayear as a result of your efforts. According to the NAR, the average personmoves every 5-9 years. Not all of the 150 people in your BusinessBASE will move this year, but approximately 15% of them will.SEND-CALL-SEEThe best way to build your BusinessBASE is by “Send-Call-See.” Inthe course of a year, you need to be in contact with the people in yourBusinessBASE monthly if you expect to get their business or receivetheir word-of-mouth referrals. Occasionally calling to share a personalconversation, then connecting through direct mail will ensure youare remembered.Now, add to that an opportunity to see someone on a personal basisand you effectively earn their trust. More business will come from yourBusinessBASE than from all the business you could ever get from beatingthe bushes.Page 16
2. Get Started: 3 Steps to Building YourBusinessBASE STEP 1: Go through the questions on the page entitled, “List of PotentialContacts to Help Build Your BusinessBASE ”, and make a list of names.(Do this with your spouse, if applicable, for help coming up withadditional names.)STEP 2: Once you have recorded the names of the people you know, it’stime to add them to your CRM. If you haven’t started a CRM yet, a basicMicrosoft Excel spreadsheet will do the trick. Begin to build a detailedprofile for each name on your list using details from the “Personal ProfileInformation” page.Initially, the most important information you’ll need is correctly spellednames, addresses, email addresses, and p
MARKETING PLANNER : STEP ONE: Complete the 2021 Business Plan on the next page. STEP TWO: Follow the simple steps in the BusinessBASE system. STEP THREE: Turn to the current month of the Planner and follow the SEND/CALL/SEE Action Items outlined for each week. To find fun opportun
real estate investing 3 8 17 26 37 45 53 63 72 introduction by shelly roberson and david s. roberson, esq. the world of real estate investing educating yourself in real estate niches and strategies for real estate investment creating an effective business plan locating investment properties financing real estate investments real estate .
REAL ESTATE TERMINOLOGY A Course Companion for Studying for The Real Estate Exam, for Real Estate Home Study Courses, for Real Estate Continuing Education Courses, for Real Estate Statutory Courses, and for Any Form of College Real Estate Course. PAGE 1 A ABANDONMENT Failure
Invested 50bn in real estate equity and debt strategies1 since 2012. o MBD Real Estate Stats: 38bn in AUM across real estate . o Real Estate Private Equity: Core, Income and Value-Oriented, Opportunistic, Development o Real Estate Private Credit: Senior Credit, Mezzanine Loans, Non-Performing Loans Goldman Sachs MBD Real Estate Overview.
A profile of today's real estate investor Investors favor real estate for its growth potential. Today's real estate investor remains optimistic about their real estate investments. Investors hold on average 2.2 types of real estate investments, with the two most popular choices being direct purchase and owning real estate
The Behavioral Medicine Treatment Planner The Group Therapy Treatment Planner The Gay and Lesbian Psychotherapy Treatment Planner . Psychotherapy Treatment Planner, 3rd Edition, The Child Psychotherapy Treatment Planner, 3rd Edition, and. The Addiction Treatment Planner, 2nd Edition.
Trust account handboo for real estate agents and real estate business agents. 2. Introduction. All real estate agents and real estate business agents who hold or receive money on behalf of others relating to a real estate transaction in Western Australia are required to open and maintain trust . accounts. T
A real estate search platform to research neighborhoods and builders. A real estate site for Japan. A United States real estate search tool to help domestic and international home buyers nd United States properties. A nationwide real estate online directory. HarmonHomes.com A real estate
Real Estate Finance. BACKGROUND . Finance is the lifeblood of the real estate industry. Developers, contractors, real estate brokers (REBs) and mortgage loan brokers (MLBs) should each understand how real estate is financed. Traditional sources of loan funds are the financial depository institutions (depository institutions), including
