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Owning and Operatinga Business72Photo Credit: Digital Vision RF/Getty ImagesUnit 2

Real-World Businessand Career ProfilePreviewSeventh Generation makes environmentally safehousehold products such as dish soap and laundrydetergent. At the end of this unit, you will learn aboutSeventh Generation founder Jeffrey Hollender and howhe achieved his success.Decision Making What type of ownership would youuse if you decided to open a company?Unit 2Thematic Project PreviewEntrepreneurship in a Global World Aftercompleting this unit, you will research to find outhow entrepreneurs conduct business in a globaleconomy.Project Checklist As you read the chapters inthis unit, use this checklist to prepare for the unitproject. Think about how globalization affectsentrepreneurs. Analyze how technology helps entrepreneursbuild global businesses. Look for entrepreneurial businesses in yourcommunity that are working in the globalmarketplace. Discover how different entrepreneurialbusinesses can increase their market sharethrough globalization.73Photo Credit: Courtesy of Seventh Generation

Chapter 5EntrepreneurshipAfter completing this chapter, you will be able to:Section 5.1 Rewards and Challenges of Entrepreneurship Define entrepreneur and entrepreneurship.List at least five rewards of being an entrepreneur.Identify at least four challenges of being an entrepreneur.Discuss why entrepreneurs are important to the American economy.Section 5.2 The Business Plan Discuss the initial steps in setting up a business. Identify the parts of a business plan.AskThe Value of a Long-Term Investment StrategyQ:I have read that it is important for a new investor to invest for the long-term. Whatdoes this mean, why is this important, and how do I do it?A:“Long-term” usually means five years or beyond. Investments meant for the longterm, such as stocks, tend to fluctuate. Money designated for short-term eventsis best kept in safer havens, such as savings accounts. The risk of loss in the stockmarket diminishes with time, though.Mathematics You are planning to save for 20 years of retirement. Just before you retire,your annual salary will be the equivalent of about 50,000 in today’s dollars. You willneed 70% to 80% of your pre-retirement income to maintain your lifestyle. Based onthis rule, you would need a minimum of 35,000 for your first year of retirement.Replace the variables in the algebraic expression below and evaluate the expression tocalculate how much money you will need to retire.Evaluate xy if x 20 and y 35,000Algebra: Variables and Expressions Algebra is a language of symbols. A variable is a symbol, often a letter, used to represent a number. Algebraic expressions arecombinations of variables, numbers, and at least one operation. Once the variableshave been replaced, you can evaluate, or find the value of, the algebraic expression.74Unit 2Owning and Operating a Business

Photo Credit: Tim Mantoani/MasterfileRealizing a Dream The opening of a newbusiness is a proud moment for entrepreneurs.What dreams might entrepreneurship turn intoreality in your life?Chapter 5 Entrepreneurship75Photo Credit: vlkjdf;lkjeijeojf;ldkjl;dskfj;

Section 5.1Rewards and Challenges ofEntrepreneurshipThink about what it might take to become a successfulentrepreneur.Read to Learn Define entrepreneur and entrepreneurship. List at least five rewards of being anentrepreneur. Identify at least four challenges of being anentrepreneur. Discuss why entrepreneurs are important tothe American economy.The Main IdeaAn entrepreneur is someone who recognizes abusiness opportunity and organizes, manages,and assumes the risks of starting a business.Entrepreneurs face many challenges. However,those who succeed see many rewards.Academic VocabularyYou will find these words in your reading andon your tests. Make sure you know ic OrganizerIn a chart like the one below, list four rewardsand four challenges of being an entrepreneuras you read.RewardsChallenges1.1.2.2.3.3.4.4.Key Concepts EntrepreneurshipRewards of EntrepreneurshipChallenges of EntrepreneurshipThe Impact of Small BusinessesVocabularyKey Termssmall businessvirtual business or dot-com companyGo to the Introduction to Business OnlineLearning Center through glencoe.com fora printable graphic organizer.Academic StandardsEnglish Language ArtsNCTE 1 Read texts to acquire new informationNCTE 4 Use written language to communicate effectivelyMathematicsProblem Solving Apply and adapt a variety of appropriate strategies to solve problems76Chapter 5 Entrepreneurshipglencoe.com

