HERE, THERE AND EVERYWHERE
YouTube InsightsQUARTERLY UK STATS, TRENDS AND INSIGHTSON VIDEO FROM YOUTUBE AND GOOGLEJULY 2014HERE, THEREAND EVERYWHERE
Keeping up with modern audiences isn’t easy.They’re constantly on the move, using multipledevices to consume content at different timesof day, in a variety of locations.Reaching them is a matter of being in the right placeat the right time, with the right content.But you can’t be everywhere at once.Can you?Using YouTube as a key channel, many brandshave found that they can do just that.Here’s why.YouTube Insights JULY 2014, UK2
Your audience’s attention is divided,YouTube can help you catch it.Once, brands could be sure of reaching their audience throughTV. Today, people have a lot more choice about where theygo to be entertained, educated and inspired. And they’reincreasingly turning to online channels.67of users go to YouTube first whenlooking for online videos.1/5 of users are also on otherdevices while watching TV.Global YouTube Audience Study, Ipsos MediaCT, 2013Global YouTube Audience Study, Ipsos MediaCT, 201326of users aged 18-34 feel YouTubeis more relevant than TV.Global YouTube Audience Study, Ipsos MediaCT, 201363of users aged 18-34 say YouTube hasmore unique content than TV.Global YouTube Audience Study, Ipsos MediaCT, 2013YouTube users rate YouTube partner contentas highly as VOD users rate TV content.Quality Perception of Online Videos Study, Google / GfK 2013zoellawww.youtube.com/zoellaYouTube offers 18–34 year olds content they can’tget anywhere else. Not just from globally famous names,but from their peers – people like Zoella, who sharesher thoughts on fashion, beauty and life in general withalmost five million loyal subscribers.VIEWS: 189,907,877 SUBSCRIBERS: 4,837,630YouTube Insights JULY 2014, UK3
YouTube reaches your audience,wherever they are, whenever they’re watching.Modern audiences are on the move, and thanks to mobile andhandheld devices, they can take their entertainment with them,wherever they’re going. With YouTube, you can be there too.52of 18-34 year old YouTube userswatch content on their smartphone.Global YouTube Audience Study, Ipsos MediaCT, 2013pre-roll ads can be even moreeffective on mobile devices.YouTube Mobile Pre-Roll Ad Effectiveness Study, Ipsos, 2013YouTube users are453.3Xof YouTube watch time in the UKcomes from mobile devices.more likely to move between devices.Google internal dataGlobal YouTube Audience Study, Ipsos MediaCT, 2013desktopcampaignson be Mobile Pre-Roll Ad Effectiveness Study, Ipsos, 2013YouTube Insights JULY 2014, UK4
With YouTube, you don’t just talk to your audience,You start conversations.YouTube is social. Users aren’t just looking for entertainment.They want to connect with communities and share amazing contentwith the world. For brands, letting customers actively participatein the promotion of their message brings huge benefits.50Of users go on to talk to theirpeers about videos they’veseen on YouTubE.44% of users share YouTubevideos and 55% of usersshare links to other content.Global YouTube Audience Study, Ipsos MediaCT, 2013Global YouTube Audience Study, Ipsos MediaCT, 2013YouTube users are3.3XBrand channels and made for YouTubebranded content are seen as more inspiringand shareable than brand websites.more likely to tell othersabout brands they love thanother consumers.The Perceived Roles of YouTube Brand Channels andMade-for-YouTube Branded Content Study, TNS 2013Global YouTube Audience Study, Ipsos MediaCT, 2013YouTube users don’t just share. When they find contentthey really love, they want to contribute. Almost 2 millionpeople subscribe to the GoProchannel, and seeing whatother fans of the camera have been filming is a huge draw.As founder and CEO, Nicholas Woodman puts it:“It’s our customers’ fascinating content that makes the GoProChannel on YouTube so engaging. There’s no script for the fantasticstories our customers are capturing and sharing every day.”Google Brand Channel Leaderboard, 2014YouTube Insights JULY 2014, UK5
YouTube drives actions you can measure.With YouTube, audiences can engage with your ads the momentthey see them. Whether they visit your site to learn moreor go straight to the point of sale, free analytics tools makeit easy to measure user responses.41of users go on to take actionas the result of an ad.Global YouTube Audience Study, Ipsos MediaCT, 201316of users go on to visita related site.Global YouTube Audience Study, Ipsos MediaCT, 2013almost1/4of Users go on to conductfurther research.Global YouTube Audience Study,Ipsos MediaCT, 2013Youtube analyticsYouTube Insights JULY 2014, UK6
YouTube and Evian’sbundle of joy.Evian understood the unique opportunities YouTube offersand seized them to incredible effect. Their Baby&Me campaignis a perfect example of what happens when a brand is ableto inspire and engage with audiences here, there and everywhere.THEY ADOPTED A YOUTUBE FIRSTSTRATEGY ACHIEVINGThey ensured the campaign was visibleon mobile devices, where they gotviews in two days of launchingand 6.9 million shares in total.of all campaign views.20M1/3AUDIENCES COULD DO MORE THAN JUSTWATCH. THE CAMPAIGN APP, WHICHALLOWED USERS TO ‘BABIFY’ THEIRFACE, GENERATED 25 MILLION IMAGES.THEY USED CREATIVE THAT WAS EASYTO PARODY. AND THAT’S EXACTLY WHAT335 USERS DID, SPREADING AWARENESSOF THE CAMPAIGN EVEN FURTHER.THEY LAUNCHED ON YOUTUBE FIRST, USINGREAL TIME ANALYTICS TO MEASURE AND LEARNFROM AUDIENCE RESPONSES.YouTube Insights JULY 2014, UK7
