Innovate And Accelerate Time To Value With SAP

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Innovate and accelerate time to value with SAPSubscription based Commerce Cloud implementationLaurent Douek & Karsten Illing, Innovation Services & Solutions, SAP ServicesOctober 8th 2020PUBLIC

Today's SpeakersLetizia CiacciaEnterprise ArchitectSAP Services 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICLaurent DouekKarsten IllingVP Innovation OfficerInnovation Services and SolutionsSAP ServicesCX Global Program Lead and Solution ArchitectInnovation Services and SolutionsSAP Services2

Let's Build the Intelligent Enterprise nufacturing &Supply ChainDatiIntelligentTechnologiesAppl. Devl. acturing & Appl. Devl. &Supply ChainintegrationOttobre: il mese della Customer ExperienceExperience Management: comeapprocciare in maniera efficiente unpercorso di trasformazione1 ottobreInnovate and accelerate time to valuewith a subscription based SAPCommerce Cloud implementation8 ottobreIl commerce evoluto: benvenutinell’economia dell’esperienza edell’omnicanalità15 ottobreNuovi modelli di business abilitatida SAP BRIM: verso la“subscription economy”22 ottobreNovembre: il mese del Manufacturing e della Supply ChainCome rendere intelligentela Supply Chain: ilDemand Driven MRP5 novembre 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICLe funzionalità che fanno la differenza in S/4 inambito Digital Supply Chain e come adottarlegenerando valore12 novembreCome migliorare l’efficienza dei tuoi Assetsattraverso la manutenzione predittiva e ilcontrollo della qualità. Tecnologie eapprocci progettuali a supporto19 novembreIntelligenza e Velocità per immaginareed implementare la Supply Chain delfuturo, oggi26 novembre3

SUPPLY CHAIN,MANUFACTURING &MAINTENANCEINNOVATION DAY#VIRTUAL EVENT71 participantsCUSTOMEREXPERIENCEINNOVATION DAY#VIRTUAL EVENT34 participantsVIRTUAL DATAINNOVATION TOUR#VIRTUAL EVENT67 participantsINTELLIGENT ENTERPRISEINNOVATION DAY#VIRTUAL EVENT51 participants 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICINTELLIGENTSPEND MANAGEMENTINNOVATION WORKSHOPNovember 11th“Together, we make it happen”4

AgendaSAP Innovation Services & Solutions The organization to develop, support and operate innovativesolutions for our customers globallyInnovative and accelerated Implementation Approach forSAP Commerce Cloud Journey from Fast Track Commerce to Base Store using MinimumViable Product (MVP) approachSubscription based Model to consume your SAPCommerce Cloud Solution Benefits of the subscription based model for our customers 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC5

SAP Innovation Services & SolutionsThe organization to develop, support and operate innovativesolutions for our customers globally

INNOVATION NEW CUSTOMER VALUECreate competitive advantage by combining your SAP standard products, intelligenttechnologies and new developments.Create the new with innovations specificto your needs and bring differentiatedcompetitive value. 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICEnhance your existing businessprocesses to make them smarter andfaster and drive new value7

HOW TO INNOVATEEmbracing a human-centered approach and delivering clear outcomes in every phaseExplore innovationopportunitiesGain deep understandingof needs andopportunities viaconsumer, employee andmarket researchDesign and create aprototype of the solutionDevelop and deliver thetailored business andtechnical solution forproductive useRun the solution andoptimize it continuously.Deploy across yourcompany.OutcomeOutcomeOutcomeOutcomeOutcome Multiple innovationopportunities Prioritized use cases Common understanding ofthe current environment andthe challenges /opportunities Aligned stakeholders First insights to overcomethe challenges A prototype validating theviability, desirability andfeasibility of the solution. Enterprise architecturedesign Commercial proposal Productive solutionsynchronized to SAProadmap Deployed in cloud, onpremise or hybridenvironments and on anydevice Smooth operations andcontinuous optimization Solution maintained withavailable support options One support infrastructure forstandard and tailored solutions Productive solution deployedacross markets and regions 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC8

Innovation ValueBusiness FocusedAddress both your technologyand innovation needs to supportmission critical businesssolutionsEnd-to-endIntegrated & AlignedSupportedEnsure integration with standardsolutions and alignment withproduct roadmapMitigate risk with same approachto support and operation as yourstandard SAP solutionAgileHuman CenteredCreate value early and often toachieve a faster path toproductivity and adoption.Place people at the center of everyengagementCover the complete innovationjourney – from initial idea to livesolution – across all SAPtouchpointsBacked by the power of a truly global organizationof business & technology experts 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC9

