Visual Identity Guide Overview - UMD
Visual Identity Guide1overview2basic considerations3using the style manual4identity terminology5visual identity elementsthe university sealspecial circumstances6color usage7printing on color backgrounds8reproduction9incorrect usagetypography10stationary applications11the logo in publicationsthe logo in advertisements12website guidelines13web restrictions14unit identity15athletic identityathletic colors16visual identity
overviewA clear and consistent visual identity is key to maintaininga strong image for the University of Maryland. The identityconnects and leverages the university’s many parts, and iseasily recognized and understood by its wide-ranging publics.Through consistent use of the identity, rather than rigidrequirements for the design of all University of Marylandpublications and web sites, our graphic standards providethe means to create a family look for print and onlinecollateral through unifying elements. The constant use ofthe logo, wordmark typefaces, photographs and color paletteall reinforce a strong and positive image of our institution.This consistency also associates the university with its brandvalues of quality, discovery, impact and momentum.1trademarks.umd.eduCONTENTS
Basic considerationsAll print and web communications should clearly beidentified as originating from the University of Marylandthrough the use of the logo.For additional guidanceor assistance, contactUniversity Marketingand Communications at301.405.4615.All college, school or departmental identifiers shouldwork within the system for unit-level identity andprominently display the university logo.The wordmark and logo (available in a variety of layoutformats on the identity web site at www.trademarks.umd.edu) must be reproduced from these authorizedgraphics and cannot be redrawn, reproportioned,embellished, or modified in any way.2trademarks.umd.eduCONTENTS
using the style manualGuidelines for VendorsThis manual will help you use the visual identityguidelines easily and accurately. Your careful attention tothese specifications will ensure consistent quality.File formats are provided for usein commercial printing, desktoppublishing, electronic presentationsand Internet communication. For moreinformation about the identity guidelines, contact:Office of University Marketing2101 Turner HallUniversity of MarylandCollege Park, Maryland 20742-5411301.405.1011 [T]301.314.9344 [F]identity@umd.eduTo place stationery orders, contact:University Printing Services1122 Lee BuildingUniversity of MarylandCollege Park, Maryland 20742-6717301.405.9500 [T]301.314.9322 [F]Contents of this manual areprotected by copyright. Allrestrictions apply. Design orcolor alterations to the specifications in this manual areprohibited without the consentof the Office of UniversityMarketing. The universityreserves the right to reject delivery of materials containingunauthorized or incorrect useof the enclosed guidelines.For more information aboutthe identity program, or toreceive reproductive artworkand digital files, contact theOffice of University Marketing.For copyright, trademark andlicensing information, contact:Office of Governmental andLegislative Affairs2101 Main AdministrationUniversity of MarylandCollege Park, Maryland20742-5025301.405.1990 [T]301.314.9395 [F]3trademarks.umd.eduCONTENTS
identity terminologyVisual Identity ProgramA system of visual communications,graphically coordinated in such a waythat the public easily identifies theUniversity of Maryland, its constituentparts and its activities.SymbolA graphic identifier—one which reflectsthe organization’s spirit and philosophy—that promotes immediate identificationby the public.WordmarkThe institution’s name, designed in aunique and individual style.LogoOften referred to as the “signature,” thelogo is the official graphic combinationof the symbol and wordmark.RGBThe color scale used in Web andinteractive design.ResolutionRefers to the number of pixels in an inchof a digital image. A high-resolutionimage, 300dpi or greater, is recommended for all printed material.Vector ArtworkArtwork created using mathematicallyplotted points instead of pixels, allowingit to be reproduced at any size withoutdistortion to the image.Zymology—the art or practice of expression bymeans of symbols—is the oldest form of visualcommunication. More than 30,000 years ago,humans expressed ideas with simple markschiseled into cave walls. In medieval times,potters marked their pots and herders brandedtheir cattle. The heraldic forms used on shieldsand banners by the knights of old were a typeof visual identity. In the industrial age, logosand marks created recognition for commercialgoods. Some of these early trademarks evolvedinto corporate identifiers still in use today.Compatible TypographyTypefaces that complement the signature used for supplementary copy,such as address blocks, signage andadvertisements.CMYKFour-color printing process that usescyan, magenta, yellow and black inksto create other colors including photos.CopyWords used in communications encompassing headlines, paragraphs (bodycopy) and more.Pantone Matching System (PMS)Specific color inks.4trademarks.umd.eduCONTENTS
