Connect With Our Passengers At Every Touchpoint

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MEDIA KIT 2020

Jetstar Media connects youwith 20 million travellersWhen you partner with Jetstar Media you willconnect with our passengers at every touchpointof their holiday journey.MAR 2020F I N DI N G M E A N I N GA N D W O N D ER I N UL U R UJetstar AirwaysMon, 4 Dec 2017 14:19:41 -0800To: Phillip NguyenProof Launch: (HTML-only) It's time to start planning for Phuket!Get inspired for a fantastic trip Trouble viewing this email? View onlineT H E H A PPIES T H A PP YHOURS IN BANGKOKFollow us onFlights Hotels CarsgoodYour flight details:Booking ref: AKGDWHHi Alexander,3K535 SingaporePhuketDeparting Tue 02 Jan 2018 @ 2:40 PMYou're off to Phuket and the countdown is on.“Sand, sea and fun for everypersuasion”Post BookingCommunicationConversionsAmbient signageReach22,693passengersper plane permonthetstarnityens*.Ambient signage delivers unprecedented dwell timeand maximum exposure to all customers throughoutthe flight*.toAmbient works for the duration of the flight in oneof the most captive, unsaturated environmentsimaginable.J E T S TA R M ED I A K I T 2 02 0* Some blackout periods may apply. Available on domestic andP G 1 OplanesF 2only.3 Minimum campaign period is 3 e's so much to see and do – startplanning now so you don’t miss out. Lock inyour activities, tours and additional flights –here's just a taste of what's in store for you inPhuket.Manage bookingtimesHere's a glimpse of what the weather is like atthe moment in Phuket:Source: https://darksky.net/ Top things to do in PhuketBook ahead to make sure you don’t miss out on Phuket’s most popular activities!Cool eco hotels, sustainable family holidays,living like a local – the new way to travel is hereOSAKAA D EL A I D EBALIC A IR N SV IE T N A MHOBARTSEOULJetstar MagazineAwareness198,000 readers(Source: Roy Morgan, March 2020)Engage a large, captiveaudience with strategic brandadvertising, creative executionsand inspiring native contentMAR 2020Connect directly withpassengers through pretrip communications. Ourcommunications have advancedtargeting capabilities and aresent straight to inboxes. PostCommunication emails include:Itinerary (On Booking); Inspire(One month out); Inflight (7 daysout); Pre-depart (2 days out); Prereturn (2 days before return).Targeting Capabilities include:Origin & DestinationDeparture dayCountryTitle (Mrs, Mrs, Miss)Qantas Frequent flyer?Have they booked Car Hire?Have they bookedaccommodation?Adults travelling?Children Travelling?Have they booked insurance?MAGAZINEA PERFEC T W EEK E N DI N C H R IS T C H U R C HReply-To: Jetstar AirwaysHAWAIIC A M B O DI AEcosystemJetstar Ambient InflightAwarenessJetstar.comAwarenessGrab the undivided attention ofReach uppassengersto 1.6 milliononboardpassengersTraypertablesand overhead lockersmonthBoarding passesOnboardsampling pre-rollsis a unique, targetedInflightmediathatdistributionarechannel for your next brochure or product sample*.shown to all passengersHave 30,000 copies distributed into every seat pocket,Backof pocketseatthesamplingonboardsampling providesperfect opportunity toExtend the reach of your content to passengersin the planning phase. Content can be hostedas articles on our Inspiration Hub and promotedthrough display across the following key locations:êêêêshowcase your product in the Jetstar cabin.* Weight limits apply. Guidelines apply and are approved on a caseby-case basis. Limited to one sampling per month. Available across thedomestic and trans-Tasman network onlyê Homepageê Dealsê Cheap Flights

Our passengersJetstar passengers are families,singles, couples, young adventurers,entrepreneurs on business andexperienced travellers – and we havethe unique ability to reach them allat every stage of their travel journey.2,500 flights per week58,145 passengers per day*13.3M domestic passengers6.2M international passengers*DOMESTICTRAVEL PURPOSE**29%YOUNGSINGLES &COUPLES**42%OLDERFAMILIES**98% for leisure19% for leisure and business2% for business only*INTERNATIONALTRAVEL PURPOSE99% for leisure8% for business52% of Jetstarpassengers areBig Spenders ondiscretionary items,compared to33% of thegeneral population.**29%YOUNGFAMILIESSource: *Passengers based on Australians who have flown Jetstar in the last 12 months for business, or flew Jetstar for their last leisure **Roy Morgan, December 2019J E T S TA R M ED I A K I T 2 02 0PG 2 OF 23