EntrepreneurshipIf you have ever thought about going into business for yourself, then you have thought about becoming an entrepreneur. Anentrepreneur is a person who recognizes a business opportunityand organizes, manages, and assumes the risks of starting andoperating a business. Entrepreneurship is the process of recognizing an opportunity, testing it in the market, and gathering theresources necessary to go into business.Creating and running a business venture requires a variety ofskills. A venture is a new business undertaking that involves risk.Even if you do not become an entrepreneur, the lessons youlearn about entrepreneurship will help you in any job. Knowingmore about business will also benefit you as a consumer.Personal Characteristics of EntrepreneursMost entrepreneurs have similar characteristics. The SmallBusiness Administration (SBA) created a checklist to help peoplesee if they have the recommended traits for a career in entrepreneurship. These traits include leadership, decision-making, selfdiscipline, planning, and people skills.Figure 5.1Think abouta businessopportunity offeringa service that couldbe improved. Whattype of servicewould you choose?Twelve Characteristics of Successful estlessEntrepreneurs arewilling to work untila job is done, nomatter how longit takes.Entrepreneurs takerisks, but they arenot reckless.Entrepreneursbelieve inthemselves.Once entrepreneursachieve their goals,they start lookingfor new Self-demandingEntrepreneurs setand achieve goals.Entrepreneurs aredoers instead ofspectators. Theytake action.Entrepreneurs takeresponsibility fortheir decisions andactions.Entrepreneurs havehigh asticEntrepreneurs lookfor new ways tosolve old problems.Entrepreneurs wantto make their owndecisions.Entrepreneursconduct researchand ask questionsto solve problems.Entrepreneursare energetic andpassionate abouttheir pursuits.Ranking the 12 Traits Entrepreneurs plan for success by setting goals. In whatorder would you rank the importance of these entrepreneurial characteristics?Section 5.1 Rewards and Challenges of Entrepreneurship77

Small BusinessesThe SBA is a U.S. government agency that protects the interestsof small businesses. It defines a small business as an independently owned business that usually has the owner as its manager.A small business serves a limited geographic area and employsfewer than 500 people.Internet BusinessesMany entrepreneurs open virtual businesses. A virtualbusiness or dot-com company is a business that operates onthe Internet. Many dot-com companies make shopping easierand more efficient for consumers. This shows how an entrepreneurial venture can make a significant improvement to whatalready exists.Online businesses have the potential to attract a huge number of customers. Anyone who has an Internet connection canpurchase from them. According to American City Business Journals, small businesses that use the Internet have grown morethan 45 percent faster than those that do not.Reader and Case StudyGet Creative! How to Build Innovative CompaniesListen closely. There’s a new conversationunder way across America that may well changeyour future. If you work for Procter & GambleCo. or General Electric Co., you already knowwhat’s going on. If you don’t, you might want tostop what you’re doing and consider this:The Knowledge Economy as we know it isbeing eclipsed by something new—call it theCreative Economy. Even as policymakers andpundits wring their hands over the outsourcingof engineering, software writing, accounting,and myriad other high-tech, high-end servicejobs—not to mention the move of manufacturing to Asia—U.S. companies are evolving to thenext level of economic activity.What was once central to corporations—price,quality, and much of the left-brain, digitized analytical work associated with knowledge—is fastbeing shipped off to lower-paid, highly trainedChinese and Indians, as well as Hungarians,Czechs, and Russians. Increasingly, the new78Chapter 5 Entrepreneurshipcore competence is creativity—the right-brainstuff that smart companies are now harnessing to generate top-line growth. The game ischanging. It isn’t just about math and scienceanymore. It’s about creativity, imagination, and,above all, innovation.CASE STUDYGo to the Introduction toBusiness Online Learning Center throughglencoe.com for the BusinessWeek ReaderCase Study.Active LearningWork with a partner to start thinking creatively, use your imaginations, and innovatea new product. Choose one person to writecopy for an ad for the new product. Have theother person draw the product, placing it in asetting most likely to attract buyers. Presentyour finished ad to your class.glencoe.com