visual identity elementsPrimary LogoThe logo consists of two parts: the symbol and thewordmark. It is preferred application in most instances.symbolwordmarklogoAs the size of the logo is reduced, the proportions of thesymbol and wordmark shift tomaintain clarity. The symbolshould not be reproducedsmaller than 3/8" in width.Secondary LogoThese configurations may be used as alternatives tothe primary logo in formats where a vertical orcentered design is preferable.the university sealInformal SealThis adaptation of the symbol and university namemay be substituted for the signature when space islimited. The informal seal is used with unit identitiesas shown on pages 14.To maintain clarity, theinformal seal should not bereduced below 5/8".Formal SealThe formal seal has been created to reflect visual identity, and to distinguish the University of Maryland fromgovernmental and public agencies that use the MarylandState Seal. The formal seal is reserved for ceremonies,presidential communications, diplomas and certificates.special circumstancesThese logos may be used only under special specificcircumstances with the permission of UniversityPublications [301.405.4615].Symbol OnlySymbol with wordmarkOne line wordmark5trademarks.umd.eduCONTENTS
color usageThe state colors express our role as Maryland’s flagship university. Strategic use of color creates powerfulvisual impact and is an immediate signal of quality.Since advancements in technology have made colorreproduction more cost effective than it was just a fewyears ago, the university encourages use of the threecolors in the identity program whenever possible.The official colors in the University of Maryland visualidentity program are Pantone 186 (red), Pantone 116(gold) and black.Use the wordmark only when reproducing the logoin PMS colors.100% of PMS 186100% of PMS 116When printing on uncoated orporous papers, Pantone 115may be substituted for gold.100% of blackcmyk:0 / 91 / 76 / 60 / 15 / 94 / 00 / 0 / 0 / 100Reproducing the Symbol in Black and WhiteScreen values may be adjusted for various printingtechniques to maintain tonal differentiation.The example shown here is most widely used.Additional variations are available from the Officeof University Marketing.25% of black10% of black100% of black6trademarks.umd.eduCONTENTS
printing on color backgroundsWhen printing the logo on light backgrounds, use thestandard artwork.When reversing out of dark backgrounds, the wordmark should appear in white.Reproduction in two colorsThe wordmark may be used without the symbol.When printing on colored paper, use the wordmarkwithout the symbol.Specialized Reproduction RequirementsReproduction of the symbol by screen process, enameling, etching, blind-embossing, foil stamping, etc.,requires specialized treatment to differentiate the flagelements within the globe.Work with a qualified vendor and feel free to consultthe Office of University Publications (301.405.4615) forproduction advice.7trademarks.umd.eduCONTENTS
reproductionThe University of Maryland logoshould be reproduced from digitalfiles provided by the Office ofUniversity Marketing.UNIVERSITY OFOffice ofUniversity MarketingMARYLAND[a][b][c][d]incorrect usageThe wordmark, although based on a typeface, hasbeen customized and handset. Do not use any othertypeface to spell out University of Maryland. [a]Do not substitute the wordmark with the name of adepartment or unit. [b]The size and relationship of the elements should notbe changed. [c]WR NG![e][f][g][h][i][j][k][l]Do not combine the wordmark with other marks. [d]Do not crop into pieces of the symbol. [e]Do not use the symbol as a substitute in copy. [f]Do not alter the colors or use an outline of the logo. [g]Do not screen back the logo. [h]Do not blur, skew or distort the logo. [i]Do not apply effects, including drop shadow or glow. [j]Do not use a pixilated form of the logo. [k]Do not obscure or hide parts of the logo. [l]8trademarks.umd.eduCONTENTS
