Su Tity Guide

THE LOGOQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDELOGO COLOURSThe official colours to be used for reproducing the Queen’s logo in Pantone, process orweb-based applications are listed below. Use of these official colours are necessary whenproducing the logo in full colour.For ease of use, logo files listed below have already been created using the required colours.nnnPRINTPRINTDIGITALPantone Matching SystemFour-colour processWeb/ VideoPantone 1875C 100M 71Y 22K172R 43G 55BHTML# ac2b37Pantone 1240C 27M 100Y 0K237R 178G 32BHTML# edb220Pantone 295100C 68M 8Y 52K31R 58G 96BHTML# 1f3a60QUEEN’S LOGO FILESFiles can beFormatSizeResolutionColour modeIllustrator EPS1" wideN/A (scalable)Four-colour process (CMYK)Pantone (PMS) spotdownloaded fromqueensu.ca/identityAvailable coloursPhotoshop JPEG2” wide300 ppi (non-scalable)RGB (white background)Photoshop PNG2” wide300 ppi (non-scalable)RGB (transparent background)4 colour process9For more information, go to queensu.ca/identity

THE LOGOQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDESINGLE- OR TWO-COLOUR REPRODUCTIONTwo-colour variations of the Queen’s logo are not available. In single or two-colour print jobs,the Queen’s logo should be reproduced in either Queen’s red, Queen’s blue or black. Theseversions of the Queen’s logos can be printed on light background colours, as long as the contrastis such that the logo maintains legibility. Because of this, the logo should not be printed in theQueen’s gold.In single- or two-colourprint jobs, it ispermissible to usethe logo set in thePMS colours asindicated at right.Pantone 295 bluePantone 187 redblackNOTE: Queen’s goldis NOT an option forsingle- or two-colourprint jobs.On light background colours the black logo can be used. Contrast must be maintained.REVERSE COLOUR REPRODUCTIONThe Queen’s logo can be reversed out of black or another colour as long as the contrast is suchthat the logo maintains legibility.Maintain contrast between logo and background10For more information, go to queensu.ca/identity

THE LOGOQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDECOLOUR APPLICATION (INCORRECT USAGE)Colour provides a powerful means of visual recognition. When consistently applied, the Queen’scolours reinforce and extend the desired institutional image. A number of colour arrangements donot convey the clean, professional image desired for the university. The examples shown below aretypical and must be avoided. Undisciplined application of the Queen’s logo and its acceptablecolours serve to dissipate its integrity and endanger the effectiveness of these identity standards.Poor contrast between logo and backgroundPoor contrast between logo and background11Two-colour logos areWhen used in singlenot permitted.colour, both coat of armsand wordmark mustappear in the same colour.Full-colour logo must useQueen’s wordmark inofficial red only. No othercolour is acceptable.When used in single-colour, the Queen’s logo may notbe set in any colour other than as outlined on page 11.The Queen’s logo shouldnot be used in grayscaleNo tinting or ghostingFor more information, go to queensu.ca/identity

THE LOGOQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDEDO-NOT-USE EXAMPLESBuilding a consistent visual identity for Queen’s necessitates consistent usage of the logo acrossapplications. While the logo is designed to be applied in a flexible way and accommodate mostneeds, it cannot be altered or re-designed to fit a given application. In addition, the “swash-Q”must only be used in the word “Queen’s” (in Palatino) and may not be used on its own or incombination with any other graphic, logo, type, word, or wordmark.For guidance, some unacceptable modifications are outlined below.Also see page 43 for a list of general trademark style ce substitutionQuantumQ as part of wordmarkQINFOQQ as part of logoOn its ownOverlaysDrop ShadowWithout workmarkGoViolate safe area withtype or graphics12For more information, go to queensu.ca/identity