Rewards of EntrepreneurshipPeople become entrepreneurs for a number of reasons besidesmaking money. Being the boss, doing what they enjoy, and usingtheir creativity are just a few.Being the BossAn important advantage of being a small-business owner isthe ability to be in charge. In fact, this is the main reason peoplebecome entrepreneurs. Unlike people who run corporations andpartnerships, entrepreneurs do not have to consult with othersbefore making a decision.Doing What You EnjoyA business venture typically starts with an activity that theentrepreneur enjoys. Someone who enjoys cooking for othersmight start a catering business. Someone who likes to ride bikesmight open a bike shop. The new business owner gets satisfaction from developing the enterprise.Having the Opportunity to Be CreativeReal WorldYoungEntrepreneurs Morethan ever, teens arestarting businessesacross the country.The SBA even offersa teen businesslink at its Website. The link helpsteens determineif their ideas havepotential. The sitealso helps put themon a path towardentrepreneurship.List reasons forteens to strike out ontheir own. Researchentrepreneurs whostarted businesseswhile they were stillstudents.Most people who work for others follow procedures. Entrepreneurs make procedures. They are able to shape a business in waysemployees cannot. This is especially true with daring or creativeideas. A business owner with a creative idea has the power to acton it.Building an EnterpriseMany successful entrepreneurs work in a related businessbefore starting their own company. People who decide to open abusiness must consider whether to buy an existing company orstart a new one. They must research the viability of the ventureand choose the form of business to start.Think about anactivity you enjoythat would makea good businessventure.Identify What are some reasons to become anentrepreneur?Sole Proprietorships, Partnerships, and Corporations Most U.S.businesses are sole proprietorships, which means they are ownedand operated by one person. Another form of business is a partnership. A partnership is owned and run by two or more people.A corporation has many owners. Corporations are run by a chiefexecutive officer, who answers to a board of directors.Sole proprietors do not share their company’s income andexpenses, profits or losses. All responsibilities rest with the soleproprietor. The sole proprietor assumes all of the risks and reapsall of the benefits. You will learn more about the different typesof business organizations in Chapter 6.Section 5.1 Rewards and Challenges of Entrepreneurship79

Facing Money ProblemsCritical Reading Life is full of important decisions that must bemade. Think about the kinds of decisions that you make as youread the question below.You are an entrepreneur trying to build a new business. One ofyour most important clients is late paying your recent invoicebecause its computerized accounting system is down. You face acash-flow problem. Since your client has not paid you, you cannotpay all of your bills. However, you could get by if you did not payyour rent for the month.Decision Making What are some ways of handling this situationso that you maintain relationships with your clients, landlord, andother vendors while acting ethically? Explain your answer.Real WorldHome-BasedBusinesses Somehome-businessexperts say the bestopportunities tostart a home-basedbusiness stem fromtasks employees dofor their employer.What tasks mightan employee of anInternet bookstoreperform as part of ahome-based business?Other Reasons for EntrepreneurshipEntrepreneurs enjoy developing their own schedule. Many runhome-based businesses, such as consultancies or editing, housekeeping, and bookkeeping services. They make an economiccontribution to their community through investment and thecreation of jobs. Entrepreneurs are rewarded for assuming risk.Identify Name some types of home-basedbusinesses.Challenges of EntrepreneurshipThere are rewards to becoming an entrepreneur. There are alsosome challenges that business owners deal with in order to besuccessful.Getting Funds to Start the BusinessOne of the biggest obstacles in starting a business is obtainingfinancing. Most people must borrow money to start their business. It is often difficult to get loans from financial institutions.They are concerned about whether the business would succeedand they would be repaid.Being Fully Responsible for the BusinessBusiness owners are responsible for more than just decisionmaking. They must see that everything gets done—from sweeping the floors and paying the bills, to hiring employees and making repairs. Duties include handling financial records as well astraining employees.80Chapter 5Entrepreneurship