typographyTypefaces have unique characteristics that helpcommunicate specific messages. The official seriftypeface of the university is Adobe Bembo, which waschosen for its combination of traditional and contemporary styling. The official sans-serif typeface of theuniversity is Univers. These are not required for correspondence and other desktop documents. Editorialinstances may arise where other fonts are called for,and you must secure permission from University Communications to use them.A university license for Adobe Fonts (Bembo and Univers) is available through the Office of Information Technology Software Licensing at ml or call 301.405.2986.serifsans-serifBembo, 7.5ptBembo Bold, 7.5ptBembo Italic, 7.5ptTwenty years from now you willbe more disappointed by thethings that you didn’t do than bythe ones you did do. So throwoff the bowlines. Sail away fromthe safe harbor. Catch the tradewinds in your sails. Explore.Dream. Discover. —Mark TwainTwenty years from now youwill be more disappointed bythe things that you didn’t dothan by the ones you did do.So throw off the bowlines.Sail away from the safe harbor. Catch the trade winds inyour sails. Explore. Dream.Discover. —Mark TwainTwenty years from now you willbe more disappointed by the thingsthat you didn’t do than by theones you did do. So throw off thebowlines. Sail away from the safeharbor. Catch the trade winds inyour sails. Explore. Dream. Discover.—Mark TwainUnivers, 6.5ptUnivers Bold, 6.5ptUnivers Oblique, 6.5ptTwenty years from now youwill be more disappointed bythe things that you didn’t dothan by the ones you did do.So throw off the bowlines. Sailaway from the safe harbor.Catch the trade winds in yoursails. Explore. Dream. Discover.—Mark TwainTwenty years from now youwill be more disappointed bythe things that you didn’t dothan by the ones you did do.So throw off the bowlines. Sailaway from the safe harbor.Catch the trade winds in yoursails. Explore. Dream. Discover.—Mark TwainTwenty years from now you willbe more disappointed by thethings that you didn’t do thanby the ones you did do. Sothrow off the bowlines. Sailaway from the safe harbor.Catch the trade winds in yoursails. Explore. Dream. Discover.—Mark Twain9trademarks.umd.eduCONTENTS
stationery applicationsBembo italic9.5 / 10pt1”LetterheadUniversity letterhead (shown at right) is to be usedby all departments, institutes, centers, colleges andschools for all official university communications.The signature, unit and sub-unit names appear at thetop left as shown. Postal and electronic addresses,telephone and fax numbers are placed at the top right.Suggested format for letter is described in the body ofthe sample letter.There are some instances when personalization ofstationery is appropriate. Such cases include correspondence by the president, vice presidents, deans,directors, department heads, distinguished universityprofessors, holders of endowed chairs and othersauthorized by unit heads. A line of personalizationappearing under the unit name is acceptable in suchcases. Since smaller quantities of personalized letterhead are more costly to produce than standarddepartmental stationery, discretion by unit heads is tobe encouraged.Mailing LabelSet the top margin at 1¾" and the left margin at 1"Business CardTwo styles of business cards have been designed,and either may be used. Style B (single column) is designed to accommodate longer names, multiple phonenumbers or long e-mail addresses.Bembo semibold9.5 / 10pt small caps2 ¾”¾”2102 Turner Hall BuildingCollege Park, Maryland 20742-5411p: 301.405.3384 f: 301.314.9344www.marketing.umd.eduuniversity marketing and communicationsOffice of PublicationsaddressBembo 8.5 / 10ptDateNameTitleCompanyAddressCity, State, ZipCountrySalutation:This letter illustrates the suggested typing format for correspondence using the University ofMaryland letterhead. The text here is for example only.Testudo is the centerpiece of our campus, and the act of rubbing his nose for good luck isour most-enduring tradition, going strong since 1933! Since the early 1990s, students haveleft Testudo offerings of any imaginable kind: food, cigarettes, soda, beer, poems, computerdisks, candy, flowers, coins—hoping that Testudo will bring them luck at final exam time.Replicas of Testudo can be found at three locations on campus: Comcast Center, Cole Student Activities Building, and Byrd Stadium, where there are two.The 16 feet by 250 feet McKeldin Mall fountain honors members of the campus chapter ofthe Omicron Delta Kappa honor society. Each fountain tier represents one of the leadershipqualities found in ODK members. Engravings around the fountain include quotations fromFranklin Delano Roosevelt and Martin Luther King, Jr., the symbol of ODK, and a listingof fraternity members from the university. This installation also features a plaque honoringdonors who contributed to the building of the fountain.Complimentary close,3½”Name of SenderTitleWriter’s or administrator’s initials1½”Encl.cc:Additional Stationery ItemsName tags, certificates, pocket folders, invitations,note cards and other items may be ordered fromUniversity Printing Services in compliance with ourbranding standards.10trademarks.umd.eduCONTENTS
