ID NOW MARKETING TOOLKIT Introduction To Consumer .

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ID NOW MARKETING TOOLKITIntroduction to ConsumerMarketing Tools

Table of ContentsHow ID NOW tests help meet consumer needs . 3Toolkit Template Introduction . 4,5Toolkit Access . 6Toolkit Templates – Print 7Toolkit Templates – Digital 8,9

I D N OW M A R K E T I N G TO O L K I TConsumers want moretimely, accessible careID NOW RAPID MOLECULAR TESTS HELPYOU MEET THAT NEED Significantly faster than other molecularmethods2 More accurate than conventional rapidtests1, 2 Enable immediate, effective treatmentdecisions.2 Aid targeted antiviral therapy andAntimicrobial Stewardship1 ID NOW Influenza, Strep A and RSV only. ID NOW COVID-19 does not have an accuracyclaimProprietary and confidential — do not distribute2 Williams, KM, Jackson MA, Hamilton M. Rapid Diagnostic Testing for URIs in Children:Impact on Physician Decision Making and Cost. Infect. Med. 19(3): 109- 111, 2002. 3

I D N OW M A R K E T I N G TO O L K I TNow Available: ConsumerMarketing ToolsYou can now promote your ID NOW rapidmolecular testing services to consumers usingtemplates from Abbott. Easy 3 step process to use:1. Accept Terms & Conditions to gain access2. Download templates to update with your information3. Send your final versions of templated media toAbbott for approval via portal Key considerations: No charge to access or use templates. You areresponsible for posting digital content & printingcollateral Not an incentive to purchase additional ID NOWinstruments or assaysEnter title via "insert header and footer footer" 24-Jun-21 4

I D N OW M A R K E T I N G TO O L K I TToolkit TemplatesDESIGNED TO MARKET YOUR RAPID MOLECULARTESTING SERVICE TO CONSUMERSMultiple versions available: focus on the ID NOW tests you offer Flu, Strep, COVID-19 or generic “Respiratory Infection” Test offerings including time to result Ask a Healthcare professional or Pharmacist Required disclaimers pre-populatedVariable content sections to enter your own information Your website Your location(s) Your phone number Your logo 5

I D N OW M A R K E T I N G TO O L K I THow to Access the Toolkit Visit idnowmarketingtoolkit.com Click on “Register” Complete webform & accept Terms &Conditions to request access Requires ID NOW serial numberfor verification Username & password will be approvedvia email within 3 days Login to download templates andinstructions, and also to update &submit final versions There are detailed instructiondocuments available for each templatetype 6

I D N OW M A R K E T I N G TO O L K I TToolkit Templates: PrintableMAILERPOSTERSHELF TALKER/ SIGN 7

I D N OW M A R K E T I N G TO O L K I TToolkit Templates: DigitalSOCIAL MEDIA ADSOCIAL MEDIA POSTWEB CONTENT BLOCKS 8

I D N OW M A R K E T I N G TO O L K I TToolkit Templates: DigitalEMAILANIMATED BANNER ADSSTATIC BANNER ADSAd sizes available: 250x250 300x250 300x600 728x90 9

The ID NOW COVID-19 test has not been FDA cleared or approved. It has been authorized by the FDA under an emergency use authorization for use by authorized laboratories and patient care settings. Thetest has been authorized only for the detection of nucleic acid from SARS-CoV-2, not for any other viruses or pathogens, and is only authorized for the duration of the declaration that circumstances existjustifying the authorization of emergency use of in vitro diagnostic tests for detection and/or diagnosis of COVID-19 under Section 564(b)(1) of the Act, 21 U.S.C. § 360bbb-3(b)(1), unless the authorization isterminated or revoked sooner. 2021 Abbott. All rights reserved. All trademarks referenced are trademarks of either the Abbott group of companies or their respective owners. Any photos displayed are for illustrative purposes only.COL- 05748-01 06/21

documents available for each template type 6 How to Access the Toolkit. ID NOW MARKETING TOOLKIT 7 Toolkit Templates: Printable MAILER POSTER SHELF TALKER/ SIGN. ID NOW MARKETING TOOLKIT 8 Toolkit Templates: Digital SOCIAL MEDIA AD SOCIAL MEDIA POST WEB CONTENT BLOCKS

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