Target Market: Sophisticated Traveler With Discriminating .
Target market: sophisticated traveler with discriminating taste!A Target Market OpportunityThe luxurious binder is a tasteful leather-bound directory, strategically placed in every hotel room. The information ispresented in three beautifully illustrated and easy-to-read sections containing vital information on all hotel amenitiesand guest services. It is the hotel’s “bible” and the first thing guests pick-up upon arrival. In fact, guests must continuallyrefer to this binder to order room service, operate the telephone/voice mail, or even book a massage.The “Recommended Shops & Services” section is highlighted by a different color and a larger size tab. This sectionis reserved only for a limited number of the most prestigious businesses. The boutiques and services featured in thiseye-catching section are reviewed and approved by hotels to ensure quality and consistency of the selection.The goal is to present your exclusive product/service to the most discriminating visitors with the greatest disposableincome and spending potential. Better yet, these guests will see your advertisement not just once, but various timesduring their stay as they refer to the binder daily.Capture the World’s Most Exclusive ConsumersOur affluent hotel guest can spend up to 9,000 per night on accommodations alone. Each one of the guests stayingat these upscale hotels is 100% your client; there is no wasted exposure.Recommended by the HotelThe “Recommended Shop & Services” section offers guests certified recommendations by the hotel as to the bestluxury businesses found in the area.Guaranteed VisibilityBy limiting it to only ten pages, your full-page advertisement is highly visible among other prestigious brands andguaranteed to stand out. Furthermore, the hotel staff takes great care in ensuring that the binder is clearly visible andeasily accessible to the guests. In fact, since part of the hotel’s revenue is produced by what is offered through thebinder (ie: room service, spa treatments, gifts, etc.), additional care is given each day to ensure the binder remainsvisible and in excellent condition.Unique Year Round ExposureThis elegant binder, a new conception in print advertsing, offers advertisers a powerful selling opportunitiy; a yearround exposure to a captive and targeted audience. And there is an added bonus since all recommendations are fullyendorsed by the hotel, guests will view them as worthly endorsements.Forge a Powerful Alliance with Exclusive HotelsBy becoming a partner and listing your product in the hotel’s In-Room Binder, not only will you maximise yourexposure, but you can also establish a unique “marketing relationship” with these upscale properties. Your business isa direct sponsor of their binder. Furthermore, you will provide guests with a valuable service by letting them knowyou are ready to welcome them as your formation subject to changes
ReadershipAudienceMale.55%Female.45%Median age. 46 yearsMarried.86%Have a college degree or higher.82%Audience AffluenceSource:IndependentResearch conductedby GfK MediamarkResearch andIntelligence, LLC.Average HHI. 438,000Average net worth. 2,300,000Own a home.98%Own a vacation or second home.42%Buying PowerPurchased fine jewelry in the past year.64%Purchased a luxury watch in the past year.28%Drink premium or top shelf liquor.71%Owns or drive a luxury vehicle.60%Plan to purchase a luxury vehicle next 12 months.32%Own investment real estate.18%Average luxury shopping expenditures. 4,549Guest who viewedIn-Room GuestService Directory90%Reader LifestyleGo to museums.65%Attend charity events.47%Go to live theater.56%Collect art and antiques.45%TravelAverage trips taken within the United States in the past 12 months. 8.5Average trips taken outside the United Statesin the last three years. 3.8Average number of nights per trip. 4.8Guests who plan to shop while traveling.74%Readers whomtook action(shopping) as aresult of directory66%EngagementGuest who viewed In-Room Guest Service Directory.90%Number of times referred to directory. 2.3Guests whom refer to the directory for shopping, local services,and entertainment information.72%Readers whom took action (shopping) as a result of 2017Luxury Hotel Publicationsis currently pursuingABC accreditation.Information subject to changes