BRINGINGCONCEPTS TO LIFEWITH OUR EXPERTSServing our customers from 34 countries around the world2,200 Development related professionals70 4,600 Solutions built1,650 Satisfied customersDirect access to SAP’s 38,000 R&Dand Services experts630 340 10 65 250 775 Business Innovation Experts Innovation Managers100 Design Thinking Coaches Project / Program Managers25 UX Designers Architects Business & Technical Data Scientists Developers Consultants Business & Technical Support Specialists Product Managers 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC10

SAP Customer ExperienceThe Modular CX SuiteMarketingCloudServiceCloud Listen – Understand – ActCommerceCloudSalesCloudCustomer DataCloudInnovation Services & Solutions (ISS) The plan of ISS is to deliver E2E solutions based in SAP CXand integrated into SAP S/4HANA (or other ERPs) Define target architecture and roadmap together with ExpertServices and Consulting. Align roadmap with standard development and support CoInnovation activities 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC11

2015-2020 Customers 100 ProjectsBASFDETSKIJ MIR Russia HARTING IT Germany T-SYSTEMS Germany TETRA PAK Sweden CEREBOSSingapore NESTLE Switzerland RELIANCE INDUSTRIES India MOUNTAIN EQUIPMENT CO-OP CanadaCORNING USA CINTAS USA SUPER-PHARM Israel TATA UNISTORE India SEVERSTAL Russia METTLERTOLEDO Switzerland AMERISOURCE BERGEN USA BRG SPORTS USA DEERE & COMPANY USA FRUCORBEVERAGES New Zealand NESTLE WATERS USA ACEA Italy CANCOM Germany GORENJE Slovenia VWZUBEHÖR Germany HERITAGE FOOD SERVICES USA SAMSUNG Korea LC WAIKIKI Turkey ZIYLAN Turkey BIGSHOPPING CENTERS Israel CHEDRAUI Mexico ELECTROLUX Sweden FIRST ENERGY USA GRUNDFOSDenmark BLANCO Germany SHAKLEE USA PFIZER USA LEVI‘S USA BOSCH Germany IDP Australia ARROWELECTRONICS USA ERICSSON Sweden SHARJAH COOPERATIVE UAE DU TELECOM UAE RED BULL AustriaASAHI Australia DOEHLER Germany BRITISH AMERICAN TOBACCO UK CARRIER USA CCC Poland MERCKUSA LECTA Spain MAGIC LEAP USA LIDS USA MASSMART South Africa CATERPILLAR USA SAUDI ARABIANGENERAL INVESTMENT Saudi Arabia CARNIVAL United Kingdom SHELL Netherlands AMG GermanyCHRISTCHURCH CITY COUNCIL New Zealand CITY MART Myanmar MERCURY New Zealand SHOPRITE SouthAfrica RIO TINTO Australia/Singapore ABDUL LATIF JAMEEL Saudi Arabia CENTRICA United Kingdom ROCHESwitzerland MAN Germany AMWAY India INSIGHT ENTERPRISES USA THE CHEMOURS COMPANY USACOSTCO USA UMW TOYOTA MOTOR Malaysia HUAWEI TECHNOLOGIES China SACO Saudi Arabia BELLCANADA Canada O.C. TANNER USA SKODA Czech Republic DAIKIN Belgium BENJAMIN MOORE & CO USADAIMLER TRUCKS USA CENGAGE USA PT KAWAN LAMA SEJAHTERA Indonesia STANDARD BANK SouthAfrica ULTRATECH India DAIMANI SwitzerlandGermany 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC12

Innovative and acceleratedImplementation Approach for SAPCommerce CloudJourney from Fast Track Commerce to Base Store using MinimumViable Product (MVP) approach

COVID-19: An urgent need for an online channel 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC14

Fast Track B2C for SAP Commerce CloudStart fast and growInnovation Cycle nInnovation Cycle 1Base Store Integrated Order Managementwith Backend SystemPre-packaged MVP templateCustomization & GoogleAnalyticsCustomer branded UI & layout Go Live incrementally Fast Track B2C stand-alone online shop Pre-built system on CCV2 One language, one currency One Payment Service ProviderPre-built foundation Customer logo & color Go Live in 3 weeksYour essential functionalityto sell online 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICTime15