THE LOGOQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDEPLACEMENTThe Queen’s University logo is the core of our visual branding package. This brand mark is thekey identifier for the university. Since 2001, it has been consistently, and must continue to be,located in the preferred placement in the upper right corner of all print publications as indicatedin this guide. Respect must be given to the logo space ensuring that it remains highly visible.the Queen’s logo isThe logo must be an element of every official Queen’s website. The recommended placement forthe Queen’s logo on websites is as the last or next-to-last visible element on each page (i.e. in thefooter area). In every instance, the logo must link to the queensu.ca homepage. (See page 41 forexamples of logo placement for the web.)common among unit,Any exceptions must be approved by the Director, Brand Communications and Insight.Size and position ofdepartment, faculty,and university-level(e)AFFECTIssue 11 Spring/Summer 2017EFFECTING CHANGE, AFFECTING LIVESStrategicResearchPlan2012-2017RESEARCH AT QUEEN’SAdvanced ExploringTechnologies HumanSociety,Culture andHumanBehaviourEngineering andApplied ScienceNatural DiscoveringStudiesand Innovating PolicyKnowledgeHuman Healthand WellnessRehabilitationTherapyThe Powerof a PictureNursingEnergy and LawEnvironmentalPolicy EducationCreativeProduction andExpressionEcology andthe NaturalEnvironmentHealth SciencesDemocracy,Economy andPublic PolicyArts and ScienceInformation andCommunicationsEnergySystemsHuman Aspectsof HealthyEnvironmentsART OF RESEARCH:DimensionsUnderstanding andSustaining the Environment Materialsand Energy Systems BusinessGraduate StudiesSecuring Safeand HOMEANNUALREPORT2013-2014HOMECOMING2015QUEEN’S UNIVERSIT Y LIBR ARYOCTOBER 23–2513For more information, go to queensu.ca/identity

THE LOGOQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDEPreferred Placement of Queen’s Logo on Publication Front CoversThe Queen’s logo must appear on the front of all printed communications. The preferred positionis in the upper right corner as shown.The clear zone as outlined on page 9 should be used to establish the minimum distance betweenthe logo and surrounding elements. Spaces shown are minimums. Margins may be increased tosuit the design.LOGOfull colour logofile: Queenslogo colour.eps14For more information, go to queensu.ca/identity

THE WORDMARKQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDETHE WORDMARKThe Queen’s wordmark is one of the most distinguishable visual identifiers of Queen’sUniversity. Developed in the early 1970s using the Palatino typeface, it was designed with theintention of creating a distinct personality for Queen’s in the written word.The Queen’s wordmark is a consistent manner of presenting the name of the university to ouraudiences within the logo design. The wordmark features a distinctly drawn Q (“swash-Q”)and a lowered apostrophe, developed by Queen’s Integrated Communications. The word“University” is set in Palatino using all capital letters.This wordmark is treated as a distinct graphic element as letter spacing and distinctly drawnfeatures require a consistent application. Use of the word “Queen’s” in the official Queen’stypeface is freely permitted.Acceptable specializeduse of the wordmark isallowed under certainconditions only.(See pages 18 and 22)15For more information, go to queensu.ca/identity

THE WORDMARKQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDETHE WORDMARK CLEAR ZONEThe Queen’s logo has been designed to make a dignified and highly legible graphic statement.A minimum clear zone requirement serves to protect the integrity of the Queen’s visual identity.No other type or graphic element may appear within the prescribed clear space.In addition to the space created through the width and height of the logo, the clear zone includesa distance of “x” extending from all tangents of the logo as indicated below (where “x” representsthe height of the lower case letters in the word Queen’s). The area indicated by the dotted line –the clear zone – must be kept free of graphics, typography, competing backgrounds or the edgeof a printed piece/computer screen (i.e. margins).The area indicated inxblue – the clear zone –must be kept free ofgraphics, typography,competing backgroundsor the edge of a printedxpiece/computer screen.xx16xFor more information, go to queensu.ca/identity

THE WORDMARKQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDETHE WORDMARK – APPLICATIONIn special cases it is possible to use just the Queen’s wordmark. In those special cases,please contact Integrated Communications for authorization.In cases wherequality reproductionof the Queen’s logois impossible, thewordmark may beused in Pantone 187 red,black or reverse (white).In all cases,Queen’s IntegratedCommuncations mustbe contacted to requestthis artwork.backdrop17For more information, go to queensu.ca/identity

