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efficacy and perceived ease of use were however found to be significant in predicting the perceived usefulness of e-government services. The implications of these findings are discussed. Keywords: E-government services, Perceived Ease of Use, Perceived Usefulness, Computer self-efficacy, Moderation role. INTRODUCTION
2.2 Perceived value In marketing, customer perceived value, which is linked with competitiveness, is vital for an organization’s success (Wang et al., 2004). Given its importance, many scholars have offered their understanding of perceived value. Generally speaking, perceived value is defined as the consumer’s subjective evaluation of the .
Hypothesis 4 (H4): There is a positive relationship between perceived quality of the service and perceived value on the use of online banking service offered by the commercial banks. Hypothesis 5 (H5): There is a positive relationship between perceived quality of the service and customer satisfa
The perceived value is likely to be high if the perceived benefit is higher than the perceived cost and vice versa (Doods et al. 1991; Wen et al. 2005). According to means-end model of Zeithaml (1988), the perceived value affects the behavioral intention. Past studies have shown evidence that perceived value significantly
RESEARCH QUESTIONS a. Conceptualize the construct of perceived value price b. Examine methods to build perceived value c. Issues in management of perceived value d. Empirical study e. Implications for pricing strategists PERCEIVED VALUE PRICING CONSTRUCT The conceptualization starts with the conventional price line as given below
Customer satisfaction has identified as an important influencer on customer loyalty. Further, customer trust impacted by customer satisfaction which proved that customer satisfaction is an antecedent of customer trust. Moreover, an indirect relationship between customer satisfaction and loyalty through customer trust was observed.
H1: Green marketing awareness by consumer toward a green product has a positive influence on consumer’s perceived quality. 2.2 Green Marketing Awareness and Perceived Price Perceived price is a feeling that consumers have about the price of a product; it is an overall concept including t
H1: Brand trust mediates the impact of perceived value on the purchase decision. H2: Perceived value of store brands has a significant positive impact on the brand trust. H3: Perceived value of store brands ha
Many empirical and conceptual studies have been done on customer service quality and customer satisfaction. The finding of Mohammad and Alhamadani (2011), indicated that service quality is an important antecedent of customer satisfaction. Parasuraman et al. (1985) "found that service quality is significant predictor of customer satisfaction .
the perceived service value plays the key role as a determinant of customer loyalty. Petrick suggested that single-dimensional measures of perceived value are problematic because they assume a shared meaning of value among visitors. For this reason, he developed a 25-item multi-dimensional scale for measuring perceived service value in the .
4. Customer service and the "independent contractor" behind your counter. 5. Addressing the belligerent and unreasonable customer: Did you ever "fire" a customer? 6. When you argue with the customer and win: you lose! 7. Customer Service and the derailed "be back" train. 8. The true cost of poor customer service and the rewards of .
key words were identified for the initial review: customer experience, CEM, customer service quality, perceived quality, customer satisfaction, and quality improvement. 2. Identify the databases search engines, , and journals that may need to be searched manually, and query with the chosen search terms. Since the study aimed to create an them