Exceptional resultsExceeding client expectations“I started advertising with Luxury Hotel Publications one year ago and it reallyworked for our boutique. We are continuing to advertise again for the second yearand I know the returns will be great again. I highly recommend anyone to advertisewith them. Your returns will be many”.Janice Hinds - Sculpture Boutique“There are several tourist publications available out there. Where Luxury HotelPublications sets themselves apart is with the quality of the publication and thequality of the venues where they are located. They offer a specifically targeted,high quality piece for the luxury clientele”.ray grenon - grenon’s of newportExceeding hotel expectations“.Quality Assurance is incredibly important in the Luxurybrand environment. many thanks for ensuring that ourguests will be able to enjoy a Directory that lives up totheir expectation and our reputation!”.general manager - mandarin oriental,washington dc“.Thank you for all of your hard work in making our inroom directory accurate and professionally presentable. Your skillsare a unique and important part of this process and without your input our brandstandards would be put at risk.Thank you again for your efforts and we look forwardto the prospect of working with you again in the future”.general manager - wequassett resort, cape ation subject to changes
Recommended advertisersjewellery &watchesAudemars PiguetBaccaratBaume & MercierBedat & CoBell & erBulgariCartierDubey &SchaldenbrandFranck MullerFredGaravelliGérard PerregauxHarry WinstonHublotJaëger LecoultreLouis ErardMessikaOmegaParmigianiPatek PhilippePerreletPiagetRolexUlysse NardinVacheron ConstantinVan Cleef & vid sse NardinVacheron ConstantinVan Cleef & Arpelsfashion o Christian diFrancesco SmaltoFurlaGottexGucciHermesHugo BossIKKSJ. MendelJean-Louis SherrerKjusLana MarksLancelLanvinLongchampLouis VuittonMaxMaraMissoniMontblancMontclerNauticaPolo Ralph LaurenPradaRoberto CavalliSonia RykielThierry MuglerToni SailerTumiValentinoVersaceWolfordZegnashoesJohn LobbBruno MagliCesare PaciottiJ.M. WestonMoreschiSantonispirit & liquorsDom PérignonGlenfiddishHennessey CognacMoët & ChandonMount GayMummVeuve Clicquotperfume &cosmeticsBurberry’sCaronKenzoLa PrairieLancômeLa Merreal estateChristie’s Real EstateEngel & VölkersSotheby’sJohn TaylorautomotiveB.M.W.FerrariPorschedecorationBang & OlufsenBoseLlardoRoche Boboislinen & tablewareFretteYves on subject to changes
CITIESHOTELS# ROOMSAUSTRIALechPost Hotel47YEARLY CONTACT*11 700Total potential in-room readership in Austria* 11 700FRANCEAix en ProvenceLe Pigonnet5012 400AvignonHôtel d’Europe4721 100CannesLe MajesticLe Mas Candille3494096 550GordesHostellerie le Phébus296 000Juan les PinsBelles RivesLe Juana484022 000MirambeauChâteau de Mirambeau4010 000ParisFouquet’s Barrière8120 100St TropezBastide de St TropezVilla Belrose303917 200Total potential in-room readership in France* 205 350CZECH REPUBLICPragueMandarin Oriental99Total potential in-room readership in CZECH REPUBLIC*GERMANYMunichMandarin Oriental73GREAT BRITAINBaglioni Hotel24 60018 10018 100Total potential in-room readership in Germany*London24 6006716 700Total potential in-room readership in GB*16 700GREECEMykonos /SantoriniNEWNEWNEWNEWNEWNEwKirini Suites & SpaKatities HotelKirini Suites & SpaChromata HotelSun Rocks Boutique HotelVilla Katikies1834262619732 300Total potential in-room readership in GREECE* 32 300*Yearly contact: Number of rooms by yearly days (365) by annual average occupancy rate (68%).Does not include allowance for more than one person per room nor repeat formation subject to changes