Where we flyConnect with passengersbased on where they are flyingacross all these routesJETSTAR ROUTE MAPSDOMESTIC VIETNAMDOMESTIC JAPANSapporoHanoiINTERNATIONALHai PhongSeoulShanghai(Pudong)HefeiOsaka(Kansai)Thanh HoaTokyo (Narita)Dong HoiNagoya(Chubu)Da NangSiem ReapBangkokPhnom ha TrangDa LatPhu QuocKuala LumpurSingaporeJakartaSurabayaAUSTRALIA & NEW ZEALANDDarwinCairnsFiji (Nadi)TownsvilleHamiltonIslandMackayWhitsunday CoastBrisbaneSunshineCoastAyers Rock(Uluru)Gold CoastBrisbaneGold ina ByronPerthAucklandNewcastleBusselton Margaret RiverSydneyAdelaideMelbourne (Tullamarine)AucklandMelbourne (Avalon)WellingtonChristchurchOperated by Jetstar AsiaJ E T S TA R M ED I A K I T 2 02 0PG 3 OF 23Operated by Jetstar JapanBali (Denpasar)Cook Islands(Rarotonga)Operated by Jetstar JapanMiyako (Shimojishima)Operated by Jetstar PacificCairnsOperated by Jetstar PacificOkinawaHo Chi Minh CityDarwinOperated by Jetstar AirwaysTokyo (Narita)(Kansai)Tuy HoaBuon Ma ThuotClarkHo Chi Minh CityPhuQuocQuy NhonPleikuShantou/JieyangHong KongHaikouTho XuanVinhChiang MaiDong HoiMatsuyamaOsakaFukuokaTakamatsuNagasakiOita KochiKumamotoMiyazakiKagoshimaDa NangChu d by Jetstar AirwaysHobartChristchurchQueenstownDunedin

JETSTAR MEDIA ASSETSOur assetsWe connect with passengers at all stages oftheir travel journey through highly targetedmulti-channel advertising solutions DREAM BOOK WebsitePost-bookingcommunicationsMagazineAmbient Reach and inspirewith a broad audienceof travellers onAustralia’s secondlargest travel site Target the righttravellers at the righttime with exclusiveaccess to Jetstar’sfirst-party data acrossemails and ManageMy Booking pages Engage a captivereadership on boardtheir Jetstar flightwith our new-lookmonthly print glossy Reach and engagetravellers withhigh-impact mediaincluding tray tables,overhead lockers,inflight entertainment,boarding passes andeven plane wrapsJ E T S TA R M ED I A K I T 2 02 0PG 4 OF 23 FLY

TRAVEL: ENGAGEMagazineJetstar magazine reaches 198,000* readers permonth and is the only source of entertainmentavailable on domestic flights.MAR 2020F I N DI N G M E A N I N GA N D W O N D ER I N UL U R UEach month the magazine features the bestand most inspiring travel stories from Jetstardestinations, together with experience-led,practical and fun content relating to thebroader passions of the Jetstar audience. Fromtravel, food and drink, shopping, unique localadventures and experiences and more, Jetstarmagazine makes travel the best it can be.T H E H A PPIES T H A PP YHOURS IN BANGKOKBest Custompublication ofthe year 2019MumbrellaPublish Awardsgood198,000READERSHIPMAGAZINEA PERFEC T W EEK E N DI N C H R IS T C H U R C Htimes* Cool eco hotels, sustainable family holidays,living like a local – the new way to travel is hereMAR 2020OSAKASource: *Roy Morgan, March 2020.J E T S TA R M ED I A K I T 2 02 0PG 5 OF 23A D EL A I D EBALIC A IR N SV IE T N A MHOBARTSEOULHAWAIIC A M B O DI A