Highlights and a lot more 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICFast Track B2C for SAP Commerce CloudThe essential start of the online B2C sales Spartacus Storefront, Standard Site Layout: Home Page, Headers, FootersUser and Guest User RegistrationGDPR compliance / Consent functionalitiesIntegration to one hosted Payment Service Provider Integration Basic UX styling: Customer Logo and color1 Language, 1 CurrencyProduct catalog 1 staged and 1 OnlineAdditional Product catalog support importing and setting up of the first 500 SKUContent catalog 1 staged and 1 OnlineContent Management via Backoffice and Smart EditSolr Search with Facets on price and categoryStandard Product Pages with CategoriesDetailsImagesPricing (manual, Backoffice)Availability (manual, Backoffice)Shopping CartB2C Checkout for guests and registered users.Order confirmation via EmailWishlist, Save for LaterOrder History (Commerce default)16

Project TimelineMake it happen!W1W2W3W4FAST-TRACKPROJECT IMPLEMENTATIONPRE PROJECT Kickoff & preparationworkshop to align onproduct master data,images, emailtemplates Availability of SMTPServer Availability of PaymentService Providerconnection details Availability of productdata with prices &handover of UI assets(color, logo, icons etc.) Connect to SMTP Email Server Implement basic UI styling Catalog generation & upload of product data Integration with Payment Service Provider Configure production system Cloud readiness ChecksSSL certificates to beprovided forimplementation 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICTEST, DEPLOY, GO-LIVE Run internal tests onstaging systems Cut-Over activities Go LiveBASE STORE Kick-off meetingRefine BacklogText Legend:SAP & Customer’s JOINT responsibilityGO-LIVERefine BacklogSAP’s ResponsibilityCustomer’s Responsibility17

Fast Track for SAP Commerce CloudYour benefitsShortest time to Go Live Benefit from a pre-builtSolution templateSAP’s best practices andimplemented in 3 weeks 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC Start selling quickly Focus on your corebusiness Leverage CommerceCloud infrastructure andget updates, securityand support by SAPGlobal eCommerceexpertisePay as you growQuick Time to Value Start fast with “must have”functionality and extend thefunctionalities to meet specificrequirementsSubscription Payment optionsavailable with support included Leverage SAP’s DesignAuthority and GlobaleCommerce expertise Aligned to SAPCommerce cloudroadmap18

Fast Track B2C and further ready-made End-2-End solutionsFor Rapid Implementation of SAP Commerce CloudFast Track for SAP CommerceCloudBase StoreFast Track B2CBase Store B2CFast Track B2BBase Store B2BTemplate ApproachPredefined Product BacklogQuick Time to valueIndustry MVP SolutionsMinimal InvestmentB2B CDCE-AuctionB2B CPQSpare Part PortalCloud AnalyticsCustomer PortalDealer Portal 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICCommerce best practicesSupport&Upgrade Resolution19

Fast Track B2BFor SAP Commerce Cloud

Fast Track B2B for SAP Commerce CloudHaving the same Building Blocks as B2CPredefined ShopAutomated SetupData TemplatesBrand ColorsCloud ReadyPre-built documentation to kickstart the project Vision & Scope Template Customer Questionnaire Data Templates Implementation InstructionsAccelerate the time to setupthe project code withautomated scripts for settingup the base code foundation,followed by necessaryconfiguration and clean up,Ready to use Excel datatemplates for Core & ProductdataEvery customer has their owncolor palette to resonate withtheir identityPre-built system setup forCCV2Customers can easily fill thedata in “easy to use &understand” excel templatesUX stylingGo Live in 5 weeks 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICautomatically.Start in the cloud – the systemis ready and set up!For B2B data is importedautomatically throughautomated Cron jobs21

HighlightsFast Track B2B for SAP Commerce CloudThe essential start of the online B2B sales and a lot more 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC Smart Hot folder integration for Data import of Master data.User and Guest User RegistrationGDPR compliance / Consent functionalitiesOrder integration replication to S/4HANAStandard Site Layout: Home Page, Headers, Footers, responsive UIBasic UX styling: Customer Logo and color1 Language, 1 CurrencyProduct catalog 1 staged and 1 Online, up to 5 additional Product attributesAdditional Product catalog support importing and setting up of the first 500 SKUContent catalog 1 staged and 1 OnlineContent Management via Backoffice and Smart EditSolr Search with Facets on price and categoryStandard Product Pages with CategoriesDetailsImagesPricing (manual, Backoffice)Availability (manual, Backoffice) Shopping CartB2C Checkout for guests and registered users.Order confirmation via EmailWishlist, Save for Later Order History (Commerce default) 22

