The Advertiser-Page 3

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IMPACT ON ENGAGEMENT WITH ADVERTISER’S OWN MEDIA (U.S. results, Google/Complete experiments, Q4 2013) In 12 of the tested campaigns, TrueView ads were 76% more likely to drive a (relevant) web or YouTube search behavior. In 13 campaigns, TrueView ads generated 74% lift in those visiting the advertiser’s site. In 13 campaigns, TrueView ads were

1,000 impressions Cost per view (CPV) The amount an advertiser pays for a view of their video ad; views of TrueView video ads are only charged to the advertiser if the user watches 30 seconds or the full ad, whichever is shorter Creative Content in the form of an ad image, video

CM The Courier Mail FT Forbes Times GG New South Wales Government Gazette HO Home Office MBC The Moreton Bay Courier MM The Maitland Mercury & Hunter River General Advertiser NAIGA North Australian, Ipswich & General Advertiser NBAC Noel Butlin Archives Centre NMH&MA Newcastle Mor

Thousand Oaks, CA 91320 USA Phone: (805) 410-7594 Fax: (805) 499-8096 E-mail: robert.vrooman@sagepub.com Advertiser Rate Non-Advertiser Rate 6-month 12-month 6-month 12-month exposure exposure exposure exposure Home Page Banner – Rotating 735 1,280 1,525 2,625

The Allora Advertiser Your community advertiser servicing local and surrounding areas for 80 years 53 Herbert Street, Allora Qld 4362 Phone 07 4666 3128 - email editor@alloraadvertiser.com DEADLINE: Advertising and Articles - Tuesday 4.00pm Errors and Omissions Policy: Care & confirmation is taken in the production of Display & Classified .

Based on bids and quality score (fit of advertiser and ad to the queries), Google decides price-per-click of each advertiser and each query 3. Google then decides how often to display each ad for each query . Price-per-click (PPC) 15.071x - Google AdWords: Linear Optimization Recitation 2

sume that the advertiser has provided a seed set of bid phrases from the ad landing page and focus on expanding the seed set [1,2,10,11,23,28,29]. Recent approaches have argued for extracting bid phrases from the ad landing page directly [14,32,44,46] as premium advertisers can then avoid the onerous task of providing seed sets for the thousands of

The Allora Advertiser Ph 07 4666 3089 - E-Mail editor@alloraadvertiser.com - Web www.alloraadvertiser.com Wednesday, 30th January, 2019 Published by OurNews Pty. Ltd., at the Office, 53 Herbert Street, Allora, Q. 4362 935" Issued Weekly as an Advertising Medium to the people of Allora and surrounding Districts. Your FREE Local Issue No. 3528 .

THE ESKDALE & LIDDESDALE ADVERTISER Owned by the Community, Published for the Community SPORT Series 2 No. 8349 Thursday April 2, 2020 Town is divided over flood protection choice FEWER than half of people in Langholm agree with the preferred option presented to them at a public consultation on a flood protection scheme. Full story: Page 5 E .

The Advertiser, also known as 'Keith Murdoch House', was designed as a new, modern building for the Adelaide Advertiser newspaper. The five storey building features abundant natural light through a 35 metre high atrium. Open floor plans allow for efficient spatial arrangements and solar hot water, rainwater tanks

New York City Newspapers Compiled by NYPLIMICROFORMS . TITLE CALL # DATE NOTES Advertiser, New York Daily *ZY Jan. 1, 1801 -Oct. 28,1835 12 REELS 11821 -1830 MISSING· Advertiser, New York Daily *ZY Jan. 1, 1801 -Oct. 28, 1836 13 REELS 11821 -1830 MISSING Advocate, Irish American *ZY 00-6 1904 -Dec. 1909 2 REELS I Lack 1893 -1903 .