TRAVEL: ENGAGEMagazineMAR 2020F I N DI N G M E A N I N GA N D W O N D ER I N UL U R UMAGAZINEA PERFEC T W EEK E N DI N C H R IS T C H U R C HT H E H A PPIES T H A PP YHOURS IN BANGKOK62% of respondents agreeing with thestatement “The Jetstar Magazine is not justabout travel, it’s more of a lifestyle magazine”.Over 50% are inspired to plan tripsand seek additional information fromcontent they have read in the mag.good times79% of respondents said the JetstarMagazine is a good read, with 44%saying it’s a ‘very good read’.Cool eco hotels, sustainable family holidays,living like a local – the new way to travel is hereMAR 202057% said they take note of food andOSAKAA D EL A I D EBALIC A IR N SV IE T N A MHOBARTSEOULHAWAIIC A M B O DI A29% young singles & couples*The Jetstar reader is a travelinfluencer - 57% agree that theyare trusted advisers to others when itcomes to planning a holiday.*Sources: *Roy Morgan, December 2019. **Jetstar Audience Survey, 2019.J E T S TA R M ED I A K I T 2 02 0PG 6 OF 2344% said they would consider a product orservice if they had read engaging content aboutit in the Jetstar Magazine 36% said they wouldtry it out.97% of our flyers are engaged with themagazine (this was consistent across allgenders and age groups).Jetstar Magazine accesses725,000* Qantas Club Membersthrough distribution in exclusiveQantas Club lounges around Australia.dining recommendations.37% young families*Twice as likely to dineout at the latest restaurantand more than 3 timesmore likely to try a newhotel or resort.*25% older families*6 in 10 readersare inspired toplan trips.**52% female*48% male*6 in 10 are inspiredto try food and diningrecommendations they haveread about in the magazine**