THE WORDMARKQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDEPreferred Placement of Queen’s Logo on Publication Back CoverThe unit signature, as well as the address, should appear on the back of multipage publicationsin the lower third of the page.The clear zone as outlined on page 17 should be used to establish the minimum distancebetween the wordmark and address as shown. Spaces shown are minimums. Margins maybe increased to suit the design of each individual application.D E P A R T M E N T O F P S Y C H I AT R Y15-0035 Queen’s University MarketingD E PA R T M E N T O F P S Y C H I AT R Y A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5annual report20 1 4 - 20 1 5DEPARTMENT OFPSYCHIATRY752 King Street WestKingston, Ontario, Canada k7l 4x3http://psychiatry.queensu.cafront coverback coverxxUNIVERSITY RELATIONSThe wordmark used aspart of a unit signaturexINTEGRATED COMMUNICATIONSx(see page 22).78 Fifth Field Company LaneQueen’s UniversityKingston, OntarioCanada k7l 3n6queensu.caalign18UNIT SIGNATUREwith 1" wide wordmarkADDRESSPalatino 8/11 pt,upper and lower case Queen’s Palatino SC OS FigsFor more information, go to queensu.ca/identity

THE QUEEN’S WEBMARKQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDETHE QUEEN’S WEBMARKThe Queen’s webmark is to be included on every website that is owned and managed by Queen’sfaculties, departments, service units, and programs as the first visible element on each page.THE UTILITY BARTo support this requirement, web developers can include the Queen’s utility bar. This customizedQueen’s web component contains Queen’s wordmark (linking to the Queen’s homepage),Queen’s people and page search function, and login access to Queen’s websites and portals.Templates for the utility bar are designed in a selection of official Queen’s colours and with instructions for both php and JavaScript. The utility bar is also designed and tested to comply withaoda standards for accessibility and is responsive to a variety of display sizes, including mobiledevices.Queen’s webmark inutility barLearn more about the Utility Bar at queensu.ca/faculty-staff/web/utilitybar19For more information, go to queensu.ca/identity

THE QUEEN’S WEBMARKQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDEQUEEN’S WEBMARK SPECIFICATIONS:For those not making use of the utility bar inclusion file, specifications for including theQueen’s webmark on its own are as follows:PlacementB It should be the first visible element on the page.Image fileB Use the files as supplied on the visual identity website.B The shape and proportion must be maintained.B Do not modify or create an alternate version.Link and alt textB In every instance, it should link to queensu.caB When including the Queen’s webmark via a background image, “Queen’s University” must beused as the actual link text (hidden accessibly via css)B When including the Queen’s webmark via an img tag, “Queen’s University” must be specifiedas the alt textMinimum sizeB The wordmark should always be displayed at sizes such that the text is legible. At minimum,the wordmark should be displayed at 195 px wide.The Queen’s webmark isnot to be used on non-White spacexQueen’s websites – forxexample, the Queen’sxlogo would still be usedxon websites of otherinstitutions whereQueen’s is beingrecognized forsponsorship orB Maintain the white space around the image as specified above.B For mobile layouts (typically viewport widths 740 px), the amount of surrounding whitespace may be reduced; try to maintain at least 50% of the height of the lowercase letters in theQueen’s webmark in these cases.partnership in aprogram or jointinitiative.20ContrastB Colour contrast ratio of 4.5:1 or higher must be maintained.See page 12 of the Visual Identity Guide for more on background images and contrast(see webaim.org/blog/wcag-2-0-and-link-colors/).B Avoid using colour combinations that cause perceptual problems for those withcolour-blindness. For example, it may be difficult to distinguish between a red wordmarkand a green background. (webaim.org/articles/visual/colorblind)For more information, go to queensu.ca/identity

UNIT SIGNATURESQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDEUNIT SIGNATURESUnit signatures are reserved for print publications and electronic documents, with certain guidelinesand restrictions on their use.Unit Signatures are not to be used in lieu of the Queen’s logo for print and electronic communicationsor Queen’s webmark on websites or web applications.The Queen’s wordmark may not be attached to any other type or graphic element other thanthe signatures described in the Visual Identity Guide.As a general rule of thumb, it is always preferable to use the simplest (i.e. highest level)logo representation that will adequately communicate your identity as part of Queen’s.In most instances this will be the Queen’s logo. In no instance does the unit signature replacethe Queen’s logo.The name of major units within Queen’s University, such as faculties, schools, research centresand large administrative offices, may be added to the Queen’s wordmark as a unit signature.In all cases, the correct name of the unit must be used.Major units within the university that contain many sub-units (such as schools or largeadministrative divisions) will need to develop and issue guidelines as to whether their sub-unitsshould always use the large unit signature or whether all or some of their sub-units may use subunit signatures. As a general rule, it is preferable for sub-units to use the signature of their largestumbrella unit, but this needs to be addressed on an individual basis. If your unit needs a unitsignature, you should contact Queen’s Integrated Communications so that it may be createdfor your use. Visit the identity website at queensu.ca/identity for more information.A unit signature is not a logo. The intended use is in conjunction with the Queen’s logo.Artwork will be suppliedas needed by CreativeFACULTY OFHEALTH SCIENCESServices upon requestfor a nominal fee.Please contact IntegratedCommunications atDEPARTMENT OFCHEMISTRY613.533.2035.SCHOOL OFKINESIOLOGY ANDHEALTH STUDIESOFFICE OF THEPRINCIPALHUMAN RESOURCES21For more information, go to queensu.ca/identity