Base Store for B2C & B2BFor SAP Commerce Cloud

Customize your Fast Track ShopEvolve towards the B2C Base StoreInnovation Cycle nInnovation Cycle 1Base Store Integrated Order Managementwith Backend SystemPre-packaged MVP templateCustomization & GoogleAnalyticsCustomer branded UI & layout Go Live incrementally Fast Track B2C stand-alone online shop Pre-built system on CCV2 One language, one currency One Payment Service ProviderPre-built foundation Customer logo & color Now Live!Your essential functionalityto sell online 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICTime24

B2C Base Store for SAP Commerce CloudFunctionality Scope Customer-branded Visual Styling with Responsive UISite Layout: Home Page, Banners, Headers, FootersProduct Pages further enriched with Recently Viewed, Reviews, Product Comparisons,Vouchers and Standard PromotionsShopping Cart, B2C Checkout With Cart Abandonment and PersistenceIntegration for Products, Pricing, Customers and Order Management via defaultIntegration to SAP Backend Systems / Hot-folderOrdering with Tax Calculation and Confirmation Via EmailRe-order, Order Cancelation, Returns, computing Refunds, WishlistUpsell, Cross-SellOrder History with details and Shipment TrackingAssisted Service Module (ASM), standard ticketing in SAP CommerceGoogle Analytics standard events: page views, product & category, completed ordersCX Solutions native User Groups, Roles, Permissions for Omni Channel Storefront andCockpits, including Backoffice 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC25

B2C Base Store for SAP Commerce CloudBenefits from an MVP & template based cloud implementationQUICK TIMETO VALUEPRESCRIBEDAPPROACHTURN KEYSOLUTIONSAP COMMERCEBEST PRACTICESAVAILABLE ASSUBSCRIPTIONBASED MODELB2C MVP forSAPCommerceCloudPREDEFINEDPRODUCT BACKLOGSUPPORT & UPGRADE FORCUSTOMER SPECIFIC SOLUTION 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC26

SAP IBSO Solutions Delivery MethodologyProven. Reliable. Agile.

B2C Base Store for SAP Commerce Cloud adoptingAgile Project MethodologySPRINT REVIEWSPRINT EXECUTIONDAILYSCRUMSPRINTRETROSPECTIVEMVP ScopeBacklogUser StoriesTest ScriptsSCRUMPROCESSSPRINT BACKLOGSPRINT PLANNINGSCOPE PRODUCTBACKLOGUSABLESOFTWAREDeliverablesSIGN OFF 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC MVP preselected user stories from overall templateProject planAgile project content (Jira access)Automated test cases for major generic functionalityDocumentation28

B2C Base Store for SAP Commerce Cloud usingExperience Project Template & Business Process driven visualizationProcess centricityThink and work in theProcess areas – thislanguage is understoodby IT and BusinessdepartmentsPersonas Overviewfor the different usergroupsTransparency Thecomplete Project scopeis visible – toeverybody, anytime 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC29

Not only close byYOU are right in the middle!Collaboration You as our customer hasaccess to the same data and tools as theimplementation team from SAP IBSODashbords Have the permanent overviewon your implementationMaximum Flexibility though implicitchange manangement Transparancy in theestimation of each User Story with theStory Points – gives the flexibele possibilityto exchange or complement the scope 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC30

Subscription based Model to consumeSAP Commerce Cloud SolutionsBenefits of the Cloud Application Extension model for ourcustomers

Fast Track & Base Store delivered as SaaSIBSO Cloud Application Extension (CAE)The subscription fee is an „AllInclusive“ package and includes: CAE service development CAE service support Compatibility to base software upgrades 24x7 support, incl. SLAs Operation Benefits of the subscription model: Software as a Service No payment upfrontInstallation Monthly Subscription feeData privacy compliance Predictable costs over subscriptionperiod (OPEX) 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICOperations & Support includedAligned with base software roadmap33

Thank you.Laurent DouekKarsten IllingVP Innovation OfficerInnovation Services and SolutionsSAP ServicesCX Global Program Lead and Solution ArchitectInnovation Services and SolutionsSAP for-intelligent-enterprise/it/home

Questions & AnswersRaise your hand and talk live with usRaise your hand to beunmuted and ask yourquestion 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC35

Oct 08, 2020 · Fast Track B2C for SAP Commerce Cloud Start fast and grow Pre-built foundation Your essential functionality to sell online Time Fast Track B2C stand-alone online shop Pre-built system on CCV2 One language, one currency One Payment Service Provider Customer logo & col

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