TRAVEL: ENGAGEMagazine look & feelT HE C HECKL IS T019T O K YO049T HE C HECKL IS T023P O S TC ARD FR O MDong Khoi areaHO CHI MINH CITY—Historic cultural landmarks stand side-by-sidewith chic boutiques and hot restaurants in thiscolourful District 1 neighbourhood—2 14 TON THAT DAMFrom the outside, 14 Ton That Damjust looks like an ageing apartmentblock but hidden inside are cafés,restaurants and boutiques. On theweekends, local teens fill the mazelike building, snapping selfies in thederelict yet picturesque hallways. Onweekdays, it’s eerily quiet and primefor exploring. For excellent city andriver views, head to the fourth floorand order a cocktail at Utakata Bar.fb.me/utakata003 THE WORKSHOPFor a taste of the city’s café culture,this industrial-chic space is the placeto go. Here you’ll find people workingon their laptops, chatting with friendsover lunch and sipping on cold brews.fb.me/the.workshop.coffee4 L'APOTHIQUAIRE SPAAs the name suggests, this spa takesits cues from the French and offersa long, luscious list of pamperingbody scrubs, wraps and massages.Their soothing After Sun Remedy forBody treatment is perfect followinga day in the city’s scorching heat.lapothiquaire.vnflower5 LAYLA EATERY & BARHidden at the top of a dark anddodgy stairwell inside a run-downcolonial building is one of the city’smost stylish bars. Layla servestasty tapas but their innovativecocktails are the reason youngprofessionals and expats flockhere after work. Expect topnotchrenditions of all the classics but ifyou’re feeling adventurous, you canalways opt for a Nutella Negronior wasabi-vodka oyster shooter.fb.me/LaylaEateryandBarHCMIN8AMBottled waterT HE C H ALLEN GELiving outof vendingmachinesin Tokyo—As Tokyo warms up, visitors flock to catcha glimpse of the ephemeral cherry blossoms inbloom. Kirsty Munro reveals where to enjoy theparade of pink, minus the crowds—6 SAIGON OPERA HOUSEThe area of Dong Khoi is known forits French-influenced architecturedating back to the colonial era. Builtin 1898 by French architect EugeneFerret, the magnificent opera housebuilding is one of the city’s mostextraordinary but it isn’t all aboutgood looks, of course – you can alsocatch a show there during your n’s five million vending machines aren’t justfull of lollies and soft drink – you can trade coins forbatteries, eggs, fruit and even toilet paper. DavidAllegretti has 24 hours in Tokyo, a handful of loosechange and a mission to seek them all out. The twist?He won’t eat or drink anything unless it’s dispensedfrom a machine. Can he stomach it?—7 QUAN BUI BISTROIf you don’t want to slurp your phoat a street-side food stall, Quan BuiBistro is an upmarket alternative.The unique menu features authentichome-style dishes from northernVietnam, including grilled fish withdill, tangy pork soup and fried springrolls with crab and prawn, as wellas plenty of southern Vietnameseclassics to sample, too.quan-bui.com061T H E T R AV ELLER041—Want to experience New Zealand’s world-class ski runs but don’tknow where to start? Whether you’re a first-timer, mountain warrioror someone who loves après-ski as much as alpine, there’s a slope tosuit your style. Glenn Cullen finds your perfect match—CORONET PEAK/THE REMARK ABLES Queenstown is often picked as theentrée to the Kiwi ski experience andonce most people have had a taste,they tend to stick around for the maincourse, dessert and 3am kebab, too.Get the party started with a leisurelylunchtime lager at Smiths Craft BeerHouse (smithscraftbeer.co.nz), thenhead to The Bunker (thebunker.co.nz)for dinner and a dirty Martini beforegetting rambunctious until all hoursat Rhino’s Ski Shack (rhinosskishack.com). Oh, did I mention Queenstownhas a couple of terrific ski areas aswell? This is the adventure capital,after all. Coronet Peak is a 20-minutedrive from downtown and perfectlylocated for those who require a sleepin before hitting the slopes. This year,the Peak has a new six-seater chairliftwith gondola cabins that will enhancethe experience for both skiers andsightseers. The Remarkables are 45minutes from town and the higheraltitude offers more reliable conditionsand intriguing hiking opportunities.Plus, there’s a new 160-metre-longconveyor lift that provides accessto a whole new learner’s area.nzski.comS TAY Recently renovated Sherwood(sherwoodqueenstown.nz) is a relaxed,eco-friendly option within strikingdistance of town, while the luxuriousEichardt’s Private Hotel (eichardts.com) offers all the trimmings.—The South Korean capital is both cutting edge and culturally rich. Erin Craig ridesthe subway in Seoul, stopping to explore its wonderfully diverse neighbourhoods—SEOULTRAIN9.4 9A M 1.40Bourbon Slowbar 1.50Funwari Chocolate CakeNow, onto the good stuff. Specifically,the silky smooth, artificially flavouredbrown liquid brought to you by Boss.Who is Boss? No-one really knows butwhat I can tell you is that his face isplastered over more than 20 varietiesof canned coffee, all of which tasteabout the same. I go for Premium Bossand I wouldn’t have it any other way.WHERE? Like water, you’re never toofar from a Boss coffee in this city.Super banana 1.50I don’t know what a Slowbar is butit tastes bloody amazing. Ditto forthe white chocolate cake bar.WHERE? Shibuya.10.3 0A MPocari Sweat 2.308.0 9P MCorn soup 1.75Squishy, highly processed, saltyand hardly a trace of real cheeseto be found. These tasted exactlyas I hoped they would.WHERE? Harajuku.3.22P MPepsi Refresh Shot 1.60My eyelids are getting heavy, so whatbetter than a half-size Pepsi withtwice the caffeine to wake me frommy impending slumber? Don’t botheranswering – I can’t hear you. Let metell you this, though – a Refresh Shotisn’t as exciting as I hoped. It just tasteslike regular Pepsi but with extra jitters.WHERE? Shibuya Station.Yona Yona Ale 1.75Light. Fluffy. Subtle. Well done.WHERE? Near Ueno Station.1 1.0 0A MInside the magnificent bananavending machine, you’ll find thereare two price points: 1.90 for thestandard banana and 2.30 fora “super” banana. I don’t know thedifference but I go for the superbanana. I think it’s slightly biggerbut I’ll never know for sure. Forthose playing at home, the machineis kept at the optimum bananatemperature of 13 C – and it shows.That was a quality banana.WHERE? Near Shibuya Station.Cheese sticks 1.75There are two types of people: thosewho like Pocari Sweat and those whohaven’t tasted Pocari Sweat. If youfall into the latter, here’s a run-down.It’s a sweet sports beverage, marketedas an “ion supply” drink that mimicsthe chemical composition of humansweat. Hydration never tasted so good.WHERE? Everywhere. I wouldn’t trusta machine that didn’t dispense Pocari.1 2.56P MBourbon Choco BrownieThis was good – really good.WHERE? Akihabara.E ATSLEEPCatherine Best sets her watch to island time and investigates the topSWIMR E P E AT 1.40 1.60I was expecting this to taste foulbut I was pleasantly surprised.Thank you, Japan, for your deliciouscorn soup in a can. I could havedowned five more of these.WHERE? Tokyo Station surrounds.8.1 4P MTomato soup 1.60Buoyed by the unforeseendeliciousness of the canned cornsoup, I throw myself towards itsneighbour. Big mistake. The contentsof my can were less tomato soupand more lukewarm salty water.I had two sips before trashing it.WHERE? Tokyo Station surrounds.9.07P M5.0 0 P MBlueberry crêpesFijian getaways for families travelling on all budgets—@royyaldogWHO PARTY PEOPLEJ E T S TA R M ED I A K I T 2 02 0PG 7 OF 238.1 2 A MSuntory Boss coffee2.0 4P M 1.60Japanese winters are unforgiving.Or maybe I’m soft. Whatever thecase, I feel a cold coming on so I’mstoked to stumble upon a machineoffering what look to be vitamin Cdrinks. I down a nice lemon-flavouredimmune booster and I’m on my way.WHERE? Around the corner from thesuper banana vending machine.—Escape to a tropical paradise where fun-filled adventures await.WHERE QUEENSTOWN, SOUTH ISLANDSNO W9.21 A MPokka Lifeplus Vitamin 1.50Yes, I know – a boring choice forstop numero uno of my fun-filledmechanistic culinary adventurethrough Japan’s capital but hearme out. Your body needs waterfirst thing in the morning.WHERE? Pretty much every vendingmachine in Toyko.9.15A MT H E T R AV ELLERBESTpowerILL U S T R AT IO N R O SIE A PP S1 FINE ARTS MUSEUMHoused in a massive colonial-eramansion, this is one of the country’smost famous art museums. Spanningthree floors, the gallery is chock-full ofpaintings, lacquer work and sculpturescreated by Vietnamese artists.fb.me/baotangmythuathcmIce cream 3.65I stop in the old neighbourhood ofNippori with a pal of mine and decideto enjoy a nice, early evening beer theJapanese way – on the street. Weperch on a bench near the vendingmachine and crack open a YonaYona Ale, a pleasant little pale alealternative to the big four beers –Suntory, Sapporo, Asahi and Kirin.WHERE? Nippori.5.29P MSuiyoubi no Neko beer 3.65With peak-hour people-watching andthe sun setting in this picturesquearea, it would be rude not to stay foranother drink. This time I go with theBelgian white ale Suiyoubi no Neko,which translates to “Wednesday cat”.WHERE? Nippori. 1.90I’d heard rumours of a lettuce vendingmachine near Tokyo Station but afteran hour of searching bore no frui- er vegetables, I give up and go onebetter – ice cream. I find an ice creamvending machine. Amazing! Thechocolate mint waffle ice creamsandwich I opt for? Not so amazing.WHERE? Tokyo Station surrounds.By this point, I’m feeling kind of sick.I can’t imagine why. Anyway, themoral of the story is um, Japanhas vending machines – more thanAustralia. But maybe don’t eatexclusively from them or you’llend up with a stomach-ache.T H E T R AV ELL