Other Challenges for EntrepreneursEntrepreneurs also face the challenge of feeling alone and insecure about making the right decisions. They work long hours,especially during start-up. They also face uncertain income levelsand the risk of losing their investment if the business fails. Aboutfour out of five small businesses fail in their first five years. Mostfailures are due to inadequate financial planning and management, and a poor response to change.Think about waysyou could lose aninvestment in a newbusiness. What canbe done to helpprevent this fromhappening?The Impact of Small BusinessesMore than 99 percent of U.S. firms are small businesses. Smallbusinesses employ more than 50 percent of the U.S. workforce.A majority of them are one-person operations that generatemore than half the nation’s income. Small businesses are alsothe principal source of new jobs. Some estimate that two-thirdsof all new jobs are generated by small businesses. The number ofvirtual businesses continues to increase. This allows more smallbusinesses to enter the global marketplace and other economies.Section 5.1Review Key Concepts1. What are some characteristics of successful entrepreneurs?2. What reward is the main reason most people become an entrepreneur?3. Identify some of the challenges of entrepreneurship.Academic Skills4. Mathematics Rick is thinking aboutstarting his own business. The start-upcosts he has identified include 12,000to lease an office, 25,000 for inventory, and 30,000 for the first year’spayroll. For the first year, he projectsthat he would make a slight profit of 3,250. Would it be better to use themoney to open the business or to investthe money in a savings bond with a firstyear return of 5.99 percent?Problem Solving: AdaptStrategies Read word problems carefullyto make sure you know what you arebeing asked. It sometimes helps torestate the question in your own words.In this problem, you are asked to make ajudgment about which is more valuable, 3,250 in profit from a new business or5.99 percent of the sum of 12,000 25,000 30,000.For math help, go to theMath Appendix.Go to the Introduction to Business Online Learning Center throughglencoe.com to check your answers.glencoe.comSection 5.1Rewards and Challenges of Entrepreneurship81

Section 5.2The Business PlanThink of some reasons for having a business plan before startinga business.Read to Learn Describe how to prepare for your ownbusiness. Discuss the parts of a business plan.The Main IdeaOnce an entrepreneur discovers a goodbusiness opportunity, the next step is to domarket research. Market research helps todetermine whether there will be a demand fora new product or service. It can also uncoverissues to address in a business plan.Academic VocabularyYou will find these words in your reading andon your tests. Make sure you know theirmeanings.sectionestablishedconceptdataGraphic OrganizerUsing a figure like the one below, fill in theparts of a business plan as you read.Key Concepts Initial Steps in Setting up a Business Parts of a Business Plan VocabularyKey Termsbusiness planexecutive summaryvision statementmission statementGo to the Introduction to Business OnlineLearning Center through glencoe.com fora printable graphic organizer.Academic StandardsEnglish Language ArtsNCTE 1 Read texts to acquire new informationNCTE 4 Use written language to communicate effectivelyNCTE 7 Conduct research and gather, evaluate, and synthesize data to communicate discoveriesNCTE 11 Participate as members of literacy communitiesNCTE 12 Use language to accomplish individual purposesScienceContent Standard G Students should develop understanding of science as a human endeavor,nature of scientific knowledge, and historical perspectives82Chapter 5 Entrepreneurshipglencoe.com

Initial Steps in Setting up a BusinessBefore you decide to start a particular business, you need tosee if there is a demand for your product or service. This requiresdoing market research. If your market research shows that yourbusiness has the potential to succeed, then develop a businessplan. A business plan is a written description of a new businessventure that describes all aspects of the business. It helps entrepreneurs focus on what they want to do, how they will do it,and what they expect to accomplish. The business plan is usedby potential investors and financing agencies that new entrepreneurs go to for start-up funds.Checklist for Starting a VentureA checklist is a good way to organize your thinking when youbegin planning your own business. Entrepreneurs should keepthese questions and their answers in mind as they develop andwrite their business plan.Here are some questions to consider:Think about howcareful planningincreases a newbusiness’s chancesof success. What will I produce? Who are my main competitors? Why is my product or service needed? How much will my product or service cost to produce? How many people will I need to run the business? What physical facilities will I need? What licenses, permits, or other legal documents do I need? How much money will I need to get started?Identify List some questions to consider beforestarting a business.Parts of a Business PlanA business plan must be well organized and easy to read. Itmust also follow a logical format. There are 16 essential parts ofa business plan.Executive SummaryThe executive summary is a brief account of the key pointscontained in a business plan. It should be no more than twopages and should include the most important information fromeach section of the plan. It should open with a compelling storyto persuade the reader that the business is going to succeed. Thenit should support that statement with evidence gathered throughmarket research.Section 5.2The Business Plan83