CITIESHOTELS# ROOMSYEARLY CONTACT*SWITZERLANDArosaTschuggen Grand HotelArosa Kulm HotelWald Hotel National13513712899 300GiardinoEden RocParc Hotel Delta801005558 300BaselGrand Hôtel Les Trois Rois11929 500BernBellevue Palace13032 300CransCrans & SpaHôtel de l’EtrierHostellerie du Pas de l’Ours14571522 000GenevaBeau Rivage9122 600GstaadGstaad PalaceLe Grand BellevueGrand Hotel Park104579463 300InterlakenVictoria-Jungfrau22555 900LausanneBeau Rivage PalaceLausanne Palace16916583 000Splendide RoyalPrincipe LeopoldoVilla CastagnolaSwiss Diamond Hotel12011010085103 000LuzernLuzern Palace13633 800NeuchatelBeau Rivage Hotel6616 400St MoritzGiardino Mountain7819 400VerbierNevaï HotelLe Chalet D’AdrienLe Chalet de FloreHotel MontpelierChalets Bruchez & Gaillard3025204712062 000VeveyHôtel les Trois Couronnes7118 000ZermattSchweizerhofMont CervinMonte RosaCœur des AlpesBacktstage Hotel11415048221987 600AsconaLuganoTotal potential in-room readership Switzerland*817 950*Yearly contact: Number of rooms by yearly days (365) by annual average occupancy rate (68%).Does not include allowance for more than one person per room nor repeat formation subject to changes
CITIESHOTELS# ROOMSYEARLY CONTACT*ITALYCortinaGrand Hotel Savoia12029 800Forte dei MarmiHotel ByronAugustus e LidoPrincipe Forte dei MarmiGrand Hotel Imperiale30135284660 000NEWFlorenceNEWSina Villa MediciHotel Helvetia & Bristol836737 200IschiaNEWSan Montano Resort & Spa7919 600Locanda ElisaHotel UniversoLa Principessa10564126 600LuccaMilanNEWNEWSina De La VilleSina The Gray1082132 000ParmaNEWSina Maria Luigia10125 000PerugiaNEWLocanda della PostaSina Brufani199428 000San PietroVilla Treville621519 100PositanoRomeMajestic RomaSina Bernini BristolHotel d’InghilterraResidenza di Ripetta100127896995 600San RemoRoyal Hotel12731 500SienaGrand Hotel Continental5112 700SorrentoBellevue Syrene4812 000TaorminaHotel Metropole235 70010 700NEWTorinoNEWSina Villa Matilde43VeniceNEWNEWNEWSina Palazzo Sant’AngeloSina Centurion PalaceCa’ Sagredo265049NEWPlaza e de RussieSina Astor5268Viareggio30 00027 300Total potential in-room readership in Italy502 800*Total potential in-room readership in EUROPE1 636 400**Yearly contact: Number of rooms by yearly days (365) by annual average occupancy rate (68%).Does not include allowance for more than one person per room nor repeat formation subject to changes
Rates EuropeP R I M A RY P O S I T I O N *CitiesAUSTRIALechInside frontcoverFirst page orBack cover2nd page or3rd pageRight page2800210019001700P R I M A RY P O S I T I O N *prices in eurosLeft pageSpread**13002400prices in eurosLeft pageSpread**Inside frontcoverFirst page orBack cover2nd page or3rd pageRight pageAix en 0130011009007001300Juan les Pins300019001500130011001920Juan les 1009001600St Tropez25001700150011009001600CitiesFRANCEP R I M A RY P O S I T I O N *CitiesCZECH REP.PragueInside frontcoverFirst page orBack cover2nd page or3rd pageRight page3500250020001600P R I M A RY P O S I T I O N *CitiesGERMANYMunichInside frontcoverFirst page orBack cover2nd page or3rd pageRight page4500320027002100P R I M A RY P O S I T I O N *CitiesGREAT BRITAINLondonInside frontcoverFirst page orBack cover2nd page or3rd pageRight page4000300025001900P R I M A RY P O S I T I O N *CitiesGREECEMykonos / SantoriniInside frontcoverFirst page orBack cover2nd page or3rd pageRight m18/12/2017prices in eurosLeft pageSpread**14002400prices in eurosLeft pageSpread**19003800prices in eurosLeft pageSpread**15002500prices in eurosLeft pageSpread**1300* Primary position may not be availablein each market** Spread position rate does not applyfor 2nd and 3rd pages.Rate for triple pages availableon request.*** Preferred rate does not applyfor primary position.2400Information subject to changes