Jetstar 2020 editorial calendarJANUARYJULY Theme Summer O ther content pillars Family holidays T heme Food & Drink O ther content pillarsSmart luxury & Hot hotelsFEBRUARY T heme Wellness O ther content pillars RomanceMARCH T heme Responsible travel O ther content pillars Solo travelAPRIL T heme Nostalgia O ther content pillarsEaster & family holidaysMAYAUGUST T heme Great value O ther content pillars AustraliaSEPTEMBER T heme Islands O ther content pillars Secret beaches,Eco travel & WeddingsOCTOBER T heme Family travel O ther content pillars Reunions T heme Adventure O ther content pillarsSkiing & Winter escapesNOVEMBERJUNEDECEMBER T heme Tropical getaways O ther content pillars Arts & culture T heme Where next? O ther content pillars Summer fashionJ E T S TA R M ED I A K I T 2 02 0PG 8 OF 23 T heme The great outdoors O ther content pillars Holiday planningTRAVEL: ENGAGE

PRE-BOOKING: REACH & ENGAGEWebsite HOMEPAGE, CHEAP FLIGHTS AND DEALS LEADERBOARDSê 1,72

Inflight media inflight entertainment offers you the opportunity to engage your customer with seat back screens*. Offering pre-roll TVCs or long form video format,*inflight entertainment is a great way to engage and educate your audience. Onboard sampling is a unique, targeted distri

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