Photo Credit: David Young-Wolff/PhotoEditSelling the BusinessPlan Most lenders preferto meet with entrepreneursbefore giving them a loanbased on a business plan.Why do they want to meetwith the entrepreneur?Management Team PlanThis section presents your qualifications and those of any partners you might have. You must describe your team’s capabilitiesto execute your business concept. You should discuss how youwill fill gaps in expertise. You may need to hire consultants, orform partnerships or advisory boards.Company DescriptionProspectiveentrepreneurs mustconvince potentialinvestors, such asbanks, that they arecapable of makingtheir business asuccess. Whatqualifications doyou have that couldbe presented inyour business plan?How would youhandle the gapsin experience youmight have?The description of the firm provides an outline of the business.It helps investors understand the size, scope, and type of business you plan to start. It describes the business opportunity andexplains why the venture will succeed.Product and Service PlanDescribe the product or service you want to offer. The natureof your business should be clear. You should note the uniquefeatures of the product or service and possible spin-offs. Spin-offsare additional products and services that you might offer whenthe business is more established. They show that the venture hasgrowth potential.Vision and Mission StatementsThe vision and mission statements section states the guidingprinciples by which a business functions. A vision statementestablishes the scope and purpose of a company and reflects itsvalues and beliefs. A mission statement expresses the specificaspirations of a company, the major goals it will try to reach.84Chapter 5 Entrepreneurship

Industry OverviewThis section presents your research of the industry. Every business operates within an industry. Think of your industry as companies that provide similar, complementary, or different productsand services. Discuss trends and growth within the industry.Market AnalysisThis section presents research about your customer profile. Theresults help you determine your overall marketing and sales strategies. In addition, this section analyzes your customers and thecompetition. Include geographic, economic, and demographicdata about the target market and business location.Real WorldMission StatementsA mission statementshould clearlyexpress a company’smain goals. Find anexample of a goodmission statementon the Internet. Whatmakes your example agood model?Competitive AnalysisIndicate how the proposed business has an advantage overits competitors. You can gather information on competitors byviewing their Web sites; talking to their customers, vendors,suppliers, and employees; and attending trade shows. See if anyarticles have been written about them.Marketing PlanA marketing plan discusses how a company makes its customers aware of its products or services. It includes features such asthe market niche, pricing, company image, marketing tactics, amedia plan, and a marketing budget.The Technology SectorDigital technology has the ability to improve our personal andbusiness lives in many ways. Technology is one of the fastest growing sectors of our economy. The increasing demand for consumerelectronics, such as iPods and digital cameras, the popularity ofcell phones, and the opening up of new markets around the worldhave fueled the impressive growth of this sector. For the individualinvestor, buying shares in a technology sector mutual fund is a wayto capitalize on this growth. However, investing in a single sector ofthe economy carries with it greater risk than does a more diversified approach to investing.Go to the Introduction to Business Online Learning Center throughglencoe.com for links to Web sites where you can find more informa-tion about technology sector mutual funds. List one or two mutualfunds as examples. Then write a sentence or two describing theirinvestment strategies, goals, and objectives.glencoe.comSection 5.2The Business Plan85

Operational PlanThe operational plan includes the business processes thatresult in production and delivery of the product or service.Organizational PlanThis part looks at the people who will run the firm as well asmanagement’s philosophy. The form of business organizationthat is chosen, such as a sole proprietorship, is also discussed.Financial PlanThis section presents forecasts for the business. Data are usually shown in financial statements. The plan provides proof thatthe new business will be financially healthy.Growth PlanThe growth plan looks at how the business will expand in thefuture. Investors and lenders like to know that a business hasplans to grow and deal with growth.Figure 5.2Parts of a Business PlanCreating a Business Plan There are several steps involved increating a business plan. Do you think one part of the business planis more important than the others?86Chapter 5 Entrepreneurship