YouTube’s Top Tips for BRANDS.It’s not just Evian who are harnessing the unique power of YouTube.All sorts of brands are finding their own ways to make the most of the platform.We showcase their brilliant work on the YouTube Ads Leaderboard – a rundownof each month’s top ten ads that people choose to watch.At the end of last year we partnered with Millward Brown to look back at the ads thatfeatured on the Ads Leaderboard in 2013 and see what made them work. What we foundprovides a great starting point for brands wanting to create their own content.take your time.Be upfront about your branD.BE EMOTIVE.Two thirds of the leaderboard adswere longer than 60 seconds,proving that even when youraudience is on the go, they’ll findtime to watch great ads. Dove’s RealBeauty Sketches video clockedin at over 3 minutes and was thesecond most popular ad of the year.Branding doesn’t have to be abarrier to creativity. 96% ofthe leaderboard ads were clearlybranded, with most mentioning thebrand name multiple times, both inthe title of the ad and its content.Whether you surprise, exciteor inspire, provoking an emotionalresponse is a great way of gettingyour ads to hit home. THINK!’sPub Loo Shocker campaign tookits audience (and its subjects)unaware, provoking both strongreactions and sobering thoughts.YouTube Ads Leaderboard CreativeEvaluation Study, Millward Brown, 2013YouTube Ads Leaderboard CreativeEvaluation Study, Millward Brown, 2013YouTube Ads Leaderboard CreativeEvaluation Study, Millward Brown, 2013See how the top 5 ads in the UK MAY 2014 Ads Leaderboarddemonstrated these principles:#1#2#3Watch nowCall of duty VICE –superpower for hireWatch nowLG G3: Official TeaserYouTube Insights JULY 2014, UK#4#5Watch nowWatch nowWatch nowCASTROL EDGE titaniumstrong blackoutjohn lewis 150thanniversary – 2014 advertdavid beckham returns tohis primary school withsainsbury’s active kids8
SOURCESRESEARCH STUDIESGlobal YouTube Audience Study, Ipsos MediaCT, 2013Quality Perception of Online Videos Study, Google / GfK, 2013YouTube Mobile Pre-Roll Ad Effectiveness Study, Ipsos, 2013The Perceived Role of YouTube Brand Channels, TNS, 2013YouTube Ads Leaderboard Creative Evaluation Study, Millward Brown, 2013USEFUL LINKSEvian Case StudyThink Insights SiteYouTube Ads LeaderboardYouTube Trends DashboardInfographic: Just Who is the Typical UK YouTube User?YouTube Insights JULY 2014, UK9
lg g3: offIcIAl TEAsER cAsTRol EDgE TITANIum sTRoNg blAckouT joHN lEWIs 150TH ANNIVERsARY – 2014 ADVERT DAVID bEckHAm RETuRNs To HIs pRImARY scHool WITH sAINsbuRY’s AcTIVE kIDs Watch now Watch now Watch now Watch now Watch now YouTube Ads Leaderboard Creative Evaluation Study, Millward Brown, 2013 YouTube Ads Leaderboard Creative
January 19th 2013 SPECIAL REPORT OUTSOURCING AND OFFSHORING Here, there and everywhere Outsourcing.indd 1 18/12/2012 18:52
www.BCCorporateCitizenship.org Boston College Center for Corporate Citizenship 2 Building Reputation: Here, There and Everywhere The Boston College Center for Corporate Citizenship's biennial survey of U.S. compa-
Science Everywhere Scout's Name: _ Science Everywhere - Merit Badge Workbook Page 6 of 6 C. Discuss your investigation and findings with your counselor. 4. Visit a place where science is being done, used, or explained, such as one of the following: zoo, aquarium, water treatment plant,
Jul 25, 2010 · by Isreael Houghton Our Community Gathers Rev. Kristen Klein . (Let it shine.) Everywhere I go, I'm gonna let it shine, Oh, Everywhere I go, I'm gonna let it shine, Hallelujah, Everywhere I go, I'm gonna let it shine, . favor your land once again and restore the fortunes of Israel; forgi
another app to your phone. (But if you want to, Poll Everywhere does have an app available in the Android and Apple app stores.) Explaining Poll Everywhere verbally When allowing participation through texting: . poll_everywhere_communications_best_practices (15).pdf Created Date:
Getting started with Poll Everywhere. Contents What is Poll Everywhere? Registering your students Requiring registration Creating activities Recommended settings for your . 1 Before you present, mark answer(s) as correct. 2 As you present,
SkySpark Everywhere Distributed Informatics Architecture Introducing the SkySpark Everywhere Distributed Informatics Architecture We hear lots of talk about the "cloud" as it relates to the IoT. In many cases it seems like the "cloud" is being presented as the solution to all things IoT. The reality is that it is not possible,
Crush It - Cart Card. Crush It - Cart Card with Club Name. PRINT. Cart Cards. Place these in your carts during prime sign up seasons. Contact us today! 000.000.0000 name.here@clubcorp.com. Introducing a Golf Program for Life. Copy here copy here copy here copy here copy here copy here co