Rates EuropeP R I M A RY P O S I T I O N *prices in eurosLeft pageSpread**Inside frontcoverFirst page orBack cover2nd page or3rd pageRight 9002500170016002640Saint 035002800240022003900CitiesSWITZERLAND50% payable on subscription. Balance on publication. Duration of contract: 1 year.Production fees included if electronic file is supplied by the client.Corporate PlanSecured position in advance.Locked rate: avoid any higer rate when adding a new hotel in your market.Preferred rate*** (per page/market) as:l 10% for 5l 15% between 6 and 10l 20% between 11 and 15l 25% above 16.Automatic upgrade if available.Credit reward program (6 markets minimum):5% incentive credit valid towards next year’s 017* Primary position may not be availablein each market** Spread position rate does not applyfor 2nd and 3rd pages.Rate for triple pages availableon request.*** Preferred rate does not apply forprimary position.Information subject to changes
Rates EuropeP R I M A RY P O S I T I O N *prices in eurosLeft pageSpread**Inside frontcoverFirst page orBack cover2nd page or3rd pageRight pageCortina250019001700150013002420Forte dei 02700200018003440San 009001600CitiesITALY50% payable on subscription. Balance on publication. Duration of contract: 1 year.Production fees included if electronic file is supplied by the client.Corporate PlanSecured position in advance.Locked rate: avoid any higer rate when adding a new hotel in your market.Preferred rate*** (per page/market) as:l 10% for 5l 15% between 6 and 10l 20% between 11 and 15l 25% above 16.Automatic upgrade if available.Credit reward program (6 markets minimum):5% incentive credit valid towards next year’s 017* Primary position may not be availablein each market** Spread position rate does not applyfor 2nd and 3rd pages.Rate for triple pages availableon request.*** Preferred rate does not apply forprimary position.Information subject to changes
Technical specificationsPositioning Inside Front Cover (left) First Page (right) Second Page (left) Third Page (right) Right Hand Page Left Hand PageINSIDE FRONTCOVER Spread (left & right) Back Cover (left)Bleed size: 186 x 256 mmTrim size: 180 x 250 mmLive area: 160 x 240 mmFile SubmissionNote: allow 15 mm on rightmargin for binder hole drillWe accept advertising in high resolution PDF files only: CMYK color profile, 300 dpi or higherresolution. Please name files appropriately with your company name. Perforation holes will bepunched on either the left or right side of the advert.Leave 15 mm margin with no text or important elements for three-hole punching.Email PDFs under 10MB to: vschott@luxuryhotelpublications.comFREE file-sending website (wetransfer.com) for files over 10MB.Please keep all printer’s marks outside the bleed area.SIZES: width x height in mmBLEEDLEFT PAGE ORBACK COVERBleed size: 186 x 256 mmTrim size: 180 x 250 mmLive area: 160 x 240 mmTRIM LIVE AREAINSIDE FRONT COVER186 x 256180 x 250160 x 240SPREAD366 x 256360 x 250320 x 240Note: allow 15 mm on rightmargin for binder hole drillRIGHT PAGEBleed size: 186 x 256 mmTrim size: 180 x 250 mmLive area: 160 x 240 mmNote: allow 15 mm on leftmargin for binder hole drillGutter area: No type should appear within 30 mm gutter area in center of spread.186 x 256180 x 250160 x 240180 mm180 mm250 mmPAGETWO-PAGES SPREADBleed:366 x 256 mmTrim:360 x 250 mmLive area: 320 x 240 mmNo type should appear within30 mm gutter area in centerof spread.15 mm marginBleed: 3 mmMarket, file submission and publication datesMARKETSubmission PublicationdatedateAix en Provence MayJuneArosa AprilJuneAscona March AprilAvignon MayJuneBasel November DecemberBernFebruary MarchCannes April MayCortinaJuneJulyCrans November DecemberFlorence April MayForte dei Marmi MayJuneGenevaJuneJulyGordes MayJuneGREECE March AprilGstaad sion PublicationdatedateInterlaken March MayischiaMarch AprilJuan les Pins April MayLausanne October NovemberLech MayJuneLucca April MayLugano March AprilLuzern April MayMilan MayJuneMunich September OctoberNEUCHATEL October DecemberParisJuneJulyPARMESeptember OctoberPerugia September OctoberPositano March April18/12/2017MARKETSubmission PublicationdatedatePRAGUE March AprilRome April MaySan RemoJuneJulySiena September OctoberSorrento March AprilSt Moritz October DecemberSt Tropez MayJuneTaormina April MayTURIN September OctoberVaduz November DecemberVIAREGGIO MayJuneVenezia MayJuneVevey October NovemberVerbier October DecemberZermatt November DecemberInformation subject to changes