Contingency PlanThe contingency plan looks at likely risks to the business, suchas lower-than-expected sales and emergencies that might affectit. It then suggests a way to minimize risk.Cover Page, Title Page, Table of Contents, andSupporting DocumentsThe cover page should include the company’s name, address,phone number, Web site and e-mail addresses, and logo. The titlepage follows the cover page. It includes the company name; thenames, titles, and addresses of the owners; the date the plan wassubmitted; and the name of its preparer. The table of contentsdetails the components of the business plan. Supporting documents include exhibits and other information relevant to thebusiness.Section 5.2Review Key Concepts1. Why is a business plan important?2. Why should entrepreneurs carefully study their competitors before starting a business?3. Why is a growth plan important to include in a business plan?Academic Skills4. English Language Arts With a partneror small group, brainstorm and writequestions you can use to interview twoor three entrepreneurs or small-business owners. Think of questions thatwill get the interviewees to tell howtheir lives changed as a result of starting or running a small business. Present the interview results to the classas part of a panel discussion. Compareand contrast the stories with information presented in the text.5. English Language Arts You want tostrengthen your entrepreneurial skills.Complete these steps to learn moreabout other entrepreneurs and yourself: Reading: Go online or to the libraryand read articles and books aboutentrepreneurial activities. Writing: Write about individuals youknow who are entrepreneurs and theobstacles they had to overcome. Watching: Find films about athletes,businesspeople, or others whoachieved success. Practice: Find case studies thatinvolve goals, creativity, and risktaking.Go to the Introduction to Business Online Learning Center throughglencoe.com to check your answers.glencoe.comSection 5.2The Business Plan87

Chapter 5 Review and ActivitiesSection 5.1 SummarySection 5.2 SummaryRewards and Challenges ofEntrepreneurship An entrepreneurThe Business Plan Before you decideis a person who recognizes a businessopportunity, tests it in the market, andgathers the resources necessary to startand operate a business. Entrepreneursmake or sell products or services to meetconsumers’ wants and needs. Someadvantages of being an entrepreneurinclude being the boss, doing whatyou enjoy, having the opportunity to becreative, building an enterprise, andpossibly making a substantial income.Challenges include getting start-up funds,risk of failure, and having an uncertainincome. Small businesses are importantto the U.S. economy because they providegoods and services, and jobs.to start a particular business, you needto see if there is demand for your productor service. This requires doing marketresearch. If research shows that youhave a viable business, then developa business plan. A business plan is awritten description of a new businessventure. It describes all aspects of thebusiness. It also helps entrepreneursto focus on exactly what they want todo, how they will do it, and what theyexpect to accomplish. The business planis an essential tool to attract potentialinvestors and financing agencies forstart-up funds. It includes a descriptionof the firm, market analysis, competitiveanalysis, and financial information.Vocabulary Review1. On a sheet of paper, use each of these key terms and academic vocabulary terms in asentence.Key Termssmall businessvirtual business or dot-com companybusiness planexecutive summaryvision statementmission statementAcademic tablishedestimatedataReview Key Concepts2. Define entrepreneur and entrepreneurship.3. Describe five rewards of being an entrepreneur.4. Describe four challenges of being an entrepreneur.5. Describe the reasons entrepreneurs are important to the American economy.6. Describe how to prepare for your own business.7. Discuss the parts of a business plan.88Chapter 5 Review and Activities

Critical Thinking8. Many Internet businesses have startedand failed. Why do you think somevirtual businesses fail?9. It is important that entrepreneurs betake-charge, self-directed people. Whydo you think this is true?10. What are some reasons the owner of abusiness usually puts in more hours atwork than an employee?11. Why is it important for small-businessowners to keep good financial records?12. The industry overview section of thebusiness plans calls for the entrepreneurto analyze the trends of the industry inwhich the entrepreneurial venture falls.Why is this information an importantpart of the business plan?13. Give reasons why some smallbusinesses fail if they do not respondquickly to change. Why do you thinkit is difficult for small businesses torespond quickly to change?14. Is there a difference between being selfdisciplined and self-motivated? Explain.15. Review the 12 characteristics ofsuccessful entrepreneurs. Think aboutthe tra

78 Chapter 5 Entrepreneurship glencoe.com 0074-091 CH05-874768.indd 7874-091 CH05-874768.indd 78 88/17/06 9:40:12 AM/17/06 9:40:12 AM. Rewards of Entrepreneurship People become entrepreneurs for a number of reasons besides making money. Being the boss, doing what they enjoy, and using

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