UNIT SIGNATURESQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDEUNIT SIGNATURES – COLOUR REPRODUCTIONThe official colours to be used for reproducing the Queen’s wordmark in Pantone, process orweb-based applications are listed on page 27.Preferred treatment full-colourPreferred treatment for unit signatures features the Queen’s wordmark in red with the unit nameset in black, on a white or light colour background. The unit signature may also be reversed outof a colour background as long as the contrast is such the wordmark maintains legibility.The preferred colourtreatment for theQueen’s wordmarkFACULTY OFARTS AND SCIENCEand signature isshown to the right.FACULTY OFARTS AND SCIENCESingle-colour reproductionIn single-colour print jobs, where only a single colour is available for printing, the unit signaturemay be reproduced in a single colour (black, or Queen’s blue, or Queen’s red) or reversed out ofany single colour as long as the contrast is such that the wordmark maintains legibility.Please contact Integrated Communications for approval.The wordmark should not be printed in Queen’s gold.FACULTY OFThese alternate colouroptions are available byARTS AND SCIENCErequest.FACULTY OFARTS AND SCIENCEFACULTY OFARTS AND SCIENCEFACULTY OFARTS AND SCIENCE22For more information, go to queensu.ca/identity

UNIT SIGNATURESQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDEUNIT SIGNATURES – THE CLEAR ZONEThe Queen’s wordmark has been designed to make a dignified and highly legible graphicstatement. A minimum clear zone requirement serves to protect the integrity of the Queen’svisual identity. No other type or graphic element may appear within the prescribed clear space.In addition to the space created through the width and height of the wordmark, the clear zoneincludes a distance of “x” extending from all tangents of the logo and unit signature as indicatedbelow (where “x” represents the height of the lower case letters in the word Queen’s). The areaindicated by the outer dotted line – the clear zone – must be kept free of graphics, typography,competing backgrounds or the edge of a printed piece/computer screen (i.e. margins).xFACULTY OFARTS AND SCIENCExxx23xxxFor more information, go to queensu.ca/identity

UNIT SIGNATURESQUEEN’S UNIVERSITY VISUAL IDENTITY GUIDEUNIT SIGNATURES – SPECIFICATIONSUnit signature files are created by starting with a Queen’s wordmark. The height of the lower caseletters in the word Queen’s is used to establish the distance from the wordmark to the vertical lineand from the vertical line to the unit name. The first line of the unit name aligns with the wordQueen’s. The ”Faculty/School/Department of” line sits above and additional lines are set below,as shown in the sample below. In all cases, the vertical line aligns with the top and bottom of theentire unit signature.The unit name is set in Myriad Pro Light font in capital letters and Faculty/School/Departmentis set in Myriad Pro Semibold font in all capital letters. Any secondary information (address,sub-units) should be placed left-aligned below the unit name at a distance equal to the x-height.This places the information just outside the signature’s clear zone. The unit signature shouldgenerally be limited to one or two lines depending on length. Queen’s Integrated Communicationswill consider exceptions to these rules when necessary.If your unit needs a unitPlease note

VISUAL IDENTITY GUIDE. 3. For more information, go to . queensu.ca/identity. VISUAL IDENTITY AND GRAPHIC STANDARDS POLICY. The . Queen's. Visual Identity Guide provides specific guidelines and standards to the Queen's community for the implementation of the Queen's visual identity and graphic standards system in all forms of university .