Your contactsADMINISTRATIONPRODUCTIONWilliam HertzPublication DirectorT. 33 (0)4 93 45 39 15 (ext 5)whertz@luxuryhotelpublications.comViviane SchottProduction ManagerT. 33 (0)4 93 45 39 15 (ext 2)vschott@luxuryhotelpublications.comThierry BonnefoisFinancial ManagerT. 33 (0)4 93 45 39 15 (ext dimir StevanovicAdvertising ManagerM. 33 (0)4 93 45 39 15 (ext 1)vstevanovic@luxuryhotelpublications.comAlain PospieszynskiAdvertising ManagerT. 33 (0)4 93 45 39 15 (ext 1)M. 33 (0)6 35 48 47 98ap@luxuryhotelpublications.comLUXURY HOTELPUBLICATIONS ITALYFranco ZizziPresidentT. 39 0742 450426M. 39 393 3750759fzizzi@luxuryhotelpublications.itLinda FioroniSales ManagerM. 2, avenue des Tignes06400 CannesFranceTel: 33 (0)4 93 45 39 tion subject to changes
London Baglioni Hotel 67 16 700 ToTal poTenTial in-room readership in GB* 16 700 GREECE Mykonos / Kirini Suites & Spa 18 Santorini Katities Hotel 34 Kirini Suites & Spa 2632 300 Chromata Hotel 26 Sun Rocks Boutique Hotel 19NEW Villa Katikies
Therefore, target 1 has three target drops, i.e., target 1-A-1, target 1-B-1 and target 1-C-2. In this manner we can enumerate all possible target drops from target information. From source and target information we can set all possible assignments, and each of them is composed of a source and sequence of target drops, called a target drop set .
An introduction to the target market report and its purpose 3 Target market definition An introduction to the target market, as the detail of the specific dimensions used to define this segment 4 Target market compatibility criteria The compatibility criteria defines which positive and negative characteristics include or exclude clients from .
6 TARGET volume 17 7 TARGET market share vs other LVPS in euro 18 8 Average value of a TARGET payment 18 9 TARGET payment value bands 18 10 Average value of a TARGET payment-intraday pattern 19 11 Share of inter-Member States traffi c per country 19 12 Contribution to TARGET turnover 20
The Time Traveler learned that Morlocks took care of Eloi like livestock, in order to eat them. Morlocks chased the Time Traveler. Then he found his machine. The Time Traveler went back to the present. He told his friends about the future. Then he went back to the future alone. H
Condé Nast Traveler Magazine – Best Ski Hotel in North America Condé Nast Traveler Magazine – Best Food in the Americas Travel and Leisure Magazine – Number One Hotel in Canada Condé Nast Traveler Magazine – Number One Hotel for Service in the Americas Hotelier Magazine – 2011 Hoteliers of the Year André and
Journalists represent media outlets including: Condé Nast Traveler, USA Today, AARP, Lonely Planet, Fodor’s,AFAR, National Geographic Traveler, CNN Traveler, and NBC News Journalists have given praise and appreciation for the creative and thoughtful boxes: "Just wanted to say I received the package and thanks so much!
Costa Rica for 25 years. As a young man, he’d been given a Costa Rican five-colón note by a friend and was captivated by . 132 CONDÉ NAST TRAVELER / SEPTEMBER 2014. 0914-TR-WENI04 SEPTEMBER 2014 / CONDÉ NAST TRAVELER 133. 0914-TR-WENI05 134 CONDÉ
"The Arkansas Traveler" is largely responsible for the wrong impression of our State.1 The placement of such a burden upon the Arkansas Traveler is not limited to early twentieth century authors. Historian Mary Hudgins would agree almost sixty years later, insisting that it was "Sandy Faulkner and Edward Washburn, with the complicity of .