the logo in publicationsThe primary mark should appear prominently on alluniversity communications in a size appropriate to theoverall piece.In addition, the logo/wordmark should be placed onthe back of all communications and it is required whenusing a publication as a self-mailer. The signature andaddress block must be placed in the upper left-handcorner on the mailing address side.the logo in advertisementsThe signature should be displayed in all public advertisements promoting university-sponsored programsand events. Care should be taken to leave adequateblank space surrounding the signature. For advertisements in publications that are printed on newsprint, aspecial version of the symbol has been prepared.University Human Resources has specifications foremployment ads in The Washington Post, the(Baltimore) Sun and The Chronicle of Higher Education that present the university and its identity in aconsistent format.See tradmark webpage for examples.11trademarks.umd.eduCONTENTS
website guidelinesUniversity Design Standards have been developedwith the goal of providing a standardized look forUniversity of Maryland Web sites.(www.umd.edu/web guidelines/)University Signature MarkAs of May 7, 2008, it is University of Maryland policythat any university Web site being redesigned or newlydeveloped will be identified by the University of Maryland “Web page wrap,” with the goal that eventuallyall university Web pages will adopt the wrap whenredesigned. The wordmark in the wrap will alwayslink back to the University of Maryland home page(www.umd.edu). (This does not apply to personalstudent pages.)Design or color alterations to the Web wrap and theUniversity of Maryland wordmarks are prohibited bycopyright and trademark.Web Wrap ExampleAll uses of university marks must comply with University Design Standards.University marks may not be modified in any waywithout prior University approval.12trademarks.umd.eduCONTENTS
Web RestrictionsUniversity marks may not be used in conjunction withthe name or marks of any other entity without the priorwritten permission of University Marketing and Communications and that entity. If permission is granted touse both the university mark and another party’s mark,the marks must be distinct and separate from oneanother and neither mark may dominate the other inorder to protect the integrity of both marks.For additional guidanceor assistance, contactthe Office of InternetCommunications at301.405.4615.No university mark may be used in any manner thatsuggests or implies university endorsement of products, services, political parties or views, or religiousorganizations or beliefs.No one other than the university may claim copyrightor trademark rights in or seek to register any designthat uses university marks.The University will not approve the use of its marks inconnection with alcoholic beverages, inherently dangerous products (firearms, explosives), illegal drugs,tobacco, gambling, sexually suggestive products orlanguage, or any health-related product.13trademarks.umd.eduCONTENTS
unit identityConsistency is important to the success of the identity program and overall brand recognition. Theguidelines in this manual should be used by alldepartments and units to identify their programs andservices. Using the official university letterhead forall correspondence and including the signature inprinted and electronic communications will enhanceboth individual and collective efforts to improve theuniversity’s image and reputation.A complementary system of unit identification hasbeen designed for each of the colleges and schoolsand the Maryland Alumni Association. The informalseal is centered over the unit’s name, presented inAdobe Bembo typeface. These designs may be usedin signs, banners, publications, Web sites and othermaterials. For formal correspondence by deans of colleges and schools, executive stationery that displaysunit identity has been developed.See trademark Web page for more examples.University Divisions:Primary university logoUNIVERSITY PUBLICATIONSBembo Small CapsFor more examples of vertically orientatedlogos see the trademark Web page.14trademarks.umd.eduCONTENTS
athletic identity100% of PMS 485The Maryland Terrapin is an important university“brand.” When appealing to an audience with an athletic message or purpose, the University of MarylandTerrapin logo should be used. The Department of Intercollegiate Athletics will continue to be the primary userof these marks, but occasional use by units workingwith alumni and other groups is permitted.100% of PMS 116The typography is consistent with the universityidentity program, which will further enhance recognition. These images are licensed to selected vendors foruse in retail products, such as apparel, gifts and othermerchandise. No alterations of these graphics arepermitted. (www.trademarks.umd.edu)Alternate athletic logos:100% of black100% of PMS 4645cmyk:0 / 100 / 91 / 00 / 15 / 94 / 00 / 34 / 72 / 300 / 0 / 0 / 100Athletic ColorsThe official colors in the Maryland Terrapin marks arePantone 485 (red), Pantone 116 (gold), Pantone 4645(brown) and black.15trademarks.umd.eduCONTENTS
Visual IdentityVisual identity has become a powerful positioning tool.Successful identity programs get to the heart of anorganization’s uniqueness and express it across the full rangeof visual communications.As the University of Maryland assumes its place among thenation’s prestigious public research universities, it reinforcesits growing reputation with a visual identity that conveys ourexcellence, energy and global influence.The university’s identity on brochures, Web pages,advertisements and other materials reflects our values,purpose and vision. A cohesive identity program conveys animage of distinction and strength, building awareness andpride among those connected to the university.In addition to its image-enhancing value, a carefully managedvisual identity program ensures that the university investsits resources in communications that work toward strategicgoals. Applying these simple guidelines enables decisions tobe made quickly, efficiently and cost-effectively.16trademarks.umd.eduCONTENTS
Primary Logo the logo consists of two parts: the symbol and the wordmark. it is preferred application in most instances. Secondary Logo these configurations may be used as alternatives to the primary logo in formats where a vertical or centered design is preferable. tHe uniVersity seal Informal Seal this adaptation of the symbol and university name
University Health Center (301) 314-8180 / health.umd.edu University Police (non-emergency) (301) 405-3555 Emergency (police, fire, medical) 911 . UMD Parking and Shuttle Bus transportation.umd.edu Washington Area Metro System (Bus and Train) www.wmata.com Campus Organizations . orgsync.umd.edu Campus Recreation recwell.umd.eduServices
VISUAL IDENTITY GUIDE. 3. For more information, go to . queensu.ca/identity. VISUAL IDENTITY AND GRAPHIC STANDARDS POLICY. The . Queen's. Visual Identity Guide provides specific guidelines and standards to the Queen's community for the implementation of the Queen's visual identity and graphic standards system in all forms of university .
Identity, Credential, and Access Management (ICAM) Identity Manager User Guide - Access Role User: OCIO MobileLinc_IT-Support-OCIO-IT 5 P a g e USDA For Official Use Only 2. Log into Identity Manager 2.1 Access the Identity Manager User Interface To access EEMS Identity Manager, go to the following URL: https://www.eauth.usda.gov
The IBM Security Privileged Identity Manager is an appliance-based solution that pr ovides privileged cr edential and access management, application identity management, and session r ecor ding. Privileged identity management overview IBM Security Privileged Identity Manager helps or ganizations manage, automate, and track the use of shar ed .
There is more than one way to verify an identity. Here is another way to verify the identity in Example 1. Rewrite as the difference of fractions. Reciprocal identity Pythagorean identity Combining Fractions Before Using Identities Ve rify the identity Solution Add fractions. Simplify. Pythagorean identity
Identity fabrication: A completely fictitious identity without any real PII Identity manipulation: Using slightly modified real PII to create a new identity Identity compilation: A combination of real and fake PII to form a new identity Until now, credit bureaus or financial institutions lacked means of matching social security .
A framework for identity management (ISO/IEC 24760) A framework for identity management Prof. Dr. Kai Rannenberg . 6.1 Access to identity information 10 6.2 Identity information lifecycle management 11 6.3 Quality of identity information 12 6.3.1 General 12
SAP NetWeaver Identity Management Distribution of users and role assignments for SAP and non-SAP systems Definition and rule-based assignment of meta roles Central Identity store Approval Workflows Identity Mgmt. monitoring & Audit HCM Integration e.g. Order2Cash e.g. on-boarding HCM Identity virtualization and identity as service through .
